The private sector job market follows strict hiring standards. Each individual recognizes himself as a personal brand or a marketing product. A personal brand centers on identifying an individual’s value, and how he or she benefits a potential employer (Aspire.com, 2014). Perspective employers use technical hiring methods and pre-employment studies aimed at locating potential employees with a positive image. The corporate goal includes locating and investing in an influential business leader (Marrs, 2012). The 360˚Reach-Personal Brand Assessment identifies brand attributes, personal brand skills, strengths and weaknesses with projective exercises for recognizing each member’s team role. This exercise highlights detailed information about the effectiveness for each group member and what valuable skills he or she provides for the team (Reach Communication Consulting, Inc., 2009).
Brand Attributes
Attributes identify personal values for each group member and how his or her strengths influence the team (Reach Communication Consulting, Inc., 2009). This survey recognizes the daily motivation for each team member. The attributes from each team member provide a balance within the team, which overcomes any challenge or conflict. One strategy helping the team cohesion includes embracing the unique skills each member provides for the group (Reach Communication Consulting, Inc., 2009).
Personal Brand Skills
Personal branding focuses on marketing you as a high-valued employee. A personal brand identifies personal strengths and weakness for members of the group, team, or organization. Personal brands recognize the unique, relevant, and creative skills useful for the group, team, or organization. Personal brands usually consist of three phases, which include the extract phase, the express phase, and the exude phase (Aspire.com, 2014). The extract phase surveys and categorizes an individual’s personal brand. The express phase identifies an individual’s unique skills and qualities, which forms a personal brand statement. The exude phase teaches an individual how to identify, understand, and implement successful strategies for influencing his or her group, team, or organization (Aspire.com, 2014). Some of the qualities a personal brand statement highlights comprise of self-awareness, visibility and awareness, clarifying and reaching goals, resilience, control and power, and potential for increasing wealth (Marrs, 2012).
Strengths and Weaknesses
The personal brand statement identifies strengths and weaknesses, which provides skills for improving his or her performance (Aspire.com, 2014). Focusing on his or her strengths provides an opportunity for increasing his or her value for the group, team, or organization. Recognizing his or her weaknesses presents an opportunity for improving his or her contribution toward providing increased worth for a group, team, or organization (Marrs, 2012).
Projective Exercises
Understanding an individual’s personality occurs because of feedback from various projective exercises (Reach Communication Consulting, Inc., 2009). The survey asks questions about cars, household items, breed of dog, types of cereal, and appliances, which provide valuable feedback without using direct questions. The survey explores an individual’s subconscious feelings. The respondents project his or her thoughts and attitudes about third-party objects. This survey provides insight for conscious and unconscious traits, which reduces the temptation for providing untruthful responses (Reach Communication Consulting, Inc., 2009). Additionally, the responses provide valuable feedback, which authenticates the acknowledged characteristics during the first section of the 360˚Reach Personal Brand Assessment. Furthermore, these exercises focus on marketing research and group settings for helping respondents recognize his or her inner-emotions (Reach Communication Consulting, Inc., 2009).
Team Role
The last part of the assessment includes identifying his or her role for the group, team, or organization (Reach Communication Consulting, Inc., 2009). After participants complete his or her survey, the details are forward to chosen group, team, or organization members. One compelling factor includes each distinct role and behavior working with different roles and behaviors, which provide a positive or negative result (Reach Communication Consulting, Inc., 2009). Various roles specify general behaviors expected of people, which occupy different positions for the group, team, and organization. One other element identifies his or her team role, permits members familiarity with his or her team, focuses on improving group dynamics, and reduces any barrier. The team role goal defines specific roles and responsibilities for developing his or her focus and direction (Reach Communication Consulting, Inc., 2009).
Conclusion
The 360˚Reach-Personal Brand Assessment identified brand attributes, personal brand skills, strengths and weaknesses with projective exercises for recognizing each member’s team role. This exercise focused on detailed information about the effectiveness for each group member and what valuable skills he or she provided for the team (Reach Communication Consulting, Inc., 2009). This assessment highlighted the hiring demands of the private sector job market. The material centered on the importance of his or her personal brand, which identified an individual’s value, and how he or she benefits a potential employer (Aspire.com, 2014). This evaluation discussed how perspective employers use technical hiring methods and pre-employment studies aimed at locating potential employees with positive images. The corporate goal included locating an influential business leader (Marrs, 2012).