...Contents Introduction 3 PEST Analysis 4 References 8 Picture references 9 APENDIX A 10 APENDIX B 11 Introduction The coffee industry is a multi-billion dollar industry which is getting bigger and bigger each year. Coffee is a huge industry and is the second most traded product in the world after oil. Even though there is an economic crisis going on in many countries, there strong demand for coffee keeps rising. All the major companies including Starbucks are repeatedly raising prices and consumers are spending as normal. Starbucks is an international coffee chain and is the largest such company in the world. The industry that Starbucks can be placed in is within the speciality coffee industry. Starbucks total net revenues went up to $3.032 billion, up 15% on last year. As of January 2nd 2011, they have 17,009 stores worldwide operating in more than 50 different countries. Their products include coffee, hand crafted beverages, merchandise and fresh food. Within the speciality coffee industry there are many companies. Some of Starbucks competitors include 7-Eleven, Dunkin Donuts, Caribou Coffee and McDonalds which are all USA based. In the UK Starbucks main competitors would be Costa Coffee, Café Nero and McDonalds. On top of these big competitors there are countless small independently owned coffee shops. Competitors like 7-Eleven, Dunkin Donuts and McDonalds offer coffee at relatively low prices. These chains simply just sell coffee to customers who want it...
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...Art. 1873. If a person especially informs another or states by public advertisement that he has given a power of attorney to a third person, the latter thereby becomes a duly authorized agent, in the former case with respect to the person who received the special information, and in the latter case with regard to any person. The power shall continue to be in full force until the notice is rescinded in the same manner in which it was given. Communication of existence of agency. There are two (2) ways of giving notice of agency with different effects: (1) If by special information, the person appointed as agent is considered such with respect to the person to whom it was given; or (2) If by public advertisement, the agent is considered as such with regard to any person. Public advertisement may be made in any form - through the newspaper, radio, etc. and by person or billboards. In either use, the agency is deemed to exist whether there is actually an agency or not. Manner of revocation of agency. The power of attorney must be provoked in the same manner in which it was given. (par. 2.) If the agency has been entrusted for the purpose of contracting with specified persons, its revocation shall not prejudice the latter if they were not given notice thereof. (Art. 1921.) Nevertheless, revocation made in any manner is effective where the person dealing with the agent has actual knowledge thereof; otherwise, bad faith and fraud would be committed. Art. 1874. When...
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...Christmas Christmas | A depiction of the Nativity with a Christmas tree backdrop. | Also called | Noel Nativity Yule Xmas | Observed by | Christians Many non-Christians[1] | Type | Christian, cultural | Significance | Traditional birthday of Jesus | Date | December 25 (alternatively, January 6, 7 or 19) | Observances | Church services, gift giving, family and other social gatherings, symbolic decorating | Related to | Christmastide, Christmas Eve, Advent, Annunciation, Epiphany, Baptism of the Lord, Yule | Christmas is an annual commemoration of the birth of Jesus Christ, celebrated generally on December 25 as a religious and cultural holiday by billions of people around the world. A feast central to the Christian liturgical year, it closes the Advent season and initiates the twelve days of Christmastide. Christmas is a civil holiday in many of the world's nations, is celebrated by an increasing number of non-Christians, and is an integral part of the Christmas and holiday season. The precise date of Jesus' birth, which some historians place between 7 and 2 BC, is unknown. By the early-to-mid 4th century, the Western Christian Church had placed Christmas on December 25, a date later adopted in the East. The date of Christmas may have initially been chosen to correspond with the day exactly nine months after early Christians believed Jesus to have been conceived, as well as the date of the southern solstice (i.e., the Roman winter solstice), with a...
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...“The Importance of Music Publishing in Artist Management” Dr. Mary Conwell BUL 2241-102 G. Jay Lee 1/28/2009 Cover Page...............................................................................................1 Table of Contents…………………………………………………….....2 Abstract Summary...................................................................................3 Introduction……………………………………………………………..4 Integrity………………………………………………………………..5-8 Identity………………………………………………………………..….9 Self perception is equitable to self promotion………………...........10-11 Ideology …………………………………………………......……….….12 Conclusion…………………………………………………………….…13 Glossary………………………………………………………………….14 Annotated Bibliography………………………………………………...15 Appendix A…………………………………………………………..16-18 Appendix B ………………………………………………………….…..19 Appendix C…………………………………………………………..20-22 Abstract summary As youngsters, children are taught that they are all very special, and are told to reach for stars. Summarily, most people think that in order to become the next “pop star”, all anyone needs is a little talent and a lot of luck. However, in today’s business climate, in order to be considered a bankable investment, artists must possess talent, kiss lady luck square on the lips, and have the business acumen garnered towards dealing with the confines of the recording industry. The primary purpose of this document is to help artists discern the steps necessary to attain music publishing...
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...Term Paper On Business Plan of a Boutique House Submitted To Maruf Reza Byron Senior Lecturer Submitted By Gazi Tasnuva Ibtesam ID # 111072045 Sumaya Sultana ID # 111081120 A. S. M. Shamiul Imrose ID #111081039 Khaled Saifullah ID # 111081142 Md. Asif Muztoba Khan ID # 111081095 Sec D, Group A Submission Date: April 12, 2009 Table of Content Topic | Page | Letter of Transmittal | i. | Letter of Caution | ii. | Student Declaration | iii. | Acknowledgement | iv. | Abstract | v. | Summary | vi. | Partnership Agreement | vii – ix | The Industry, the Company and the Service | x – xiii | Marketing Plan | xiii – xiv | Financial Data | xiv | Picture of our Products | xiv | Letter of Transmittal April 12, 2009 Maruf Reza Byron School of Business United International University Dear Sir: Subject: Submission of the Term Paper We are very pleased to submit this Term Paper on “Introduction to Business”. We were assigned to prepare and submit this term paper for the partial fulfillment of the course entitled...
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...From Wikipedia, the free encyclopedia Starbucks Starbucks Starbucks Subsidiaries Starbucks Coffee Company Tazo Tea Company Seattle’s Best Coffee Torrefazione Italia Hear Music Ethos Water Starbucks.com Website Type Founded Founder(s) Headquarters Key people Public (NASDAQ: SBUX) In 1971 across from Pike Place Market in Seattle, Washington Zev Siegel, Jerry Baldwin and Gordon Bowker Seattle, Washington, USA Howard Schultz, Chairman, President and CEO Martin Coles, President, Starbucks International Troy Alstead, Chief Financial Officer Stephen Gillett, Chief Information Officer Restaurants Retail Coffee and Tea Retail Beverages Entertainment Whole Bean Coffee Boxed Tea Made-to-order beverages Bottled beverages Baked Goods Merchandise Frappuccino beverages Smoothies Coffee ▲ US$9.411 billion (2007) ▲ US$1.053 billion (2007) ▲ US$672.64 million (2007) US$5.343 billion (2007) US$2.284 billion (2007) 172,000 (2008)[1] Industry Products Starbucks Corporation (NASDAQ: SBUX) is an international coffee and coffeehouse chain based in Seattle, Washington, USA. Starbucks is the largest coffeehouse company in the world,[2] with 16,120 stores in 49 countries, including around 11,000 in the United States, followed by nearly 1,000 in Canada and more than 800 in Japan.[3] Starbucks sells drip brewed coffee, espressobased hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans. Through the Starbucks Entertainment division and Hear Music brand...
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...Teaching Case ______________________________ Journal of Applied Case Research Sponsored by the Southwest Case Research Association “BUSINESS AS UNUSUAL”: A CASE STUDY ON THE BODY SHOP Subhadip Roy ICFAI University, India Lopamudra Ghosh ICFAI University, India © Journal of Applied Case Research Accepted: September 2008 2 “BUSINESS AS UNUSUAL 1 ”: A CASE STUDY ON THE BODY SHOP “The business has existed for one reason only – to allow us to use our success to act as a force of change, to continue the education and consciousness-raising of our staff, to assist development in the Third World and above all, to help protect the environment. What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a social conscience”. - Anita Roddick (1991) 2 ANITA RODDICK STEPPED DOWN AS THE BODY SHOP CHAIRPERSON February 2002, the founder of one of the biggest cosmetics companies in the world, Anita Roddick (Anita) stepped down as the chairperson of the Body Shop along with husband Gordon Roddick (Gordon), who was a co-chair along with her. A number of controversies in the mid and end 1990’s had badly affected the company’s image as doing “business with a human face” as opined by Anita in the quote given above. Periods of losses, coupled with poorly motivated shareholders, de-motivated franchisees, unsuccessful restructuring attempts and public propaganda against the company was proving to be too strong for the company...
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...Victoria’s Secret Annual Marketing Plan Table of Content 1. Executive Summary 3 2. Situational Analysis and SWOT 4 2.1 Situational Analysis 4 2.2 SWOT 5 2.3 ANSORFF Product Market Matrix 8 3. Key Issues and New Opportunities 9 3.1 Key Issues 9 3.2 New Opportunities 9 4. Marketing Objectives 9 5. Basic Marketing Strategy 10 5.1 Research 10 5.2 Target Market Identification 10 5.3 Positioning Strategy 11 5.4 Marketing Mix 11 5.4.1 Products 11 5.4.2 Price 12 5.4.3 Place / Dsitribution 12 5.4.4 Promotion 12 6. Co-branding 13 7. Competitive Advantage 13 8. Action Plan 15 9. Controls 17 1. Executive Summary Victoria’s Secret is one of, if not the most popular women’s lingerie and clothing store in the United States. They are known for their higher priced, sexy, and sometimes promiscuous clothing. Victoria’s Secret has come up with many different innovations after first opening their door, such as a make-up line, body care line, and PINK teenage line. Victoria's Secret is a globally recognized brand with its stunning models known as Runway Angels, and signature pink colour of choice for everything from logo to store décor. Founded in 1977 in San Francisco, Victoria's Secret has become a leader in the intimate apparel industry where a dazzling assortment of lingerie, beauty products, and loungewear can be purchased. The fashion shows, models, stores, and products are the favourites of men and women alike. Nonetheless...
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...Introduction Prior to the early twentieth century, women had only two choices for how to feed their infants: they could breastfeed their infants themselves, or they could seek out a “wet nurse.” In the 1920s, a third option was introduced in developed nations—infant formula, a manufactured alternative to breast milk. Depending on its audience, this alternative was seen as a lifesaving option, a modern way to feed a child or a shameful health risk. Many people who have heard about the International Code of Marketing of Breast-milk Substitutes have expressed interest in knowing more about it. Baby food for the infants is the most sensitive one. Doctors suggest exclusive breast feeding for the infants. But for some cases like sickness, temporary disablement or for any other reasons mothers cannot breast feed to their babies. And for that they have to choose infant formula for their infants. Like any other products, parents of infant go through a selection process to choose a baby food. The purpose of this document is to provide concepts and terms of business ethics regarding marketing infant formula or baby food in the developed and low developing countries. Some of the scenarios of Bangladeshi baby food industries have also been analyzed. What is the International Code of Marketing of Breast Milk Substitute The Code is a set of recommendations to regulate the marketing of breast-milk substitutes, feeding bottles and teats. The Code was formulated in response to the realization...
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...International Programs International Cultural Exchange School Donghua University Undergraduate Research Project: Motivations for impulsive buying behavior and the effective marketing strategies selling grocery products Case: CITY SHOP By: Ilja Khanan Nationality: Germany Major Business Administration Student ID: 113110246 Supervisor: Nikola Zivlak Date: June 2014 Abstract For over sixty years, marketers and consumer researchers have studied Impulsive-buying behavior. Today, 30 to 60% of all purchases are impulsive in the USA (Crawford & Melewar 2003) for different product categories and it is considered to have a $4.2 billion annual volume. That’s why it is becoming more important for marketers to understand how people can be influenced when shopping in order to increase revenues and profits. Millions of dollars are spent on in-store marketing efforts. Over the years, different models have been created for marketers to better understand the key drivers that lead to impulsive buying. This dissertation is written for the retailer or marketer who will adjust their marketing strategies to capture the opportunities of the consumer impulse purchases. This dissertation focuses on City shop and the strategies they use to encourage impulsive buying behavior. The thesis will cover the following topics in regard to impulsive buying: - Factors and influences that lead to impulsive buying behavior? - The different promotional...
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...Instructor’s Manual: Chapter 2 E-commerce Business Models and Concepts Teaching Objectives • Identify the key components of e-commerce business models. • Describe the major B2C business models. • Describe the major B2B business models. • Explain the key business concepts and strategies applicable to e-commerce. Key Terms business model, p. 65 business plan, p. 65 e-commerce business model, p. 65 value proposition, p. 66 revenue model, p. 66 advertising revenue model, p. 67 subscription revenue model, p. 67 transaction fee revenue model, p. 67 sales revenue model, p. 67 affiliate revenue model, p. 67 market opportunity, p. 68 marketspace, p. 68 competitive environment, p. 72 competitive advantage, p. 72 asymmetry, p. 72 first-mover advantage, p. 73 complementary resources, p. 73 unfair competitive advantage, p. 73 perfect market, p. 73 leverage, p. 73 market strategy, p. 74 organizational development, p. 74 management team, p. 74 e-tailer, p. 78 barriers to entry, p. 78 community provider, p. 80 intellectual property, p. 81 content provider, p. 81 portal, p. 84 transaction broker, p. 85 market creator, p. 86 service provider, p. 86 e-distributor, p. 88 e-procurement firm, p. 88 B2B service provider, p. 89 application service provider (ASP), p. 89 scale economies, p. 89 exchange, p. 89 industry consortia, p. 90 private industrial networks, p. 90 industry structure, p. 93 industry structural analysis, p. 94 ...
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...Overview…………………………………………………………….4 Introduction………………………………………………………...4 Immovable Property………………………………………………..7 Various Laws Related To Immovable Property……………………8 Acquisition and Transfer Of Immovable Property In India……….12 Transfer Property Act – 1882……………………………………...15 Transfer Property Act – 1882(Amendment- 2002)………………..16 Buying and Selling procedure……………………………………..23 Sale and Purchase • Tips For Selling Property…………………………………...26 • Tips While Buying Property………………………………..27 Legal Documents…………………………………………………...30 India's Land Disputes • Whistling Woods International……………………….36 • Case against builder Hiranandani…………………………….37 • POSCO Case………………………………………………….39 Case Study: Singur Tata Land Controversy………………………....42 Recent News…………………………………………………………47 Bibliography…………………………………………………………50 Overview This project talks about the Legal and Regulatory Aspects of Buying and Selling of Immovable property. Immovable Property can be described as land, benefits arising out of land and things attached to the earth, or permanently fastened to anything attached to the earth. There are a number of acts which adhere to the issues relating to immovable property, but the main acts is Transfer Property Act – 1882.The act states the legal aspects related to buying and selling of immovable property. There have been a number of cases in the recent past related to Immovable Property namely-...
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...The current issue and full text archive of this journal is available at www.emeraldinsight.com/0959-0552.htm The Body Shop and the role of design in retail branding Tony Kent and Dominic Stone The School of Creative Enterprise, London College of Communication, University of the Arts London, London, UK Abstract Purpose – To demonstrate how a company’s retail store design relates to its brand and is influenced by, and contributes to, its corporate values. Design/methodology/approach – The case study briefly summarises the significance of corporate values, branding and design in the retail industry, and subsequently explores The Body Shop’s application of these elements to its business. The case study is contextualised by The Body Shop’s retail environment forming a particularly important communication channel for the company. Findings – The Body Shop has in many ways been the victim of its own success. Being a unique proposition, and having effectively created its own retail category, it has appeared slow to evolve its brand identity. The strong association between the company and its campaigning founder, increasing competition and changing consumer attitudes, have been significant factors in the company’s struggle to re-align and update its brand. Research limitations/implications – The case study largely draws on secondary sources. However, it is informed by one of the authors’ experience and knowledge of The Body Shop’s design process, which has previously remained unpublished...
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...Abercrombie & Fitch: The Altering of Cultural Norms A Senior Project Presented to The Faculty of the Communication Studies Department California Polytechnic State University, San Luis Obispo In Partial Fulfillment Of the Requirements for the Degree Bachelor of Arts By Emily Nichole Pahler Dr. Bernard Duffy Senior Project Advisor Signature Date T. C. Winebrenner Department Chair Signature Date ©2009 Emily Nichole Pahler TABLE OF CONTENTS Introduction……………………………………………………………………………........1 Justification……………………………………………………………………………........1 Critical Method Described………………………………………………………………….4 Object of Criticism…………………………………………………………………..…….13 Interpretation of A&F………………………………………………………………..…….16 Conclusion…………………………………………………………………………………21 Works Cited…………………………………………………………………………..........23 Appendices………………………………………………………………………………...26 i 1 INTRODUCTION Abercrombie and Fitch is a store that targets a specific audience to make their customers feel young and beautiful. The young adult population is lured into stores like Abercrombie and Fitch because of the store’s sex appeal. Young and beautiful adults are ready at the door ready to greet customers (see figure 1). In order to understand the impact of Abercrombie and Fitch on the young adult population, semiotics, the media, research studies and autoethnography will be utilized. Nonverbal and verbal communication is also analyzed throughout this paper through visual aids and marketing tag lines....
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...ACKNOWLEDGEMENT iv Background Information of Advertisement and Sales: 1 Advertisement: 1 Definition: 1 Origin of advertisement: 1 Types of advertisement: 2 Sales: 2 Definition: 2 Concept of Sales: 3 Sales techniques: 3 Research question 3 Research objective: 3 SCOPE OF RESEARCH: 3 Critical literature review: 4 Conceptual Framework: 5 Variables: 5 Variables of Study: 5 Conceptual Framework of Study: 6 Relation: 6 Hypothesis: 7 Operational Definition: 7 RESEARH DESIGN: 7 Definition of research design: 7 Types of research design: 7 Conceptually study of research design to check the effect of advertisement on sale: 9 Data Collection: 9 Data sources: 9 Primary data 9 Secondary data 9 Data collection instruments 9 Observation 9 Questionnaire: 10 SCALES OF MEASUREMENT 11 Overview 11 Interval Scale 11 Sampling: 12 Defining the population: 12 Determining the sample design: 12 Probability sampling: 12 Nonprobability sampling: 12 Population and Sampling: 13 Limitations of the research method: 13 Ethical Issues: 14 Conclusion: 14 QUESTIONNAIRE 16 Reference: 19 Appendix A: 19 ACKNOWLEDGEMENT: This proposal is on effect of advertisement on sales, in the...
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