COMMUNICATION METHODS PORTFOLIO
TASK ONE: Identify, collect 5 examples of business slogans

LEGO: “Make your world possible” * Explain the purpose: The purpose of this slogan is to allow people to believe that with the use of Lego, you have the ability to make everything possible in the sense of using the product. In simpler forms, this means that you can create a world you dream of with the simple use of the plastic connectable blocks.

* What feelings and values are being conveyed?: Lego wants to convey positive feelings in reference to the product. They want to make children happy and believe that their world will now be possible with the help from lego. Their values refer to independence creativity and imagination as it is in the children’s hands to create a world of their dreams.

* How effective is this slogan?: In my opinion, this particular slogan is not so effective as it doesn’t specifically refer to the product. In order for a slogan to be effective, I believe that you need to identify the purpose of the product. By saying “make your world possible”, it allows people to believe you can make anything out of lego, however it does not ultimately convince to people that the product is highly good.

KODAK: “Share moments. Share life” * Explain the purpose: The purpose of Kodak’s slogan is quite basic and simple. It tells us that with the use of Kodak, you have the ability to share your moments and share your life. Kodak offers a wide range of cameras and films so with their help, they can make it easy for you to share your developed films with friends. Which in Kodak’s sense, refers to sharing moments and sharing your life.

* What feelings and values are being conveyed?: Kodak is aiming to create happiness between their customers as they now can share their memories with others, with the use of Kodak. They are valuing customer service as their slogan refers directly to their customers. It is in their hands to provide a high quality product in order for their customers to share their moments and share their life.

* How effective is this slogan? I believe this slogan plays a fairly effective role on the consumers. It directly tells them that Kodak offers to share their moments and share their life. This creates positivity, as they automatically will think of sitting around with family/friends sharing their photos developed by Kodak.

MAXFACTOR: “The makeup of makeup artists” * Explain the purpose: Maxfactor provides a wide range of different sorts of makeup. By stating in their slogan that makeup artists use their product, it allows all people to automatically believe the products are high quality if professionals choose that particular brand. That is the reason why Maxfactor chose this particular slogan, to enforce their high quality and to obtain a strong, professional reputation.

* What feelings and values are being conveyed? Maxfactor aims to create a strong and happy relationship with their customers. They want people to know makeup professionals use their product because it will allow consumers to respect and acknowledge their high quality. They strongly value quality and this is ultimately identified in the slogan.

* How effective is this slogan? I believe that this slogan is the most effective out of all the 5 I have chosen to analyse. The reason being is that it clearly identifies the product and also refers to the high quality. Too often slogans don’t directly identify the product or quality but in this case, Maxfactor was able to identify both in a very effective way.

KFC: “Finger lickin’ good” * Explain the purpose: KFC uses this slogan to indicate that their product is that good, you will want to lick your fingers after you have eaten it. Instead of saying “Finger licking is good”, KFC have shortened and abbreviated it to send the direct message short and sweet. They want their customers to believe that their food is delicious hence their statement of “Finger lickin’ good.”

* What feelings and values are being conveyed? KFC’s slogan creates people to crave their product and feel hungry. When people hear or see the slogan often they will remember the desiring taste and will go to the nearest store to purchase food. In this case, its hard to identify KFC’s values as the slogan doesn’t clearly state any. However, it is easy to say that they value their quality and taste of their products.

* How effective is this slogan? In a way I can see the effectiveness of this slogan. As I stated above, when people hear the slogan often they will crave the product and will go down to purchase it. This shows the effectiveness of the slogan. However the slogan doesn’t identify the exact product or what they value, so in my opinion I don’t believe that this slogan is ultimately effective.

DISNEY LAND: “The happiest place on earth” * Explain the purpose: The purpose of this slogan is to identify that Disney land is the happiest place on earth. It is simple and easy to relate to because Disney land is a well known place, therefore we don’t need to be told about the services and products it involves. By stating that it is the happiest place on earth, it automatically makes not just children but people of all ages dream of going there. Everybody wants to be happy.

* What feelings and values are being conveyed? Disney land is respecting their customers by enforcing the true happiness that lies within Disney land. They value customer service, as seen in their slogan. They want everybody to be happy and they are more than sure that they can offer a place in which is said to be the happiest place on earth.

* How effective is this slogan? I believe this slogan is really effective because everybody wants to be happy and by stating that it is the happiest place on earth, people will want to go there.
TASK TWO: Collect 1 key piece of business communication

* What is the key message being communicated?: The key message in which is being communicated is that there is a staff meeting for all staff to attend Thursday morning at 830am.

* Who is the audience: In this case, the audience refers to all staff members as the message was sent to all of the staff involved in that particular franchise store.

* Analyse and annotate the format: Since this is a text message, the sender is limited to change the format in order for the message to be conveyed easier. However by spacing out the message like this particular sender has done, it engages the reader and outlines the important segments. For example; the 2nd last line where it states, “Please attend” has been separated from the rest of the message as it is an important part of the message. * What are the strengths and what are the weaknesses? In reference to business communication via text messaging, there are more weaknesses than there are strengths. The advantages of text messages are that it eliminates disruption, especially if in a meeting. It is also easy and time saving for the sender to get the message across to all staff memebers, especially when the shop consists of 20 or so staff members. It is also easy to reply to and if there were a chance you couldn’t attend, it is easy for you to tell them via text rather than having to chase them down. Though in this particular case, there is not enough detail in the message to inform the staff on what is exactly happening on that Thursday morning. The message should identify the purpose for the meeting and outline briefly what will be said at the meeting. For instance, if you only work there 1 day a week, were told the basics as to what will be addressed at the meeting and found that it did not relate to your position in the store, it could save you a lot of stress of attending the meeting.