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4P’s DESCRIPTION OF BAJAJ FINSERV LENDING IN CONSUMER DURABLES FINANCE

SUBMITTED BY : - SUBMITTED TO:
Amey Deshpande PROF. ARPITA PANDEY
PGDM- 822
(MARKETING-M1 BATCH)

PRODUCT
The products/services that we are assigned to market out for Bajaj Finserv Limited are: 1) 0% Interest on Consumer Durables Finance

With the 0% interest Consumer Durables Finance from Bajaj Finserv Lending, customers don't have to pay any interest whatsoever on the loan amount opted for, simply divide the total amount of purchase with the loan tenor opted for, pay a few installments upfront along with a nominal processing fee and off you go with your favourite consumer durable. There are no hidden charges on those consumer durables.

Bajaj Finserv is able to finance goods to consumers without charging any interest as they have tie-ups with manufacturers and dealers regarding price of the product as company cannot do business without earning profits. Bajaj Finserv has been growing well since 2008 as due to the recession many of the companies stopped there financing business and there is only one competitor in market HDFC.
HDFC provides facility to its credit card customers only so the rest of customers are bound to come to Bajaj Finserv but even HDFC charges interest on EMI but Bajaj Finserv doesn’t charge interest. The extra advantage on Financing for CDs are that BFL is giving loan on CD products within 3 minutes, then why to block the credit limit of HDFC credit card on Consumer Durables products. Rather than to avail the credit card facility in some other section.

Products Covered

0% interest Consumer Durables Finance is available on a wide range of products and in over 80 cities across India. Here under is an indicative list of products covered: *