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642 Business Research Method

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Product Safety
Martisa Green
BUS642: Business Research Methods & Tools
Instructor: Loay Alnaji
October 5, 2014

Introduction According to Landrum (2014), “business research involves the application of scientific principles to gather relevant data to aid in decision making. Businesses will obtain and will analyze data for a company to manage their financials, market analysis, consumer’s feedback or product research. When it comes to product recall, if you are a distributor, a manufacturer, or a retailer of consumer products, there will be a time that they will probably have a product recall sometime in the future.
So, if a product recall happens, the above entities must have recall plans in place to be able to accommodate the consumer and be in accordance with following the requirements of the Consumer Product Safety Commission (CPSC). The dilemma for management is can companies fix the crisis management of the impact on a brand image that failed in the perception of the consumer.
Background
It is important that a manufacturer, a distributor, and retailer of consumer products will not produce/create products that will not cause harm, physical, or mental injury to a consumer. Whenever a business does a product recall on a product, they must have a recall date, a recall number, and a reason for the recall. It is a requirement for the Consumer Product Safety Commission to put safeguards in place that will have an impact on product safety in the marketplace. It is the sole responsibility of the Consumer Product Safety Commission and other federal agencies to provide regulations to protect the consumer. Legally, a company is required to report a consumer product if they received information about a product that may create injuries to consumers or have risks of being dangerous and hazardous against the consumer which could possibly choke, have a near miss accident, or do not comply with rules, standards, bans and regulations that are under that statues of the CPSC.
The best way for manufacturers, distributors, and retailers of consumer products to have a safe product recall, they should have an effective and safe product recall plan in place. The product recall plan must be executed quickly and should be well-thought out so that it can prevent death, save lives, help prevent injuries so that there would be limited damage to a company’s bottom-line and their brand.
Consumer Product Safety Commission (n.d.) stated, Many recalls at the CPSC begin when a company follows the law and reports their product to the CPSC. Other recalls happen after reports are received from consumers and other sources. Whatever the source of the recall, once the CPSC decides that a recall is necessary, CPSC staff will expect your company to respond quickly to its requests for information and to work closely with a member of the CPSC’s Office of Compliance.
Also, companies should make sure they review the Recall Handbook of CPSC and incorporate the resources from CPSC into their recall plan. The resources are needful for companies so that they can know what products are authentic and safe for a consumer. Literature Review
According to Venugopal, Soni, Tiwari, & Gupta (2012), Product recalls are widely spread across various industries and organizations, services firms from medicines to food products to automobile to household gadgets. Product recall does not have anything to do with normal producers warranty processes. The recalls sometimes indicate poor product design and quality assurance failure promised by company when processes are gone occasionally out of control or in some situation recalls can take place when some outsourced vendor makes mistakes or product was not tested proper manner by company and launched in market. Recalls take place when large number of consumer's safety is at risk in any manner or major flaw takes place.
The strong government participation, consumer movement and tough legislations are driving forces behind several product recalls by famous companies and brands who can't afford to risk serious financial beating in costly litigations and loss of goodwill in market. Product identification and traceability issues are being tackled by companies with advanced technologies and by State and quality enforcement bodies as described above better for company and cheaper. Reverse logistics have to be built in distribution plans for possible recalls. Like Disaster management- similarly Companies should have express plan for possible product recall.

The re are causes of an unsafe supply chain, which consist of manufacturing, packaging, shipping, lack of knowledge of policies, bad communication, not enough training, getting instructions from work, being able to trace product, and legislation.
The supply chain is looked upon as an entity, making a decision is strategic in the supply chain, and the perspective of the inventory is viewed differently. The requirements of integration are required more than interface, which identifies a consumer’s need, the option of cost and the option of organizing a supply chain.
Ethical Concerns There are concerns when it comes to companies making sure that their products are safe for the consumer and make sure that they conqueror manufacturing issues, designing issues, and supply chain issues. The supply chain should conduct business in an honest manner to be able to be morally right toward the consumer.
Research Question
What is the relationship of the supply chain partnership and supply chain management?
Hypothesis
The level of communication between the supply chain and partnerships is related to strategic purchasing.
In conclusion, a supply chain is viewed as a partnership and in research; there are different types and kinds of data in business research.

References
Consumer Product Safety Commission (n.d.). Be prepared: Recall planning. http://www.cpsc.gov/en/Business--Manufacturing/Recall-Guidance/Be-Prepared-Recall-Planning/
Landrum, R.E. (2014). Research Methods For Business. Tools and Applications. Bridgepoint Education, Inc. San Diego, CA. Retrieved from: http://content.ashford.edu/print/AUBUS642.14.1
Venugopal, P., Soni, A., Tiwari, R., & Gupta, S. (2012). PRODUCT RECALL: EFFECT ON BRAND PERCEPTION. International Journal of Marketing and Technology, 2(12), 199-208. Retrieved from http://search.proquest.com/docview/1412868091?accountid=32521http://search.proquest.com.proxy-library.ashford.edu/docview/1412868091/84B8A99477974E21PQ/3?accountid=32521

* David W. Jolly, John C. Mowen (1985), "Product Recall Communications: The Effect of Source, Media, and Social Responsibility Information", in Advances in Consumer Research Volume 12, Eds.
* Elizabeth C. Hirschman and Morris B. Holbrook, Provo, UT: Association for consumer Research, Pages: 471-475.
* Prof.R.K.Gupta (August 30, 2007) "Product Recalls: Marketing Failure and Implications" Available: http://www.indianmba.com

* Bloomberg Business week "The Battery Recall: A Win for the Web". Available:http://www.businessweek.com/technology/content/aug2006/tc20060830_642667.htm
* Recalls"Available:http://en.wikipedia.org/wiki/2009%E2%80%932011_Toyota_vehicle_recalls.
* Wikipedia-"2009 to 2011Toyota

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