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5 Models Focus on Trung Nguyen Company

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5 models focus on Trung Nguyen Company:

Introduction
The main goal of our report is based on 5 models have learned to introduce an overview and analysis of business situation of the Trung Nguyen company - one of the leading coffee companies in Vietnam with a prestigious brand name, famous history and high growth possibility the next few years. It is a need to explore the industrial performance, business Scope, company's strategies. I shall also base on economic conditions, and company's ability to forecast the direction that the company is taking in the future. Demonstrating on the strengths and weaknesses, hence find the way to maintain competitive among other traditional coffee shop models in the market.
As for the first part of the report, I'll introduce more about Trung Nguyen cooperation, their history, their steps… Following by the analysis of their internal (BSD Model), external environments (PESTEL model), Use Five -Forces model of Competition, and SWOT… we will have a complete picture about the business situation of one of Vietnam's leading companies.
History:
Trung Nguyen has been in Vietnam since 1996, more than a decade passed and the company has been achieving a numerous of entrepreneurial prizes and recognitions from Vietnam government, Vietnamese Young Enterprise Association… Trung Nguyen now is recognized worldwide as the best coffee brand.
Let take a closer look of Trung Nguyen steps:
• 1996 – Trung Nguyen Coffee Company established
Starting from 1996, Trung Nguyen was a small enterprise which processing coffee in Buon Me Thuot city, Daklak province, the largest coffee plantation in Vietnam.
During the year, four young entrepreneurs (Trung Nguyen founders) with a vision of creating a famous Vietnam coffee trademark, established Trung Nguyen Coffee Company and gradually introduced the authentic Vietnamese coffee to the world.
It was a

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