...Activity 1 In this briefing note I will be looking into and exploring an organisations approach to collecting, storing and using Learning and Development (L&D) data. Organisations collect L&D data regardless of their size or structure. The main reason an organisation would collect L&D data is so they are informed of the current skill set within certain areas/services this can help with a number of things such as new training commissioned as well as helping the organisation to identify which staff could be best equipped for new roles within the organisation. Another key reason that organisations keep L&D date is so that they have employee records and statistics on each of their workforce, this would be needed to coincide with legislative requirements Types of Data collected Evaluation records are important within any L&D function this can range from pre-course surveys which may be sent out to gauge the existing knowledge of the attendees to evaluation forms that delegates are required to complete once the course has been completed. Any organisation needs feedback on what they have commissioned this is due to a number of factors a main one being that it helps them identify if the learning aims and objectives have been met as well as identifying areas for improvement. When commissioning L&D activities it is important that you research what competitors are offering so that you stay competitive within the market, for instance it is important that when you are looking at running...
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...Television Radio Outdoor- Billboards, Magazines Newspapers Brochures Internet Lux has made it a point to use every above source for its advertisement. However the most frequent source used is television. Lux was launched in India in 1929. Its slogan was “the beauty soap of film stars.” The first advertisement was by actress Leela Chitnis as the brand ambassador. It has heavily advertised in India using Bollywood actresses as its brand ambassadors from Asha Parekh, Mala Singh, Hema Malini, Rekha, Kareena Kapoor Khan, Aishwarya Rai Bachchan, Priyanka Chopra and Katrina Kaif in the latest ads. The brand had used male actors only twice in its advertisements – Shahrukh Khan was featured on the completion of the 75th years of Lux soap brand in 2005. Lux ad with the brand ambassador Leela Chitnis. Shah Rukh Khan with the four Ladies Aishwariya Rai Bachchan with Abhishek Bachchan. Abhishek Bachchan came along with Aishwarya Rai Bachchan in the year 2009 which was aired along with a promotional offer. Katrina Kaif has been roped in to becoming the brand ambassador of Lux. In the advertisement of July, 2012, that stars both Katrina Kaif and Shahrukh Khan in the campaign, endorsed two variants of the Lux soap – Lux Peach and Cream and Lux Strawberry and Cream. The fragrance of the new Lux soap stands for love and sensuality and the ad uses the slogan – “Bekaboo” meaning uncontrollable. The duo was seen for the first time in an ad because of their recently...
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...advertising and selling efforts as one of the major activities that can be utilized in the marketing of packaged goods. Promotion is directed not only to consumers or the trade but also to the occasion to the sales force and other influential groups. The great Indian brand wagon of Lux started nearly 4 decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India. The first ambassador Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. She gave way to a galaxy of stars which include Madhubala, Nargis, Meena Kumari, Mala Sinha, Sharmila Tagore, Waheeda Rehman, Sairah Banu, Hema Malini, Zeenat Aman, Juhi Chawla, Madhuri Dixit, Sridevi, Aishwaria Rai Bachchan, Kareena Kapoor, Priyanka Chopra and most recently Katrina Kaif. The last frontier for most actors aspiring to stardom is becoming a Lux ambassador. The brand has outlasted many soaps. From the beginning, Lux became a household name in the country. Lux advertisements through ages Lux campaigns have wooed millions of people over the decades. Popularly known as the beauty soap of film stars, Lux has been an intimate partner of the brightest stars on the silver screen for decades. An ode to their beauty, an announcer of their stardom, advertising campaigns on Lux have featured film stars across the nation, promising their beauty and complexion to common women With top movie stars- from Madhubala to Madhuri, form...
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...ENDORSEMENTS: A CRUSIAL AND CONTROVERSIAL PART IN ADVERTISEMENTS When you go for shopping in a supermarket and you come across many brands of various products. When you see a brand, it immediately reminds you of the celebrity who has endorsed or promoted the brand. For instance, Lux may remind you of Shahrukh Khan, Ashwariya Rai or even Katrina Kaif. The image of the celebrity in the ad leaves a lasting impression on your mind which motivates you to buy the product. Endorsements, by famous celebrities, whose personality matches that of the product help to create certain impressions of that brand on consumers. For eg. Bipasha Basu has an image of fitness freak and hence endorses Sugar Free Natura. Endorsements play an important role in making the advertisement successful. Endorsements of celebrity with great persona attracts customer to buy that product. India is a nation where people easily believe what their favorite celebrities say. And when it comes to celebrities like Amitabh Bachchan and Rajnikant, who people idolize and have a great respect for, any endorsement by them will highly influence consumers and their buying behavior. Even Sachin Tendulkar and Shahrukh Khan have a great fan following. Sachin being a famous sports personality do attract kids and youngsters who are sports enthusiast. Hence being a sports celebrity, an energy drink, Boost is endorsed by Sachin Tendulkar and even another famous cricketer Kapil Dev. Similarly Pepsi and Lays have gain popularity with...
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...so that they can find out what products and services are available across the island. It must also be noted that Diamonds International market their products exclusively to visitors especially high-end visitors who require pricey items. The ad suggests that the Longines watch appears to be a high-end product because the former Ms. Universe Aishwarya Rai is wearing it. Normally Ms. Universe winners are synonymous with high-end products and fashion. Miss Universe also appears in strictly expensive product commercials. (New York Times 2008) The environment that she is in modelling the watch as well as the dress she is wearing indicates that the product is an extremely pricey product. It is these features likewise the distributor Diamonds International that suggest that the item is a luxury item; made for the wealthy and well fortuned market in the watch industry. Longines uses a previous miss Universe, Aishwarya Rai to display their product. The watch capitalizes on the fame of the star to showcase the confidence and stature, a person can have when they wear this watch. In wearing this item they can feel like a winner... like Rai. The print advertisement uses the wrists of the model to showcase the piece available for purchase...
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...Television Radio Outdoor- Billboards, Magazines Newspapers Brochures Internet Lux has made it a point to use every above source for its advertisement. However the most frequent source used is television. Lux was launched in India in 1929. Its slogan was “the beauty soap of film stars.” The first advertisement was by actress Leela Chitnis as the brand ambassador. It has heavily advertised in India using Bollywood actresses as its brand ambassadors from Asha Parekh, Mala Singh, Hema Malini, Rekha, Kareena Kapoor Khan, Aishwarya Rai Bachchan, Priyanka Chopra and Katrina Kaif in the latest ads. The brand had used male actors only twice in its advertisements – Shahrukh Khan was featured on the completion of the 75th years of Lux soap brand in 2005. Lux ad with the brand ambassador Leela Chitnis. Shah Rukh Khan with the four Ladies Aishwariya Rai Bachchan with Abhishek Bachchan. Abhishek Bachchan came along with Aishwarya Rai Bachchan in the year 2009 which was aired along with a promotional offer. Katrina Kaif has been roped in to becoming the brand ambassador of Lux. In the advertisement of July, 2012, that stars both Katrina Kaif and Shahrukh Khan in the campaign, endorsed two variants of the Lux soap – Lux Peach and Cream and Lux Strawberry and Cream. The fragrance of the new Lux soap stands for love and sensuality and the ad uses the slogan – “Bekaboo” meaning uncontrollable. The duo was seen for the first time in an ad because of their recently...
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...Clothes Account of Sumita’s development The short story “Clothes” is written by Chitra Banerjee Divakaruni and is about a young Indian woman called Sumita. In the beginning of the text she is an innocent, nervous and open-minded girl. She is very modest and obedient to her parents’ wishes. She has accepted to marry a man, depending on his accept at the bridal viewing, only to please her beloved mother and father. She has to get a purification bath in the women’s lake so she can be completely clean, pure and innocent. She is changing and becoming a wife. Somesh, her future husband, works at 7-Eleven and is very understanding, kind and patient with her. When Sumita is on the aeroplane heading to America, she thinks about a sari. She is comparing it to the lake, which symbols a new beginning. She is in her mind getting ready for a new beginning, a new life in America. Gradually Sumita’s way of dressing herself changes and her inner self does as well. She is becoming more independent. When she wears typical American clothes like jeans and t- shirts, instead of dressing herself in the Indian traditional sari, she gets a boost of confidence: “I’m wearing a pair of jeans now, marvelling at the curves of my hips and thighs (...)”1 In America, she thinks about getting an education. Somesh supports her in her decision to become a schoolteacher. She has high hopes for herself and believes in herself – things she has never had much of before, when she was in India. She has...
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...newspaper articles, gossip magazine stories during the last couple of decades, which featured the infamous casting couch – India TV and Suhaib Ilyasi have definitely convinced the public that it is indeed in existence. Thanks to the media, we now know that there exists an industry where you have beautiful people, aggressive bosses and ambitious new entrants – yes, the Indian TV industry too which is equally affected. The Bollywood beefcake Salman Khan has never been far away from controversies or brushes with the law. He has been in the news for killing an animal of an endangered species in the forests of Rajasthan.He has always been in the news for all the wrong reasons, be it roughing up scribes, man –handling his ex-girlfriend Aishwariya Rai or his...
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...3 RAI – Recording, Analysing and Using HR Information Level 3 CIPD Foundation Certificate in Human Resources Management Student: Kevin Bickle Tutor: Margaret Lawson Word Count 636 Date Submitted 23rd February 2016 Contents Page 1. Purpose 2. Background 3. Current Status 4. Key Considerations 5. Options 6. Conclusions and Recommendations Activity 1 1. Purpose The purpose of this briefing is to inform the Director about a review of Brenikov’s approach to collecting, storing and using HR data. 2. Background The review was requested by the HR Director joining Brenikovs to ensure that it’s compliant with The Data Protection Act 1998 and The Freedom of Information Act 2000, the two main pieces of UK legislation covering the collecting, storage and use of data in the UK. 3. Current Status Currently the Freedom of Information Act does not apply to Brenikovs as it’s not publicly funded. Brenikov Training does need to ensure compliance with The Data Protection Act as it currently collects HR Data to assist with strategic planning and to ensure compliance with legislation (Rights to Work). Brenikovs currently collects and analyses data on employee absence to identify any trends and allow the HR team to actively put in place working practices to minimise disruption. It also collects data on DBS checks as part of the recruitment procedures to ensure compliance with safeguarding and child protection legislation. 4. Key Considerations The information Brenikovs collects...
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...Brand LUX Case Study Born: 1929, in India, as a bathing soap History: Owned by global consumer products giant Unilever Plc., the parent company of Hindustan Unilever Ltd (HUL) Status: Enjoys more than 17% market share in the premium soaps market valued at Rs6,000 crore Brand story: What is the common seductive link between Hollywood actor Paul Newman, Bollywood actors Shah Rukh Khan and Aishwarya Rai Bachchan and All India Anna Dravida Munnetra Kazhagam chief J. Jayalalithaa? They have all tried selling a soap at some point or the other. And the soap is Lux, the premium beauty soap from consumer products company HUL. “Lux has been the epitome of beauty for the Indian woman and inspires all women in India to enjoy the process of beautifying without any constraints,” says Srikanth Srinivasamadhavan, category head, personal wash, HUL. Lux—derived from the word luxury— was launched in 1899 as a laundry soap in the UK. In 1925, the brand was extended to the toilet soap category. It was positioned as a beauty soap in India, and HUL has since used successful film actors of the time—such as Leela Chitnis, Madhubala, Hema Malini and Kareena Kapoor—to endorse the product. Lux’s secret of longevity has been its consistent evolution—be it the soap colour, packaging or new variants, the brand has banked on innovation to keep its youthful image intact. Extending the soap cake to a range of shower gels, liquid soaps and moisturizing bars has helped the brand keep consumers excited...
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...Tips for Newly Salaried Professionals Brand-New Dual Core Smartphones in India Celebrity Wives And Their Businesses Marriages fit for kings - for Sahara tycoon's sons Monday, 09 February 2004, 12:30 IST inShare | | Print | | Email | Lucknow, Over 10,000 guests, an orchestra from London and an award-winning filmmaker as videographer are some of the dazzling highlights of the weddings of Sahara tycoon Subrata Roy's two sons that could put a maharaja to shame. Perhaps never before have so many Indian celebrities converged here as they will for the weeklong marriage celebrations that will commence Tuesday. The guest list includes Prime Minister Atal Bihari Vajpayee, cine stars Amitabh Bachchan, Shah Rukh Khan and Aishwarya Rai and cricketers Sourav Ganguly...
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...Hair trends of 2010 Hair style is a reflection of a human's personality. It depicts a person's confidence, comfort ability and coordination with the world. A flock of hair falling in front of one's eye is no more considered a lack of attention but as a style statement. And who doesn't agree today, that to appear in everyone's heart you got to maintain your appearance. Hair takes a huge portion of it. there had been trends in hair fashion since the beginning of time, there was bob or finger wave as some called it in the 20s, the pixie in the 50s popularized by none other than Audrey Hepburn! Hair styles were not only inspired by movie stars but there was a huge fad about musicians and bands. Beehive, the style of 50s and 60s were an influence of a band named Georgia, dreadlocks of the 70s was a sheer craze brought by Bob Marley. Then there was perm in the 80s, I can still recall aunties coming from beauty parlors with stiff volumes over their head with stinging smell of chemicals. All the 'Friends' lover can't ignore the immensely loved 'the Rachel' cut with a layered, bouncy ‘do with highlights and lowlights. "Rachel" cut became famous in the 90s. In 2010, reminiscence from the past seems to have a comeback. Bobs are back in road, stars like Reese Witherspoon and Gwyneth Paltrow are doing it and looking stunning. Long, wavy hairs are always accepted, wanted and adored! And most importantly, this year the waves should look as natural as possible! Either with heavy...
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...documented in the herein contained Test Cases. The following requirements must be met to run the program: Java Integrated Development Environment (IDE), MySQL database. Netbeans 7.0.1 was utilized in making the program and testing it . MySQL is open source SQL database. They both can be downloaded for free of charge. Windows 7 OS was used to host both pieces of software. There are minimum requirements that can be referenced on download websites. Each option available in the program will be tested. The Use Case Diagrams may be referenced for further details on functions of each option. The test will test each available selection. The selections to be tested are as follows: 1-Add Student Information 2-Update Student Information 3-Query Student Information...
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...add 0.05 M NaOH drop-by-drop to back-titrate the solution until the pH is neutral. What this means is that, the stronger the antacid tablet, the less NaOH it will take to help bring the acid to neutral. (In other words, the stronger antacid tablets counteract more of the original HCl, leaving the solution closer to neutral before the NaOH is added.) Here are your results: Maalox Mass of one dose antacid mL NaOH used in backtitration 20.0 g Tums 21.0 g Mylanta 18.0 g CVS brand 18.3 g Rennies 17.5 g 24.1 mL 22.4 mL 20.0 mL 19.9 mL 24.4 mL 1. Which is the strongest antacid, on a single-dose basis? Which is the weakest? Explain and show your calculations. 2. Which are the strongest and weakest, on a by-weight (mass) basis? 3. When people do back titrations, they usually watch the solution for a color change when the solution becomes neutral. What might you have used in the above experiment to get this color change to happen in the solution? At what pH would the solution have been neutral? 4. If you had walked into the lab, only to discover that you only had 0.1 M sulfuric acid available to run your tests, how might this have affected your calculations? Why? 5. In...
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...HANDOUT IDBI BANK LTD. WRITTEN EXAMINATION : 16.09.2012 RECRUITMENT OF EXECUTIVES ( ON CONTRACT ) INTRODUCTION 1. 2. 3. This booklet gives you detailed information about the Competitive examination for recruitment to the post of Executive (on contract). The selection process consists of (a) Written Examination and (b) Interview. Candidates who qualify in the written examination with high merit rank are eligible to be called for interview. Use of HB Pencil and Ball Pen : You should bring with you two HB pencils, a good quality eraser, a sharpener and a ball-point pen. You are advised to bring two pencils to avoid mending a pencil during the examination as you may lose time. Use ball-point pen for filling up the information only in boxes 1-10 on Side 1. Use HB pencil only, for filling up information in boxes 12-26 on side 1 of the answersheet and box 27 on side 2 of the answersheet. All the answers should also be marked by using HB pencil only. Handling answersheet : Please handle your answersheet carefully. Keep it dust free. If it is mutilated, torn, folded, wrinkled, rolled or dusty, it may not be evaluated. Special attention should be paid to the different objective type tests, since these are different from the usual school/college examinations. 4. 5. HOW TO SHOW YOUR ANSWERS : Each question is followed by answers which are numbered 1, 2, 3, 4 and 5. Select the most appropriate answer. Then by using HB Pencil, blacken the oval bearing the correct answer against...
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