...MGMT 555 | | Strategic Marketing Planning | Khalid S. Mizyed 2-5-2015 | Bert Clark, is the VP and general manager of Brannigan Food Soup’s Division. The responsibility of deciding which of the four options his team members have proposed is now in his hands. His choice should be implemented to reverse the industry’s steady decline as well as his division’s sales, market share, and profitability decrease in the last 3 years. His ultimate goal is to generate a 3-4% growth rate, for the year. Situation Analysis SWAT Analysis Strengths * Current market leader with highest market share. * 100 year old brand with high brand awareness. Weaknesses * Sales has been decreasing for the past 3 years. Opportunities * Owns new products that are in line with customer demand and favor. * Generate creative solutions with retailers to create win-win situation. Threats * Private label growth, and retailers demand for retail space. * Lack of effective targeting, segmentation and positioning has caused a big gap between product offering and consumer demand. 5 C's Analysis Company * Soup division makes up 40% of total sales. * RTE soups are highest in this category with 71% of total revenues. * Broke into the fast meal category by acquiring Anabelle. Customers * Baby Boomers are the largest and most loyal segment, with evolving preferences and a higher demand towards low healthier low sodium based products. * This added...
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...Of Mice And Men In the masterful story Of Mice And Men by John Steinbeck there is a looming theme of loneliness. This theme is told to you through the words and actions of the characters in the story . This story is told through two characters Lennie and George. The setting is 1930’s America. The story involves traveling ranch workers that live only for the one purpose to get paid and waste their money on a few drinks and some pleasure. These men are consumed with loneliness. The care for nothing but themselves. They are very unlike George and Lennie who have each other and a dream. Lennie is a big man with the brain of a child. Lennie never meant to hurt anybody but managed to get himself and his only true friend George into trouble. George is a small smart man who has known Lennie all his life and knows to well that Lennie could not survive on his own lets him travel with him as a favor too Lennie’s aunt Loneliness is defined as Without companions; lone. I will use this definition to describe different aspects of Steinbeck’s treatment of loneliness in this novel. Steinbeck’s use of loneliness is in this novel is very noticeable in some of the dialogue like when Lennie accidentally stumbles into Crook’s home in the stable and they talk. "You got George. You know he’s goin’ to come back. S’pose you didn’t have nobody. S’pose you couldn’t go to the bunk-house and play rummy ‘cause you was black...
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...below- Y = C + I + G + (X-M) Where, Y = Total demand for domestic output (GDP) C = consumption spending by households I = investment spending by businesses and households G = government purchase of goods and services X = exports of the country M = imports of the country Tabular data of the components of GDP- | (All values in USD billion dollars) | | | | | | | Gross National Income | Gross Domestic Product | Gross National Product | Exports | Imports | Government Spending | Consumer Spending | South Africa | 770.8 | 384.31 | 770.8 | 86.455 | 97.224 | 159.94 | 498.012 | Brazil | 2329 | 2533 | 2169.624 | 238.952 | 235.86 | 487.42 | 1383.48 | India | 1704 | 1841.7 | 1666.08 | 317 | 439 | 114 | 614 | China | 6673.94 | 8230 | 8311.585 | 2207.262 | 1955.274 | 1149.608 | 3065.618 | Russia | 1522.27` | 2014.8 | 1944.01 | 523.98 | 335.08 | 216.39 | 699.23 | Indonesia | 844.27 | 878.04 | 742.47 | 180.968 | 184.001 | 19.928 | 98.107 | Aggregate GDP data for all the nations for the past 10 years....
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...David Gomez davidgomez1992@hotmail.com 1301 L A Prexy Davis Drive Pine Bluff, AR 7160 (870) 329-8230 OBJECTIVE Obtain a job opportunity that require excellent interpersonal and organizational skills, and will help be develop my passion for the sports business. EDUCATION High School- Panamerican School, Panama City, Panama Bachelor of Science, Business Administration University of Arkansas at Pine Bluff, Pine Bluff, Arkansas 3.8 GPA Major: Business Administration December 2013 Minor: Marketing HONORS AND ACHIEVEMENTS * Academic and Athletic scholarship * Student-Athlete part of a Division I men’s tennis team * Member of the Honors College Society * Member of the First Class for Chi Alpha Sigma Honor Society * 2011,2012 and 2013 Academic Excellence award * 2012 H.O Clemmons Award: given annually to an outstanding athlete that exhibits good citizenship, and demonstrate professional promise and good moral character. The recipient must also have a GPA of 2.50 or higher. * 2013 Class of 1965 Scholarship * 2011-12-13 Student-Athlete Advisory Council member (SAAC) SKILLS Microsoft Office (MS Word, MS Excel, MS Power Point, MS Access) Bloomberg desktop RELEVANT COURSE WORK Principles of Economics I & II International Marketing Business Ethics Marketing Research Principles of...
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...Case: Brannigan Foods: Strategic Marketing Planning 1. Problem Statement November 2012: Following three consecutive years of slipped sales, market share and profitability, Bert Clark, vice-president and general manager of Brannigan Foods’ Soup Division, is given a high priority task: He must decide on which marketing strategy shall the company take in order to: * achieve short-term numbers needed * US Soup Division profit growth of 3% in 2013 * strengthen the long-term direction of both company and its most reputable brand 2. Situation Analysis – Market Summary Regarding customer behaviour and market trends, important insights arise from analysing Julian DeGennaro’s (Brannigan Market Analyst) summary report. Starting with customer behaviour it can be said that, at least, 3 out of 4 consumers recognise canned food as useful to have at home, point cold weather as a trigger for eating soup and agree that soup is part of a healthy diet. Moreover, soup consumption in U.S. household averages 1.4 cans per week, with the segment of 18-24 average rising up to 2.1 cans/week. Concerning market trends, it can be said that soup is still regarded as a seasonal buy and a low-innovation product. Yet, it is noteworthy that Healthy-living solutions have been pointed as a need for children, among whom obesity concerns are especially important. Senior consumers, who have been described as brand loyal and heavy soup users, also show growing health concerns and tend to...
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...along with $10 for every vehicle serviced by him. Rent for the month of May was deducted from the deposit and the remaining ($2850) was kept with National as caution deposit. Also as an investment he purchased furniture worth $6000 with useful life of 10 years. He also purchased an insurance policy worth $1200 with coverage period of 1 year. During the period he serviced 2340 vehicles with revenue of $105300 in cash and accounts receivables of $1070. Also he used to give his place for night parking to the neighboring people, from which he earned $3300. For carrying out the business he incurred a utilities bill of $1700, employee salary of $34560 and Miss. Expense of $6600. Also during this period he purchased an additional inventory of $8230. Also he owned employee salary of $2100 and utility companies $350 during this period. Also he has withdrawn $4500 from the company account for his personal expense. At the end of July he was left with the following assets and liabilities Assets 1. Cash: $26920 2. Deposit with National: $2850 3. Furniture: $5850 4....
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...|CÔNG TY CỔ PHẦN |CỘNG HÒA XÃ HỘI CHỦ NGHĨA VIỆT NAM | |IN VÀ QUẢNG CÁO TPQH VIỆT NAM |Độc lập - Tự do - Hạnh phúc | |_____________________ |________________________________________ | |Số: /TPQH | | | |Hà Nội, ngày tháng năm 2014 | |V/v: Bổ sung ngành nghề kinh doanh | | BIÊN BẢN HỌP HỘI ĐỒNG CỔ ĐÔNG Ngày 10/2/2014, Công ty cổ phần in và quảng cáo TPQH tổ chức cuộc họp hội đồng cổ đông về việc bổ sung ngành nghề kinh doanh cho Công ty Thành phần tham dự cuộc họp gồm có: Bà Phạm Thị Anh Phượng - Giám đốc; Ông Phạm Hồng Quân - Phó Giám đốc; Bà Phạm Phương Huyền - Cổ đông công ty; Sau cuộc họp, Hội đồng cổ đông thống nhất bổ sung ngành nghề kinh doanh cho Công ty, cụ thể bổ sung những ngành nghề như sau: |STT |Tên ngành ...
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...SUGGESSTION AND RECOMMENDATION According to Bostelman (n.d), OSHA estimates that there are 110,000 accidents each year and $135 000 000 immediate costs are incurred due to forklift accidents. This is happened in Toyata branch in US. There are over 1 million forklifts in operation in the United States with an estimated 2 million operators (6 million including part time operators) and nearly 2 000 automated guided vehicles (AGVs) in use in the US. Forklifts are a necessary piece of material handling equipment for many industries. If used properly, they can reduce employee injuries. Unfortunately, they can also pose some safety risks to drivers, pedestrians, and other equipment and goods. If I work there I would to suggest reducing forklift accidents which are driver training, safety procedures, equipment maintenance, restricted or designated areas of operation and facility design. While these strategies will always be elements of workplace safety programs, collision statistics clearly indicate that training, signage, and floor markings for traffic control are not enough to assure a safe environment. Real-time monitoring and control can improve both safety and efficiency. Firstly as an employee I will follow the OSHA checklist; enforce the requirement that all drivers wear seatbelts. Ergonomics of vehicles are currently difficult so change the driver’s seat so that the driver is not required to turn his/her head backwards to see in the direction of travel when the forklift is...
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...Employment Application Date: Name: (Last / First) Address: (No P.O. Box) City: State/Province: Zip/Postal Code: Social Security: Home Phone: Cell Phone: Position applying For: Print and E-mail with resume to: aps.apply@gmail.com (Application must be legible if hand written) Aero Port Services 216 W. Florence Ave Inglewood, CA USA 90301 Phone: 310-623-8230 Fax: 310-623-8231 www.aeroportservices.com Wheelchair Cargo Handler Cargo Security Interline PAX Security Porter Clerk Other How did you hear about us? Hours Available to Work: Mon Tues Wed Thurs Fri Sat Sun Full-Time part-time Full or part-time Do you have friends or relatives working for APS? If yes Name: Division: yes no Have you ever worked at APS before? yes no When are you available to begin work? Education Type of School High School College or above Have you ever been convicted of a crime?: If yes, please explain yes no Name of School and Complete Mailing Address No. Years Completed Major or Degree Are you under 18 years of age? Do you have a drivers license? State of issue: yes yes License No: no no If not, do you have any type of California identification? Expiration Date: yes yes no no Continue on the next page yes no Are you lawfully able to work in the unites States? Are you willing to submit a background screening and post-employment-offer medical examination? including drug screening? Please list 3 previous employment information below: 1. Name of Employer: Name...
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...Misty Reed mistreed@gmail.com 7703740959 8230 Hwy 124 West Hoschton, GA 30548 United States PROFESSIONAL PROFILE Highly motivated and experienced retail sales and customer service associate with demonstrated ability to exceed performance goals, improve customer satisfaction, solve problems and build lasting relationships with superiors, internal, and external customers EDUCATION AND TRAINING * Everest University Currently Enrolled Sophomore Student Area Of Study- Associate 's Degree in Business Management Orlando, Florida 1-877-439-0003 RELATED COURSEWORK * Business | * Business Development | * Customer Relations and Service | * Applied Business Law | * Accounting I and II * Basic Critical Thinking * Introduction to Business * Computer Applications * Strategies for Success SALES EXPERIENCE | * Career Skills * Principles of Management * Fundamentals of Interpersonal communication | Third-key Sales Ass. Manager 5/1/2006-1/1/2009 www.ItsFashion.com Cato's Commerce, Ga Women's retail clothing and apparel store. * Consistently attained over 95% of all monthly sales goals for my store's district despite a turbulent economic market. * Sold 45% more up sells than any other associate from 2007-2009 * Provided high quality customer service to sustain customer loyalty and acquire new business. * Trained new employees...
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...Question – Chapter 2: Research Problem 2 When Oprah gave away Pontiac G6 sedans to her TV audience, was the value of the cars taxable? On Labor Day weekend in 2006, World Furniture Mall in Plano, Illinois, gave away $275,000 of furniture because the Chicago Bears shut out the Green Bay Packers in the team’s football season opener at Lambeau Field in Green Bay (26-0). Was the free furniture in the form of a discount or rebate taxable, or should the furniture company have handed the customers a Form 1099-MISC? Response After thoroughly researching taxable and nontaxable income, the Pontiac G6 sedans awarded to Oprah’s television audience would have been subject to federal taxation and included in their gross income. The Code of Federal Regulations states the taxable and nontaxable income to be included in one’s federal taxes, the code reads that “if you win a prize in a lucky number drawing, television or radio quiz program, beauty contest, or other event, you must include it in your income” (Prizes and Awards, 2003). The fair market value of all prizes and awards, other than certain scholarships, must be included in gross income (Hoffman p. 4-33). In further research, CNN Money reported that the cars Oprah gave away were indeed subject to federal taxation. Pontiac agreed to pay most of the local charges, including state sales tax and licensing fees, but the fair market value of the car, $28,500, was still subject to be added to the taxpayer’s gross income. The audience members...
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...BRANNIGAN FOODS In this case, Bert Clark, vice-president and general manager of Brannigan’s Foods’ Soup division has been tasked with analysing the investment recommendations from his four key managers. Their proposals are based on the review of Julian DeGennaro’s annual ‘State of the Soup Industry’ report; as well as on Brannigan’s financial statements from previous years. In DeGennaro’s report, we notice that the sluggish economy is a good incentive for consumers to eat at home – with soup being an economical option, especially during the colder months. There are noted to be high growth rates in convenient and healthy products to cater to consumer’s needs. As a whole, Brannigan’s is not currently viewed as a health-conscious or diet-friendly brand, however they remain perceived as a leader in soup sales and retain a loyal consumer segment with the aging population. The manager’s proposals focus on some of the market trends, and the strengths and weaknesses of Brannigan’s brand. Below, we have ranked the four proposals based on our qualitative and quantitative analyses of each scenario to identify which proposal should be favored by Clark and which would be most viable for the company absent any resource constraints. A positive aspect highlighted by Pugh would be that modernizing the manufacturing plant would require a $22 million investment, but would ultimately generate profits and be considered an asset on the Balance Sheet. Furthermore, reintroducing the...
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...Running head; Bramante Bramante October 13, 2012 Bramante The High Renaissance was full of artists that had amazing ideas and among those artist was Donato D’ Angelo Bramante, who is actually know for bring the value of ancient architecture into the time of the Renaissance. In the eyes of people today he is known to be the founder of the High Renaissance architectural design. In my paper I will tell you a little about him, give examples of his work and explain how his architecture helped to change the Renaissance. Donato D’ Angelo Bramante, was “Born in Urbino and trained as a painter (perhaps by Piero Della Francesca), Bramante went to Milan in 1481 and, like Leonardo, stayed there until the French arrived in 1499. In Milan, he abandoned painting to become one of his generation’s most renowned architects. Under the influence of Filippo Brunelleschi, Leon Battista Alberti, and perhaps Leonardo, all of whom strongly favored the art and architecture of classical antiquity, Bramante developed the High Renaissance form of the central-plan church.” (Kleiner. F, 2010 p.g. 475). Bramante’s architectural style, based on ancient Roman models, was consistent with the humanistic values of the day. (Kleiner.F, 2010 p.g.475) He’s known for what he wanted his perspective to be and achieving it. Bramante used misconception in features of his paintings and stage settings to create...
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...Issues of Financial Reporting Case Study Air Canada: Bond Ratings and Off-Balance Sheet Operating Leases Prepared by: Sidra Manzoor Wajeeha Masood Sidra Waseem Nuzhat Gul BBA-MBA-8 Faculty of Management Sciences International Islamic University, Islamabad. Prepared for: Ma’am Najam-us-Saher Faculty of Management Sciences International Islamic University, Islamabad. CASE STUDY Air Canada: Bond Ratings And Off-Balance Sheet Operating Leases Question #1 How should the operating lease be treated in the assessment of quality of firm’s bonds? Answer A rating agency assigns a bond to a rating category. The standard and poor’s publishes an internet version of Corporate Ratings Criteria. The process is based on an analytical framework that considers both qualitative and quantitative issues. The process begins by assessing the issuer’s competitive position and operating environment and then using the company’s business risk profile to determine the level of financial risk appropriate for any rating category. Financial risk is basically assessed financial ratios and these ratios are used to assess, a company’s profitability, interest coverage, leverages and cash flow adequacy. Before analyzing ratios, a general assessment of the accountability quality of the financial statements is conducted. A number of accounting issues reviewed such as the off-balance sheet liabilities such as operating leases. Adjustments for it are made to ensure that the companies are...
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...author leaves the desert as a changed person. He agrees with the little prince's thought: 'the stars are beautiful, because of a flower that cannot be seen';. The rose is very fragile and needs constant care. Love is not a matter of choice; it is a matter of consequence; indeed, it is a matter of survival. Men must learn to love one another or expire. Love is what gives life meaning. The little prince's love for his rose is so important to him that his love gives the author's life purpose and direction. The fox teaches the little prince how to love. It is the time that one 'wastes'; on someone or something that makes it important. It is the fox that tells us how love overcomes existentialism: 'One only knows the things that one tames… Men buy things already made in the stores. But as there are no stores where friends can be bought, men no longer have friends.'; The three volcanoes represent our problems. The active volcano is our current problems; the extinct, our past trials, and the dormant, the...
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