Table of Contents
Table of Contents 2
Introduction 3
Mission Statement 3
A. Product Support of Mission Statement 3
B. Marketing 3
Target Market 3
Market Objectives 3
Competitive Situation Analysis 4
Consumer Product Classification 4
Analysis of Competition using Porter’s 5 Forces Model 4
C. SWOT Analysis 6
Strengths 6
Weaknesses 6
Opportunities 6
Threats 6
Marketing Strategies 6
Product Strategies 6
Price Strategies 6
Place Strategies 6
Promotion Strategies 7
Tactics and Action Plan 7
Product Action Plan 7
Price Action Plan 7
Place Action Plan 7
Promotion Action Plan 7
Monitoring Procedures 7

Introduction
The appliance chosen can best be called a food processor plus. It works with the same concept as a food processor, but allows you to manipulate consistency of resulting food. Most food processors either are not powerful enough to chop items like celery and onions into diced size, or if they are, the food ends up like mush, sometimes too thick to spin the blades. Not so, our new product. You can definitively specify the size of the pieces that result, so you can end up with 1 cm x 1 cm cubes of celery for use in tuna or macaroni salad, or you could puree items to use in soup, or mash foods, such as bananas, to feed to an infant. Our unique appliance has an electronic laser sensor to determine consistency of food to yield your precise desired outcome. This laser sensor will direct the blades to work from three different locations (one on the bottom, and two on the sides of the food canister). Our product is visually appealing, sleek in design, and small enough to only take up minimal counter space. Additionally, this product is reliable in all product testing. Quick and easy to use as well as easy to clean up after use.
Mission Statement
“We enable consumers to improve the quality and convenience of their lives by providing