...University Faculty of English For Specific Purposes (((((((((((((( Report An Analysis of Marketing Strategies of “The Coca Cola Company” Lecturer: Phan Kim Thoa Vice Dean Of Faculty Of English For Specific Purposes Hanoi, 29th October, 2014 MEMBERS: Hoang Le Minh Ngoc Nguyen Minh An Hoang Thai Anh Vo Tran Hai Bang Nguyen Quang Thai Tran Viet Anh Content I. Marketing Concept 1. 4P of Marketing Mix 2. 4P & 4C of Marketing Mix 3. 7P of Marketing Mix II. Introduction about "Coca Cola Co., Ltd " III. Background IV. Marketing strategies 1. What is the business strategy? 2. Strategic objectives 3. Marketing strategies V. Effective of media and advertising 1. Global Advertising 2. Global Branding VI. Conclusion VII. References I. Marketing concept What is marketing ? "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably." - The official academic definition from The Chartered Institute of Marketing (CIM). So we can understand that “Marketing” means...
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...What is Marketing Strategy? Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives. Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps organization define vision, mission and business goals, and outlines the steps need to take to achieve these goals. Marketing strategy affects the way organization run entire business, so it should be planned and developed in consultation with team. It is a wide-reaching and comprehensive strategic planning tool that: * Describes business and its products and services * Explains the position and role of products and services in the market * Profiles customers and your competition * Identifies the marketing tactics will use * Allows building a marketing plan and measuring its effectiveness. A marketing strategy sets the overall direction and goals for organization marketing, and is therefore different from a marketing plan, which outlines the specific actions you will take...
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...Date of Submission: August 24, 2015 Executive summary Although aviation is considered as the “global connectivity that ultimately strengthens productivity and economic growth as a whole” (J. Perovic, 2013), it is also affected by several macro-level and socio-economic factors such as rising oil prices, contagious crisis, concerns about the eruption of bird flu, Asian tsunami, etc. (International Air Transport Association, 2007). Vietnam Airlines (or VNA) which was originally established in 1956 under the name Vietnam Civil Aviation is the largest full-cost airline in Vietnam (CAPA – centre for Aviation). With a 40.6% market share, Vietnam Airlines has a tremendous opportunity in expanding their business for both domestic and international network in tourism industry. According to CAPA, with the investment in new aircraft and flight network, Vietnam Airlines desires to become the second largest full-cost airline in Southeast Asia by the year 2020. To implement this expectation, Vietnam Airlines should have overall information of the company to set up the suitable marketing strategy in the next period. Internal Analysis As the first corporation in civil aviation industry in Vietnam with the government assistance, Vietnam Airlines has its own strengths. However, weaknesses are inevitable in any organization including Vietnam Airlines. Strengths Obviously, many state-own companies have advantages in operations due to the support from the government, so as Vietnam Airlines...
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...Marketing Mix “The four P approach has led to a manipulative attitude to people” (Gummesson, 2002:285). “What marketing deserves is new approaches, new paradigms, which are more market oriented” (Gronroos, 2002:140). “We propose that the mix has now reached its vanishing point, and we argue that marketing requires a new paradigm” (O’Malley & Patterson, 2002:50). What is common among the above three quotations is the fact that they are all against the Marketing mix. They also share the common belief that it’s time for a radical change, one where the 4Ps are rejected for a new paradigm. But the importance of the 4Ps is being undermined. Despite its limitations, they still form the base which is being used by modern organizations. This paper attempts to show the importance of the marketing mix for modern marketers and that it cannot be relegated from modern marketing strategy. The paper is divided into six parts. Beginning with the introduction it then moves on to the development of the marketing mix theory. The third part contains the literature review of the mix. The fourth asserts that marketing mix in conjunction with RM and CRM can result in a successful marketing strategy and the fifth uses Lexus as an example to prove this assertion. It ends with the conclusion. What Is Marketing Mix? The Oxford Dictionary of Business and Management’s definition of the Marketing Mix is of “the factors controlled by a company that can influence consumers’ buying of its products” (Anon...
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...Syllabus Cambridge International A & AS Level Business Studies Syllabus code 9707 For examination in June and November 2013 Contents Cambridge International A & AS Level Business Studies Syllabus code 9707 1. Introduction ..................................................................................... 2 1.1 1.2 1.3 1.4 Why choose Cambridge? Why choose Cambridge International A & AS Level Business Studies? Cambridge Advanced International Certificate of Education (AICE) How can I find out more? 2. Assessment at a glance .................................................................. 5 3. Syllabus aims and objectives ........................................................... 7 3.1 Aims of the syllabus 3.2 Assessment objectives 4. Curriculum content .......................................................................... 9 4.1 Core syllabus 4.2 Extended syllabus 5. Resource list .................................................................................. 38 6. Appendix: International terminology.............................................. 43 7 Additional information.................................................................... 45 . 7 .1 7 .2 7 .3 7 .4 7 .5 7 .6 Guided learning hours Recommended prior learning Progression Component codes Grading and reporting Resources Cambridge A & AS Level Business Studies 9707 Examination in June and November 2013. . © UCLES 2010 1. Introduction 1.1 Why choose Cambridge? University of Cambridge International...
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...DOAN NGOC HA DEMAND CREATION OF ONLINE SERVICES FOR B2B AND CONSUMER MARKET – FOOD DELIVERY IN VIETNAM Master of Science Thesis Prof. Olavi Uusitalo has been appointed as the examiner at the Council Meeting of the Faculty of Business and Technology Management on January 9th, 2013. ABSTRACT TAMPERE UNIVERSITY OF TECHNOLOGY Master’s Degree Programme in Business and Technology Management DOAN NGOC, HA: Demand creation of online services for B2B and consumer market – Food delivery in Vietnam Master of Science Thesis, 75 pages, 4 appendices (4 pages) January 2013 Major: Industrial management Examiner(s): Professor Olavi Uusitalo Keywords: online service, customer demand, B2B and consumer market, online marketing, food delivery The evolution of the Internet and the dynamic of the economy nowadays have created opportunities for young companies to enter the online market. The source of these opportunities comes from the changes of customer behavior as they get used to the digital world. New Internet-based products and services are created to offer more and more benefits to customers. Interestingly, the dynamic of the market does not only come from the changes of customer behavior but also from the fast development of technology and innovative ideas. Successful products and services even shape the behavior of customer in using Internet. It can listed here the famous examples of Amazon in changing online purchasing behavior of customer or Facebook in changing the way people communicate...
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...Marketing Term Paper On Opsonin Pharma Limited Submitted to: Professor Dr. M. Mahmodul Hasan Faculty EMBA/ MBA Program North South University Submitted by: Group: Bang Ar-Chata BUS 620, Section: 3 Date of Submission: 25th April 2015 Thanks To Professor Dr. M. Mahmodul Hasan Group Members of (Bang Ar-Chata) Name: Md.Ashraful Mumin Name: Armina Hossain ID-1430795060 ID-1430778660 Name: Tamanna Zaman Name: Tamhid UL Islam Nafi ID- 1421187660 ID- 1321400660 MBA BUS 620(Marketing Management) Sec-3 North South University Letter of Transmittal April 25, 2015 Dr.M.Mahmodul Hasan Professor School of Business North South University Subject: Report on Marketing term paper of Opsonin Pharma Ltd. Dear Sir, With due respect and humble submission, we are the student of MBA program and submitting our report on “Marketing term paper of Opsonin Pharma Ltd.”. It gives us immense pleasure to inform you that we have completed our Report under your kind hearted supervision. Now, we want to place our report and for this reason we want your Kind approval. We hope our report will satisfy you. Sincerely Yours, Group Name: Bang Ar-Chata Group Member Name Md.Ashraful Mumin Armina Hossain Tamhid Ul Islam Nafi Tamanna Zaman School of Business MBA Program North South University ID No. 1430795060 1430778660 1321400660 1421187660 Signature ACKNOWLEDGEMENT We are grateful to Dr. M. Mahmodul Hasan, Professor,...
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...Andrew Whalley Strategic Marketing Download free eBooks at bookboon.com 2 Strategic Marketing © 2010 Andrew Whalley & Ventus Publishing ApS ISBN 978-87-7681-643-8 Download free eBooks at bookboon.com 3 Contents Strategic Marketing Contents Preface 9 1. 1.1 1.2 1.3 1.3.1 1.3.2 1.3.3 1.3.4 1.3.5 1.3.6 1.3.7 1.4. 1.4.1 1.4.2 1.5 So what is marketing? The Three levels of Marketing The value of Marketing; Needs, Utility, Exchange Relationships & Demand The Theoretical basis of competition Generic Strategy: Types of Competitive Advantage What is the basis for competitive advantage? How is competitive advantage created? How is competitive advantage implemented? How is competitive advantage sustained? What are core competencies and capabilities? Resource-Based View of the Firm (RBV) Alternative Frameworks: Evolutionary Change and Hypercompetition Evolutionary Change Hypercompetition The Marketing Concept 11 11 13 20 21 23 24 27 30 31 33 36 36 37 38 2. 2.1 2.2 2.3 What can be marketed? Core Benefit Product Basic product Augmented product 43 47 47 48 Create connections with more impact Technology Roles This is a chance not just to work with a vast range of clients – but to use technology to help them solve some of the most complex challenges they face. In other words, whether you’re in a technical role or one that’s focused...
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...UNDERSTANDING THE DETERMINANTS OF INTERNATIONAL TRADE IN AFRICAN COUNTRIES: AN EMPIRICAL ANALYSIS FOR GHANA AND SOUTH AFRICA LAURA MÁRQUEZ-RAMOS Universitat Jaume I Instituto de Economía Internacional ABSTRACT There are clear economic differences between developed and developing countries that lead to a different behaviour among them in the determinants of bilateral trade flows. Although a number of authors have focused on the determinants of the trade patterns, further research is needed for a better understanding of what goods and with which countries developed and developing economies trade. This paper focuses on the determinants of international trade in African countries. From an empirical perspective, two African economies, a developed (South Africa) and a developing country (Ghana) are analysed. Moreover, sector-heterogeneity is considered. Results show that determinants of trade have a different impact in developed and developing African countries. Geographical and social factors play a key role on trade relationships in South Africa. Moreover, technological innovation in importer countries leads to higher exports from this country. However, Ghanas exports are higher when they are addressed to countries with higher levels of economic freedom. Keywords: International trade, gravity equation, heterogeneity ¶ µ¢ ´ ¥ ³ £ ¤ ³ £ ± ¢ ¥ ° ¬ ª ¨ ¤ ¥ ¤ ¢ ¤8§¦ f¨²¦¨²EBy®¦¯®B«&©)fw§¦I0£...
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...Tangibility of Luxury, 2. The Spectrum of Luxury and 3. Brand Identity of Luxury. It will be shown that a luxury product can indeed migrate towards intermediate and mass luxuries when its traits become tangible and when rarity turns into abundance and luxury becomes accessible. The authors promote the idea that this process can be controlled by the enterprise or industry providing the brand, product traits and distribution are managed accordingly. The authors also examine the particular linkage between rational and emotional value through the brand and map the degree of luxury of a brand by assessing what actually differentiates the luxury products from the rest. This is not done in the traditional way of assessing the marketing mix (4P, 6P or 7p etc.) or examining the key features of the product but by building and managing a more integrated and knowledgeable approach, supported by the proposed models. Although the paper makes strong reference to luxury fashion, the comments, concepts and counselling provided are applicable also to luxury yachts, sports cars, real estate, banking etc. Keywords: Luxury, Inaccessibility, Fashion,...
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...Answer Key Transparencies Provides transparencies with answers for each lesson in the Student Edition ISBN 0-07-828001-X 90000 9 780078 280016 PQ245-6457F-PO1[001-019].qxd 7/24/02 12:18 PM Page 1 TF06 Manish 06:BOOKS:PRD:PQ245_64575F FINAL DELIVERY:PQ245-01: Chapter 1 Solving Equations and Inequalities Lesson 1-1 Expressions and Formulas Pages 8–10 1. First, find the sum of c and d. Divide this sum by e. Multiply the quotient by b. Finally, add a. 2. Sample answer: 3. b; The sum of the cost of adult and children tickets should be subtracted from 50. Therefore, parentheses need to be inserted around this sum to insure that this addition is done before subtraction. 4. 72 5. 6 6. 23 7. 1 14 Ϫ 4 5 8. Ϫ2 9. 119 10. 0 11. Ϫ23 12. 18 13. $432 14. $1875 15. $1162.50 16. 20 17. 3 18. 29 19. 25 20. 54 21. Ϫ34 22. 19 23. 5 24. 11 25. Ϫ31 26. 7 27. 14 28. Ϫ15 29. Ϫ3 30. Ϫ52 31. 162 32. 15.3 33. 2.56 34. Ϫ7 35. 25 1 3 36. about 1.8 lb 37. 31.25 drops per min 38. 3.4 39. 2 40. 45 ©Glencoe/McGraw-Hill 1 Algebra 2 Chapter 1 PQ245-6457F-PO1[001-019].qxd 7/24/02 12:18 PM Page 2 TF06 Manish 06:BOOKS:PRD:PQ245_64575F FINAL DELIVERY:PQ245-01: 41. Ϫ4.2 42. 5.3 43. Ϫ4 44. 75 45. 1.4 46. Ϫ4 47. Ϫ8 48. 36.01 49. 2 yϩ5 2 b 2 1 6 50. a 51. Ϫ16 52. 30 53. $8266.03 ...
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...Polynomials: Operations 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 Integers as Exponents Exponents and Scientific Notation Introduction to Polynomials Addition and Subtraction of Polynomials Multiplication of Polynomials Special Products Operations with Polynomials in Several Variables Division of Polynomials Real-World Application Total revenue of NASCAR (National Association of Stock Car Automobile Racing) is expected to be $3423 million by 2006. Convert this number to scientific notation. Source: NASCAR This problem appears as Exercise 64 in Section 4.2. ISBN:0-536-47742-6 Introductory and Intermediate Algebra, Third Edition, by Marvin L.Bittinger and Judith A.Beecher.Published by Addison Wesley. Copyright ©2007 by Pearson Education, Inc. Objectives Tell the meaning of exponential notation. Evaluate exponential expressions with exponents of 0 and 1. Evaluate algebraic expressions containing exponents. Use the product rule to multiply exponential expressions with like bases. Use the quotient rule to divide exponential expressions with like bases. Express an exponential expression involving negative exponents with positive exponents. 4.1 a a a a INTEGERS AS EXPONENTS Exponential Notation An exponent of 2 or greater tells how many times the base is used as a factor. For example, a 4. In this case, the exponent is 4 and the base is a. An expression for a power is called exponential notation. an This is the exponent. This is the base. EXAMPLE 1 ...
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...756 Maths In Focus Mathematics Extension 1 Preliminary Course Answers 8. o oo oo o (a) 0.83 (b) 0.07 (c) 0.13 (d) 0.16 o oo o or 0. 142857 (h) 1.18 (g) 0.142857 9. (a) 8 9 (h) Chapter 1: Basic arithmetic 13 60 Problem 5 Exercises 1.1 1. 2. (a) Rational (b) Rational (e) Rational (f) Irrational (i) Rational (j) Irrational (e) - 4.3 (a) 18 (b) 11 (c) 6 (d) 11 (h) 1 3. (c) Rational (g) Irrational 19 20 (i) 2 (j) 3 (d) Irrational (h) Rational (f) −1 (g) 2 7 15 1 3 (f) 0.17 (g) 0.36 (h) 1.20 (i) - 4.27 1300 8. 5. 950 600 16. 1.7 6. 3000 (j) 8.16 1. 7. 11 000 8. 17. 79 cents 18. 2.73 19. 1.1 20. 3.6 m 21. $281.93 22. 1.8 g (b) 2 3 20 (d) 12. 0.73 13. 33 14. 3.248 15. 4.21 Exercises 1.2 6. - 1.2 10. - 2 15. 5 3. - 56 4. 10 (a) 7. - 7.51 8. - 35.52 11. - 7 12. −23 13. 10 (b) 17. 1 14. 1 18. 60 19. −20 20. 9 51 1000 (c) 5 1 20 (d) 11 7 20 3 (e) 5 (a) 4. 7 18 (d) 2 6 11 (g) 7 45 oo (e) 1.72 4 45 (e) 14. 17.5% 3 28 17 20 3. (a) 15. 41.7% (b) 7 10 (c) 1 7. $65 179 cm 9. (a) 11.9 (b) 5.3 (c) 19 (d) 3.2 (e) 3.5 (f) 0.24 (g) 0.000 18 (h) 5720 (i) 0.0874 (j) 0.376 15. 402.5 g 19. 573 12. 1152.125 g 16. 41.175 m 13. $10.71 17. $30.92 20. $2898 5 minutes after 1 o’clock. 11 Exercises 1.5 1 ...
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...*** (A) IMPORTANCE OF MARKETING Marketing is a very important aspect in business since it contributes greatly to the success of the organization. Production and distribution depend largely on marketing. Marketing covers advertising, promotions, public relations, and sales. Since the goal of marketing is to make the product or service widely known and recognized to the market, marketers must be creative in their marketing activities. In this competitive nature of many businesses, getting the product noticed is not that easy. Strategically, the business must be centered on the customers more than the products. Although good and quality products are also essential, the buying public still has their personal preferences. If you target more of their needs, they will come back again and again and even bring along recruits. If you push more on the product and disregard their wants and the benefits they can get, you will lose your customers in no time. The sad thing is that getting them back is the hardest part. 1. Marketing Promotes Product Awareness to the Public Getting the product or service recognized by the market is the primary goal of marketing. No business possibly ever thought of just letting the people find out about the business themselves, unless you have already established a reputation in the industry. But if you are a start-out company, the only means to be made known is to advertise and promote but the important thing is that product and company information is...
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...list of Frequently Used Symbols and Notation A text such as Intermediate Financial Theory is, by nature, relatively notation intensive. We have adopted a strategy to minimize the notational burden within each individual chapter at the cost of being, at times, inconsistent in our use of symbols across chapters. We list here a set of symbols regularly used with their specific meaning. At times, however, we have found it more practical to use some of the listed symbols to represent a different concept. In other instances, clarity required making the symbolic representation more precise (e.g., by being more specific as to the time dimension of an interest rate). Roman Alphabet a Amount invested in the risky asset; in Chapter 14, fraction of wealth invested in the risky asset or portfolio AT Transpose of the matrix (or vector)A c Consumption; in Chapter 14 only, consumption is represented by C, while c represents ln C ck Consumption of agent k in state of nature θ θ CE Certainty equivalent CA Price of an American call option CE Price of a European call option d Dividend rate or amount ∆ Number of shares in the replicating portfolio (Chapter xx E The expectations operator ek Endowment of agent k in state of nature θ θ f Futures position (Chapter 16); pf Price of a futures contract (Chapter 16) F, G Cumulative distribution functions associated with densities: f, g Probability density functions K The strike or exercise price of an option K(˜) Kurtosis of the random variable x x ˜ L A lottery...
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