Company G
3-Year Marketing Plan
Assessment Code:
Student Name: Vicki R. Crain
Student ID: 000281935
Date: 09/25/14
Mentor Name: Laura Nicolet Table of Contents
Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 3
Target Market 4
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 5
Strengths 6
Weaknesses 6
Opportunities 6
Threats 7
Market Objectives 7
Product Objective 7
Price Objective 7
Place Objective 7
Promotion Objective 7
Marketing Strategies 7
Product Strategies 8
Price Strategies 8
Place Strategies 8
Promotion Strategies 9
Tactics and Action Plan 9
Product Action Plan 9
Price Action Plan 9
Place Action Plan 10
Promotion Action Plan 10
Monitoring Procedures 10

Introduction In the years that Company G has been on the electronics market, we have earned a reputation that is associated with quality, dependability and innovation. Our XG brand is well known by consumers nationwide. Our latest venture, into automated pet grooming supplies, will continue to impress our loyal customer base. The XG Automatic Dog Washer is a state of the art product that brings convenience, safety and time savings to pet owners.
Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.”
The Product
Company G’s mission statement promises consumers improvement in the quality and convenience of their lives, by the use of our innovative, high-quality, electronic products. The XG Automatic Dog Washer delivers everything our mission statement promises. We used the innovative technology in every process from design to production.
Research has shown that we go above and beyond in the delivery of improvements to quality and convenience of life. The XG Automatic Dog Washer