...qualify for the nineteen eighty-eight Summer Olympics due to another runner accidentally tripping him, he recruits the help of a friend named, Sanka Coffie a professional push cart racer. Derice and Sanka decide on seeking the help of Irv Blitzer who is a two-time gold medalist at the nineteen sixty-eight Winter Olympics but was kicked out of the latter since he put weights under the front of his teams bobsled. When Derice and Sanka track down Irv in a local bar, he is not up to their idea of teaching them how to bobsled nor helping them in any way get to the Olympics. Derice though, remembers the relationship that Irv had with his father Ben. Upon recapping Irv of the time when he tried recruiting Ben who was also a sprinter to join his bobsled team, Irv reconsidered. The three then sought to find two other participants to complete their bobsled group. The two teammates they found were, Yul Brenner who was also tripped during the qualifying round of the Olympics as well as Junior Bevil who was the runner that tripped Yul as well as Derice. Now that the team was fully created, the four teammates did what they could in order to raise money so they could afford the trip to the Olympics. Some of the things that were tried include; singing on the street, arm wrestling as well as, creating a smooching corner, although none of these ideas worked real well. When almost all of their hope was lost in respect to getting to the Olympics, Junior comes into the room the rest of his teams...
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...Coca-Cola and the Olympic Games History THE BEGINNINGS The Coca-Cola Company and the modern Olympic Games have enjoyed a mutual growth and common historical bonds. In 1886, Atlanta pharmacist John S. Pemberton invented the secret formula for Coca-Cola. Six years later, Baron Pierre de Coubertin, of France, conceived the idea for a new Olympic Games. In 1896, the first modern Olympic Games were held in Athens, Greece, with 311 athletes from 13 nations. At the same time, Coca-Cola was becoming available outside the United States. AMSTERDAM 1928 The 1928 Olympic Games, which included 46 nations, marked the beginning of The Coca-Cola Company's Olympic involvement - a presence that would continue to grow to this day, through sponsorships, donations and innovative support programs. That summer, a freighter delivered the U.S. Olympic Team and 1,000 cases of Coca-Cola to the Amsterdam event. This was also the first time Olympic Games competitions were held for women, in track and field events. Meanwhile, the tradition of lighting an Olympic Flame at the Games was revived from ancient times. LOS ANGELES 1932 The Coca-Cola Company continued its support of the Olympic Games in Los Angeles in 1932 with the introduction of an Olympic Games scoreboard record indicator, compliments of The Coca-Cola Bottling Company of Los Angeles. While more than 200 teenagers, dressed in white jackets and gloves, served Coca-Cola to crowds of 105,000 in the Los Angeles Coliseum, the indicator broadened...
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...in the Olympic Games. Table of Contents Abstract…………………………………………………………………………………………………………………………….page 1 Table of Contents………………………………………………………………………………………………………………page 2 List of Tables and Figures………………………………………………………………………………………………….page 3 Chapter I: Introduction………………………………………………………………………………………………………page 4 Chapter II: Review of Literature Chapter III: Research Methodology Chapter IV: Results Chapter V: Discussion and Conclusions References Appendices Tables and Figures Chapter I: Introduction This purpose of this study will pertain to whether the use of professional athletes from American sports leagues in the Olympic Games is a good or bad idea. Currently, players from the National Hockey League (NHL), National Basketball Association (NBA), Major League Soccer (MLS), Women’s National Basketball Association (WNBA) and the Professional Golfers Association (PGA TOUR) are allowed to participate in the Summer and Winter Olympic Games by their respective leagues. There are many problems that have arisen from the allowance of professionals in the Olympics. They range from injuries to star players, financial impacts on the leagues, shutdown of schedules to accommodate the Olympics, competitive disadvantages for some countries, and not enough exposure for the American leagues on a global scale. In this study, I will look at whether the professional sports leagues in the United States should reconsider using their athletes in the Olympics. I want to see if the Olympics have really...
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...Hurricanes so it was a very close call. MLB commissioner, Bart Giamatti bans Pete Rose for life. After betting on baseball games as the manager of Cincinnati Reds, Pete Rose was banned for life in 1989. In the Summer Olympics 1988, Ben Johnson flunked his drug test and lost his gold Metal. The Olympics provide an arena where all countries come to compete with good sportsmanship regardless of what happens with political viewpoints along with other outside conflicts. In the 1980ś, the worldś best athletes gathered for the Winter Olympics. War between the United States and the Soviet Union went on for a long time. Later, the U.S. hockey team was made up of Young, along with older minor league players who had never had any practice with each other. Sometime later, the team defeated the U.S. team 10-3 in an exhibition game Weeks before the Olympics. They were considered by experts to be the most creative and greatest hockey team in the world, due to their sense of Teamwork and ability to work with each other....
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...at the age of 7, Crosby scored 159 goals in just 55 games. He was the youngest player in history to score a goal in the World Junior Championship. Sidney Crosby has a passion and love for a sport that he is very talented in. He continues to be a leader in the hockey world. Some additional accomplishments include: * Best hockey prospect for the 2005 NHL amateur entry draft. * Art Ross and Hart trophies in his second NHL season (2007). * Youngest player in NHL history to captain a team to the Stanley Cup. * Rocket Richard trophy (2010) * Scored at least one point in 25 consecutive games. 11th longest streak in NHL history (2010). * Scored the winning goal against the United States which earned Canada a gold-medal in the 2010 Winter Olympics. Vancouver Olympics 2010 reasons. I always wanted to be the best and to get the most out of myself. Not everyone plays for that reason, but if you want to make the NHL you have to have that passion to better yourself and to learn. You have to put in time, but you shouldn’t look at it as putting in time. It should be a matter of doing something you want” One of the main reasons for his outstanding success is his commitment to the...
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...‘‘The positive impacts of mega events are often exaggerated’. Mega events provide organisers with a unique opportunity to modify the international image of the host country. They also provide impressions of host countries to direct spectators, television viewers and additional indirect audiences. Mega events offer the opportunity to project a desired image of a host country going far beyond the event itself, enabling a country to communicate assets that can be attractive for tourists. Getz, (1998), p.242 defines mega events as “Planned occurrences of limited duration which have an extraordinary impact on the host area in terms of one or more of the following: tourist volumes; visitor expenditures; publicity leading to a heightened awareness and a more positive image; related infrastructural and organisational developments which substantially increase the destination’s capacity and attractiveness”. Although the notion of events has been known for a long time, it is their scale and strategic use in late modern society that make them appealing for host places, media, researchers, visitors and others. Especially in tourism, mega events have attracted considerable interest. Roche (1994:1) states that ‘mega events are short term events with long term consequences for the cities that stage them’. Most of the numerous studies which have already been conducted on the nature of tourism determinants, such as that of Solberg and Preuss (2006), have found that the hosting of mega events...
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...INTRODUCTION You’re at home, watching your favourite sports team, when you begin to notice something: Every time the camera zooms in on the coach for his reaction to a play, there’s always the same group of people wearing the same t-shirts sitting directly behind the bench. Then it hits you—they’re promoting a brand -- one that hasn't officially sponsored the game. It refers to a situation in which a company or product seeks to ride on the publicity value of a major event without having contributed to the financing of the event through sponsorship. What Is Ambush Marketing? Ambush marketing is when a company that hasn’t paid to be a sponsor of an event, gets free publicity by unofficially communicating their brand in places where spectators, cameras or reporters will see them. By purchasing sponsorship, a sponsor seeks to attract the attention that an event generates to its own product. In a typical sponsorship arrangement, a sponsor purchases the sponsorship property rights and does further promotion to draw attention to itself. In “ambush marketing,” another company, often a competitor, intrudes, thereby deflecting attention to itself and away from the sponsor. The term was initially coined to describe the activities of a company that associated itself with an event without paying the requisite fee to the event owner. McKelvey describes it as “a company’s intentional effort to weaken or ambush its competitor’s official sponsorship. It does this by engaging in promotions...
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...Economic Impact of Mega Sporting Events on Host countries Nitika Mangal Table of Contents Table of Contents 2 Chapter 1: Introduction 4 Chapter 2: Aim and Objectives 5 Chapter 3: Literature Review 6 Chapter 4: Analysis 1 - Economic Impact of Atlanta 1996 Olympics 9 Positive Impact 9 Negative Impact 10 Chapter 5: Analysis 2 - Economic Impact of Sydney 2000 Olympics 12 Positive Impact 12 Negative Impact 14 Chapter 6: Analysis 3 - Economic Impact of Sochi 2014 Winter Olympics 16 Positive Impact 16 Negative Impact 18 Chapter 7: Analysis 4 - Economic Impact of FIFA 2010 World Cup, SA 20 Positive Impact 20 Negative Impact 21 Chapter 8: Analysis 5 - Economic Impact of FIFA 2014 World Cup, Brazil 23 Positive Impact 23 Negative Impact 24 Chapter 9: Overall Critical Analysis of Mega Sporting Events 26 Olympics 26 FIFA World Cup 29 Chapter 10: Challenges in Calculating Economic Impact 31 Chapter 11: Conclusion 34 References 35 Chapter 1: Introduction Hosting a sporting event, and that too a mega-sporting event is considered to be a proud moment in the history of any country. It is hard to provide a clear and well defined meaning for the term mega-event, as its difference from a normal event is not just dependent on the number of actual participants. It needs the fulfillment of many different factors...
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...The Olympic Games are a set of international sports competitions held every four years since 1896, regrouping over 10,500 athletes from different nations, participating to nearly 300 different sports (Australian Olympic Committee, 2009). They are one of the most renowned events in the world, and have the ability of attracting the attention of a worldwide audience and to produce important impacts on the country or region that hosts them. After hosting the Olympics two times in 1908 and 1948, London will beat the records this year by being the first country holding three Olympic Games and, in the same way as the previous Games, the 2012 Olympics are going to have major impacts on the country on several industries (Australian Olympic Committee, 2009). This essay will mainly discuss the political, social and economic long-term impacts that hosting the 2012 Olympic Games will have on the city of London in relation to the Events Industry. This first part of the essay will discuss the political impacts of the Olympics on the Events Industry. Over time, the Olympic Games have become “irreparably intertwined with politics” and have generated a good political image on the hosting country as they served as a tool of global publicity. Unfortunately, this hasn’t always been a positive thing as it often led to bribery and corruption. For example, in 1936 the Nazi Party used the Games to promote German superiority. This is why the International Olympics Committee (IOC) former...
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...Rivercrest CDD Board of Supervisors Daniel J. Leventry Chairman Elaine Sellent Vice Chairman Lisa Fernandez Supervisor Frank Nocco Supervisor Esther Torres Supervisor CDD Staff Meritus Districts 5680 West Cypress Street Suite 5680A, Tampa, FL 33607 Telephone: 813-397-5121 A Bi-Monthly Publication of the Rivercrest CDD January Issue 2014 Greetings Rivercrest Residents Frank Nocco, Supervisor Happy New Year Rivercrest and welcome to 2014. On behalf of your CDD Board of Supervisors and staff we wish you and your family the absolute best for the coming year. Our projects continue on plan and there is little to update you on right now, however the board expects to have big news in the not too distant future so instead of a long update of CDD Board activities, may I take the liberty of sharing some of my memories from my childhood growing up on Long Island, New York. I sincerely hope that you pause and take a minute and reflect on your personal experiences. Television was fairly new and the screens were hardly there at all let alone being 60 inch plasma or LED units. If one’s family splurged or were well heeled they owned a fancy console TV, a huge piece of furniture who’s cabinet was made of very fine finished wood. Some even had flip top record players in them and ultra-fancy ones were super hi-tech stereo units. When Tony Bennett, Frank Sinatra, Dean Martin or Andy Williams records weren’t playing the TV was on. There was Lucy, The Honeymooners, Milton Berle and Jack Benny...
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...Brazil’s Economy In 2001, Brazil was viewed as one of the up and coming, fastest growing economies in the world. In fact, Jim O’Neill wrote a paper titled, “Building Better Global Economic BRICs”, which is about the emerging economies in the world. The acronym BRIC represents: Brazil, Russia, India, and China (Smith). These global leaders have lived up to expectations and have grown at a much faster rate than the rest of the world. They have been able to lift millions of people out of poverty, including 40 million in Brazil alone. Will Brazil continue to be part of the BRIC in years to come? A 2010 Goldman Sachs report predicted by the year 2030 the BRIC countries would account for an astounding 41% of the world’s market share (Smith). But we now see that those predicted numbers are very far from certain. Many believe if Brazil does not improve some of its problems plaguing its society, the BRIC could easily become the RIC group. Without the necessary changes being made, Brazil’s annual compounding rate of 4.4% could be washed away. Recently the GDP numbers show their industrial output lingering around recession numbers. It is also predicted that the Brazilian economy will grow less than the U.S. economy this year (Rapoza). Brazil was originally able to secure its spot in the fastest growing nations in the mid to late nineties by bold privatization and economic liberalization policies by then president Fernando Henrique Cardoso. Cardoso’s successor, “Lula” da...
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...Market Analysis : SWATCH GROUP Basic Analysis of the Watch Segment Gyanashree Maharana PGDM – BM Section - B Roll No – 82 Date of Submission : 7/14/2012 SWATCH GROUP TABLE OF CONTENTS SWATCH GROUP: AN INTRODUCTION KEY PRODUCTS AND SERVICES BRANDS: WATCH SEGMENT SWATCH: WORLD MARKET SWATCH GROUP IN FIGURES PRODUCTION STRATEGY SEGMENTATION TARGETING POSITIONING PROMOTION SWOT ANALYSIS 3 3 3 4 4 5 6 10 10 10 10 Page | 2 SWATCH GROUP SWATCH GROUP: AN INTRODUCTION The Swatch Group (or just ‘SWATCH’) is a manufacturer and distributor of watches, movements, components and other products. The group also manufactures mechanical and quartz movements, and is active in the design, production and marketing of electronic components. Swatch has subsidiaries and distributors worldwide. It is headquartered in Biel, Switzerland and employs about 28,000 people. KEY PRODUCTS AND SERVICES The key products and services that constitute the group are as follows – 1. 2. 3. 4. WATCHES RETAILING PRODUCTION ELECTRONIC SYSTEMS Our basic concern in this report will be on the Watch Segment. BRANDS: WATCH SEGMENT The following are the various brands that comprise the Watch Segment of the Swatch Group1: Prestige and Luxury Range Breguet Blancpain Glashutte Original Jacquet Droz Tiffany and Co. Leon Hatot Omega High-Price Range Longines Rado Union Glashutte Middle-Price Range Tissot Balmain Certina Hamilton ck Watch and Jewellery Basic Range Swatch Flik Flak 1 Info as in the Annual Report...
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...The International Olympic Committee: Promoters of Peace or a Committee of Ignorance Throughout the history of the modern Olympics, numerous countries have boycotted the games due to political and social outcries. However, in very few cases has the International Olympic Committee reversed the favor and refused to invite specific countries to the Olympics to compete. These countries have included Japan, Germany, and even South Africa. Recent events of the past four decades have caused a loud uproar among countries and even organizations to exclude the country of Iran from the 2012 Olympic Games in London. It is found to be an evident case that Iran is an example of a country that completely contradicts the Olympics’ purpose in a variety of ways and therefore should not be allowed to contend. In the past century, three countries have been denied the right to compete in the Olympics for different reasons that the IOC believed as unforgiveable. According to Larry Zuckerman (2004), in 1920 and 1924 Germany was banned from the Olympics after WWI due to inhumane acts during the war such as the mass killings, lootings, and burnings of towns known as the Rape of Belgium. They were also ostracized due to their direct influence of bringing Europe into the war. In 1948, both Germany and Japan were not invited to the London games. According to George Duncan (n.d.), the two countries attributed to the massacre of civilians such as the genocide of the Jews by the Nazi’s, and the mass killings...
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...The Asian Games, officially known as Asiad,[clarification needed] is a multi-sport event held every four years among athletes from all over Asia. The Games were regulated by the Asian Games Federation (AGF) from the first Games in New Delhi, India, until the 1978 Games. Since the 1982 Games they have been organized by the Olympic Council of Asia (OCA), after the breakup of the Asian Games Federation.[1] The Games are recognized by the International Olympic Committee(IOC) and are described as the second largest multi-sport event after the Olympic Games.[2][3] In its history, nine nations have hosted the Asian Games. 46 nations have participated in the Games, including Israel, which was excluded from the Games after their last participation in 1974. The last Asian Games was held in Guangzhou, People's Republic of China from 12 November to 27 November 2010. The next Games will be held in Incheon, South Korea. Contents [hide] * 1 History * 1.1 Prior formation * 1.2 Formation * 1.3 Crisis, reorganization, expansion * 1.4 Future changes * 2 Participation * 3 Sports * 4 Medal count * 5 Samsung MVP award * 6 List of Asian Games * 7 See also * 8 References * 9 External links | ------------------------------------------------- [edit]History [edit]Prior formation Before the Asian Games were held, there was a gathering known as the Far Eastern Games which was first mooted in 1912 between Empire of Japan, thePhilippine Islands and China. The...
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...Issue Paper eSports in the Olympics Christian Miller 10/21/12 Pd. 3 Economics What comes to mind when you think of the Olympic Games? Physical contact? Medals? Glorious Victory? Since the Greeks performed the first olympiad in 776 B.C. the games have stood as a test for the worlds greatest athletes to compete against each other and bring glory in the form of a medal to their home country. But what exactly can we limit the term “sport” to? Must it require running or swimming or throwing something? Technically, a sport can be defined as any activity performed using specific skills or tactics competetively. Now, what exactly are eSports? eSports stands for Electronic Sports and is a term labeling the competetive gameplay of video games, generally online multiplayer games. The first known organization of competetive gameplay occurred in 1980 at a tournament for the Atari game Space Invaders, hosted by Atari themselves. Since then, many games have been used in online and local tournaments, often rewarding the victor with a monetary prize. Games that are often played today include Starcraft II, FIFA World Cup Soccer, and Call of Duty. Since the internet has begun making leaps and bounds in speed and performance and availability, the games and tournaments themselves have grown larger and more popular. This has resulted in a high number of people requesting the ultimate goal for devoted gamers: to bring sanctioned eSports to the Olympic Games. Numerous organizations...
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