Products: Doggie Day Care
Doggie Day Care offers customers a serious of good care of their puppies. Helping customer to take care of their dogs when they are away from the house is the most important service product of Doggie Day Care. When the company had a recession during 2008 to 2009, Liz Blondy found that people would not stop spending on their pets. Since pets are parts of people’s family, people would like to choose the best service for their four-legs family members. However, the important thing made the company successful is a strong employees’ team. For Liz Blondy, it was difficult for her to train such a team in order to give better taking care service for customers. But it is also the key to success.

Place: How supermarkets lure you to buy more
This video told us how supermarkets lure people to buy more and more products. First of all, the supermarket flyers may sometimes cheat you. Because not everything feature in a flyer means on sales. The manufacturer pays advertising dollar to mention their products. Second, the end of aisle is the hottest selling spot but most of these items are close to their expiration date. Third, product placement is key. Many companies are willing to pay more to get a good place of supermarket to put their products. Since it’s easy for people to find products on a place which obvious and convenient to pick up. What’s more, convenience will cost customers a lot. It is much cheaper for you to buy pre-cut products than those have already cut products like fruits.

Promotion: Charlotte Pipe
This is a very interesting advertising. The Charlotte Pipe and foundry company compares itself to pipe-sniffing dogs. In this video, it spent most of time to introduce how reliable the pipe-sniffing dogs are. They are trained to sniff at different pipes and figure out the quantity of pipes. It is exaggerating that it said these dogs will never wrong. That also means that this company which producing pipe will also up to standard like pipe-sniffing dogs. “The only way to determine if your pipe meets the standard is to ask for detailed inspection reports from Charlotte Pipe and Foundry Company”. It is obvious to see that they are confident to produce the best pipes on standard.

Price: Exotic car rentals rev up
Mr. Noah Lehmann-Haupt who is founder and president of company, telling us that he found an opportunity to build up an exotic car rental company because he was looking for renting sports cars but failed in New York five years ago. So this experience motivated him to get such a new idea. Today the company has exotic car rentals for days and weeks. And customers also do love their products “dream car tour” which is 895 dollars per day and they can enjoy speed and fun. They also have a club membership to attract people to experience sports cars. The challenge they faced was to get an insurance company because they needed to buy insurance for those famous brand cars like Lamborghini. The next step for their company is going out to Los Angeles which is the number one market and they hope to look for more business opportunities to grow!