...Page 1 CERTIFICATE OF PROJECT COMPLETION This is to certify that Mr. Mayur Kriplani, student of Post Graduate Diploma in Industrial Management (PGDIM) 20th Batch of National Institute of Industrial Engineering (NITIE) has successfully completed his two months Summer Internship Project titled as: “To measure Idea Champion Club Retailer’s Satisfaction levels and to identify the effective Strategies of Retailer Engagement Program” At Idea Cellular, Aditya Birla Group, Delhi-NCR, under the guidance of Prof. Sanjeev Verma, faculty guide, NITIE and Mr. Inderjeet Sethi, General manager- Sales, Idea Cellular, Delhi-NCR from April 7th, 2013 to June 6th, 2013. I appreciate the efforts put by him and wish him a bright and prosperous future. Mr. Inderjeet Sethi|Mr. Sanjeev Verma| General Manager, Sales-Prepaid|Faculty Guide Professor| Delhi-NCR|NITIE, Mumbai| National Institute Of Industrial Engineering, Mumbai Page 2 DECLARATION I Mayur Kriplani, IM20-234, a student of PGDIM, NITIE, Mumbai hereby declare that the project report titled: “To...
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...PTC’07 Proceedings 4G MOBILE NETWORKS – TECHNOLOGY BEYOND 2.5G AND 3G Jun-seok Hwang*, Roy R. Consulta** & Hyun-young Yoon*** Seoul National University Republic of Korea ABSTRACT Based on the study, 4G mobile technology is in a determining and standardization stage. Although 4G wireless technology offers higher data rates and the ability to roam across multiple heterogeneous wireless networks, several issues require further research and development. Since 4G is still in the cloud of the sensible standards creation, ITU and IEEE form several task forces to work on the possible completion for the 4G mobile standards as well. 3GPP LTE is an evolution standard from UMTS, and WiMAX is another candidate from IEEE. These technologies have different characteristics and try to meet 4G characteristics to become a leading technology in the future market. Under these circumstances, this paper will present about the current trends and its underlying technologies to implement the 4G mobile technology. This paper also shows some of the possible scenarios that will benefit the 4th generation technology. KEYWORDS 4G Mobile Technologies, 3GPP Long Term Evolution, WiMAX, WiBro, Software Defined Radio, Open Architecture 1. INTRODUCTION In a world of fast changing technology, there is a rising requirement for people to communicate and get connected with each other and have appropriate and timely access to information regardless of the location of the each individuals or the information. The increasing...
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...leader in fixed line network. Good research and innovation , by started manufacturing new types of equipment, such as base stations, which carried the first portion of telephone traffic by radio waves instead of wires kept Ericson as leader. Being an end-to-end provider meant that Ericsson also started manufacturing mobile handsets, the company’s first move into consumer products. In 1990s where telecom industry were booming decade specially for GSM systems, Ericsson kept as leader and help 40% of GSM market share. Led by Lars Ramqvist, Ericsson booked nine times revenues in 1998 compare from 1990. Frequent executive changes and lag in the mobile handset business after Ramqvist step down 1998 , but still good in product that produced by good R&D bright forcast new technology in GSM , called 3G , keep made Ericsson growth well. Organization size also growing and bigger as it business by employed almost 107.000. Over-investment that did telecommunication operator , economic downturn, and “dot-com-bubble” , made the Ericsson’s customer halt their investment. This situation stroke Ericsson with telecom business went from dependable growth to rapid decline and the high fixed cost. It forced Ericson to restructure it organization , and reduced SEK 20 billion (or 23%) of the operating expenses, by cutting 22.000 employees , sold its stake in Juniper Networks, Ericsson continued with lay-offs and...
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...Importance 6 Economical Situation 7 Smartphones as Substitutes 10 Smartphones as a “Trend” 12 Conclusion and Future Outlook 13 Bibliography 14 Appendix 16 Introduction As we step into a new decade, we are experiencing tremendous changes in the technological environment with constantly emerging advancements. Innovations are appearing everyday in a turbulent market flooded with big players and more new entrants everyday. Mobile phones have become an essential part of a person’s image and social identity. Consumers everywhere have developed a whole new meaning for Smartphones, shifting it from business conduct to ordinary individual use. A phone’s function has expanded from phone and text messages to much more beyond that including music, games, Internet and applications. It has become necessary for every consumer to own a Smartphone in order to insure immediacy, variety, and continuous connectivity with the world. In this paper, we will analyze the Smartphone industry and highlight the most important changes and their implications on Apple’s iPhone in particular. We relied on the PEST model to examine the current environmental situation in a time span of three years. [Refer to Exhibit 1. in the Appendix] Apple’s iPhone was first introduced in January 2007. Since the original iPhone, Apple has produced three more generations of iPhone; 3G, 3GS, and 4. For the Product-Market Structure, we have developed an exhibit [Exhibit 2.] that can be found in the Appendix...
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... Submitted by Mohd. Asif ROLL NUMBER – AUD0637 BACHELOR OF BUSINESS ADMINISTRATION- 3C AMITY UNIVERSITY DUBAI CAMPUS MARCH 2013 ACKNOWLEDGEMENTS I wish to thank Mrs.Priyanka Chandanani for her advice and guidance. I appreciate their effort of providing necessary information regarding the paper & also for their support in completing the paper. I would also like to express my gratitude towards my parents for their encouragement and support. Lastly, I would like to extend my sincere thanks to all those at Amity University Dubai who have willingly helped me out with their abilities. PEST Analysis of Pakistan Political If we observe the political situation of Pakistan, much of the politics is based on different ethnic groups. It’s fair to say that the current political situation of Pakistan is in dire need of substantial changes if we compare it to the political systems of leading nations in the world. Pakistan has a democratically elected government where the ruling party is Pakistan People’s Party. Common perception is that it is a weak government, nevertheless backed by...
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...Implementing Mobile TV service In Bangladesh Internship Report On “Implementing Mobile TV Services in Bangladesh” Submitted to: MD. Jabir Al Mursalin Asst. professor BRAC Business School BRAC University Submitted by Nusrat Zahan ID: 10104172 BRAC Business School BRAC University 10th September, 2014 Letter of Transmittal 10th September, 2014 MD. Jabir Al Mursalin Asst. professor BRAC Business School BRAC University 66, Mohakhali, Dhaka Subject: Letter of Transmittal. Dear Sir, I, Nusrat Zahan am hereby submitting my internship report. The last 12 weeks has been the most fabulous learning experience for me. Without your guidance and help this learning experience would not have been the way it has been. I have tried my level best to come up with as well written and informative report as possible. However, because of the confidentiality policy of True Services (Pvt.) Limited it has not been possible to put as many data and information as I would have liked to. Hope you enjoy reading the report just as much I enjoyed writing and working for the report. With Regards _____________________ Nusrat Zahan ID: 10104172 BRAC Business School BRAC University Acknowledgement With all thanks to all mighty Allah and Prophet Hazrat Muhammad (SM), it is my concession to thank to MD. Jabir Al Mursalin is Asst. professor of the BBS (BRAC Business School) for rendering me his expertise knowledge and giving the opportunity of practical...
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...LB 5202 – Marketing Management Marketing Plan Moto Xoom Pro Submitted By Aswin raj Sekar – (12526483) Karthikeyan Selvaraj – (12531079) Table of Contents Contents Marketing Plan 1 Moto Xoom Pro 1 Executive Summary: 3 Introduction: 4 Current Situation: 4 Business Environmental Analysis: 5 Internal Environments: 5 Financial Resources: 5 Human Resources: 7 Physical resources: 8 External Environment: 8 PEST analysis: 8 Industry Environment: 9 Key success factors: 9 Competitor Analysis: 10 SWOT Analysis: 14 New Product Description: 15 Issues in existing MotoXoom: 16 Advantages of new MotoXoom- pro: 17 Marketing Strategies: 17 Marketing Mix: 18 Branding strategy: 19 Budget Implementation: 20 Control and evaluation: 21 Sales Research: 21 Conclusion: 22 References: 22 Executive Summary: The purpose of this marketing plan is to identify the various opportunities for the new tablet MotoXoom-pro for Motorola. This plan also includes the analysis of market and brand management strategies to improve its market position. It also includes the analysis and proposed recommended strategies to be a market leader in its category. Motorola Xoom is the first version of its tablet pc in the market. Though it has quiet good features more than its competitors, it wasn’t a successful product for Motorola. In this plan, we have come up with new product called MotoXoom-pro with modified features which will have more competitive advantage...
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...Webwise and Mr. Alfred D’Souza, Group Head (Media Planning & Buying), BC Webwise for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. I would like to express my gratitude towards my parents & member of BC Webwise for their kind co-operation and encouragement which help me in completion of this project. I would also like to express my special gratitude to Mr. V.V. Naik, Course Coordinator (MET Institute of Management Studies) for giving me an opportunity to take this project and complete it successfully. 2|Page Table of Contents Sr No. 1 2 3 4 Particulars Need & Justification Introduction Company Background and Information Data Collection & Data analysis & Interviews 4.1 4.2 4.3 Mobile Internet Mobile TV Trends in Mobile Device Screen Size Page No. 1 2-5 6-7 12-13 8-10 11-15 16-18 19-20 21-24 25-26 27-29 30-37 38-40 41-43 44-46 47 48-49 50 4.4 Smartphone Usage in India [Overview, Numbers...] 4.5 Recent Smartphone trends 4.6 4.7 4.8 5 6 7 8 9 10 Mobile Apps 3G in India Scenario worldwide Case Study - Chevrolet The Question Answered Recommendations and Suggestions Conclusion A peep in the Future Bibliography 3|Page Need & Justification We have seen the recent shift from the traditional media being taken over...
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...www.hemonline.com BROKING | DEPOSITORY | DISTRIBUTION | FINANCIAL ADVISORY OUTLOOK 2009: PREFERRED SECTORS AND COMPANIES FOR INSTITUTIONAL CLIENTS Analyst: ANKIT KHAITAN akhaitan@hemonline.com www.hemonline.com BROKING | DEPOSITORY | DISTRIBUTION | FINANCIAL ADVISORY INDEX INDIAN ECONOMY - 01 BANKING INDUSTRY OVERVIEW RECENT NEWS PRODUCTS & SERVICES ARE INDIAN BANKS SAFE??? GRAPHICAL PRESETATION RBI STEPS TO FIGHT AGAINST LIQUIDITY CRUNCH ANALYSIS OF BANKING SECTOR A) CRAMELS STRATEGY B) PORTER'S FIVE FORCES MODEL C) PEST ANALYSIS D) SWOT ANALYSIS GROWTH PROSPECT & MARKET OPPORTUNITIES THINGS TO WATCH & KEY TAKEAWAYS - 02 - 03 - 04 - 05 - 06 - 07 - 08 - 09 - 10 -11 - 12 - 13 - 14 - 15 - 16 - 17 - 18 - 19 - 20 - 21 - 22 - 23 - 24 - 25 - 27 - 28 - 29 - 30 - 31 - 32 - 34 - 36 - 38 - 40 - 42 - 44 - 46 - 48 - 50 - 52 - 54 TELECOM INDUSTRY OVERVIEW RECENT UPDATES ALL ABOUT TELECOM INDUSTRY SEGMENTS GOVERNMENT REGULATIONS ALL ABOUT ‘3RD GENERATION TECHNOLOGY (3G)’ FUTURE OF INDIAN TELECOM INDUSTRY ANALYSIS OF TELECOM SECTOR A) PORTER'S FIVE FORCES MODEL B) SWOT ANALYSIS & KEY TAKEAWAYS WHAT’S ROAD AHEAD FMCG INDUSTRY OVERVIEW INDUSTRY CATEGORY AND PRODUCTS GROWTH PROSPECT GOVERNMENT INITATIVE MARKET OPPORTUNITIES ANALYSIS OF FMCG SECTOR A) PORTER'S FIVE FORCES MODEL B) SWOT ANALYSIS & KEY TAKEAWAYS COMPANIES BHARTI AIRTEL LIMITED RELIANCE COMMUNICATION HDFC BANK STATE BANK OF INDIA UNION BANK OF INDIA AXIS BANK LIMITED PUNJAB NATIONAL BANK HINDUSTAN...
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...PROJECT DEVELOPMENT & IMPLEMENTATION FOR STRATEGIC MANAGERS Table of Contents 1. Introduction: 3 2. Description of the study 4 2.1 Business Case 4 2.2 Business Case for a New Product 5 2.3 Aakash Tablet as the new product 6 2.4 Features of Aakash tablet 7 2.5 Specifications of Aakash tablet 7 2.6 Current discussion on Aakash tablet 8 2.7 Market competiveness of Aakash Tablet 9 2.8 Cost for development of Aakash Tablet 9 2.9 Resources and components for Aakash Tablet 10 2.10 Marketing Strategies 10 2.11 Success of Aakash Tablet 11 3. Conclusion 11 Reference 12 1. Introduction: The revolution of products in the computers and phones are moving to every person and also growing in the range, quality and the features according to the needs and wants of the customers. initially the computers were very large in size i.e. the main frame computers, then the need made them smaller and the companies prepared personal computers, now to increase the portability of the computers the lap tops came into picture and then to make them much more comfortable and accessible to the users and hence the aakash tablets is the product which is recently launched and accepted by the maximum of consumers and they are understanding the need of the customers. Thus monitoring the success of the tablets was the motive of the company and the marketers (Kim J. and Wilemon D., 2002). 2. Description of the study 3.1 Business Case A business case...
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...THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT, AHMEDABAD THESIS TOPIC “Critically analyze the customer preference and satisfaction measurement in Indian Telecom Industry” SUBMITTED BY Naman Shah PGP/SS/06-08 ALUMNI REFERENCE ID: SS/06-08/AHD/MKTG/2 SUMISSION DATE: 27th August, 2008 GUIDED BY Prof. Pabitra Ranjan Chakravorty Senior Research Associate (Marketing) IIPM, Ahmedabad. I LETTER OF CONSENT IIPM Ahmedabad 19, Inquilab Society, Gulbai Tekra, Ahmedabad-380015 To, The Dean, IIPM-Ahmedabad Date: November 6, 2007 Respected Sir, Subject: Letter of Consent I, Prof. Pabitra Ranjan Chakravorty, a faculty of Marketing Management of IIPM-Ahmedabad, expressing my interest in guiding for a thesis on “To critically analyze the customer preference and satisfaction measurement in Indian Telecom Industry” to Mr. Naman Shah, a student of PGP/SS/06-08. This is to inform that I shall support him as a guide for his thesis on the above mentioned topic and extend my knowledge and help in all ways possible. Thank You. Yours faithfully, Prof. Pabitra Ranjan Chakravorty. II LETTER OF APPROVAL III PREFACE The customers are very important and play a crucial role in any process of marketing. Today, customers are the kings of the market because the customer loyalty and customer preference are built by the products and the services offered to the customers and they seek for the more benefits and money’s worth for the amount they spend. That is where the...
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...usage of mobile phone and provide the convenient system to our user. Polaris Private Limited (PPL) will act as the software developer to enhance the usage of mobile phone. We expect a high degree of profitability based on our plan to key in on businesses that have already expressed the need for such services and products to the software manufacturer. Our management expertise in dealing with corporate decision makers and our reputation will be the cornerstone of our success and be a funded that we needed to develop our system. . M&M PHONE in Polaris Private Limited. It is a local company with 100% Bumiputera status. It begins with new introducing and promoting the well-known concept of smart and high tech system that provides services towards customer and makes their daily life more effective and easy regarding using their mobile phone. We got the idea from e-wallet and we tend to expend the idea and come up with M&M phone and create a new environment of life which is modern and easy life in one pocket. With M&M PHONE user can make use their mobile phone as maximum they can. Our system was first conceived as a method of storing various forms of electronic money (e-cash), but with little popularity of such e-cash services, the M&M PHONE has evolved into a service that provides internet users with a convenient way to store and use online shopping information. We create provide website which there are have information about our system, customers can check the latest...
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...BACHELOR OF BUSINESS (MANAGEMENT) [pic] MKTG1199 MARKETING PRINCIPLES PRACTICAL ASSIGNMENT – MARKETING PLAN [pic] ‘WORK HARDER, PLAY SMARTER’ LECTURER: ONG CHIN CHOO GROUP MEMBERS: |Cheong Shu Juan |3320564 | |Gayathiri Chandran |3321634 | |Lim Zong Da |3321074 | |Ong Cindy |3320646 | |Quak Mei Juan |3320700 | |Tay Tristan |3320943 | Executive Summary Research In Motion (RIM), the company behind BlackBerry has gained a reputable position in global wireless innovation through the introduction of the BlackBerry solution in 1999. BlackBerry products and services are now used by millions of consumers globally to stay connected. The BlackBerry product line includes the Playbook tablet, the award-winning BlackBerry smartphone, software for businesses and accessories. BlackBerry hopes to gain more awareness from the consumers in Singapore and increase existing market share. In this proposal, we will discuss about BlackBerry’s market size, structure and potential as well as the macro-environmental trends, which consist of external factors that affect the sales revenue of the Playbook. This report consists of SWOT analysis for Playbook and its competitors Apple iPad 2 and Samsung Galaxy Tab 10.1...
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...Contents Contents 1 1. Introduction 3 2. Background 3 2.1 Definition of Mobile Network Provider (MNOs) 3 2.2 Development of the Industry 3 2.2.1 The Second Generation 3 2.2.2 The Third Generation 4 2.2.3 The LTE 4 2.3 Size of the Industry 4 3. Industry Sector 5 3.1 O2 5 3.2 EE 5 3.3 Vodafone 6 4. Analysis of Remote Environment – PEST Analysis 6 4.1 Political 6 4.1.1 Roaming Charges 6 4.1.2 Spectrum Liberalization 7 4.1.3 Data Protection Act 1998 8 4.1.4 Base Stations and Human Health 8 4.2 Economic 8 4.3 Social 9 4.3.1 Increasing Need For Social Network 9 4.3.2 Age Distribution 10 4.3.3 Environmental Issue 11 4.4 Technology 11 4.4.1 Advent of LTE 12 4.4.2 Third Party Content Providers 12 5. Analysis of Operation Environment – Porter’s 5 Forces 12 5.1 Intensity of Competition (High) 13 5.2 Potential of New Entrants into Industry (Low) 14 5.3 Bargaining Power of Suppliers (Low) 15 5.4 Bargaining Power of Customers (High) 16 5.5 Threat of Substitute Products (Moderate) 17 6. Strategies for the Sector 18 6.1 O2 18 6.2 Vodafone 19 6.3 EE 19 7. Conclusion 20 Appendix 20 Reference 21 1. Introduction This report demonstrates an investigation into the UK mobile network operators industry. Not only this report the external environment examines, but also evaluates the competitive nature of the industry including how the competitive advantages are established, the level...
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...(March 2013) This article may be too technical for most readers to understand. Please help improve this article to make it understandable to non-experts, without removing the technical details. The talk page may contain suggestions. (December 2011) This article needs attention from an expert on the subject. Please add a reason or a talk parameter to this template to explain the issue with the article. Consider associating this request with a WikiProject. (March 2013) 4G, short for fourth generation, is the fourth generation of mobile telecommunications technology succeeding 3G. A 4G system, in addition to usual voice and other services of 3G system, provides mobile ultra-broadband Internet access, for example to laptops with USB wireless modems, to smartphones, and to other mobile devices. Even though 4G is a successor technology of 3G, there can be signification issues on 3G network to upgrade to 4G as many of them were not built on forward compatibility. Conceivable applications include amended mobile web access, IP telephony, gaming services, high-definition mobile TV, video conferencing, 3D television, and cloud computing. Two 4G candidate...
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