...ABDT 3213 – International Marketing Week 2 Tutorial 1: Introduction to Global Marketing SECTION A: Coursework Briefing SECTION B: Discussion Questions 1. What are the basic goals of marketing? Are these goals relevant to global marketing? 2. What is meant by “global localization?” Is Coca-Cola a global product? Explain. 3. Describe some of the global marketing strategies available to companies. Give examples of McDonald that use the different strategies. 4. Describe the difference between ethnocentric, polycentric, regiocentric, and geocentric management orientations. 5. Define leverage and explain the different types of leverage utilized by companies with global operations. 6. What is “global marketing” and how does it differ from “regular marketing?” Giving examples of at least one major corporation explain these differences. SECTION C: CASE STUDY CASE 1-3: Acer Inc (page 57) 1. How did the “global markets-local markets” paradox figure into Shih’s strategy for China? 2. Can Acer become the world’s third largest PC company, behind Dell and Hewlett-Packard? 3. Growth in the U.S. PC market has started to slow down. Despite strong competition from Dell and Hewlett-Packard, Acer’s U.S. market share increased form 1 percent in 2004 to 3.3 percent by the end of 2006. What are Acer’s prospects for gaining further share in the United States? ABDT 3213 – International Marketing Week...
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...General Purpose: To Inform Specific Purpose: To inform my listeners about Angel Falls. Central Idea: Angel Falls is the tallest waterfall in the world with an unusual tale of discovery. INTRODUCTION I. Attention Material A. This is Angel Falls. (Power-point slide 2) 1. It is the world’s tallest waterfall. 2. It is located at Canaima National Park the second largest National Park in Venezuela. (Power-point slide 3) B. Angel Falls was discovered by American pilot, Jimmy Angel in 1937. 1. Jimmy Angel mistakenly found the waterfall while searching for gold. II. Orienting Material A. The waterfall tumbles from a cleft near the summit of table Top Mountain Auyan-tepui into what is known as Devil’s Canyon, 3213 feet below. B. Before the mid-1950s, Angel Falls was an unknown wonder because the tribe that occupied the valley beside the mountain-top believed that the location of Angel Falls harbored Malign Spirits. BODY I. The Discovery A. Jimmy Angel, in 1934, was searching for an isolated goldmine when he came upon the Auyan-tepui. Angel being the curious man he was decided to fly around the mountain when he found the falls, but because his fuel level was low he was forced to return to his base. Upon his return Angel told descriptions of the wondrous landscape and the Stone Mountain he saw but his listeners didn’t believe him. B. Angel returned to fly over the mountains again in 1935 and continued to tell his tales of his discovery thus...
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...MGT 3213/ MGT 3214/MGT 3219 – BUSINESS ETHICS. Task 2: Group Assignment – 20 %. Submission Date: OCT 29 , 2014 Presentation Date: OCT 29, 2014 * SELECT ONE CASE STUDY ONLY CASE: 1.0 Web Porn at Work Al Smetana is the founding president of a medium-size, Midwestern manufacturing firm, Rayburn Unlimited. He’s proud of the way his company has grown, and done so on the basis of an organizational culture committed to honesty, integrity and the intrinsic value of each individual. But now those values are being put to the test. It began when Al Smetana learned that an employee had tapped into the company’s computer system and figured out how to read people’s e-mail and to learn what websites they visited. Determining who the culprit was wasn’t difficult. When confronted about it, the employee admitted what he had done. Al Smetana immediately terminated his employment. But as he left, the employee said angrily, “Just ask Lindley about his computer usage,” referring to Craig Lindley, associate vice president for human resources and an old friend of Al Smetana’s. Although Al Smetana did not trust the discharged employee, he was disturbed by his comment and reluctant to let it go. So he called Craig Lindley into his office and asked him about it. After a few minutes of gentle questioning, Craig started weeping. When he recovered himself, he explained that for the past year or so he had been hooked on pornography on the web and at the office sometimes spent an hour...
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...ACC 3213: Intermediate Financial Accounting III, Fall 2013 Class Time/Room: Section 1: MW 12:00 – 1:50 PM A&E 0293 Section 2: MW 6:00 – 7:50 PM Science S205 Instructor: Kim Shima, PhD, MAcc, CPA Office: VBT 352 Phone/Voice Mail: 885-7176 E-mail*: kim.shima@csueastbay.edu Office Hours: MW 2:00-3:30 PM or by appointment Prerequisites: Acct 3212 or its equivalent with C- or better. Course Materials: Intermediate Accounting, 7th ed., Spiceland, Sepa, and Nelson CONNECT program (available with book purchase) PPT slides available on Blackboard site Basic Four Function Calculator (cell phones, iPods, and graphing calculators may not be used as a calculator on exams) Course Description and Objectives: This is the last course in a three-course sequence on intermediate financial accounting. The objectives of this course are to reinforce the fundamental knowledge developed in ACCT 3211 and ACCT 3212 and to continue to build the understanding on the theory and practice of financial reporting. During this course, we will cover topics such as income taxes, pensions and other post-retirement benefits, shareholders equity, share-based compensation, earning per share, accounting changes and error corrections, and the statement of cash flows (revisited). Homework and three exams are used to evaluate students’ understanding of the material. Special note: although the emphasis of this course is US GAAP, we are...
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...St. Vincent and the Grenadines Community College Division of Technical and Vocational Education Information Technology Practical 1 1. Open a blank new Microsoft Document and name it “Test 1”. [1 mark] i. List 5 keyboard shortcuts and explain what they do. [5 marks] ii. Insert a decorative quote textbox as shown below: If there is a way there is a will Give it a yellow shape fill colour, a Flow chart: Data shape and 3D style 14 [3 marks] 2. On a new blank page complete the following: Scenario: A student who has recently graduated from the college is on the hunt for a job to earn some form of income. Below is one application that was done to the water company. He wishes to use the mail merge feature in Microsoft word to send out four (4) more applications to the Electric, Construction, Air Conditioning and Computer Repair Companies. You are required to type the following document and complete the mail merge process up to step 5 where you will clearly show the merge fields that are to be used in the correct positions. [5 marks] (Nicholas’s Address) Ohio P.O. 34567 United States March 21st 2015 (Company’s Address) Mr George Smith Central Water and Sewerage Authority New Montrose cwsa@vincysurf.com Dear Sir/Madam, My name is Nicholas Smith and I am here by applying for a positionat your institiution. I recently graduated from the Community College at the Division of Technical and Vocational Eduction...
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...Death and Dying BIO 1033 Drugs and Society BIO 3613 The Biology of Aging GRG 3443 Medical Geography *HTH 2413 Introduction to Community and Public Health (fulfills 080 Social and Behavioral Science or 090 Component Area Option) *HTH 2513 Personal Health (fulfills 080 Social and Behavioral Science or 090 Component Area Option) PSY 2073 Statistics for Psychology PSY 3023 Social Psychology of Small Groups PSY 3513 Developmental Psychopathology PSY 3523 Psychology of Adulthood and Aging PSY 3543 Introduction to Clinical Psychology PSY 4253 Psychology and Health SOC 1043 Introduction to Public Health *SOC 2023 Social Context of Drug Use (fulfills 080 Social Behavioral Science or 090 Component Area Option) SOC 3203 Gerontology SOC 3213 Medical Sociology SOC 4043 Global Health SOC 4053 Health Care Systems SOC 4073 Social and Behavioral Theories in Public Health SOC 4683 Health Disparities 15 additional semester credit elective hours in arts and humanities, 9 of which must be upper-division and 3 from the *core curriculum (from a different numbered category than selected from above), chosen from the following: AHC 4333 Topics in Art History and Criticism *ART 1103 Introduction to Visual Arts (fulfills 050 Creative Arts or 090 Component Area Option) ART 3223 Drawing: Figure BBL 3043 Social Psychological Considerations in Mexican...
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...Search Join Login Help Contact Welcome Anti Essays offers essay examples to help students with their essay writing. Sign Up Creamy Creations Takeover Essay Below is an essay on "Creamy Creations Takeover" from Anti Essays, your source for research papers, essays, and term paper examples. Creamy Creations Takeover Organizational and Corporate Communications Chapter 3 Creamy Creations Takeover – COMM-3213 Instructor: Zelda Togun Alethia Uwandu Mid America Christian University Student August 16, 2014 Week 4 conflict Management Assignment P1 The Burger Barn executives see a rosy future ahead for Creamy Creations. Do you see any reasons why they should not be so optimistic? What are the potential future pitfalls they should be watching out for? (150 -200 words) I think that Burger Barn executives may be “counting their chickens before hatching,” for they are looking at the lack of efficiency and the fact that customers would wait for 10 minutes. They should not be so optimistic about the company moving forward in a great way because they are forcing their employees to work harder and faster, which reminds me of Frederick Taylor’s “Theory of Scientific Management,” which he was adamant about “time and motion.” Employees want to feel appreciated and may have enjoyed taking their time in...
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...Thomas Di Gregorio 2/9/2010 GEB 3213 Business Writing Shana Gartlan Inside the Golden Arches Have you ever wondered how the McDonald’s corporation keeps its employees’ knowledge as sharp as cheese? They attend a special university called “Hamburger University.” Founded in 1961 by the former McDonald’s Senior Chairman Fred Turner and Ray Kroc’s first grillman, it was from humble beginnings in Elk Grove Village, Illinois, in the basement of a McDonald’s, where the university first originated. Ray Kroc explained his reasons for opening Hamburger University by saying: “If we are going to go anywhere, we’ve got to have talent. And, I’m going to put my money in talent.” Hamburger University continues to promote that philosophy, everyday. The curriculum itself is very diverse, and it is delivered by 19 full-time professors with restaurant operations expertise from all over the world. A miniature United Nations, Hamburger University employs interpreters and is able to teach its employees in 28 different languages, including: Spanish, German, French, Japanese, and Mandarin Chinese. McDonald’s Hamburger University does a lot of both lecture and hands on teaching, along with on-line learning modules and role playing. The employees align their training with their specific careers. The curriculum is broken down into four unique career paths: crew, management, mid-management, and executive Crew McDonald’s crew curriculum is developed and supported by the professionals...
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...Mary Kay Inc.: Building a Brand in India Cameron A. Sanders Northeastern State University MKT 3213 CRN 30369 Dr. Ronald Petty February 19, 2016 Mary Kay Inc.: Building a Brand in India Mary Kay Inc. is a company I have heard of and know some about but I am a guy who does not where makeup like a Frenchman. I knew Mary Kay was popular in the United States among the women population. I know some people who threw some Mary Kay parties. Other than that I did not know much about the company before watching this video. I was actually shocked when I found out Mary Kay is mostly sold by individuals who host parties. It is a company who values relationships between the seller and buyer. Mary Kay Inc. is shockingly popular internationally. This is coming from a guy who did not know much about them prior to this assignment. The marketing strategy to expand into other countries is what catches my attention more than makeup. The marketing research team must had its work cut out for them. They had to figure out what countries wanted. Like how they was able to strive in China. Chinese women are women who do not bath in makeup like some American women. They prefer the natural look. So how did Mary Kay do it? They focused on facial creams and things of that nature. They sold the product that they wanted. They did not try and sell all the makeup to them. Mary Kay Inc. now wants to expand into India. This may be a challenge people believe but Indian women are not...
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...Professional Learning Experience Proposal Proposed Criteria to Conduct a Research Study on Backfill Assisted Voiding Professional Socialization December 2, 2008 Title and Description a. Research Study for Backfill Assisted Voiding b. Backfill assisted voiding is a procedure that is performed in the post anesthesia care unit. An indwelling catheter is placed preoperatively in selected patients in order for the procedure to take place. The “bladder was filled retrograde with room temperature sterile normal saline”. (Foster, RT Sr., Borawski, KM, pg. 627). Retrograde filling was stopped when the woman had a strong urge to void. The catheter was removed and the patient voided. c. A cause for concern was initiated by the surgical outpatient unit because a MD is currently ordering the procedure on post-operative vaginal surgery patients with no standard practice. There is concern from members of the Nurse Practice Committee and Infection Control due to lack of evidence to support it and data to show the patient does not have negative consequences as a result of this procedure. Professional Outcome and Related Competency a. The outcome of this proposal is to articulate the contributions of professional nursing to health care via research by defining the boundaries of nursing while gathering, organizing, planning, problem solving and reviewing in order to format an acceptable policy and procedure for standards...
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...Justin Williams Research Review 17 June 2012 “The role of affect in attitude formation: A Classical conditioning approach” After review “The role of affect in attitude formation: A Classical conditioning approach” I came to the conclusion that Evaluative conditioning (EC) refers to the formation or change of an attitude towards an object following that object’s pairing with positively or negatively valenced stimuli. We provide evidence that EC can occur through an implicit misattribution mechanism in which an evaluative response evoked by a valenced stimulus is incorrectly and implicitly attributed to another stimulus, forming or changing an attitude towards this other stimulus. Five studies measured or manipulated variables related to the potential for the misattribution of an evaluation, or “source confusability.” Greater EC was observed when participants’ eye gaze shifted frequently between a valenced and neutral stimulus (Studies 1 & 2), when the two stimuli appeared in close spatial proximity (Study 3), and when the neutral stimulus was made more perceptually salient than the valenced stimulus due to its larger size (Study 4). In other words, conditions conducive to source confusability increased EC. Study 5 provided evidence for multiple mechanisms of EC by comparing the effects of mildly evocative valenced stimuli (those evoking responses that might more easily be misattributed to another object) to more strongly evocative stimuli. Social psychological theory...
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...MGT 3213/MGT 3219 – BUSINESS ETHICS. Task 2: Group Assignment – 20 %. Submission Date: APR 11 , 2016 Presentation Date: APR 11, 2016 SELECT ONE CASE STUDY ONLY CASE: 1.0 Web Porn at Work Al Smetana is the founding president of a medium-size, Midwestern manufacturing firm, Rayburn Unlimited. He’s proud of the way his company has grown, and done so on the basis of an organizational culture committed to honesty, integrity and the intrinsic value of each individual. But now those values are being put to the test. It began when Al Smetana learned that an employee had tapped into the company’s computer system and figured out how to read people’s e-mail and to learn what websites they visited. Determining who the culprit was wasn’t difficult. When confronted about it, the employee admitted what he had done. Al Smetana immediately terminated his employment. But as he left, the employee said angrily, “Just ask Lindley about his computer usage,” referring to Craig Lindley, associate vice president for human resources and an old friend of Al Smetana’s. Although Al Smetana did not trust the discharged employee, he was disturbed by his comment and reluctant to let it go. So he called Craig Lindley into his office and asked him about it. After a few minutes of gentle questioning, Craig started weeping. When he recovered himself, he explained that for the past year or so he had been hooked on pornography on the web and at the office sometimes spent an hour or so...
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...Vroom’s Model of Expectancy Theory Expectancy Theory is a mental form of motivation. It is based how employee makes their decisions and why they are motivated to perform the task. It identifies the motivational force behind the decision (Van Eerde & Thierry, 1996). Motivation is predetermined before an employee will complete an assignment (Kopp, 2014). The components that contribute an employee’s motivation are a positive link between their effort and performance; the performance leads to the reward and the reward satisfies an important need of the employee (Kopp, 2014). Vroom’s Expectancy Theory is based on three components these are Valence, Expectancy, and Instrumentality. These components are directly linked to effort-performance expectancy and performance-outcome expectancy (Kopp, 2014). Valence Valence refers to the preference for one outcome over another. A positive valence would be when the employee prefers achieving the outcome; it would be negative if the employee does not want to accomplish it, however if the employee is unconcerned about the reward, valence is zero. The valence of a behavior is directly related to its value for the employee’s needs such as pay increase, promotion, and the employer’s recognition ( Van Eerde & Thierry, 1996). Valence provides a link the needs theories of motivation. The manager has to determine what employees’ value. Expectancy Expectancy refers to the effort-performance relation (Snead, 1991). The perception of...
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...MEASURING THE INFORMATION ECONOMY 2002 81 ANNEX 1. THE OECD DEFINITION OF THE ICT SECTOR In 1998, OECD member countries agreed to define the ICT sector as a combination of manufacturing and services industries that capture, transmit and display data and information electronically. This definition, based on an international standard classification of activities (ISIC Rev. 3), was considered to be a first step towards obtaining some initial measurements of ICT sector core indicators. The principles underlying the definition are the following: For manufacturing industries, the products of a candidate industry: • Must be intended to fulfil the function of information processing and communication including transmission and display. • Must use electronic processing to detect, measure and/or record physical phenomena or control a physical process. For services industries, the products of a candidate industry: • Must be intended to enable the function of information processing and communication by electronic means. The ISIC Rev. 3 classes included in the definition are: Manufacturing: 3000 – Office, accounting and computing machinery; 3130 – Insulated wire and cable; 3210 – Electronic valves and tubes and other electronic components; 3220 – Television and radio transmitters and apparatus for line telephony and line telegraphy; 3230 – Television and radio receivers, sound or video recording or reproducing apparatus and associated goods; 3312 – Instruments and appliances for measuring...
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...Team B Employee Benefits Policy Business Writing GEB 3213 Fall 2014 Blue Waves Consulting Employment Policy According to Johnny Laurent, the Vice president and general manager for Sage North America “The best way for a company to increase competitiveness is to invest in the employees.” (Sage HRMS, n.d., para 2). Why are some companies succeeding while others are going out of business? What are the extraordinary difference between a struggling company and a successful organization? Perhaps, the question that needs to be asked is what defines the soul of a company? The answer is its people. Individuals are the principal assets of every organization. For most businesses, the workforce is considered largest expenditure in resources. At Blue Waves Consulting LLC, we truly believe that our employees are the most important elements that provide success to the organization. This is the reason why our organization is taking into account of the employee related expenses as solid investments, which can yield a healthy return for the future of the company. We call this investment the Return on Employee Investment (ROEI). This type of investment will assist a company in providing the best possible work environment in attaining the employee and their allegiance to the firm. The utilization of ROIE will bolster the company’s effectiveness, competitive edge, profit and success. The workforce today is confronted with changing economic trends, such as the implementation of the Patient...
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