Before technology was founded, communication was made by painting, drawings and writing. Because there is a numerical limit to do the communication, people rarely communicate to each other. But now, people can communicate easily because the technology. The rise of the Internet and combined with the modern technology has really impacted the way of business operates. Some facts that technology has been the impact of a business is global companies can interact more easily because of technology and the Internet. They don’t need to get to the other country or maybe a city just to make an agreement and sign a document. This essay will talk about how online shopping and marketing & advertising has been impacted the way of business operates.

As you can see, nowadays some companies improve their service by using a website to promote their products. They allow us as a costumer to purchase from online and paid the product and also the shipping cost by requiring a credit card. And they will send it through a courier service. Example, eBay is part of a company that selling things through online. Usually people who want to sell their things (example: Textbooks), they will post the detail and the book condition in their website. And people from another city or country can check it. Is it making easier people to buy things? Actually it is. Nonetheless, sometimes the photo and the details won’t it like they post it on the website. In the picture it looks nice, but in reality they are not in a satisfactory condition. And also we need to be careful to Cyber Crime. Citizens Crime Commission of New York City (2014) stated that while no one is ever completely invulnerable to cyber crime, using some prevention would certainly lessen the chances of becoming a victim.

Due to the technological development, company is doing their marketing through the Internet and makes the advertising better than the other company. Some companies create ads using famous artist so many consumers will attract with their product that they offer. Like example, Korean cosmetic brand utilizing their idols or actors and actresses to advance their products. Because currently Korean wave is strong in the Asia (especially in China) so it will be a great opportunity for the company itself. Another example is Online Advertising. James (2013) stated that the first online ad was sold by Global Network Navigator (GNN), a company formed as a subsidy of O’Reilly Media, to a Silicon Valley law firm. The benefit of online advertising is the price for ads is reduced because it is cheaper than offline ads. Online advertising also can definitely influence a global market and also affects offline sales.

In conclusion, technology has a big influence to the way of business operates, especially in communication. Nowadays consumers easily doing a shopping buy online and company also can advertise their products using a modern technology, which is Internet. It is making the business easier to operate and make a minimize budget to do the advertising. But at the end, companies should be more careful to advertise, selling their products through the Internet. Because now many people can manipulate and doing harmful carelessly.