International Strategy Although 1-800-Flowers is not really an international company, they offer shipping to 47 different countries both from the United States and from several of their international affiliations depending on the product. All of their offices and flower shops are located in the United States but they offer services internationally. Having their offices in one country helps them to ensure better quality control and communication. 1-800-Flowers is currently working to expand accessibility to the 1-800-Flowers website from all around the world. Recently, they have upgraded their phone service and partnered up with ATT’s USDirect feature. Now customers in 130 different countries can dial the toll-free 1-800-Flowers number, choose from over 20 languages and connect directly to a sales representative to place an order. And in a few days or even overnight, that order can be shipped to over 47 different countries without you having to leave your home or office. Prior to this service, callers paid for the international and local charges of the call. 1-800-FLOWERS will now pick up the international portion of the call, and where possible, the local charges. This service is intended to help a large portion of 1-800-Flowers customers who travel frequently for business or pleasure. This new service really goes along with 1-800-Flowers strategy of differentiation through customer service. By expanding their reach to other countries and offering convenient free calling, 1-800-Flowers is making it ridiculously easy for customers to get gifts for their loved ones and ship it to them no matter where they or their loved ones might be. This in combination with their award winning call centers ensures that customers will find working with 1-800-Flowers to be a both convenient and effective solution to gift buying. (OBAMA JUST WON!!!!!) This is seen in the high