...realize the amount of deceit that would occur that would eventually cause the crisis that on this date the United States, and the global economy is sharing. There have been many businesses failures in the past four years with jobs loss of over 7.9 million employees, of which may not return to the country (CNN Money, 2010). However, ABC123 Inc. has been investigation with the United States Ford Motor Company that refused the need for government assistance in 2008 regardless that the company was suffering the worst performance in its long history of making automobiles (Seib, 2009). This business analysis is to determine the viability to invest a $1.5 million stake in the Ford Motor Company and attempt to forecast the benefits to ABC123 Incorporated. SWOT Analysis Strengths: In 2010, the Ford Motor Company surpassed the monolith Japanese import Toyota as the new number two selling vehicle in the United States (The New York Times, 2011). For car enthusiasts this alone was victory for United States car manufacturers. Toyota has been wounded by the barrage of recalls and safety issues that have surrounded the Toyota Corolla, Camry, and the Prius. Ford successfully delivered a product to...
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...vehicle is made by an American company by American workers, it’s not necessarily an American car, at least according to our government. By Uncle Sam’s reckoning, if 75 percent (by value) or more of a car’s parts come from the U.S. or Canada, it’s considered a domestic product; less than that, and it’s not. The maps here tell you not only where your North American–made car is built, but just how American it really is. 12 13 14 2010 North American Automobile Production 115 Annual Production Less than 10,000 vehicles 10,000 - 50,000 50,001 - 100,000 100,001 - 150,000 150,001 - 200,000 200,001 - 250,000 250,001 - 300,000 More than 300,000 99 100 101 12,210,869 LAFAYETTE 31 32 33 34 PRINCETON CANADA MEXICO 2,084,911 2,319,564 7,806,394 Part Content U.S./Canada over 75% U.S./Canada under 75% SUBARU LEGACY SUBARU OUTBACK SUBARU TRIBECA TOYOTA CAMRY TOYOTA HIGHLANDER TOYOTA SEQUOIA TOYOTA SIENNA N/A N/A 40% 80% 70% 80% 75% 43,791 108,686 5543 87,731 86,527 24,685 132,780 35 36 37 K A N SAS KANSAS CITY 38 39 2010 PRODUCTION 2011 U.S./CANADA PART CONTENT VEHICLE A L A BAMA LINCOLN 1 HONDA ACCORD 2 HONDA ODYSSEY 3 HONDA PILOT 4 HONDA RIDGELINE MONTGOMERY 5 6 7 VANCE 8 9 10 11 HYUNDAI ELANTRA HYUNDAI SONATA HYUNDAI SANTA FE MERCEDES-BENZ GL-CLASS 80% 75% 70% 70% 1% 40% N/A 1% 40% 10,992 119,580 121,330 20,180 75,000† 218,607 62,113 49,045 82,278 7378 N/A UNITED STATES GEORGIA WEST POINT 16 17 ILLINOIS BELVIDERE 18 19 20 CHICAGO 21 22 23 NORMAL...
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...Introduction This marketing research paper is about the Ford Motor Company and its newest vehicle, the Ford Fiesta, a very small and fuel-efficient car. This paper will be covering the history of the Ford Motor Company. The paper later informs about the changes, which had to be made in the last ten years. Changes not just to save the company, but also to make a step into a more successful future. A key for that is producing smaller cars as the Ford Fiesta. People have always loved cars, ever since the first automobile was produced. It was Carl Benz from Mannheim (Germany) who received on January 29, 1886 the patent for the first automobile. The first automobile in the United States is associated with the name Ford at the beginning of the 20th century. More than a hundred years later cars exist all over the world. If sedans, coupes, convertibles, sports cars, vans, minivans or trucks/ sport utility vehicles (suv’)- all kinds of different cars are available nowadays. A very important factor to drive a car is the gasoline. The gasoline prices were always very low in the United States, compared to other countries, especially compared to European countries (see table no. 1). According to a study in 2008 the US had the 45th cheapest gas prices out of 155 countries surveyed. As of end of March 2008, U.S. gas prices averaged $3.45 a gallon, compared to over $8 a gallon across much of Europe. The government fought for lower gas prices.[1] The reason why you find lower...
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...Mulally joined Ford in 2006 when Ford was on the verge of bankruptcy. Ford culture in 2006 was described as silo rivalries with leaders embroiled in turf wars. Employee motivation was at its lowest. Mulally created new culture within ford that is more communicative, inclusive and more sustainable. His “One Ford” philosophy has been rooted at the core of Ford with the ‘One Team’ at the center. Mulally has engineered one of the greatest corporate turnarounds. In 2006, Ford lost $12.7 billion, its worst performance ever. In 2010, the company had net income of $6.6 billion, Its biggest profit in a decade.Mulally has re-organized Ford’s operations around the world, streamlined product lines and dramatically increased profitability. Ford has reported profits the last four years with 2013 bringing its second-highest pretax profit. Its stock price has rebounded drastically to an average of $15/per share with a 52-week record high of $18.02 /per share. Ford has expanded its operations and captured additional market share in US, China, and India. Company is now planning to hire more workers in US and Asia. Ford is now second largest US based automaker. The company was upgraded to an investment grade rating by Standard and poor’s. It has launched 11 vehicles around the world, revealed the 2015 Mustang, and is planning to launch 16 vehicles in North America this year. Ford’s product lines are now much desired and anticipated with excitement for Ford’s new F-150, a truck built with aluminum...
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...MKTG 301 Ford Fiesta When Ford was releasing the Ford Fiesta back into the U.S. market, it was facing a new demographic that they have not marketed to yet, Millennials. Millennials are characterized as to be born between 1979 and 1994. To further help Ford further identify who and what a Millennial is, they created Kristen. Kristen is a twenty three year old college graduate who studied journalism. Like the typical millennial, Kristen is fully intergraded into the social media construct; Facebook, Twitter, Instagram just name a few. Narrowing down the demographic, Ford can now customize the Fiesta to fit the lifestyle of Kristen. The next macro environmental factor that Ford looked at was culture. Ford figured that Kristen, being a recent college grad, would move to an urban environment. The two main focuses of Kristen are fuel economy and the ease of parking in a city. Equipping the Ford Fiesta with a 1.6L 16 valve motor with 29 miles per gallon in the city and 39 miles per gallon on the highway (Ford Motor Company, 2012) makes it a perfect for Kristen. And at 160.1 inches long for the hatchback model (Ford Motor Company), it further compliments itself to city driving and Kristen’s needs. The ability to squeeze into tight parking spots is a premium in such a city like New York. Ford had to be careful when deciding on what options they would put in the Ford Fiesta. The Millennial is budget conscious but likes the finer things in life. With that, Ford opted to...
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...FORD FOCUS Visionary. Ingenious. Remarkable. Every car bears his signature. Unlock extra content online. Use an appropriate app on your smartphone or tablet to scan the QR codes in this brochure. The world s best-selling name plate just got even better. The new Focus has a sleek exterior, an elegant new grille, and new state-of-the-art headlights and rear lights. Sit inside and you ll appreciate the enhanced instrument panel and a new-design steering wheel. But it is the new technology such as a parking system that gets you in and out of tight spaces that ensures the most technologically advanced car in its class stays that way. Control Blade independent rear suspension The Ford Focus offers you an addictive driving experience. A key element is the Control Blade independent rear suspension that absorbs both horizontal and vertical rear-wheel movement and provides passive rear wheel steering for increased cornering stability. 6 7 EcoBoost.The story of LESS FUEL MORE POWER. With its turbocharger, direct injection and diamond-like coating on the piston rings, the Ford EcoBoost engine produces the same performance as a larger engine, but with superior fuel economy and lower emissions. The new Ford Focus gives you a choice of three EcoBoost engine sizes: ■ ■ The 1.0-litre EcoBoost The 1.5-litre EcoBoost The 2.0-litre EcoBoost three times winner of International Engine of the Year. all the power and performance of the 1.6-litre ultimate power, available...
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...conditions can be attributed to the revenue growth that Ford has experienced over the past few years. The United States has experienced a downward trend in fuel prices, due to the discovery of a large oil deposit in the US and Canada; and the unemployment rate has been steadily declining. These two indictors of the economy’s health can have a direct effect on automobile sales. Since its peak in 2012, the average price for a gallon of fuel has been on a downward trend nationwide (U.S. Energy Information Administration, 2016). Because of the falling fuel prices, the demand for vehicles has been growing. When fuel prices increase, net vehicle ownership increases (Jeihani & Sibdari, 2010). Because of demand increases, Ford has been able to sell more vehicles. Sales of their pickup truck, the F-150 has been particularly impacted as pickup truck sales increased along with the falling gas prices. Another economic indicator that has effected Ford’s sales the overall employment rate. Since 2010, the unemployment rate has been on a steady decline from 9.8% to 4.9% (Bureau of Labor and Statistics , 2016). As more and more people have been able to find gainful employment, they have been able to purchase new cars more frequently. References: Bureau of Labor and Statistics . (2016). Databases, Tables & Calculators By Subject. Retrieved from http://data.bls.gov/timeseries/LNS14000000 Jeihani, M., & Sibdari, S. (2010, May). The Impact of Gas Price Trends on Vehicle...
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...Introduction The first factory assembled pickup truck introduced to America was based on a Ford Model T car. Although automobiles had been around for decades there was something unique about Henry Ford’s Model T vehicles. Other automobiles were considered as luxury vehicles because they were expensive to the average working American. In 1908 Henry Ford changed that by assembling affordable vehicles which caused Ford Motors to become popular in the mass market. Debuting in 1925 the Ford Model T Runabout sold for only $281 US dollars. Henry Ford built 34,000 models the first year which featured a cargo box, adjustable tailgate, four stake pockets and heavy duty rear springs. Which much popularity came other competitors like Louis Chevrolet who at the time was a Co-Founder to Chevrolet Motor Car Company and later merged with General Motors. Louis had a vision to become the leading brand for selling mainstream vehicles. Chevrolet’s goal for getting there was to overtake Henry Ford’s Model T. Louis competitive spirit led to decades of automobile manufactures competing to create the bestselling vehicles in the United States. In this paper you’ll discover the promotional strategies used by both companies to sell the 2014 Ford F-150 and 2014 Silverado 1500. Marketing recommendations will be made for Ford and Chevrolet to differentiate themselves in the marketplace in order to gain advantage over their competitors. You’ll find ways for both companies to assist with consumer...
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...regarding the future of the corporation I. Overview of Corporation For our final project I chose to study the automotive company Ford Motor company and to analyze their financials from 2006-2010 which was right before the massive economic recession. Ford was able to stay afloat during these rough years however this economic downturned caused one of largest competitors General Motors to receive billions of dollars in bailout money from the United States government. I chose to study Ford because I actually had started investing in their company in my own starting in 2006 and I wanted to study how Ford’s finances were positioned when I began investing and see if it was a great buy or I should have instead invested at the time in Toyota a large multi-national competitor that is based in Asia and also operate in the United States which I had thought about investing the money in back in 2006 however I choose Ford instead. “Mulally who was named president and CEO of Ford, in 2006, the famous American Ford Motor company is a leader in automobile manufacturing industry some of the most purchased products are the Ford Focus, Ford F-150 pickup and the Ford Mustang is always a must have with the sports car enthusiast. Ford Motor Company's family of brands includes cars, crossovers, trucks and SUVs from Ford, Lincoln and Mercury brands. Ford also has thousands of dealerships around the United...
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...experiences with their products All products, whether they are physical things, or services, emerge with an end user in mind. This is a key part of meeting the needs of a market. Ford carries many brands within each line. Product line depth refers to the number of versions offered of each product in the line. Thus, Ford's Fusion comes in three different models and specifications. Finally, the consistency of the product mix refers to how closely relate the various product lines are in end use, production requirements, distribution channels, or some other way. Ford Products • Passenger cars and trucks • Buses and vans • Sport utility vehicles • Vehicle accessories • After sales vehicle parts and products • Extended repair service products However, there are only limited product available in Malaysia. All-New Ford Focus 2.0L Sport+ 2.0L Sport 2.0L Titanium+ 2.0L Titanium All-New Ford Focus ST 2.0L Ecoboost GTDI Ford Ranger 2.2L XLT 4x4 Automatic 2.2L XLT 4x4 Manual 2.2L XL 4x4 Manual Ford Mondeo 2.0L EcoBoost Petrol 240PS / 340Nm Ford S-Max 2.0L EboBoost Petrol 240PS / 340Nm Ford Fiesta 1.6L Sport Ti-VCT Automatic 1.6L Sedan LX Ti-VCT Automatic 1.4L Sport LX Manual Ford Escape XLT 2.3L 4x4 XLS 2.3L 4x2 Ford...
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...Differentiating Between Market Structures The Ford Motor Company is a global automotive manufacturer, based in Dearborn Michigan. It manufactures or distributes automobiles across six continents. Ford has about 213,000 employees and about 90 plants worldwide. This company had an extensive list of brands that it owned at one point. The list of car brands included Ford, Lincoln,Jaguar, Mercury and Volvo.( Ford.com) This company also provides financial services through Ford Motor Credit Company. The company sells automobiles and commercial vehicles under the Ford brand and luxury cars under the Lincoln brand. In the past it has also produced heavy trucks, tractors and automotive components. Ford owns small stakes in Mazda of Japan and Aston Martin of the United Kingdom. It is listed on the New York Stock Exchange and is controlled by the Ford family. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines. Ford's former UK car brands included Jaguar and Land Rover, acquired in 1989 and 2000 respectively, were sold to Tata Motors in March 2008. Ford owned the Swedish automaker Volvo from 1999 to 2010. General Motors Company (NYSE: GM, TSX: GMM.U), commonly known as GM (General Motors Corporation before 2009), is an American multinational automotive corporation headquartered in Detroit, Michigan, and the world's largest...
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...Capstone Project Ford Motor Company Submitted By Anurag Vats Ford Motor Company Company Information and Core Activities Ford Motor Company (Ford), incorporated in 1919, is a producer of cars and trucks. The Company and its subsidiaries also engage in other businesses, including financing vehicles. The Company operates in two sectors: Automotive and Financial Services. Its Automotive Sector includes Ford North America, Ford South America, Ford Europe and Ford Asia Pacific Africa. Financial Services includes Ford Motor Credit Company and Other Financial Services. Ford North America includes the sale of Ford- and Lincoln-brand vehicles and related service parts in North America (the United States, Canada and Mexico), together with the associated costs to develop, manufacture, distribute and service these vehicles and parts. Ford South America includes the sale of Ford-brand vehicles and related service parts in South America, together with the associated costs to develop, manufacture, distribute and service these vehicles and parts. Ford Europe includes the sale of Ford-brand vehicles and related service parts in Europe, Turkey and Russia, together with the associated costs to develop, manufacture, distribute and service these vehicles and parts. Ford Asia Pacific Africa includes the sale of Ford-brand vehicles and related service parts in the Asia Pacific region and South Africa, together with the associated costs to develop, manufacture, distribute and service these vehicles...
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...Final Project General Motors Company vs Ford Motor Company Lauren Grippo GENERAL MOTORS CORPORATION (COMPANY) General Motors Corporation (General Motors or GM) was incorporated on August 11, 2009. Also known as GM, the company designs, builds and sells cars, trucks and automobiles parts globally and headquartered in Detroit, Michigan. The company also provides automotive financing services through General Motors Financial Company, Inc. (GM Financial). The company designs, manufactures and markets vehicles under the brands of Buick, Cadillac, Chevrolet and GMC. Along with our strategic partners, we produce cars and trucks, and sell and service our vehicles, through the following brands: Chevrolet, Buick, GMC, Cadillac, Baojun, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling (GM.com). In addition to the products the company also sells to its dealers for consumer retail sales, to fleet customers, including daily rental car companies, commercial and leasing companies and governments. As of December 31, 2012, the Company offered 21 FlexFuel vehicles in the United States and offered 12 hybrid models and continues to develop plug-in hybrid electric vehicle technology. They are also subsidiary owners of the OnStar, LLC servicing the United States and Canada. OnStar is a provider of connected safety, security and mobility solutions and advanced information technology. FORD MOTOR COMPANY The Ford Motor Company (also known as Ford) is an American multinational automaker headquartered...
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...Ford and the world automobile industry in 2012 At the beginning of 2012, the Chief Financial O cer of Ford Motor Company, Lewis Booth, was reviewing his nancial forecasts for 2012-16. Ford’s turnaround since the crisis of 2007-8 had been remarkable. After a loss of $14.7 billion in 2008, Ford earned net pro ts of $6.6 billion in 2010, and it looked as though Ford’s pro t for 2011 would exceed this. The recovery had been much more rapid than Booth had expected. Ford’s business plan of December 2008 projected that it would not break even until 2011.1 Booth attributed the speed of the turnaround to three factors: rst government measures in North America and Europe to stimulate demand through incentives for scrapping old cars and subsidies for purchasing new, fuel-e cient models; second, the recovery of demand in several major markets including China, India, Brazil and the US; third, Ford’s own restructuring. The “One Ford” transformation plan introduced in 2006 had closed plants, cut Ford’s workforce from 295 000 at the beginning of 2006 to 148 000 at the end of 2011, sold Jaguar, Land Rover and Volvo and a large chunk of Mazda; integrated Ford’s global activities; and accelerated product development including an increasing emphasis on smaller cars. Despite these successes, Booth looked to the future with much trepidation. Ford’s performance over the next ve years would depend on three main factors: Ford’s ability to continuing success with its One Ford strategy, the state of the...
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...Cultural Diversity of Ford Motor Company Employees The rise of multinational companies and increased global diversification by even small companies has resulted in people of diverse backgrounds and cultures working together in the same office or for the same organization. Conflict in such situations is predictable, but understanding the diversity issues can help companies implement programs designed to keep conflict at a minimum and to take full advantage of the many benefits which such diversity brings to an organization. Key to understanding how diversity is managed in multinational organizations is understanding the concept of corporate culture (which defines organizations), diversity programs and their use to minimize conflict among employees, and the unique problems that employees working overseas encounter. One of the biggest companies that have worked a lot on diversity is Ford Motor Organization. Ford Motor Company is an American multinational corporation and the world's second largest automaker, selling vehicles in 200 markets and with approximately 345,000 employees on six continents. Ford also is a family with a heritage of strong and clear values. One of the most essential of Ford values is their commitment to diversity and inclusion. For Ford, diversity is a means to an end. It is one of the ways the company is seeking to drive a transformation to a team-based workplace. To have meaningful relationships with customers (and other stakeholders) it is essential...
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