...hired by a small business enterprise that is facing myriads of marketing and organizational challenges. YOUR JOB AS A BUSINESS DEVELOPMENT CONSULTANT IS TO 1) Analyze the problems in the business, 2) Research solutions and/or benchmark good practices, 3) Make suitable recommendations for improvements, and 4) Help the business to implement these recommendations satisfactorily. TEAM ASSIGNMENTS PRESENTATION: 15 MINUTES LEARNING OUTCOME 2: Be able to use the concepts of segmentation, targeting and positioning 2.1 Show macro and micro environmental factors which influence marketing decisions 2.2 Propose segmentation criteria to be used for products in different markets 2.3 Choose a targeting strategy for a selected product/service 2.4 Demonstrate how buyer behavior affects marketing activities in different buying situations 2.5 Propose new positioning for a selected product/service Submission Deadline: November 16, 2015 TEAM ASSIGNMENT: AC 2.1 Show macro and micro environmental factors which influence marketing decisions Guiding Term Paper Questions The business believes that competition from nearby businesses is preventing it from growing and increasing sales. However many other micro and macro factors are impacting sales and its marketing decisions. So show the macro and micro environmental factors that are impacting the performance of the business and explain how they are affecting business marketing decisions? COURSE OUTLINE: Macro environment: ...
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...If A and B are two bits arriving at the relay node, with the use of network coding the relay node can add the bits together e.g. mixing A and B here and transmitting A + B to achieve the multicast capacity of 2 bits per second because here transmission of 2 bits (A+B) is taking place Network coding offers definitely an improvement over traditional routing in which the link transmits either A or B instead both bits together. The major difference between communication performed with and without network coding in a wireless system is shown in Figure 1.7. More specifically, Figures 7(a) and 7(b) depict the transmission of packet b1 from A to B and packet b2 from B to A using relay C- when the range of and A and B is r. Figure 7(c) demonstrates that the relay C needs only one extra step to broadcast the linear combination of packets b1 and b2 as opposed to a conventional system which would require two extra steps, i.e, one step to transmit b1 and one step to send b2. Figure 1.7 Wireless communication without network coding (b) and with network coding (c) To conclude, we see that network coding in the previous example requires 3 time slots. Physical network coding allows A and B to transmit simultaneously reducing the total number of time slots to 2. This is a great idea to increase data transfer rates by minimizing the time...
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...0-471-62692-9 (Hardback): 0-470-84162-1 (Electronic) 2 NOISE AND DISTORTION 2.1 Introduction 2.2 White Noise 2.3 Coloured Noise 2.4 Impulsive Noise 2.5 Transient Noise Pulses 2.6 2.7 2.8 2.9 2.10 Thermal Noise Shot Noise Electromagnetic Noise Channel Distortions Modelling Noise N oise can be defined as an unwanted signal that interferes with the communication or measurement of another signal. A noise itself is a signal that conveys information regarding the source of the noise. For example, the noise from a car engine conveys information regarding the state of the engine. The sources of noise are many, and vary from audio frequency acoustic noise emanating from moving, vibrating or colliding sources such as revolving machines, moving vehicles, computer fans, keyboard clicks, wind, rain, etc. to radio-frequency electromagnetic noise that can interfere with the transmission and reception of voice, image and data over the radio-frequency spectrum. Signal distortion is the term often used to describe a systematic undesirable change in a signal and refers to changes in a signal due to the non–ideal characteristics of the transmission channel, reverberations, echo and missing samples. Noise and distortion are the main limiting factors in communication and measurement systems. Therefore the modelling and removal of the effects of noise and distortion have been at the core of the theory and practice of communications and signal processing. Noise reduction and distortion removal are important...
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...COMMUNICATION THEORIES INDIVIDUAL REACTION PAPER COMMUNICATION THEORIES INDIVIDUAL REACTION PAPER Table of Contents 1. Introduction 3 1.1. Communication Theories 3 2. Three different experiences 4 2.1. Telling a friend about the death of her Pet 4 2.2. Making a call while on train 4 2.3. Warning friends about bad weather 4 3. Relating the communication experiences to theory 5 3.1. Telling a friend about the death of her Pet and the Lasswell’s communication model 5 3.2. Making a call while on train and the shanon and weaver model of communication 5 3.3. Warning friends about bad weather and the shanon and weaver model of communication 6 4. Relevance of communication process 6 5. Factors affecting communication process 7 6. Conclusion 8 7. References 9 1. Introduction Many definitions describe communication as a transfer of information, thoughts or ideas to create shared understanding between a sender and a receiver. The information may be written or spoken, professional or social, personal or impersonal to name a few possibilities. Basically, the communication process involves a sender, receiver, message, channel and feedback. However, this simplistic description significantly under-represents what can actually be a very complex process. The goal of communication between a sender and a receiver is understanding of the message being sent. Anything that interferes with this can be referred to as communication barriers that include...
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...Fig 1 Bungie, The Traveler, 2012. Digital artwork, 1095X787cm. (2012: The Traveller in Destiny) This essay will attempt to examine and briefly describe Aesthetic theory as part of visual communication, as well as the three different disciplines used to study it namely philosophical, scientific and artistic. A visual example from the Destiny video game, has been selected to be examined and related to the theory of aesthetics. 2. AESTHETICS THEORY 2.1 Aesthetic Theory According to The Handbook of Visual Communication, Aesthetics theory tries to describe why we as human beings find appeal in specific visual shapes and configurations. In essence it asks the question, what is beauty? It therefor attempts to determine why we find certain things beautiful (Dake 2005:3). Beauty is something that affects us on a deep emotional and psychological level; therefore aesthetics is a crucial and fundamental part of visual communication. The three approaches – philosophy, science and art, have been used to understand and study Aesthetic 1 theory. However visual art gives us the most thorough and complete definition and understanding of the theory (Dake 2005:3). The philosophical branch is the oldest discipline from which Aesthetic theory is studied. This discipline uses rational thought –arguments supplemented with theories and hypotheses, to try and illustrate what beauty is. It is criticized for using written words to try and define the concept of aesthetics when aesthetics itself comes...
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...CODE : BKAF3083 COURSE : ACCOUNTING THEORY AND PRACTICE PRE-REQUISITE : BKAF3073 FINANCIAL ACCOUNTING AND REPORTING IV |Lecturer |Group |Room |Ext. |e-mail | |DR. DHIAA SHAMKI |C & F |3.07 |3740 |dhiaashamki@uum.edu.my | 1.0 SYNOPSIS This course is an advanced level course focusing on financial accounting theory; and as such, it differs from other accounting courses learnt previously. It is designed to further enhance students’ understanding of the concepts and issues in accounting theory and practices. This course involves the study of the practical and theoretical issues involved in the development, implementation and changes in accounting theories and regulatory framework. As this course will be seminal-like, this course will provide students with some generic skills required in the accounting profession such as team working, interaction, leadership, follower-ship, critical and creative thinking skills, decision making skills, analytical skills, communication skills as well as professional demeanor. 2.0 OBJECTIVES Upon completion of this course, students are expected: 2.1 to understand the principles, concepts and issues in accounting theory, financial accounting theory and reporting practices, 2.2 to...
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...the relationshipbetween organisationalstructure and culture | 1.1 | compare and contrast different organisational structures and culture | 1 | | | 1.2 | explain the relationship between an organisation’s structure and culture can impact on the performance of the business | 1 | | | 1.3 | discuss the factors that affect individual behaviour at work | 2 | | LO2 Understand differentapproaches to managementand leadership | 2.1 | compare the effectiveness of different leadership styles in different organisations | 3 | | | 2.2 | explain how organisational theory underpins the practice of management | 3 | | | 2.3 | evaluate the different approaches to management used by different organisations | 3 | | LO3 Understand ways of usingmotivational theories inorganisations | 3.1 | discuss the impact that different leadership styles may have on motivation in organisations in periods of change | 4 | | | 3.2 | compare the application of different motivational theories within the workplace | 4 | | | 3.3 | evaluate the usefulness of a motivation theory for managers | 4 | | LO4 Understand mechanisms fordeveloping effectiveteamwork in organisations | 4.1 | explain the nature of groups and group behaviour within organisations | 5 | | | 4.2 | discuss factors that may promote or inhibit the development of effective...
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...satisfaction feedback scores have consistently been decreasing over the last year and would like you to carry out an analysis as to the reasons and provide recommendations. Task 1 (this task provides evidence for LO 1.1, 1.2, 1.3) Section 1: Culture at FacileAvion Discuss the role of culture by focussing on the following areas: Compare and contrast different organizational cultures and structures (1.1) Explain how the relationship between organisation structure and culture can affect performance (1.2) Discuss the factors which affect individual behaviour at work, specifically in the context of a company that is similar to FacileAvion (1.3) Required: Write section 1 of the report (max: 1,250 words) Task 2 (this task provides evidence for LO 2.1, 2.2, 2.3) Section 2: Management and leadership at FacileAvion Explain and contrast the...
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...organizing behavior. Considering all three definitions together, we highlight the limitations of the traditional (Big-B and Contextualized-B) definitions and discuss the benefits of a more organizational (Big-O) approach. Copyright ~ 2001 John Wiley & Sons, Ltd. Introduction The purpose of this empirical essay is to be provocative. This paper is empirical in that it surveys leading organizational hehavior (GB) scholars to identify which topics they believed are currently important in the field and which should be important in an ‘ideal’ world and we compared their responses to an archival analysis of papers published in leading GB journals over a 10 year period. However, the paper is an essay because it is less like a traditional theory-building or theory-testing study, and more like an empirically grounded opinion piece. We use the empirical evidence as a springboard to raise questions about the boundaries and trajectory of research in GB, and to highlight areas of the field that may deserve more attention in the future. We explore three...
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...Subject Code: 3DSI Access to Higher Education Diploma Syllabus and Unit Specification SOCIAL ISSUES IN HEALTH CARE LEVEL 3 CREDIT VALUE: 21 Credits at Level 3. RATIONALE The Access to HE Diploma is aimed at anyone who would like to progress to University but does not have the relevant qualifications to enter. Usually these are people who have had a break in education and would like to return and achieve a qualification. The purpose of this subject syllabus is to provide such learners, both part and full time, with an opportunity to study the principles and applications of Social Issues in Health Care at an advanced further education level (Level 3), with sufficient focus and detail to achieve the transferable skills, knowledge and understanding necessary for progression towards related programmes in Higher Education. The subject is unitised in order to provide flexibility of operation. Satisfactory completion of the four units within this syllabus results in the award of 21 credits at Level 3 of the Access to HE Diploma. Although each unit may be undertaken, and must be assessed independently, it is recommended that the full set of four units attached to the syllabus should be completed. The award of an Ascentis Access to HE Diploma is subject to satisfactory completion of all the requirements set out in the rules of combination for the named Access to HE Diploma. AIMS 1 To provide opportunities to develop academic skills in Social Issues in Health Care...
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...Information theory is a branch of applied mathematics and electrical engineering involving the quantification of information. Information theory was developed by Claude E. Shannon to find fundamental limits on signal processing operations such as compressing data and on reliably storing and communicating data. Since its inception it has broadened to find applications in many other areas, including statistical inference, natural language processing, cryptography generally, networks other than communication networks — as in neurobiology,[1] the evolution[2] and function[3] of molecular codes, model selection[4] in ecology, thermal physics,[5] quantum computing, plagiarism detection[6] and other forms of data analysis.[7] The main concepts of information theory can be grasped by considering the most widespread means of human communication: language. Two important aspects of a concise language are as follows: First, the most common words (e.g., "a", "the", "I") should be shorter than less common words (e.g., "benefit", "generation", "mediocre"), so that sentences will not be too long. Such a tradeoff in word length is analogous to data compression and is the essential aspect of source coding. Second, if part of a sentence is unheard or misheard due to noise — e.g., a passing car — the listener should still be able to glean the meaning of the underlying message. Such robustness is as essential for an electronic communication system as it is for a language; properly building such robustness...
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...pressures at home | | b. | Induce falling output per worker-hour for domestic workers | | c. | Place constraints on the wages of domestic workers | | d. | Increase profits of domestic import-competing industries | . | c | . | | 4. ____ is the ability of a firm/industry, under free and fair market conditions, to design, produce, and market goods and services that are better and/or cheaper than those of other firms/industries. | a. | Competitiveness | | b. | Protectionism | | c. | Comparative advantage | | d. | Absolute advantage | . | a | 5. Economists have generally found that economic growth rates have a close relation to: | a. | openness to trade | | b. | education | | c. | communications infrastructure | | d. | all of these | . | d | 6. The United States was less open to international trade between: | a. | 1890 and 1910 | | b. | 1930 and 1950 | | c. | 1890 and 1950 | | d. | 1950 and 2013 | . | c |...
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...Buck Buleza SP 2750 Research 2.1 Applicability of the Functionalist Theory * Which type of group interaction does this theory talk about? * This theory speaks of how each member of a group is responsible for the function of the group. There must be a balance from each member for the group to function properly. If one member of the group does not hold up their end of the workload then it throws off the rest of the group. Communication is key here. * How does this theory assist in the functioning of groups? Functionalism in a group setting should help with the balance of the group. All members would take on their own responsiblities/workload to match that of the other members. This allows the group as a whole to progress forward toward their goal. If any member starts slacking though it will throw off the rest of the members. The group would then need to meet and figure out a way to rebalance. * State a hypothetical scenario that depicts how this theory applies to a group. “For example, the government, or state, provides education for the children of the family, which in turn pays taxes on which the state depends to keep itself running. The family is dependent upon the school to help children grow up to have good jobs so that they can raise and support their own families. In the process, the children become law-abiding, taxpaying citizens, who in turn support the state. If all goes well, the parts of society produce order, stability, and productivity. If...
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...structures and culture with another company from the same industry. 1.2 Explain how the relationship between structure and culture can impact on business performance of the first organisation you have selected 1.3 Also discuss the factors which influence individual behaviour at your first organisation that you have chosen. Task 2 2.1 Compare the effectiveness of different leadership styles with another business organisation in the same industry. 2.2 Also explain how the management functions, managerial roles and management authorities will underpin their practice of this company management. 2.3 You need to evaluate the different approaches to management used by the both organisations concerned in this task. Task 3 3.1 You have to discuss the impacts on different leadership styles on organisational motivation throughout the change of periods in the first organisation you select in the task 1. 3.2 You need to compare application of two different theories within your work place in the same organisation. 3.3 Evaluate the usefulness of these motivation theories for the managers in your organisation concerned in this task. Task 4 4.1 Explain the nature of groups and group behaviour within the...
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...DEVELOPING MANAGER Get assignment help for this unit at assignmenthelpuk@yahoo.com LO1 Understand principles and practices of management behaviour Management theory and styles: assumptions and drawbacks, classical theories, main contributors, the influence of informal groups, hierarchy of needs, systems approach to management, contingency approach, leading authorities Leadership characteristics: styles eg autocratic, democratic, laissez-faire, action-orientated; motivation theories, factors affecting motivation and performance, motivation techniques, effectiveness; conflict resolution; the role of partnerships and stakeholders in the business Communication: communications processes, verbal, written, non-verbal; lines of communication, linear, lateral, formal/informal; barriers to effective communication Organisational culture and change: types of organisational structure and culture; factors influencing changes in culture; types of change eg demographic, economic, legislative; planned change theory; managing and measuring the effectiveness of change; sources and types of power; change drivers LO2 Be able to review own potential as a prospective manager Self-knowledge and appraisal: skills audit eg management skills, leadership skills, practical/technical skills, personal skills (eg interpersonal/motivational/communication skills), organising and planning skills cognitive and creative skills; qualifications (current/planned), strengths and weaknesses analysis; personal learning...
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