...INTRODUCTION Pregnancy, the state of carrying a developing embryo or fetus within the female body. This condition can be indicated by positive results on an over-the- counter urine test, and confirmed through a blood test, ultrasound, detection of fetal heartbeat, or an X-ray. Pregnancy lasts for about nine months, measured from the date of the woman’s last menstrual period (LMP). It is conventionally divided into three trimesters, each roughly three months long. When gestation has completed, it goes through a process called delivery, where the developed fetus is expelled from the mother’s womb. There are two options of delivery: Cesarean section and NSVD or normal spontaneous vaginal delivery. A cesarean section is a surgical incision through the mother’s abdomen and uterus to deliver one or more fetuses. NSVD or normal spontaneous vaginal delivery is the delivery of the baby through vaginal route. It can also be called NSD or normal spontaneous delivery, or SVD or spontaneous vaginal delivery, where the mother delivers the baby with effort and force exertion. Normal labor is defined as the gradual subjugation and dilatation of the uterine cervix as a result of rhythmic uterine contractions leading to the expulsion of the products of conception: the delivery of the fetus, membranes, umbilical cord, and placenta. Laboring cannot that be easy; thereby implicating that there are processes and stages to be undertaken to achieve spontaneous delivery. Through which...
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...INTRODUCTION Pregnancy, the state of carrying a developing embryo or fetuswithin the female body. This condition can be indicated by positive resultson an over-the-counter urine test, and confirmed through a blood test,ultrasound, detection of fetal heartbeat, or an X-ray. Pregnancy lasts forabout nine months, measured from the date of the woman's lastmenstrual period (LMP). It is conventionally divided into three trimesters,each roughly three months long.When gestation has completed, it goes through a processcalled delivery, where the developed fetus is expelled from the mother’swomb. There are two options of delivery: Cesarean section and NSVD ornormal spontaneous vaginal delivery. A cesarean section is a surgicalincision through the mother’s abdomen and uterus to deliver one or morefetuses. NSVD or normal spontaneous vaginal delivery is the delivery of the baby through vaginal route. It can also be called NSD or normalspontaneous delivery, or SVD or spontaneous vaginal delivery, where themother delivers the baby with effort and force exertion.Normal labor is defined as the gradual subjugation anddilatation of the uterine cervix as a result of rhythmic uterine contractionsleading to the expulsion of the products of conception: the delivery of thefetus, membranes, umbilical cord, and placenta. Laboring cannot that beeasy; thereby implicating that there are processes and stages to beundertaken to achieve spontaneous delivery. Through which, Obstetricshave divided labor into four...
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...general description of what is included in "the marketing process." It then briefly tours some of the difficulties faced by those who would market medical services ethically, and ends with some conunents on the relevance of professionalism to ethical marketing. Key Words: Professionalism, medical marketing, market competition, health care, product, placement, price, promotion, ethics. Marketing 101: The Four P's the idea of "marketing" with promotion and advertising. But in fact, "promotion" is only one of the famous "four P's of marketing" taught in most business schools. The first step in any marketing plan is to determine the nature of the Product (or service) one wishes to sell. Next, one determines its Placement, the distribution channels through which the product or service can best be made available to the consumer. Then, one attempts to determine the Price at which the product or service will be both profitable to the seller and attractive to the target consumer—e.g., should this be sold cheaply, as a "loss-leader," or at a steep markup as a luxury item? Finally, one plans the Promotion — where and how to advertise. Each of the four P's raises its own characteristic set of ethical questions. Product raises MOST OF US ARE APT TO ASSOCIATE Address all...
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...has entered the maturity stage where the highest profit can be made. These are opportunities for our company to invest though the competition in the industry is high. There is high rate of innovation and retaliation amongst the top four GSM service providers in the market but the quality of call and internet services offered is bad and customers are complaining and considering joining the CDMA service providers like VISAFONE. We have identified this gap and seek to bridge it by giving quality service to the Nigerian people and benefit ourselves by increasing our company size of operation and consequently number of customers while making profit in the long run. Our company will be launched in 2013 and by end of 2015, we would have gotten 5% market share. If we are unable to achieve...
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...Social Responsibility JJT Task 1 Sheryl K Ellis My chosen company for my JJT Task is Rhodes Air Conditioning. Rhodes A/C is a small company operated by the owner and two air conditioning technicians. As a small company it is imperative that they fully concentrate on the three P’s which are People, Planet and Profit. Today as we look at the world around us we notice changes. Companies and people are making efforts to sustain the environment by taking small steps to recycle and have even started using fuels that are safer for the environment. Car manufacturers are making cars that run on very minimal amounts of fuel by running electrically. As you pull up to many locations now you will find the electrical plugs to plug in your car for a charge while you are refueling your body. The reading material in Chapter Ten of Business and Society: Stakeholders, Ethics, Public Policy states that human activity affects three major forms of natural resources: water, air, and land. Resources can be renewable or non-renewable states the material with fossil fuels being non-renewable because once they are used they are gone. Some items are renewable such as forests and fresh water because these things can be replenished. With these areas in mind: water, air and land one needs to focus their efforts on the sustainability of the environment. At the rate we are going we could soon be faced with a drastic decrease in the availability of fresh water and eventually food. As the world grows at an astonishing...
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...Modern banks play an important part in promoting economic development of a country. Banks provide necessary funds for executing various programs underway in the process of economic development. They collect savings of large masses of people scattered through out the country, which in the absence of banks would have remained idle and unproductive. These scattered amounts are collected, pooled together and made available to commerce and industry for meeting the requirements. Economy of Bangladesh is in the group of world’s most undeveloped economies. One of the reasons may be its undeveloped banking system. Government as well as different international organizations have also identified that undeveloped banking system causes some obstacles to the process of economic development. So they have highly recommended for reforming financial sector. Since 1990, Bangladesh government has taken a lot of financial sector reform measures for making financial sector as well as banking sector more sound and transparent, and formulation and implementations of these reform activities have also been participated by different international organization like World Bank, IMF, ADB etc. Bank marketing is one of the booming parts in world economy. Without Bank marketing it is awfully sturdy for every bank to survive. In the modern World, bank marketing is a new criterion to us. OBJECTIVES OF THE STUDY: Broad Objective The study will explore the applicability of marketing mix strategies for IFIC Bank Ltd...
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...Emotionally Focused Therapy for Couples Key Concepts Dr. Sue Johnson www.holdmetight.com Copyright: Dr. Susan Johnson 2011 www.iceeft.com 1 Couples Therapy – New Era New Knowledge : Power of relationships on mental & physical health (eg. Heart disease, immune functioning, depression), on resilience. Lovers are regulators of each other’s physiology, emotional functioning. Nature of relationships (positive/negative – the problem in CT-John Gottman and Ted Huston). Powerful proven interventions such as EFT –Empirical validation. In session change process (in EFT heightened emotion & alliance crucial). New science of love (offers a focus/goal for CT-adult attachment). New targetsfor CT-people in context of key relationships. CT used for individual problems (depression, anxiety). For the first time there is convergence. A potent integration of theory/research/practice is possible. 2 EFT – Couples Therapy For The First Time : The couple therapist is in territory of the: Understandable Predictable Explainable Changeable We Know: The Territory – The Problem The Destination – Goal The Map – Key Moves/Moments New Science- based on observation of distress, satisfaction, bonding in action, change in therapy. 3 EFT is an Experiential Approach All knowledge is experience. Everything else is just information. Einstein Change occurs in therapy though a “Corrective emotional experience”. Frank 4 Empathic Responsiveness is the essence of Emotionally Focused Therapy – The empathic responsiveness...
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...(Mazzoni, 2014) II. Collaborative Environment The overall work environment at Trader Joe Markets is very informal with employees donning Hawaiian Shirts as part of their work uniform, and a smile as they greet and engage customers to enhance their overall shopping experience. Daily tasks are routinely shared amongst all staff, and it is not uncommon to see store managers stocking shelves, and/or ringing up a customers. "You get paid well, go to work in a Hawaiian shirt, eat good food, and talk to people. This is all part of that unique culture that the chain has cultivated," says Sandy Skrovan, vice president of Retail Forward, a retail consultant based in Columbus, Ohio. (Lewis, 2005). III. Career Advancement Trader Joe’s fosters a work environment...
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...Task 1 1.1 Compare Marketing as defined by the CIM (UK) and AMA (US) A. Marketing was defined according to its activities and utilities within the organization. Therefore, different organizations and experts define it differently, as the viewed it from different angle. According to The Chartered Institute of Marketing (CIM - UK)- Marketing is the management process responsible for identifying, satisfying and anticipating customer requirements profitably. On the other hand American Marketing Association (AMA) define Marketing as the performance of business activities that direct the flow of goods and services from producer to consumer or user. The Chartered Institute of Marketing (CIM - UK) say that marketing is an issue of Identifying the customer needs. The American Marketing Association (AMA) say that it’s a tool that dirents the flow off services and goods. Both the above statements are correct from the aspect and view point of a business or an individual. 1.2 Summarise the elements of the Marketing orientation and compare with the orientation adopted by A&S A. Many practitioners agree that market orientation is the essence of modern marketing management and strategy. The difficulty of market orientation resides in the fact that no one has specifically linked marketing management to measuring the implications of business profit and loss performance. To date, practitioners are deepening their understanding and ability to measure the influence of market orientation...
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...Introduction The days when businesses both large and small only think about their own interest are diminishing. In today’s business environment, many companies understand how society can affect the reputation, and profitability of the business. It is important to have an effective strategy that embraces a top-down approach to being proactive to environmental, compliance, and social issues in their business operations. In terms of XYZ Bank, the enterprise has a solid social responsibility strategy, but senior leadership should consider certain improvements in the areas of the planet, people, and profitability. Prompt A1 The banking industry is highly regulated, so banks have to be creative on how its products and practices effect the environment. XYZ Bank continuously looks for ways to improve upon how they serve their customers, while limiting their impact on the environment. One specific initiative that the bank shows their commitment to reducing pollution is through lending towards hybrid and electric vehicles for consumers [ (Bank of America Corporation, 2013) ]. While this helps in the efforts to help our customers and the environment, there is more we can do to show our dedication to reducing the number of gas driven vehicles. The United States Department of Energy mentions that driving range and recharge time are among the drawbacks in for electric vehicles [ (U.S. Department of Energy, 2014) ]. It is the recommendation that XYZ Bank invest in the infrastructure...
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...Repossession i) Allowed at common law where it can be accomplished without breach of peace. ii) Person disseised and dispossessed of land an reenter w/o a court order unless would involve breach of peace iii) Repossession of chattels is allowed where they have been: 1) Loaned, hired, bailed, lost and found, or stolen and wrongfully detained from the O provided it is done w/o ab reach of the peace. 2) Person may recover own chattels from land of the wrongdoer, but to do so from the land of a 3P would be trespass 3) Hunters may retrieve dogs from posted property. 4) UCC Article 9- a secured party has the right to proceed to self help repossession default without regard to common law ownership. 5) Right of repossession of chattels may be exercised w/o recourse to courts, provided done peacefully. iv) Most common use is the seller’s peaceful repossession of goods following the buyer’s default in...
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...Marketing Mix of Brainworks Day Care Centre for Children (Term Paper towards partial fulfilment of the assessment in the subject of Service Marketing) SUBMITTED BY: Apurva Zutshi Vth semester BBA(Hons.),LLB(Hons.) Roll no. 675 SUBMITTED TO: Dr. Archi Mathur Associate Professor Faculty of Management NATIONAL LAW UNIVERSITY JODHPUR Summer Session (July-November 2011) 1 INDEX Index No. 1. 2. Particulars Executive Summary Objectives Research Methodology Introduction- Marketing Mix Introduction- Day Care Industry & Brainworks Day Care Centre 3. 4. 5. 6. 7. Product Data Tabulation Analysis Conclusion Recommendations Limitations Bibliography 14 16 22 31 32 34 35 Page No. 3 3 3 4 10 2 EXECUTIVE SUMMARY Brainworks is a national chain of preschools and day care centres that provide a world class learning environment and scientifically researched curriculum to maximize development of children during the early childhood years. Brainworks believes in providing a rich, stimulating environment using an eclectic approach geared to match different learning styles in children and recent research on brain development. This project identifies and analyses the various elements of marketing mix as followed by Brainworks. Later it studies the impact of these elements on the organisation. The strengths and opportunities for growth have also been identified keeping in mind the day care industry industry. The Project also makes suggestions for improvement in the marketing...
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...Starbucks Corporation Table of Contents Introduction Organizational Goals Symptoms of the Problem Diagnosis of the Problem SWOT Analysis Recommendations I. Introduction: In 1971, in Seattle, Washington, three entrepreneurs started the Starbucks Corporation. The primary business at this time was the selling of premium whole bean coffee in a single Seattle store. At the time, coffee consumption in the U.S. was on the decline and market dominance was established by the large supermarket brands. However, companies such as Starbucks, who began selling high quality specialty coffee, began to establish a following of loyal coffee enthusiasts. This niche market enabled Starbucks to expand into five stores that sold coffee beans, a roasting facility, and a wholesale business that served local restaurants. At this time, Starbucks did not serve coffee and would not be recognized as the company they are today. In 1982, Howard Schultz joined the organization as the manager of retail marketing and attempted to implement new ideas and a new business model for the organization. Schultz was inspired by the Espresso bars of Europe and saw the potential for establishing this type of European coffee culture in the U.S. market. Schultz’s idea was soundly rejected by the original owners and he left the organization and established a chain of coffee houses, themed after Italian café’s and they sold brewed Starbucks coffee. In 1987, Schultz bought Starbucks from the...
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...ACKNOWLEDGEMENT We express our deepest sense of gratitude to the respected course instructor, Kashfia Ahmed, faculty of Business Administration, East West University, who assigned our group to prepare this report. Her helpful suggestions and important guidelines on this analysis preparation helped us a lot in preparing this report. Her valuable instructions, constant inspiration, enormous patience and affectionate guidance contributed a lot to our academic experience throughout the course work. Finally, we would like to offer our thanks to our group members for providing various facilities, help and the moral support to accomplish the work properly. Letter of Transmittal 7th August, 2014 Kashfia Ahmed Department of Business Administration East West University Subject: Submission of a Term paper on the STP and Marketing mix of Toyota Honorable instructor, We would like to draw your kind attention to the fact, that it is a great pleasure for us to submit this assignment about ‘Term paper on the STP and Marketing mix of Toyota ’. Six of us have worked together on this paper and tried our best to make this term paper up to the ideal standard. We have enjoyed at every instant of doing this assignment. However, if some of the aspects are unintentionally disregarded, we hope that you would ignore discrepancies considering our limitations. It would be very kind of you if you can give us further suggestions for the future...
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...UNILEVER | DOVE SOAP | Product: Dove Soap Submitted By:Muhammad Shoaib 25021Bakhtawar Jabeen 20181Gufran Ahmed 24845Shabahat Naureen 24838Submitted to: Ms.Ayesha Aman | Acknowledgement ------------------------------------------------- Alhamdulillah, we are very grateful to the Almighty “ALLAH”, who have bestowed us the will to complete our assignment about “DOVE” which is connected to our scheme Principles of Marketing, Here, we would like to take this opportunity to express our highest gratitude and compliment to the people who are involved directly or indirectly in this report. In this report we examine the importance of the marketing strategies for the Unilever firm like DOVE. We have analysis of how a product’s sales are driven by brand name, weighted for market leadership, stability and ability to cross national borders. Beside, the product’s prices usually reflect its proper value in the eyes of the consumer. It’s always not a good idea that the strategy of offering lower prices is to penetrate the advantaged economies. Thank you to all people who are involved in making our report / assignment a successful one and may all your help and effort are blessed. We give honor and privilege to our respected resource person who helped us in thinking in the right direction by giving us this challenging task. JAZAKALLAH ------------------------------------------------- LETTER OF TRANSMITTAL 23rd MAY-2012 SUBJECT: SUBMISSION OF...
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