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Running head: Discussion Board One Reply

Discussion Board One Reply
BUSI 601
Liberty University

Discussion Board Reply One
I believe Jackie did an exceptional job at thoroughly describing the sustainability technique that Starbucks uses in order to guarantee the company’s continuous success. Starbucks has done well over the years in making sure that the company excels in all aspects. The company has indeed managed to personalize each coffee that is made according to the customer’s preference. This ensures that the customer is always satisfied and any concern that is stated is taken into consideration by the company’s management team. Jackie mentioned the fact that Starbucks provides free wifi to all its customers. In my opinion, the free wifi is one of the best techniques that any company could use to draw more customers in and keep their current loyal customers happy. In this day and age, technology has taken over many aspects of our daily lives. It makes it easy when a customer is able to reply to their emails and conduct other activities using the free wifi thus saving their telephone data for emergency use.
Sustainability has an effect on the market value of a company; “The evolving body of research has a large proportion focused on the normative effects of sustainability, indicating how sustainability "should" affect market value” (Warren-Myers, 2012). With that said, it is crucial that Starbucks continues to implement its sustainability techniques with hopes of increasing its current market value.

References
Warren-Myers, G. (2012). The value of sustainability in real estate: A review from a valuation perspective. Journal of Property Investment & Finance, 30(2), 115-144.

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