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Understand the purpose of an organisation and its operating environment 1.1
First Response Finance Ltd (FRFL) are a customer-focused company who provide simple financial solutions to consumers throughout the UK – this is the company mission. The company believe they are different from other finance companies as they do not focus on profit; instead the focus is on making the customer the priority. First Response Finance believe that all business decisions should be made with the customer in mind, to ensure that we’re able to provide the best service and products possible.
The Company philosophy, 'People, Service, Profit', is at the core of everything they do. The company are a people centric business and believe that the more they invest in the staff; that the quality and efficiency will be of high standard and the service that we provide to our customers, the more successful the company will be.
First Response Finance Ltd have offices in Nottingham (Head office), Leigh and Glasgow. The company employs over 200 people who are dedicated to serving customers and perfecting the company's product, processes and services.

1.2

The primary service of the company is Hire Purchase finance for motor vehicles, including; used cars, motorbikes and vans, however, the company also offer Personal Loans to existing customers.

The main customer of the company is the car dealerships as they then direct their own customers to First Response Finance for the Hire purchase to purchase the vehicle from the dealership itself.

The car dealership send through the customer’s personal information via electronic system. We then telephone the customer and discuss their income and outgoings to make sure they have the affordability for the car finance - as the company is subprime based meaning the customers have had some sort of credit problems previously. When we

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