Contents

1.0 Introduction 1

2.0 Different Organizational Structure and Culture 2 2.1 Organizational Structure 2 2.2 Organizational Culture 5 2.3 Relationship between An Organizational Structure and Culture. 6

3.0 Individual Behavior at Work 7 3.1 Internal Factors. 7 3.2 External Environments 8

4.0 Different Leadership Styles 10 4.1 Compare the Effectiveness of Different Leadership Styles. 10 4.2 Leadership Styles between Haier and Uniqlo Co., Ltd.. 10

5.0 Management Approach 11 5.1 Functions of Management.. 11 5.1.1 A Basic Framework. 11 5.1.2 Framework between Haier and Uniqlo Co., Ltd. 11 5.2 Different Approaches to Management Used.. 12 5.3 Management Though between Haier and Uniqlo Co., Ltd... 13

6.0 Conclusion 14

References 15

Contents

1.0 Introduction 1

2.0 Various Elements of Marketing Process 2 2.1 Definition of Marketing 2 2.2 Company’s Marketing Philosophy 2 2.3 Holistic Marketing-Oriented Philosophy. 4

3.0 Benefits and Costs of a Marketing Orientation 6 3.1 Customer Satisfaction for Coca-Cola 6 3.2 Customer Retention for Coca-Cola 7

4.0 Macro and Micro Environmental Factors 8 4.1 Porter’s Five Forces Analysis. 8 4.2 PEST Analysis 9

5.0 Segmentation Criteria to Be Used for Products in Different Markets 11 5.1 Introduction of New Products 11 5.2 Market Segmentation 11

6.0 A Targeting Strategy for a Selected Product 13 6.1 Definition of Target Market 13 6.2 A Targeting Strategy for Coca-Cola 13

7.0 New Positioning Strategy for a Selected Product 14 7.1 Definition of Positioning 14 7.2 New Positioning Strategy for Coca-Cola 14

8.0 Buyer Behavior Affects Marketing Activities 15 8.1 Consumer Buying Behavior 15 8.2 Business Buying Behavior 16

9.0 Conclusion 17

References 19