Executive Summary The marketing mix concept is one of the core concepts of marketing theory. Traditionally, the marketing mix was known as the 4Ps – Product, Price, Place and Promotion. As marketing became a more sophisticated discipline, a fifth ‘P’ was added – People, and recently, two further ‘P’s were added, mainly for service industries – Physical evidence and Process. Thus, the marketing mix is now known as the 7Ps. The current report seeks to identify how the product ASUS U32U– DS31 13.3" Notebook delivers value and satisfaction to the customers through the marketing mix perspective. As a qualitative research, a brief describe the product characteristics will be first highlighted. Consequently, the paper will concentrate on the central point – analysis of the marketing mix 7Ps based on how the product delivers value and satisfaction to customer. To sum up the report, summary findings will be presented in the conclusion part, as well as the recommendation and further improvements.
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Table of Contents
Executive summary Table of contents
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1. Introduction 2. The product and the company 3. Product 4. Price 5. Place 6. Promotion 7. Physical evidence 8. Processes 9. People 10. Conclusion & Recommendations
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References
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1. Introduction ASUS U32U – DS31 13.3" Notebook was launched in April, 2012. It is perfect for those who are looking for a notebook with a long life battery span, simultaneously appreciative of elegance and style in life. This product offering from ASUS offers the next generation consumers the best of both worlds. ASUS never fails to impress and has successfully combined premium features of a net book and ultra book in to one super hybrid. The U32U is built to deliver exceptional performance, coupled with up to 10 hours of battery
