...MGMT 522 Apple 1984 Super Bowl Commercial 1. Apples 1984 commercial was one of the best of its time. Addressing social issue of conformity and government control that were big in the 1980’s with the USSR expanding. The principles of 1984 were close to people’s minds. It had an unheard of budget of $900,000. It was a time before Microsoft dominance were IBM was the big competitor in the computing game. Apple in that era pushed innovation through there graphic design interface. Where IBM pushed boring boxes for computers. The 1984 was highly successful with over 3.5 million dollars of Macintoshes were sold after the ad ran; Although Apple 1984 is a great commercial and used and innovative approach that was not seen before in marketing it is not the greatest. It was only aired twice. Other commercials like Where Is the Beef? Or Plop Plop Fizz Fizz or Coke Big Joe Green have much more play time and a better overall return on investment, having spinoffs. Apples commercial has not aged well because they don’t sell Macintosh anymore and their symbol has completely changed. Where where’s the Beef? Is still relevant. Having a much lower cost of production and played over and over again. Apple movie was like a master piece that did well at the box office not amazing. It is like Shawshank redemption a critically acclaimed movie. Maybe the best of all time but not the most profitable for the movie studios. Great cinematically and innovative using new marketing techniques but did...
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...between year 1984 until year 2006. In year 1984, the total casualties of the accidents was 25552 cases and the number of deaths are 3637 cases. Other is serious injuries, 5532 and minor injuries is 16383 cases. In year 1994, the total of accidents shown increasing almost to hundred percent (48508 cases) and the cases of deaths (5159 cases), serious injuries (13387 cases) and minor injuries (29957 cases) also increasing. In 2006, the number of the total casualties reduced to 35425 cases. The cases of serious injuries and minor injuries also dropped. But the cases of deaths, increased almost to two percent compare in year 1994. Therefore the government through the Road Safety Department should create more and mare road safety campaigns involve to the public, schools and universities to curb rising road accidents. Schools canteens, students are choosy Now days the students are different compare to 20 years ago. Today most of the student are very choosy about their food preferred by canteen at schools. Food at school is very limited. That why most of the students bring their own food to the school. The table shown that what is the favourite’s food of teenagers today. The favourite’s food are includes fast food, rice, noodles and fruits. Noodles is favourite food to the girls and the boys 80%. While the rice is more preferable food by the boys compared to the girls only 45%. This is because 89% of girls prefer to have fruits and salad for their lunch compared to the boys...
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...The witness who watches a crime and does not report it, is just as guilty as the criminal. The citizens of the United States are both victims and witnesses. Today's Americans, are victims of the unacceptable actions of the American government, but they are also witnesses who refuse to do anything about the injustice. George Orwell’s 1984, portrays life under an oppressive government that constantly spys on citizens, presents misleading media, and is constantly fighting a foreign enemy. Today in 2016, the United States government spies on citizens through technology, allows a media oligarchy, and is constantly in the midst of a never ending war. The unacceptable actions of the government in Orwell’s 1984 and today are eerily similar, and the...
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...Footloose 1984 & 2011 COM/170 August 20, 2012 Footloose 1984 & 2011 Footloose! Seen it? Want to? Which one? There are two; one came out in 1984 (directed by Herbert Ross starring Kevin Bacon), and the other one in 2011 (directed by Craig Brewer starring Kenny Wormald). Music and characters are very similar, but the dance moves and time frame are different in both Footloose movies. The first thing noticeable is the difference in the time eras from one movie to the other. In the 1984 movie, the game of chicken is introduced when Ren is challenged to play chicken on farm tractors on a narrow road. Ren is driving one tractor and Chuck is driving the other going toward one another until one tractor goes into the ditch. Now in the 2011 movie, Ren and Chuck play chicken using derby busses to play the game, by racing in a figure eight (with four busses total making sure to not go too fast or too slow). The end is when one of the busses catches on fire, as Ren jumps from the bus, and crashes into the other bus. The other thing one will also notice is the similarities and difference between the reckless behaviors in the two movies, in the 1984 movie, when Ariel (the preacher’s daughter) is leaving church in a car with her friends; Chuck drives up beside the girls. Ariel climbs out of the car onto Chuck’s truck, and at one point Ariel is standing between the two vehicles while an oncoming eight-teen wheeler approaches head-on; both vehicles wind up in the ditch. Another...
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...In 1984, Orwell gave us a perfect rendering of a totalitarian state’s use of violence, language and control of mass media to keep a people enslaved. The book describes a grim reality in this future society: the Police Patrol snoops in people’s windows, and Thought Police is always out hunting for thought criminals. Big Brother, the totalitarian figurehead, stares out from posters plastered throughout the city, and private telescreens broadcast the Party’s platform and its constant stream of propaganda. In an age where the online world allows our every move and decision to be tracked by the devices we all carry at all times along with a climate of massive political polarization in America, many argue that the country is moving towards the totalitarian dystopia so meticulously described in 1984. But is that really the case? Is the United States moving towards a Big Brother state or away from it? What elements of the novel accurately describe the American society of today? Before reaching a conclusion we must draw some parallels between the defining aspects of...
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...CASE DISCUSSION Strategy High volume Low Margin (low prices) Wide selection Sales assistance Advertising Problems of high growth Cash flow, both operating and investing Chaos Assimilation Growth Sales 1985 1984 1983 1982 61.9% 68.9% 117.8% 128.3% Yes, this is pretty high Assets 1985 1984 1983 1982 52.5% 137.0% 218.7% 95.3% Yes, this is also pretty high; but it appears HD is a little less efficient at using assets to generate sales. Growth Long-term debt 1985 1984 1983 1982 69.5% 2590.3% 1757.6% -93.7% Yes, this is very high – confirmation that HD is getting a lot of its financing through LTD in recent years. Net income 1985 1984 1983 1982 -41.8% 37.6% 93.1% 267.8% Here is the trouble. Growth is not only slowing, it’s going the other direction. Investors are probably asking, “Is this the beginning of the end? Is HD trying to grow too fast?” So why did HD’s profit decline in fiscal 1985? The company offers several explanations; all related to growth. • However, was HD growing faster in 1985 relative to other years? (No, look at Exhibit 1 and your own analysis) • Did they suddenly become a high growth company in 1985? (No.) • So, why is growth the reason for declining profitability in 1985 but not in prior years? • What is the real reason for the sudden decline in profitability that the company is not telling, and the reason for why stock price is declining? Profitability Gross Profit Reduction of 1.4% (1983 – 27.3% vs. 1985 – 25.9%) With HD...
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...Seleni Rodriguez-Cotto October 22, 2014 English 102-16 Blog #3 Professor Reeb Blog#3 My question is how is surveillance today like it is in 1984? George Orwell’s 1984 showed a world in which people are being under controlled of the governmental system. Orwell uses a quote that caught my attention,“ Your worst enemy, he reflected, was your own nervous system. At any moment the tension inside you was liable to translate itself into some visible symptom”(663). This brought my attention because I felt that the Thought Police were watching the citizens under surveillance through telescreens, therefore the Party had a possible chance to watch all of the screens all the time. People actually did not believe this was true and it was happening to them. No one really knew how the Thought Police actually figure this out but they actually used wires to connect them to the telescreens. They had helicopters flying around trying to look into the people’s windows. In the book, Winston thought how dangerous the telescreen was for someone because they are watching you and putting you in public. I feel like many privet companies are using these systems to watch their employees and property. Surveillance devices are now becoming so small that it is now possible to make a little camera or microphone fit into a small hole in a corner wall or anywhere someone can’t actually see it. For example, Polices use small microphones to get information when they are being undercover. The government is...
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...Zeus gave his daughter to Hephaistos, God of Fire, in gratitude for service he had rendered in fording thunderbolts (Holme, B. & Campbell, J., 1979). Hephaistos was the son of Zeus and Hera. The God of Fire was born deformed and was the most un-liked by the gods. As a black smith, he was well-known for his forging abilities. In the afternoons while Hephaistos was hard at work, Ares would show up at his house. Aphrodite would leave the door open for Ares as they would join each other in the bed of Hephaistos, which the black smith had built himself. This love affair went on for quite some time; however, it did not go unobserved. Helios, God of the Sun, was watching the shameless comings and goings until he could watch no more (Richardson, 1984). Helios went to all that he had seen to Hephaistos. After receiving this crushing news, Hephaistos went to his shop to hammer chains. He joined these chains together to make a net. The crippled black smith took this net and placed it under the canopy of his bed. With the trap in place, Hephaistos went to Aphrodite to tell her that he was going to Lemnos for a few days. Ares, keeping watch, saw Hephaistos leaving...
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...Lakoff, George. "What Orwell Didn't Know About The Brain, The Mind, and Language." EScholarship. UC Berkeley, 2008. Web. 23 Oct. 2015. Lakoff tells of George Orwell’s 1984 and how he used to love the book, but now since he has more knowledge of the mind and how it works his opinion has changed. George Lakoff is Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California, Berkeley, and Senior Fellow at the Rockridge Institute. This paper seems reliable from the credential he has and how he voices his opinion with facts to back it up. The uses of this article helps show by the authors facts and opinion how Orwell didn't know much about the brain. That how Orwell describes how the mind is working within the citizens is inaccurate, because the lack of knowledge in the time period the book was wrote. This sources is good to compare with the knowledge we have now about the brain and how realistic was Orwell's version of mind control compared to what mind...
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...A. In 1964 Congress passed the Civil Rights Act prohibiting discrimination in employment. Yet today, three out of every ten African American males born in the United States will serve time in prison, a status that renders their prospects for legitimate employment bleak and often bars them from obtaining professional licenses. In 1965 Congress passed the Voting Rights Act. Yet today, 31 percent of all black men in Alabama and Florida are permanently disenfranchised as a result of felony convictions. Nationally, 1.4 million black men have lost the right to vote under these laws. Congress also passed the Immigration and Nationality Act, which sought to eliminate the vestiges of racial discrimination in the nation's immigration laws. Yet today, Hispanic and Asian Americans are routinely and sometimes explicitly singled out for immigration enforcement. In 1968 Congress passed the Fair Housing Act. Yet today, the current housing for approximately 2 million Americans – two-thirds of them African American or Hispanic – is a prison or jail cell. (http://www.civilrights.org/publications/justice-on-trial/) B. Rather than reducing unfair racial disparities in federal sentencing, the evidence shows that the guidelines made the problem worse. Just before Thanksgiving, the Sentencing Commission released a report assessing whether the federal sentencing system has achieved the goals of the 1984 reforms. It confirmed what...
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...The Penultimate Truth and 1984: Not Science Fiction Science fiction genre is a literary genre that has a wide range of styles and themes. Probably that the most popular and interesting style in science fiction novels is the one that deals with future events, where the writer tries to anticipate futuristic changes. The accuracy of an author is of course found out retroactively, when the reader realizes that the author, years before, was able to predict and depict the future. However, The Penultimate Truth (Philip K. Dick, 1964) and 1984 (George Orwell, 1949), even though classified as science fiction novels, should not be considered so because the descriptions of the future they painted has never append. Indeed, they appear to...
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...Beale, Lewis. "Opinion: We're Living '1984' Today." CNN. Cable News Network, 3 Aug. 2013. Web. 01 Nov. 2015. Lewis Beale a CNN journalist wrote a news story on how George Orwell's 1984 is happening now in today's society. Beale goes on to tell on how the government is constantly monitoring citizens through social media and surveillance cameras in public areas. using fear to shape citizens into the civilians the government wants them to be. He compares today's society to the scary futuristic community Orwell imagined. Lewis tells on how today's society is willing to give up freedom and their right to privacy because of fear. That the government uses fear to spy on everyone, he gives the example of the government using terrorism as way to spy on citizens through social media. With this article being opinion based, Beale makes it clear and understandable for the reader to see his viewpoint. It has a easy to read layout with bold titles making it clear on what each paragraph is about. The Fact that the article was published on CNN, makes it...
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...question asked. Well written with useful headings and coherent argument. (Note: This sample is provided in the exact form it was submitted and corrections and comments made in the text by the lecturer are not included.) To function effectively in today’s society people must communicate with one another. Yet for some individuals communication experiences are so unrewarding that they either consciously or unconsciously avoid situations where communication is required. (McCroskey & Richmond, 1979) The term ‘communication apprehension’ was coined by James McCroskey (1976a) and is defined as “an individual’s level of fear or anxiety associated with either real or anticipated communication with another person or persons” (McCroskey, 1984). In the...
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...The two lecture I read is titled Eleanor Clarke Slagle Lectureship, 1984: Transformation of a Profession and Reclaiming Our Heritage: Connecting the Founding Vision to the Centennial Vision. The similarity I found dealt with the profession examination of the scientific view and value system. Both compared past and current concepts revolving around the scientific and value system which governs occupational therapy. Then, both use that information to pursue changes in the profession in the years that follow. For example, both argued that scientific progress in occupational therapy was essential and needed for the structure to change in each particular era. One difference that I found in the Eleanor Clarke Slagle Lectureship, 1984: Transformation...
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...diversity in Ireland challenges traditional definitions of Irish national identity. National identity can be defined as the cultural outcome of a discourse of the nation. This concept of national identity exists for a number of reasons. It gives us a sense of collective belonging, it decides who should be allowed become a full citizen of the nation, and it influences the goals of a nation that are thought to be in the collective social interest (O’Mahony et al, 2001). Irish national identity used to depend on Catholicism. Although predominantly Roman Catholic, Ireland today is a multi-cultural society where all religions are embraced and respected as playing vital roles in the societal make-up of the country (educationireland.ie). The first impression when religious beliefs and practice in Ireland are compared with those in Europe as a whole is that Ireland remains an outstandingly Catholic country (Fogarty et al, 1984). While it is true that the vast majority...
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