...commercials can be a wise strategy to keep the ad stay longer in consumer’s mind. Music has great impact on consumers’ short -term memory as they get familiar with the sound, with or without their awareness, reminding them of the ad whenever they hear the ad jingle. With this tactic, the advertisement can perfectly serve its role. For SAB noodles also, we have thought of several means of advertising to promote it. 5 Ms of advertising for sab noodles- Mission/advertising objectives- as the sab noodles is in its introductory stage therefore INFORMATORY strategy is to be made use of. The main objective of the advertisement is to inform the target customers about it, Communicate them the USP of the product and attract them. Money/advertising Budget- A lot of money is required to advertise it because the product is in the first stage of PLC and though Kissan is an established brand , Sab noodles doesn’t have a name and faces many competitors in its sphere. As it is meant for a large market, therefore more money has to be spent. So, in the beginning we need to spend a lot on advertising the product. As there is no sales of sab noodles in the very starting so kissan will make use of profits earned through its other products to advertise this particular product. We will spend more on tv ads, internet ads and magazines etc and a comparitively lesser amount on direct...
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...|Introduction to FMCG Industry |1 | |2. | |Introduction of Nestle Company |5 | |3. | |Introduction to Maggi Noodles |7 | |4. | |Product Mix, Brands and Product Offering |9 | | |4.1 |Product Mix of Nestle |9 | | |4.2 |Brands of Nestle |12 | | |4.3 |Product Offering by Maggi |14 | |5. | |Market Segmentation, Targeting and Positioning |16 | | |5.1 |Bases for Segmenting Consumer Markets |17 | | |5.2 |Target segment of Maggi Noodles |19 | | |5.3 |Positioning of Maggi |20 ...
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...Case Study Cooking Up Maggi Noodles Maggi Noodles was launched in 1982 by Nestle India Limited as Maggi 2-Minute Instant Noodles under the prepared dishes category. Nestle is a Swiss Company, whose link with India goes back to 1912, when it was well known as „Nestle AngloSwiss Condensed Milk Company (Export) Limited‟. Since then, Nestle has stood its ground firmly in in India, by setting its foundation as a well-known brand, offering solutions to customer‟s wants in different segments. The brand still commands an envious market share of more than 90 per cent and has successfully launched sauces, pastes, and soups. Maggi Noodles is one of those brand names for whom the quote, „I came, I saw, and I conquered‟ is apt. The brand replaced favourite Indian desi snacks such as samosas and kachoris with a hot bowl of Maggi Noodles. Over the years, the success of the brand has been commendable, especially considering the fact that it had the addes task of creating the category as well. ‘Fast to Cook… Good to Eat Maggi 2-minute Noodles’ Maggi used the tagline of „fast to cook, good to eat‟ to woo the Indian audience in the early 1980s. Maggi understood the consumers‟ inertia and apathy to try new things. Indian consumers, at that time, were evincing interest in Chinese noodles and Maggi launched its noodles to take advantage of this craze (Das 2007). It offered convenience to the housewife and at the same time did not undermine her involvement with the kids (Sharma 2010). The housewife...
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...Topic/Subject/Grade: Object graphs- 1st Grade Primary SOL(Standard of Learning): VA-SOL.MA.1.18 STANDARD: The student will investigate, identify, and describe various forms of data collection in his/her world (e.g., recording daily temperature, lunch count, attendance, and favorite ice cream), using tables, picture graphs, and object graphs. Other Related SOLs- SOL 1.15 Objective: Using a manipulative proved by the teacher the students will be able to accurately place 3 out of the 4 colored t-shirts on a graph using the data provided on the smartboard. Materials/Equipment: SmartBoard, The Great Graph Contest by Loreen Leedy, colored pipe cleaners, Gummy Bear Graph bag, Sticker Graph Bag, Manipulative Bag- Filled with beans, dry noodles, skittles, and stars, cutout t-shirts, graph for t-shirts Literature: The Great Graphing Contest by Loreen Leedy Leedy, Loreen , (2005). The Great Graph Contest. 1st ed. United States: Holiday House. LESSON PROCEDURES Pre Assessment: I will have a picture of different graphs on the board and ask the students what they all have in common to assess whether or not students can identify them as graphs. Set: As the students walk into the classroom they will each have a colored pipe cleaner on their. In addition to the pipe cleaners the student’s desks will be arranged into four groups. Each group will have a bucket in the middle of the group of desks. The container will have everything the students will need for the math lesson. This will...
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...The 10 Most Delicious Malaysian Foods: Have You Tried Them? Malaysian Food Mark’s Note: “Eating (and loving) Malaysian food should be a prerequisite for anyone proclaiming to be a gastronome. The holy amalgamations of Malaysian flavors are strengthened, not only by fierce spices, but by a group of people that are intensely passionate about their cuisine. This is a guest post from a gourmet Malaysian herself, Mei of the Cumi & Ciki duo. Their food and travel blog is an inspiring smorgasbord of best Malaysian food eye candy and travel adventures!” We Malaysians are a lucky lot. Here in our multiracial community, we have exposure to all sorts of cuisine. Chinese, Indian, Malay.. you name it, we have it. Some of these ethnic cooking styles might be more bland or less spicy than others, but I have to say that all are equally interesting in their own way. Here are 10 of my own personal favourites, but if I had my way it, would be 20 ! 1. Banana Leaf Banana Leaf One of the great south Indian cuisines we have the privilege of eating on a daily basis should we chose is, of course, Chettinad cuisine. Chettinad cuisine is the cuisine of the Chettinad region of Tamil Nadu state in South India. If you love rice, you will definitely love the Banana Leaf Rice. In banana leaf rice, white rice is served on a banana leaf with an assortment of vegetables, curried meat or fish, pickles, and the super addictive papadum ( look like giant, round, flat crisps). Most of the time, however...
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...EXECUTIVE SUMMARY PHO 24 is one of the most successful entrepreneurship in Vietnam. In this research, the success of PHO 24 is analysed by 5 elements. Firstly, researcher introduces about how PHO 24 was created and Dr. Ly Quy Trung- a founder of PHO 24- an very successful leader. Next, the innovation from the food and beverage network is introduced. Thirdly, with a good management team and strategies to train employees which are contributed the success of the brand. Besides that, the marketing mix is analysed. Then researcher shows the innovation in culture of PHO 24. Lastly, although PHO 24 is very successful, it faced with some problems that affect seriously to the business and problem that PHO 24 could be faced in the future. I. ENTERPRISE INNOVATION- PRODUCTS AND/ OR SERVICES: Ly Quy Trung is the founder of PHO 24. In 1984, he failed the Bachelor exam, he started to be a waiter for De Nhat hotel in Ho Chi Minh City. After that, he had a chance to study abroad and graduated Bachelor of hospitality management at the University of Western Sydney and Masters degree in Griffith University (Australia). Then he returned to De Nhat Hotel and became the General Manager of Saigon Star Hotel. He became a founding member and the Chief Executive of An Nam Corporation Group & PHO 24, when he already took the doctorate in business administration at the Kennedy University in the USA. Ly Quy Trung...
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...31/08/2011 Group 2 – Kieran Tierney Marketing Plan: Vifon Cup Noodles Contents 1. EXECUTIVE SUMMARY 3 2. CURRENT MARKETING SITUATION 4 2.1. Introduction 4 2.2. Situation analysis 4 2.2.1. Microenvironment 4 2.2.2. Macroenvironment 6 3. SWOT ANALYSIS 9 4. OBJECTIVES 10 4.1. Corporate objectives 10 4.2. Financial objectives 10 4.3. Marketing objectives 10 5. SEGMENTING, TARGETING AND POSITIONING 11 5.1. Segmentation table 11 5.2. Targeting 11 5.2.1. Evaluating Market Segment 11 5.2.2. Target marketing strategy 12 5.3. Positioning 12 5.3.1. Positioning map 12 5.3.2. Possible value different and competitive advantage 12 5.3.3. Choosing the right competitive advantages 13 5.3.4. Overall positioning strategy 13 5.3.5. Positioning statement 14 6. MARKETING MIX STRATEGIES 14 6.1. Product strategy 14 6.1.1. Brand Life cycle stage 14 6.1.2. Levels of Products and Product strategy 15 6.1.3. Brand Development Strategies – Line extension 16 6.2. Price Strategy 16 6.2.1. Product Mix Pricing Strategies 16 6.2.2. Price-Adjustment Strategies 17 6.3. Place strategy 17 6.3.1. Administered Vertical Marketing System 17 6.3.2. Multiple distribution channels 18 6.3.3. Channel design 19 6.4. Promotion 19 6.4.1. Promotion mix strategies 19 6.4.2. Promotion tools 20 7. ACTION PROGRAM 23 8. CONTROL PROGRAM 25 REFERENCES 26 1. EXECUTIVE SUMMARY Vifon (Vietnam Food Industries Joinstock Company) seeks to provide a...
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...How To Use Chopsticks Will you eat a sandwich with a spoon or use a fork to have an ice cream? No? Why? Because every food, to taste better, must be consumed using the right vessels and cutlery! Same is the case with Chinese and Japanese foods which seem to taste better when eaten with chopsticks. The origin of chopsticks can be dated back to China, around 3000 to 5000 years ago. Widely used in Japan, China, Korea and Vietnam to eat all kinds of foods, most of the chopsticks are made of bamboo while some are also made of ivory, plastic, silver and jade. They are considered as extensions of the fingers and are considered much better than spoons and forks in their usage. Although the respective Asian communities use chopsticks as effortlessly and naturally as Europeans use forks, it doesn’t really come that easily for the rest of us. Despite the fact that most of the world thinks of them as impossible feats, chopsticks actually provides your hands with a physical affinity with the food — something that our quintessential spoons, forks and knives can never boast of. Having said that, we also acknowledge that eating with chopsticks could require some training and hence the next section that talks about how to use chopsticks. Eating With Chopsticks * Clasp one chopstick between your thumb and middle finger. The chopstick must be in such a position that it is placed at the base of your thumb and at the lower joint of the middle finger. While the bottom chopstick remains intact...
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...Buffalo casserole * 12 ounces whole-wheat elbow noodles * 2 tablespoons canola oil * 3 medium carrots, sliced * 3 medium stalks celery, sliced * 1 large onion, chopped * 1 tablespoon minced garlic * 2 pounds boneless, skinless chicken breast, trimmed and cut into 1-inch cubes * 1/3 cup cornstarch * 4 cups low-fat milk * 1/8 teaspoon salt * 5 tablespoons hot sauce, preferably Frank’s RedHot * 3/4 cup crumbled blue cheese (about 4 ounces) * * * More Healthy Recipe Ideas * Healthy Italian Pasta Recipes * Healthy Pomegranate Recipes * 3 Step Dinner Recipes * Heart Healthy Dinners * Healthy Recipes for Fettuccine You Might Also Like * Turkish Pasta with Bison Sauce * Florentine Lasagna Roll-Ups * Mediterranean Baked Penne * Fettuccine Timbale * Spinach & Cheese Stuffed Shells Preparation 1. Preheat oven to 400°F. 2. Bring a Dutch oven of water to a boil. Cook noodles until barely tender, about 2 minutes less than package directions. Drain, rinse and set aside. 3. Heat oil in the pot over medium heat. Add carrots, celery, onion and garlic and cook until beginning to soften, about 5 minutes. Add chicken and cook until no longer pink on the outside, 5 to 7 minutes. Whisk cornstarch and milk in a medium bowl; add to the pot along with salt. Bring to a boil over medium-high heat, stirring often, until bubbling and thick enough to coat the back of a spoon, about...
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...Marketing Mix of Mondelez: Products– Mondelez has a power house lineup of products. In fact many of these products have been acquired by its merger with Cadbury. Cadbury had generated a number of cash cows in its product range. Some in the chocolate business are Dairy milk, Bournville, Five star, Perk, Cadbury eclairs. In the biscuits segment it has launched Oreo in 2010 which is gaining market share at a fast pace crossing 100 crores in revenues. In beverages there is bournvita which again is one of the leaders in milk addittives. Halls as a mouth freshener as well as a remedy during cold is used across India. Due to its products, Mondelez is the leading name of chocolates across the world. Price - With quality comes price. As the quality of the products is high, and the beverages and Oreo requires constant marketing to be on top, the price of Mondelez products is also high in some cases, whereas in others it is very much reasonable. Products like perk, five star and eclairs give the taste of Cadbury even at lower price. Dairy milk is considered to be a premium brand of chocolates due to this positioning, but because of lower priced chocolates, it is also accepted across various target segments. Cadbury has many varieties of products in the chocolate segment and the pricing of each chocolate is different based on the type of customer who is going to buy it. However, in all these, the Dairy milk brand is the clear winner. Priced in high as well as low variants, the cadbury...
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...PBDIT 584 8,849 18.5% PBT 452 8,898 20.5% PAT 261 6,162 21.8% Capital Employed 1,886 19,754 15.8% ROCE % 28.4 45.4 Market Capitalisation Total Shareholder Returns % 5,571 177,361 Net Revenue 24.1% 25.7% * Market Cap and TSR for '11-12 based on BSE price on 30 Mar 2012 Sensex (CAGR 95-96 to 11/12) : 10.8% 2 ITC’s ranking Amongst all listed private sector cos. PBT: No. 5 PAT: No. 6 Market Capitalisation: No. 3 3 ITC Consistently in the Market Cap. Top League Mar-96 Rank July-12 * Rank Tata Motors 1 Hindustan Unilever 2 9 Reliance Industries Tata Steel 3 4 1 Bajaj Holdings & Invst. 5 Larsen & Toubro Hindalco Industries 6 7 ITC 8 Grasim Industries 9 HDFC 10 3 8 New entrants in the list: IT, Financial Services & Telecom * As on 19th July 2012 4 ITC ranked 6th amongst global consumer goods companies in sustainable value creation during 2005-09 (Boston Consulting) 5 One of India’s most valuable and admired companies Ø One of the foremost in the private sector in terms of : l Sustained value creation (BT-Stern Stewart survey) l Operating profits l Cash Profits Ø Only Indian FMCG Company to feature in Forbes 2000 List l A comprehensive ranking of world’s biggest companies measured by a composite of sales, profits, assets & market value 6 Awards & Accolades (1) • ITC was awarded...
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...deficiency disorder. With the advent of the new food technology, processed food products are increasing in the markets today. One can regularly see on television, or read in the magazines or newspaper articles about food and health. The increasing urbanization in the Philippines has also resulted in dramatic changes in the lifestyle of the people, which contributes, to the growing consumption of manufactured goods. Cup Noodles for an instant, it is placed in a handy and convenient packaging. This makes it easy to carry and eat during quick breaks at long hours at the office. Indeed, there is an expanding consumer demand for nutritious, convenient and quality foods to promote health and prevent diseases. Government and private organizations strive to provide consumers with the essential nutrients deficient in their diets through programs such as food and micronutrient supplementation, food fortification, and health education. Recently, the Food and Drugs Administration (FAD) began promoting the use of certified “fortified” processed foods, such as cup and instant noodles, sardines, powdered juice, hotdog, margarine and cheese etc. The Department of Health has campaigned for the purchase of fortified food...
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...has many different variants. Looking at India, Nestle has also launched Nestea. Milk and Milk products – Nestle everyday, Nestle slim and Nestle Milk maid are some of the milk and milk based products from the house of Nestle. Prepared dishes and cooking aides – Nestle has a third category of products which comes into prepared dishes and cooking aides. The major cash cow of Nestle lies in this segment, which is Maggi Noodles. Probably one of the most widely sold ready to cook noodle brands is Maggi. Maggi has a fantastic taste and quality. Thus, it was not a surprise, that Nestle expanded the Maggi brand to create an umbrella of different products like Maggi pasta, Maggi sauce, Maggi cubes etc. The maggi range contributes vastly to the bottom line of Nestle. Chocolates – Nestle has some popular chocolate products, most popular being Nestle Kitkat, Munch, Milky bar, Eclairs and Polo. The newly introduced Alpino is targeting the gifting segment in response to various chocolates like Dairy milk and Bournville by Cadbury. The chocolates segment of Nestle is a star, where the competition is high and the expense is high but at the same time the market size is huge as well. As we can see, two major brands of Nestle are a very high contributor...
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...Louis Mele July 21st, 2014 Travel & Tourism Capstone Project Prof. Fairbairn Section 1 Chengdu, is the provincial capital of Sichuan province in Southwest China, as well as a major city in Western China. It has 14,047,625 inhabitants: 7,123,697 within the municipality's nine urban districts and 6,730,749 in the surrounding suburbs and rural area. According to the 2010 census, Chengdu is the fourth most populous city in mainland China, and most populous among prefecture-level cities as well. Chengdu is one of the most important economic, transportation, and communication centers in Western China. According to the 2007 Public Appraisal for Best Chinese Cities for Investment, Chengdu was chosen as one of the top ten cities to invest in out of a total of 280 urban centers in China. Tourism of Chengdu mainly promotes four travel brands-the hometown of the giant panda, the capital of delicious food, the capital of leisure culture and the exhibition city. First, the Qingcheng Mountain and Dujiangyan, The Wuhou Temple, DuFu Thatched Cottage, Jinsha Ruins and the habitat of giant panda, represent the world heritage brand. Second, the...
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...(Happiness handpicked). ‘Aashirvaad’ is made from finest quality wheat that ITC has the unique capability to source through its e-Choupal network. Premium quality atta, made from 100% MP 'sharbati' wheat is also available as Aashirvaad Select Atta. The wheat for Aashirvaad Superior MP Wheat Atta comes from the plush, fertile soil of Madhya Pradesh and then blended using the traditional 'chakki-grinding' method to give the superior, discerning taste. | ITC Foods also aims to delight the consumer through superior and innovative packaging. The Aashirvaad package is PET Poly, with the design showcasing the farming process undertaken in the rural heartland of India in the form of a Madhubani painting. ‘Aashirvaad Select’ Atta (5 kg pack) was awarded the World Star Award for Excellence in Packaging in the Consumer Pack Category. This is one of the most prestigious awards in the world for Packaging. | The latest offering is Aashirvaad Atta with Multigrains. This new and improved variant is designed to provide nourishment for people of all ages and is an integrated mix of six different grains – wheat, soya, channa, oat, maize & psyllium husk – which gives a better and healthier option for the consumers....
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