Businesses rely on effective communication to achieve their goals. Advertising must communicate clear messages to customers about sales or the business brand. Supervisors must communicate clear tasks and objectives to subordinates. In many cases, though, communication breaks down in the absence of effective messages. Effective messages must meet five basic criteria.
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Clear
The effectiveness of a message hinges on the clarity of the message. The recipient needs to receive the intended message, or the ambiguity will force guesswork. Superiors who lack confidence sometimes couch the messages in hints or innuendo or attempt to use third parties to convey messages secondhand. Obscure messages can convey a lack of commitment to the idea behind the message or doubt that something needs to happen, both of which can translate into inaction on the part of the recipient. Clear messages allow the recipient to know the speaker’s or writer’s expectations and respond accordingly.
Complete
An effective message provides the reader or listener with all of the information he needs to both evaluate the message and to take action in response to the message. Incomplete information often makes it difficult or even impossible for the recipient to carry out an appropriate action. For example, a manager might ask a subordinate for an inventory report. If the business uses an established protocol for organizing and formatting such reports, the recipient gets a complete message to act on. If the business does not use established protocols, the message is incomplete. It leaves the subordinate to make decisions about organization and formatting that may not align with the manager’s expectations and could result in
