Statements of Advertising 1. Advertising is a form of communication paid for by individuals or companies.
(Reference, P.6, Advertising, Jen Green)

2. Adverting is the primary means by which firms inform consumers about new or improved products.
(Reference, P.4, Effective Advertising, Gerard J. Tellis)

3. Adverting is an integral part of marketing, advertisements are public notices designed to inform and motivate.
(Reference, Advertisement definition, Business Dictionary.com)

4. Adverting is a mass communication of information intended to persuade buyers to buy products and with a view to maximizing a company’s profits.
(Reference, Advertising and sales promotion, Dr. Shaila Bootwala, Dr. M. D. Lawrence, Sanjay R. Mali)

5. Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.
(Reference, p. 7, Contemporary Advertising, Courtland L. Bovée, William F. Arens)

6. Adverting is mass media content intended to persuade audiences of readers, viewers or listeners to take action on products, services and ideas.
(Reference, P.1, What is Advertising, Dr. Anthony Curtis)

7. Adverting is persuading audiences to take action with respect to products, ideas or services.
(Reference, P.1, What is Advertising, Dr. Anthony Curtis)

8. Advertising is used for communicating business information to the present and prospective customers.
(Reference, P.2, Adverting, S.Y.B.A / S.Y.B.Com, Dr. Rajan Welukar Dr. Dhaneswar Harichandan)

9. Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services.
(Reference, P.2, Advertising and Marketing, Amit Shekhar)

10. According to Wheeler, "Advertising