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8k Review

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Submitted By bcrum
Words 409
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MEMORANDUM

TO: Mr. Robert L. Fornaro
FROM: xxxxxxxxxxxxx
SUBJECT: 8K Report Analysis
DATE: November 7, 2013

As you requested, I have analyzed Air Tran’s 2011 First Quarter 8K for verbal and nonverbal communication aspects. The goal is to provide an optimum format to better communicate the financial information of our company to the interested parties.

Verbal Aspects

An 8K document in itself is a very stiff and non-conversational piece of written communication. This document has an audience that varies greatly in communication skills and overall business knowledge ranging from the SEC to the companies Investors and Stockholders. It is difficult to balance the message being communicated in a concise and efficient manner while catering to the full range of possible readers. Trying to over compensate the message leads to very burden laden descriptions of information. For example, in the paragraph following the heading “Cautionary Statement Regarding…” the sentence describing all of the events which would be considered forward-looking statements could be depicted in a list or form of outline. I also notices a possible issue with redundancy in the documents. An important message often requires some extent of redundancy to express a certain relevant point. The multiple use of “forward-looking statements” is an example of such redundancy which could possibly be worded differently. Overall I felt like the verbal aspects of the document was appropriate for its purpose and audience.

Nonverbal Aspects

I will start by saying this particular 8K is not easy to read. Granted this type of written communication inherently doesn’t have the readers ease or comfort for most in mind while being constructed. The use of graphics such as charts, graphs, and pictures, can sometimes aid in getting the desired message across with greater ease. The

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