...Introduction Consumer diary is a great tool to provide on information on buying habits of certain consumers, including data on their expenditures. In this paper, we will examine and compare the consumer diary between 2 students, Dhinda and Rizki, by recording the expenditures in a diary for 1-week period. We will list the most significant purchases at each day and observe them relating to consumer behavior theories. Later, a conclusion would me made to understand more on how consumers choose products or services. Exploration of consumption experiences – Dhinda Tatyana Suherto Date | Time | Item/service acquired | Brand acquired | Location oc acquisition | description | 27/03/13 | 18.00 | Movie Ticket | Blitz Megaplex | Pacific Place | I purchased the tickets to fulfill my desire to watch this movie I have been curious about for a long time. | 27/03/13 | 21.00 | Dinner | Sushi Tengoku | Radio Dalam | Me and my friends were hungry and looking to grab something to eat. There were comparisons of restaurants, wanting to try new foods and because of good reviews, also location wise, this restaurant is chosen. | 28/03/13 | 14.00 | Lunch | - | Pertok Pondok Indah | I always purchase this at work because it is easiest (delivers to the place I work, so I only had to make a phone call), fastest, delicious, and good value of money. | 30/03/13 | 16.00 | Snacks | Magnum, Cheetos, Chic Choc, etc | Indomaret | I passed through Indomaret with my sister and she wants to buy some ice cream. Intended...
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...“When I first met my boyfriend” When I first met my boyfriend “it was love at first sight” It was a breezy day in October. I was attending this vocational school in Gainesville, Florida. I was sitting at my desk completing this assignment my instructor had assigned to me. I could not help but to see his beautiful smile from way across the classroom. His appearance was very noticeable as well. My boyfriend came over to where I was sitting and introduce his self and told me his name and I told him mines. Then he started a conversation about this prelaw class we was in. He was asking me why I took this prelaw class and I told him I was very interested in law and I wanted to make it a career in the future. Then he told me I must be a brave woman to get into such dangerous career. After talking to him about my career he started telling me a little about his career and it was similar to mines. The bell rung and class was over for the day he shook my hand and left. First, the next day he came in class smiling normally he would sit across the classroom from me but this particular day he came and sat in the seat right next to me. Then he asked me how my morning was going so I replied ‘great’. He then went on to ask me about the assignment my teacher was explaining and he said he knew how to complete the assignment. The teacher ask all the students in class for their undivided attention while she go over the assignment that was due by end of the class. Shortly, after that I started...
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...MARKETING IN MOVIE TICKETS” “A black market is a market in goods or services which operates outside the formal one(s) supported by established state power” - Wikipedia. “A black market is an illegal free market which flourishes in economies where consumer goods are scarce or are heavily taxed. In the first kind, black market prices are higher than the 'official' or controlled prices. In the second kind, prices are lower than the 'legitimate' or taxed prices, due to tax evasion. Black market and black money go hand in hand” - Business Dictionary. Black markets are essentially channels of buying and selling which are not sanctioned by governments. Black Markets for Movie tickets in the 1990’s and early 2000’s and the pricing of movie tickets In the 1990’s and early 2000’, a flourishing black market for movie tickets existed. Movie goers could go to a theatre just before the movie and buy tickets for 3 - 4 times the price of the ticket. Quite a few reasons created the need for such a market. In the time period discussed, the only method to purchase movie tickets was off the ticket sales counter. This enabled touts to form a nexus with the ticket salesmen and purchase the tickets in bulk, which they later sold at a premium. Another reason was that movie hall owners themselves who encouraged this activity for a share in the profits. While the above reasons are valid, they are secondary to the main reason which will be discussed below. Black Markets for Movie tickets in...
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...simple print dress with a waistline and longer hem length and out with the flapper styles of the 1920s. With zippers! Yes, zippers were used for the first time because buttons were too expensive. Things have to be pretty grim, if you can’t afford buttons. But despite the lack variety of styles available, the 30’s did introduce some new hemlines fashions. Mid calf for daywear and long for evening. Hey, they had to amuse themselves somehow. Movies were a big thing in the 30’s, the perfect way to dream away your woes. So of course, they influenced fashion with movie star endorsements of styles and accessories especially with evening wear. Which of course, most people couldn't afford... othes that were affordable, lasted a long time, and that didn’t go out of style every season and the fashion industry had to accommodate.A popular movie star look was the empire-waisted gown with ties at the back. Hollywood movie stars such as Bette Davis and Greta Garbo set fashion trends in dresses designed by Adrian and Muriel King Furs were also big in this era which seems a bit extravagant if you ask me. Weren't they expensive? (Never mind the whole animal rights thing) Anyway, furs were worn anytime for any occasion. Fur capes, coats, stoles. You got it, they added fur to it. back to top WOMEN’S SHOES: Surprisingly, a variety of shoe styles were available during those trying times; rounded toes with thick heels; pumps, flats, ankle straps with moderate heels; slip-ons, lace...
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...Happenings_____________________________________ Basically the documentary started when Briski, a documentary photographer, went to Calcutta and made friendship with eight little kids (Kochi, Avijit, Shanti Das, Manik, Puja Mukerjee, Gou,r Suchitra and Tapasi Mamuni). Briski taught those kids basic photography and the children quickly adopted the lesson. In the movie the children talked about their fear, dream and sorrows. As an example- Suchitra tells about her fear that she could be forced to join as a prostitute worker, Avijit tells about his dream and his family. Zana Briski and Ross Kauffman tried to bring out the picture of the life of those children who dare to see dreams. Briski also showed her effort to send the children’s to the school and to help them create their new identity. Technical Insights________________________________ The movie is not a docu-fiction rather a pure documentary from every aspect, starting from script, sound, character and environment. From the 360 degree perspective, the film gets 30-70 marks for showing negative and positive sides respectively. The 30% marks go for the negative aspects shown in the begging of the movie when Briski and Kauffman pictured the life of the prostitutes and the...
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...A Horror Show at the Cinamaplex Shameka L. Evans Strayer University Business Administration Capstone/ BUS499 September 3, 2012 Dr. Barry Adkin A Horror Show at the Cinemaplex Cinemaplex is a movie theater that has experienced changes due to technology advancements. The change has negatively affected the attendance at the theater. Revenues have increased but only due to the inflated prices of tickets, concessions, and advertising revenues. Some of the technological advancements that have Cinemaplex concerned are; home theater systems, quick movie to DVD releases, video on demand, and internet streamlining Perform a comprehensive analysis of the five competitive forces. Discuss what level of competition can be anticipated amongst industry rivals. Applying the five competitive forces model in this case, it can be said that the competitive landscape in the film industry is concentrated, because the top four competitors have control of the majority of the market share, hence a high concentration ratio. Since only a few competitors control the majority of the market share, there is less competition; since there is less competition in the film industry, it can be considered disciplined. In order for this to change, one of the top four competitors would have to seek a competitive advantage over the other firms. High fixed costs, which would make a competitors have to produce more services to attain lower costs of services; low switching costs, which allow a customer to...
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...course, the internet has challenged the movie industry. Problems that these forces have created are that more people will want to download movies illegally off the internet than purchase them when they come out on DVD or Blue Ray. Movie and television studios made it possible for movies to be sold online via download to combat the illegal downloading problem. 2) Disruptive technology has impacted YouTube by making it negotiate licensing agreements, copyright infringement and all this to prevent people from viewing illegal content. 3) The movie studios have dealt with YouTube by negotiating license agreements that would make movies available to be viewed legally. The goal of the response is to eliminate viewing of copyrighted content on YouTube. The movie studios can learn that they can sell content over the internet to make profit just like the music industry used iTunes to produce revenue. 4) Motion Picture companies should definitely use YouTube to promote their new films because YouTube is the most popular video sharing website in the world and millions of people are on YouTube daily. 5) I find that there are many videos, some made by the studio that the movie was filmed by and others made by random people that uploaded the video under “fair use”. Both ways created publicity for the movie and thus making the movie profitable online. There are advertisements attached to the video, often related to the movie or another movie by the same studio. This way of advertising...
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...SWOT Analysis: Internal Factors: The Strengths of AMC theaters is that its management consist of experienced managers and personal who watch over the day to day operations of the business but are also capable of making insightful decisions. AMC Theaters also has various megaplexes which are theaters with more than 8 screens and this is an advantage over other competitors. AMC holds the most screens in the world with a megaplex in Ontario, California with 30 screens. This increases AMC's efficiency as it allows them to accommodate more consumers at once, this way the consumer isn't left waiting for a room to free up and is more likely to visit again. In addition to having megaplexes AMC theaters also provide various comfort features such as cup holder armrests, love seats and stadium seating. AMC has a worldwide presence as it has theaters and headquarters located in the United States, Europe and Russia allowing AMC to show movies catered to specific demographics. AMC also possesses great financial resources as it has an annual net income of 135 million dollars and a annual revenues of over 2 billion dollars. Lastly one of the biggest strengths of AMC theaters it its customer loyalty. Weaknesses: One of the weaknesses of AMC Theaters is that it is situated in a highly competitive market in which there is high turnover, finding and keeping experienced managers and personal becomes a challenge. Also most of its competitors do not have as many screens as AMC and this...
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...Summary The movie rental industry is a living industry; there are constant changes with advances in technology, rights management, and the slow, but steady, move away from physical Media. Companies such as Netflix, Hulu, RedBox, and Blockbuster are being forced to look at new business models and try to keep up with these changes. Assignment Questions 1. How strong are the competitive forces in the movie rental marketplace? Do a five-forces analysis to support your answer. Threat of New Competition: Netflix has almost zero threat of new competition. Any new competition would have to overcome large capital expenses to get started; these expenses include obtaining TV show and movie rights from the studios. Even if the starting expenses are obtained, the new company would have to be innovative and grab a hold of the market quickly to be successful. Threat of Substitute Products or Services: Netflix has a lot to worry about with this being the strongest of the five forces. Where Netflix offers DVD rental and Streaming service, it is in a market with other viewing formats such as Video on Demand and Pay-Per-View. Many moviegoers have membership to one or more of these services and switch back and forth between them to suit their viewing needs. Bargaining Power of Customers (Buyer Power): Users of Netfix have a ton of buyer power, they can easily compare Netflix to other DVD and streaming services and determine what seems reasonable for them. This causes Netflix to keep...
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...Redbox’s Strategy in the Movie Rental Industry Business Strategy and Stakeholder Responsibility – MBA-688 Professor John C. Byrne, Ph.D. Date: June 19, 2013 Executive Summary: Problem Statement – Overall Redbox has been happy with their success. However the problem is that there is a gradual shift to digital media, away from DVD’s and Redbox must be ready with innovative changes. Currently they do not have an online interface or platform where users can stream movies directly. Redbox also has a very limited amount of movies per Kios (200). If customers wanted movies that were from the 1990’s or 1980’s, it was harder for them to obtain. In a way, Redbox was limited in terms of their range. Also due to their contractual agreements with Universal Studio, Warner Bors, 20th Century Fox, etc., they had to sell their movie only 30 to 45 days after the release of the movie. Redbox is able to keep track of the number of each title in each kiosk; however, when a title is completely unavailable at a kiosk, the company hires field staff to move movies around and fill in empty slots; which seems a little inefficient and an unnecessary cost. The biggest expense Redbox incurs is content acquisition and licensing agreement. The company spends hundreds of millions of dollars on license agreements with each movie studio. Therefore the question to be asked is “How to reduce the company’s content acquisition cost?” Summary of Facts – Redbox is leading the way...
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...Choosing a film to watch can be very personal and emotional. When I choose a film I always go with how I am feeling that day, whether I am sad and want to cry, happy and want to laugh, have a lot of energy and want to see an action film it all depends on how I am feeling at the moment. Other than how I am feeling, there are also a lot of different things that make a film enjoyable for me and very unenjoyable. When I go to see a movie I will take a fair amount of time to decide what movie to see, with the prices of a movie ticket I don’t want to choose something that I will not really enjoy. Some of the things that really make a film enjoyable for me are the plot, the music and actors. As I said before I am a very emotional person and the right kind of film can make me really happy, one thing that I really enjoy about certain movies is when there is a well thought out plot. I appreciate when someone has taken the time to really think about the plot of a film. When the plot has substance the film is usually a pretty successful and enjoyable film to watch. The right music can make a film very enjoyable. I think music can convey many different emotions and with the right soundtrack you are able to really feel what is going on in the film. The last thing that makes a film enjoyable for me is the actors in the film, when I find an actor that I really love I will be more likely to see a film they are in. Most of the actors I really like are able to be very versatile and can play several...
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...Global Economic Situation The old expression “When America sneezes, the rest of the world catches a cold”, doesn’t always hold true. Since the U.S. has been in a recession, the rest of the world has suffered to a certain degree; however, the film industry in some parts of the world seems to be an exception. The global financial crisis resulted in the most severe worldwide recession and has since been faced with challenges for the last several years. The decline of the U.S. stock market has been the major challenge that viciously spread to various parts of the globe. For the most part, the global market has seen mixed results from film studios worldwide. Despite an increase in box office earnings, U.S. studios have been suffering, by having no choice but to downsize, and cut back on production and development. Although U.S. motion pictures are seen some adversity, interestingly the industry is a major private sector employer. According to the Motion Picture Association of America (MPAA) the industry employs 2.1 million workers and 95,000 companies, which spans from make-up artists to costume designers, stuntmen to set builders, accountants to caterers (MPAA, 2011). Domestically, this powerhouse of an industry has collectively contributed to more than $175B to U.S. GDP. Directly, the industry produces $42.1B in wages, which is approximately 32% higher than the national average. The median salary for film and television that includes high quality jobs as producing, marketing...
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...Competition in the Movie Rental Industry: Netflix and Redbox EXECUTIVE SUMMARY This analysis will cover the movie rental industry and providing recommendations to Redbox and Netflix. Movie rental industry is rapidly changing much of the once dominant force in movie rental Blockbuster is slowly shifting to the now increasing power house Netflix for most consumers’ movie rental choice. The recommendations for Netflix in order to maintain its dominance in the field is to maintain its low cost in subscription, increase its video library, collaborate with Television providers to incorporate Netflix directly into the Televisions. Recommendations for Redbox is to maintain its kiosk location, but also move into internet streaming where they provide newer movies for its same one dollar fee. ANALYSIS Netflix, Redbox and Competitors Netflix is the world’s largest subscriptions service for streaming of online movies and TV episodes as well as sending DVD’s through mail. Redbox has over 22,000 kiosk locations within the continental United States and United Kingdom with DVD rentals and the cost of one dollar a day to its customers. New Entrants Ease of entrance is a main factor in the strength of both Redbox and Netflix, in the number of competitors, now with mostly online video streaming you only need computers, software and servers and distribution rights to enter the market. With more companies and competition Netflix and Redbox do not have to fight over customers...
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...1The All-Around Gem The all-around gem By Arielle Poblete He’s adaptable and an idealist. Jade Castro is the person behind numerous blockbuster hits of the contemporary Philippines cinema. He has won awards for such unique directorial and writing capability. As a director in the Rom-com phase of the Philippine cinema, Mr. Castro has helped revolutionize and create different kinds of plots through unique kinds of approaches, not only in rom -coms, but also for independent films. A bright future ahead of him, Mr. Jade Castro is one of the Philippines ’ special and unique talents that will surely create a lot of buzz and change within the audience and the country. Extraordinary Newbie Jade Castro graduated last 2000 as a film major from UP Diliman. As a fresh graduate, he first ventured onto the world of television. He worked for ABS -CBN and Star Cinema as a member of Concept Development Group and a script brainstormer, and directed my personal favorite, It Might Be You, where the tandem of Bea and John Llyod was first to be featured. But there seemed to be something missing for Jade. It wasn’t television that he felt was the best medium to express his artistry. 2The All-Around Gem “But I really want to focus on films so I handled script continuity for Direk Uro de la Cruz in movies he was doing for Regal like Bahay ni Lola,Singsing ni Lola and Bakit Papa with the SexBomb. I learned so much from him. Then I also learned writing scripts from Ricky Lee and I wrote the...
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...in 1997 as a home movie service that used the U.S. Postal Service to deliver DVD’s to subscribers. This alternative to the local movie rental store was inspired by Reed’s own experience with extended rental and late fees typically imposed by retail movie rental outlets. While Netflix initially used a similar pricing model, the easily mailed DVD’s appealed to customers at a time when DVD players were gaining popularity and movie rental outlets were still primarily renting VHS cassettes. By 2006 Netflix achieved revenue of nearly $1 billion, offered 70,000 titles on 55 million DVD’s through its 44 distribution centers with a 90% of its subscribers receiving rentals within 1 day. As DVD’s were quickly adopted into American households and retail movie rental outlets, Netflix’s slower delivery service at the same pricing model began to offer less of a service to customers. In response Netflix shifted its business model to a no-late-fee subscription in 1999. Customers were allowed to have multiple movies at any given time and to receive up to four new movies a month. This quickly changed to unlimited rentals. They also developed their distribution network and worked with the USPS to assure quick turnaround time for movies. Netflix core competency is providing home entertainment personalized to the subscribers taste. Netflix’s proprietary recommendation system serves as a merchandising system. Through the use of an initial customer survey and the movie ratings of similar...
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