...Original Article Maternal awareness of health promotion, parental and preschool childhood obesity (6, n=200)=17.32, p=0.008). Maternal awareness of health promotion on healthy eating appeared to have a protective effect against overweight/obesity in three year old children (odds ratio=0.38, 95% CI=0.20 to 0.70). Furthermore, a higher proportion of overweight/obesity mothers had no awareness of health promotion as compared to 2 (4, n=200)=13.29, p=0.01). Maternal awareness of health promotion appeared to also have a protective effect against overweight/obesity in mothers (odds ratio=0.51, 95% CI=0.28 to 0.95). Conclusions: maternal awareness of health promotion on maternal and preschool childhood obesity. Additionally, this study showed that overweight and obese preschool children had parents who were also overweight and obese. 2 Aim: preschool childhood obesity, as well as maternal awareness of public health promotion on healthy eating with parental and preschool childhood obesity. Methods: Data were collected by measuring the height and weight of two hundred randomly selected three-year old children and their parents. Details of the early feeding and dietary styles and level of health promotion awareness were assessed in faceto-face structured health interviews with the parents. Results: between childhood obesity and parents’ obesity (r=0.2; p<0.001). A higher proportion of overweight and obese preschool children showed that their mothers lacked awareness of health promotion...
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...Designing survey questions on food-related issues Question design toolkit based on a theory of behavioural change Jo d’Ardenne, Sally McManus, Julia Hall Designing survey questions on food-related issues: Question design toolkit based on a theory of behavioural change Jo d’Ardenne, Sally McManus, Julia Hall October 2011 Prepared for the Department of Health Contents Acknowledgements ............................................................................................ Executive summary ........................................................................................... 1 Introduction ............................................................................ 1 1.1 1.2 Background and aims .................................................................................................... 1 The Theory of Planned Behaviour (TPB) ...................................................................... 2 1.2.1 1.2.2 1.2.3 1.3 Why use the Theory of Planned Behaviour? ............................................ 2 What is the Theory of Planned Behaviour? .............................................. 3 Strengths and weaknesses of the Theory of Planned Behaviour ............. 6 Outline of report .............................................................................................................. 6 2 Mapping existing survey questions to TPB constructs ....... 8 2.1 2.2 Review of longitudinal surveys ..................................
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...Kellogg’s has been very successful making new products and marketing them. Stephanie Thompson, a writer for Advertising Age explains Special K's success in Kellogg has megabrand ambitions for Special K, and she states, "In the five years since Kellogg Co. and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, it's blossomed into the company’s No. 1 brand, with an estimated $500 million in global sales.” Kellogg’s value opinions about their products very highly as the feedback from customers are the most important. As a socially responsible company they aim to nourish their consumers, employees, customers, communities and the environment so that they can continue as a company. Kellogg’s have created strategies, governance structures, corporate policies, commitment statements and codes of conduct that help to embed corporate responsibility into their everyday operations. To encourage people to speak their opinions Special K set up a shop in London with the release of their new cracker crisps. When people tweeted their opinion they were able to receive a free low calorie snack. DietsInReview.com release reviews, facts and information about the Special K diet. And in the end they say if you want to ‘jump start the weight loss’ then it’s a good idea. Then with in this website Special K users were able to leave their feedback which had a range of opinions saying how good the diet plan was and how well it worked. Over all they were ‘happy with the outcome’...
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...Health education is educating people about health and health promotion strategies. It is a learning experience which mainly focuses on helping individuals and communities to improve their health by holding educational programmes and group activities. Through these activities, people can gain lots of knowledge about health and they can be positively influenced to change their attitudes. There are various health approaches and they are community development, Participation development and Holistic approach. Community is a group of people who shares the common interests and beliefs and development is the process where things grow and develop. Community development is a system where all the members of the community gather together to discuss the everyday problems that they have to face or that has been happening in their society and also to find the solution for it. As community development seeks to improve the quality of life, it observes and notices the ability and helps people to develop it. It also helps people to built a trust and respect each other within their communities. Community development ranges from small initiatives with a small group to large initiatives that involve the broader community. It also encourages the societies to be more health promoting by developing supporting groups and gathering people together to address the issues of power, inequality and social injustice. Community development is both a practice and an occupation which aims to bring about change...
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...conditions that it shall not, by way of trade or otherwise, be lent, resold, hired out, or otherwise circulated without the publisher’s prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed upon any subsequent purchaser. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library. ISBN 1 86156 216 0 Printed and bound in the UK by Athenaeum Press Ltd, Gateshead, Tyne & Wear. Contents Series Preface Introduction Background Current health targets – Saving Lives: Our Healthier Nation Nutritional issues highlighted in Saving Lives: Our Healthier Nation Contents Chapter 1 A healthy diet Dietary reference...
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...Gallagher D.D.S. President of the Holistic Dental Association Introduction 100% Real Dental Healing Testimonials Leroy from Utah Ms. Steuernol from Alberta , Canada Mike from Ashland , Oregon Pioneering Tooth Cavity Remineralization CHAPTER 1 DENTISTRY'S INABILITY TO CURE CAVITIES Reaffirm Your Choice to Cure Your Cavities The Real Cause of Cavities Remembering Your Connection Fear of the Dentist How Conventional Dentistry Works Micro-organisms Conventional Dentistry’s Losing Battle Against Bacteria The Failure of Conventional Dentistry Chapter 1 References CHAPTER 2 DENTIST WESTON PRICE DISCOVERS THE CURE Lack of Nutrition is the Cause of Physical Degeneration The Healthy People of the Loetschental Valley, Switzerland Modern Swiss were Losing Their Health The Healthy People of the Outer Hebrides Gaelics on Modern Foods are Losing Their Health Genetics and Tooth Decay Aborigines of Australia Nutritive Values of Diets Compared Fat-soluble Vitamins and Activators Mantesh Why Tooth Decay with Modern Civilization? Weston Price's Tooth Decay Curing Protocol Dr. Price's Protocol Summarized Chapter 2 References CHAPTER 3 MAKE YOUR TEETH STRONG WITH FAT-SOLUBLE VITAMINS How Teeth Remineralize 101 Hormones and Tooth Decay Cholesterol The Miracle of Vitamin D Vital Fat-Soluble Vitamin A Cod Liver Oil Heals Cavities Weston Price’s Activator X More Fat-Soluble Vitamin Sources: Bone Marrow, Brain, Kidneys, and Glands Organs from the Water ...
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...Welcome to Future of Dining The international marketing strategy of Touch’ In Paris Course Title: Lecturer Name: Module/Subject Title: Assignment Title: Company: Date due: | BA (Hons) MarketingSandra KernanInternational Marketing/ B8MK106Future of DiningTouch’ In Paris04/04/2016 | N° of words: | 2756 words (excl. Table of Figures, Executive Summary, Table of Contents, Figures, Appendix, Minutes of Meeting, Individual Contribution and References) | Student Names: | | Executive Summary This research paper aims to analyze internal and external factors concerned with the expansion of “Touch’ in Paris” into the Irish market under the name “Touch’ in Dublin”. Internal analysis will give you an insight of what kind of internal issues and obstacles we may encounter. External analysis will focus towards understanding the Irish food industry and will give you an insight of current market conditions. Modes of entry will give you an insight and an explanation of which approach we are suggest to enter the market. Overall, this research paper will guide you through all the analysis that we conducted and will allow you to better understand the risks as well as rewards associated with opening a natural-monopoly business as it is one of a kind. Table of Content Chapter 1: Introduction Chapter 2 : Internal Environment (PRIMEFACT) 1) People8 2) Reputation8 3) Intellectual...
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...Motivation is the driving force that causes the flux from desire to will in life. For example, hunger is a motivation that elicits a desire to eat. Motivation has been shown to have roots in physiological, behavioral, cognitive, and social areas. Motivation may be rooted in a basic impulse to optimize well-being, minimize physical pain and maximize pleasure. It can also originate from specific physical needs such as eating, sleeping or resting, and sex. Motivation is an inner drive to behave or act in a certain manner. These inner conditions such as wishes, desires and goals, activate to move in a particular direction in behavior. Contents 1 Types of theories and models 1.1 Motivational theories 1.2 Conscious and unconscious motivations 2 Psychological theories and models 2.1 Rational motivations 2.2 Intrinsic and extrinsic motivation 2.3 Push and pull 2.4 Self-control 2.5 Drives 2.6 Incentive theory 2.7 Escape-seeking dichotomy model 2.8 Drive-reduction theory 2.9 Cognitive dissonance theory 2.10 Content theories 2.10.1 Maslow's hierarchy of needs 2.10.2 Herzberg's two-factor theory 2.10.3 Alderfer's ERG theory 2.10.4 Self-determination theory 2.11 Temporal motivation theory 2.12 Achievement motivation 2.13 Cognitive theories 2.13.1 Goal-setting theory ...
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...| | 1 | Examine technique for Organizational Auditing & For Analyzing External Factors That Affect Marketing Planning | | 1.3 | | | 1 | carry out Organizational Audit & External Factors Analysis of external factors that affect marketing planning in a given situation | | 1.4 | | | 2 | Assess the main barriers to market planning. | | 2.1 | | | 2 | Examine how organizations may overcome barriers to marketing plan. | | 2.2 | | | 3 | Write a marketing plan for a product or service | | 3.1 | | | 3 | Explain why marketing plan is essential in the strategic planning process for an organisation | | 3.2 | | | 3 | examine techniques for new product development | | 3.3 | | | 3 | Justify recommendation for pricing policy, distribution and communication mix | | 3.4 | | | 3 | Explain how factors affecting the effective implementation of the marketing plan have been taken into account | | 3.5 | | | 4 | Explain how ethical issues influence marketing planning | | 4.1 | | | 4 | Analyze example of how organization respond to ethical issues | | 4.2 | | | 4 | Analyse...
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...10 2.6 Mission 11 2.7 Vision 11 2.8 Funding Sought 11 2.9 Legal status and ownership 11 3.0 FEASIBILITY ANALYSIS 12 3.1 Introduction 13 3.2 PRODUCT FEASIBILITY 13 3.3 INDUSTRY / MARKET FEASIBILITY 14 3.4 Organizational Feasibility 14 3.5 Financial Feasibility 15 4.0 INDUSTRY ANALYSIS 17 4.1 INTRODUCTION 18 4.2 Industry Size, Growth Rate and Sales Projection 18 4.3 Industry Characteristics 19 4.3.1 Industry Structure 19 4.3.2 Key Success Factor 20 4.4 Industry Trend 21 4.4.1 Trends that favor the industry 21 4.4.2 Trend working against the industry 21 4.5 Long Term Prospects 22 5.0 MARKET ANALYSIS 23 5.1 Introduction 24 5.2 Market Segmentation and Target Market Selection 24 5.2.1 Market Segmentation by Demographic Variables 24 5.2.2 Target Market Selection 25 5.2.3 Target Market Size 25 5.3 Buyer behavior 26 5.4 Competitor Analysis 27 5.4.1 Competitive Analysis Grid 29 5.5 Estimate of Annual Sales 29 5.5.1 Partnership fees forecast for 1st year 30 5.2.2 Partnership fees Forecast the Next 4 years 31 6.0 MARKETING PLAN 33 6.1 Overall Marketing Strategy 34 6.1.1 Positioning 34 6.1.2 Point of Differentiation 35 6.2 Pricing Strategies 35 6.3 Sales Process 36 6.4 Promotions mix 37 6.4.1 Advertising 37 6.4.2 Public Relations 38 6.4.3 Other Promotions- Related Activities 38 6.5 Distribution and Sales 38 6.6 Marketing Cost 39 7.0 MANAGEMENT TEAM AND COMPANY...
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...Report 2012 Inside 2 5 6 7 8 10 12 14 16 20 46 58 70 72 Message to Stakeholders Fast Facts The Nestlé Legacy Organisation Structure The Nestlé Creating Shared Value Strategy Engaging Our Stakeholders Governance Summary of Key Performance Data Our Respect and Care for the Community Our Commitment to the Environment Our People and the Workplace Our Consumers and the Marketplace Awards & Achievements GRI Standard Disclosures COVER: One of Nestlé Malaysia’s key successful rural development programmes has been its contract farming initiatives, where farmers are actively engaged to be part of the Nestlé supply chain. In February 2012, the Nestlé Paddy Club was introduced with the aim of increasing field productivity and lowering production costs, whilst reducing rice-farming’s environmental footprint, as well as enhancing overall farming safety aspects at the contract farms in Kedah. Nestlé (Malaysia) Berhad 110925-W 16 1 Our Respect and Care for the Community 46 Our People and the Workplace 20 Our Commitment to the Environment At Nestlé, we believe that in order to create long-term value for our shareholders, we have to create value for society, subscribing to the view that corporate success and social development go hand in hand. 58 Our Consumers and the Marketplace 2 Nestlé (Malaysia) Berhad 110925-W Message to Stakeholders Creating Shared Value (CSV) is at the core of our business. That is how our company started off, with our...
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...by the Health Service Executive – North Western Area and the Centre for Health Promotion Studies, National University of Ireland, Galway. With funding from Combat Poverty Agency Report authors: M Manandhar, M Share, S Friel, O Walsh and F Hardy (2006) FOOD, NUTRITION AND POVERTY AMONG ASYLUM-SEEKERS IN NORTH-WEST IRELAND Research Team Members HSE Western Area National University of Ireland, Galway (formerly North Western Health Board) Dr Mary Manandhar Senior Research Officer Public Health Department Dr Sharon Friel Lecturer Centre for Health Promotion Studies Ms Michelle Share Senior Research Officer Public Health Department Ms Orla Walsh Researcher Centre for Health Promotion Studies Dr Fiona Hardy Regional Coordinator for Services for Asylum Seekers and Refugees Ms. Theresa Shyrane Community Health Adviser Community Services, County Donegal March 2006 Food, nutrition and poverty among asylum seekers in NW Ireland Manandhar et al. Contents Page List of Tables List of Figures Abstract Executive Summary Introduction 1 1 5 1.1 Rationale and aims of the research 6 1.2 Who are asylum seekers? 6 1.3 Asylum seekers: their right to health and health care 8 1.4 Asylum seekers in Ireland 9 1.5 Asylum seekers in the North Western region 2 Background 12 15 2.1 Food choice is a complex phenomenon 15 2.2 Nutritional status, diet and food poverty 18 ...
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...focusing on throughout the report. Within the report there are some tables and graphs used to support the answers to some of the assessment criteria. The fundamental concepts and principles that underpin the marketing process are discussed and the use of environmental analysis in marketing, while the narrator carries out their own analyses at both macro and micro levels. The report investigates the importance of market segmentation and how this leads to the identification and full specification of target groups. It then considers buyer behaviour and positioning. The main elements of both the original and the extended marketing mix are then looked at. An introduction to the concept of the product life cycle, new product development, pricing strategies, distribution options and the promotion mix have all been discussed. Finally the narrator has developed marketing mixes to meet the needs of different target groups. The report includes the differences when marketing services as opposed to goods and examines marketing to businesses instead of consumers and the development of international markets. The report concludes by summarising the principles of marketing and recommendations on what an organisation can do to maintain growth. Evolution of Marketing The report firstly looks at and explores what marketing is and how it has evolved. This will put into perspective the concept of marketing in order to move on and understand the marketing process. The concept of marketing has evolved over...
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...Saimaa University of Applied Sciences Business Administration Lappeenranta Corporate and Financial Law Riina Liutu SUBWAY MARKET RESEARCH Bachelor‟s Thesis 2010 ABSTRACT Riina Liutu Subway Market Research, 114 pages, 7 appendices Saimaa University of Applied Sciences, Lappeenranta Degree Programme in Business Administration Corporate and Financial Law Bachelor‟s Thesis 2010 Instructor: Sari Jokimies Manager of Degree Program The main goal of this thesis is to find out whether Danish entrepreneurs can become successful in the Danish market as Subway franchisees. Three specific cities, namely Århus, Horsens and Vejle, are looked at in depth. In the thesis, these three cities will represent the Danish market. An evaluation of the most suitable location for a Subway restaurant is made. To reach the above objective, the Subway franchising concept, the market situation, the customers and the competitive situation will be analyzed and evaluated. In order to understand the market in which the franchisee would operate, the size of the market, historic growth, potential growth, trends and macro environmental factors will be analyzed. The analyses will show that the fast food market is mature, and that it still holds some growth potential. To find out who the potential customers of the Subway franchisee might be, a survey was made. A questionnaire was used as a main tool to analyze customer preferences and the prospects of opening a Subway restaurant...
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...21 I. Introduction Organisations are part of human society and, like people, are subject to rules their conduct towards others; in our lives, everyone has contacted with many forms, types of organisations with different purposes and objects; The business organisations that people contact range from many different giant multinational organisations, employing thousands all over the world, and it will have a turnover larger than other nations gross national product, to modest another small business organisations just has a few people and organise in a small locality. In this report, we need to identify purposes of different forms, types of organisation and to investigate the national environment in businesses operation; specific is research the different of economic system between organisations in different countries, PepsiCo (United State) and Techcombank (Viet Nam) is the choice to support my future investment decisions. II. Analysis 1. Understand the organizational purposes of businesses (LO1). 2.1. Identify the purposes of different types of organization We need to understand some elements that are the factors to evaluate power, potential of an organisation; consider the advantages and disadvantages in the context of the legal form, the different in size of organisation, identify level of activity of business, and definition ownership. a) Legal form: it is the kinds of business follow law of government, each business must have and obey a legal existence...
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