...expectations with respect to music. In this information age, it would seem that expectations have been a bit high with pirating history dating back to the late 90’s. In respect to music, I think it becomes a discussion of what generation. The millennials or generations Z? From my perspective, as a Millennial, I have an expectation that technology will only improve how that music is delivered. Mobile technology only has room to develop more ways to listen. With their integration with Facebook, Spotify has given their members access to share, what they are listening to, with family and friends. Before long, Twitter, snapchat, Instagram, and whisper will possibly do the same as well. When I think of generation Z’s expectations, I think of a person requesting a discount, on the discount, of a discounted item. Technology is the first thing on their and will be the solution to every problem. Music will become more than just for listening. It will provide connections just like Facebook does. Albeit, the music industry is changing rapidly and eventually, this cycle will start all over again. Look for music subscriptions to let go of their freemium rates. 2. Analyze 3 of the 5 aspects of Spotify’s environment (political, legal, economic, social or technological). Without expecting that all political issues became law, it is important that I outline 3. Describe Spotify’s strengths and weaknesses, opportunities and threats (use SWOT analysis). 4. Using the “honeycomb”/functional...
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...English 123 II – 2.2 Final Project Milestone One: Annotation Bibliography By Vincent Berry WHAT IS YOUR RESEARCH QUESTION? Are record labels racism and political in the music industry? What impact does racism and politics have on the artist and fan base? SUMMORIZE SOURCE INFORMATION FOR EACH ANNOTATION Suisman, David. "Co Workers in the Kingdom of Culture: Black Swan Records and the Political Economy of African American Music." Teaching the Journal of American History Vol. 90, No. 4.March 2004 (2004): 1295-1324. Web. 1 Mar. 2004. African American owned Record Company, which produced records for African American consumers, was faced with attempts by a large record corporation to force them into bankruptcy. Why would a large company do this for such a small African American owned company? How would it merit attention from African American people in this medium when you have more important subjects like voting rights and lynching? Moreover, why would it merit any attention at all, not to mention, selling records to black consumers. This article answers these questions and investigates the rise and fall of the small record company and explores the political economy in which it operated. Black Swan Records created by Henry H. Pace, who saw a way to respond to a hostile environment that African American people faced with, both in the entertainment industry and in American society. The protégé of W.E.B Du Bois, also saw that African Americans were not equally even when they...
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...researcher conclude? Solution: The computed Z-value is less than the critical Z-value, thus we can reject the null hypothesis. And conclude that the new toothpaste leads to reduction in cavities. f. Determine the 95% confidence interval for the population mean, based on the sample mean Solution: Number in the sample n = 60 Population standard deviation σ = 1.12 Mean of the sample = 1.59 Confidence Interval 95% means that α = 1 - .95 = .05, so α = 0.05 It is conventional, however, to state confidence intervals with 95%, not 97.5%, confidence. We can easily create a one-sided 95% confidence interval. To do this, we simply compute a 90% two-sided confidence interval instead of 95%. The critical number corresponding to a proportion to .5 is approximately 1.645 Thus, the 90% confidence interval for the population mean is: Where E=zσn=1.6451.1260≅0.2378 1.59-0.2378<μ<1.59+0.2378...
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...Current Market Conditions Competitive Analysis Microeconomics 365 December 8, 2014 Introduction/ History of Apple, Inc. When participating in an increasingly competitive industry like the cell phone industry one must be prepared for any thing their competitors come out with. In order to stay ahead or at least in the game is to know your competitor and their product. Apple is one of the biggest cell phone competitors there is and knowing about them will always help out. Apple Inc. is a multinational corporation with 284 retail locations spanning 10 different countries. Apple has developed a unique reputation and is currently the largest technology firm in the world; with its stock market value reaching $500 billion in sales for 2011, (History of Apple, 2012). With headquarters located in Cupertino, California, Steve Jobs and Steve Wozniak successfully invented, and launched the first personal computer kit on April fool’s Day in 1976; known as the Apple I. The following year, the Apple computer, or Apple I, led to the incorporation of Apple Computer, Inc. As technology grew through the 80’s and 90’s, Steve and Steve continued to manufacture personal computers, or PC’s, including product lines such as Apple II, Macintosh, and Power Mac. Advancement of Apple Computer Inc. Steve and Steve continued to grow Apple Computer Inc., becoming the multinational leader in the consumer electronics industry and in 2001, dropped ‘computer’ from its name; after the successful...
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...Artists took bits and pieces from multiple styles of music from Germanys past. The name Krautrock originated as a joke against the music and Germany’s culture because people were not approving of it. The term went through phases of approval and dislike. At one point artists were ashamed to be labeled a Krautrock group. The styles that characterize the Krautrock movement are very eclectic; it is described as rock, and electronic, and psychedelic, the list goes on. The history of the movement is just as colorful as the music itself. The lyrics of the songs became so influenced by current happening in Europe and around the world, from the nuclear crisis to protests across the continent. Krautrock is a staple of German music history and will remain that for near foreseeable future. Germany is regarded as a nation with an extremely diverse music culture that spans centuries and all music types and styles. There are countless forms of German-Language music. This includes Neue Deutsche Welle, german for New German Wave, Hamburger Schule, or Hamburg School, Volksmusic, Classical, German Hip Hop, Neue Deutsche Harte, a form of German metal, and possibly one of the most influential, Krautrock. (“German…) Krautrock is the name for the very avant-garde wave of music that exploded through Germany in the late 1960’s. It gained popularity throughout the 70’s especially after it spread to Great Britain. The spread of this neuvo music style was credited to a disc jockey from the British...
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...Completion and Submission: 16 April 2015 Presentation dates will be scheduled later on and will be communicated once the registration period is over along with the group membership One copy of the report must be submitted onto Turnitin before the 16th of April 2015 Submission Method: Online via Turn It In Assessment Type: Group presentation and report Assignment Question: You have joined HMV’s marketing department in the UK and have been asked to recommend a marketing plan for HMV to ensure continued growth in the future. You should think about new ways in which HMV can distribute music and create alternative revenue streams. You have agreed the plan will include: ➢ An audit of the marketing environment; o This will include an overview of the internal and external marketing environment as well as an analysis of competition; o A SWOT analysis; ➢ SMART Objectives; o To clarify what HMV will achieve ; ➢ A clear segmentation, targeting and positioning (STP) strategy; o To indicate your chosen market and how HMV will stand out from the competition; ➢ Proposals for each of the 7Ps; o Your report will explain how you will use or adapt the tools of the marketing mix; ➢ Control and evaluation; o Which will show how you will measure the success of our marketing plan. Notes Please read the Case Study of HMV (placed at the bottom of this document): Do further research on the company and prepare a group...
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...company the market leader in India and China with market shares of 60% and 40% respectively– the company’s position in the developed markets has been deteriorating. Nokia used to lead the mobile phone market in North America and Europe in the 90s and early 2000’s and now the company is losing share mainly to Apple, Samsung and RIM. At the end of 2009 market share in the US dropped from 33% in 2002 to 10%; in Europe revenue declined by 15% in 4Q2009 and it was pulled out of Japan. The question that rises is if Nokia should continue to operate in both developing and developed markets or select one over the other and what strategies the company should pursue for those alternatives. This report will analyze Nokia’s environment and its current internal situation and will provide an actionable recommendation plan to address this problem. 2. The External Environment Industry Analysis-Porter’s Model of Five Competitive Forces The mobile phone industry is a fast changing industry due to technological advancements and fierce competition. The first generation of mobile phones appeared in the 80’s, the second generation in the 90’s with the introduction of digital technologies and cheaper phones and lastly the third generation emerged in 2000’s with the introduction of 3G networks. a) Intensity of Rivalry Among Competitors This competitive force is high. There is an intense competition: 1) In the high-end market we can see Apple with the iPhone, RIM with the blackberry, Samsung with...
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...FTV 183B “PRODUCING 2: ENTERTAINMENT ECONOMICS” WINTER 2015 5. Midterm Paper The paper is to be completed by Week 6 (Wednesday, February 11 at 11:59 PM). You will write a research-driven paper on an independent entertainment company outside of the major entertainment companies discussed in class. You need to have your choice of company approved by the instructor prior to writing the paper by Week 2. Please submit your company to the TA who will compile a list. Some non-traditional entertainment companies you may want to consider: Twitter, Relativity, Lionsgate, AMC, Starz, DreamWorks Animation, MRC, Legendary, MGM, a major MCN (Awesomeness TV, Fullscreen, Machinima, Maker), WME, Scooter Braun Projects, or another professor approved independent media company. Topics should include Historical Background, Principals Involved, Content, Business Models and Revenue Structure. This is your opportunity to write about a company you’re passionate about, other than the major media companies. The paper will be 5 to 7 pages (double-spaced, 12 font, 1” margins) plus notes/bibliography. Midterm paper is due Wednesday, February 11, 2015, no later than 11:59 pm on Turnitin. 6. Final Paper: Now that you have learned the landscape of the current media & entertainment industries, for your final paper you will be asked to predict how the market will evolve in the medium term (3-5 years) and discuss Disruption, Development, Integration, new business models, and what the structural movements could...
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...Rosenbalm John Voigt Kevin Michael Martin Evans, D.C., Robertson, N., Lively, T., & Jacobson, L., Llamas-Cendon, M., Isaza, H., Rosenbalm, S., & Voigt, J. (2012). Facebook’s 8 fundamental hooks and 6 basic user types: A psychographic segmentation. The Four Peaks Review, 2, 36-54. The authors would like to thank Eden Epstein, Nicholas Mattos, Bibianna Cha, Christina Seong, Parinaz Ejlali, and Sara Degruttola for their assistance with earlier versions of this study. Please address correspondence to David C. Evans Ph.D. at david@psychster.com . Evans et al., “Facebook Segmentation,” 37 EXECUTIVE SUMMARY Understanding the different types of Facebook users is the first step to effectively communicating with them and providing appropriate features. Psychographic segmentation is a statistical procedure that first identifies the fundamental value-propositions or “hooks” of a technology, and then derives the user types who respond similarly to those hooks. Partnering with Psychster Inc., students in the University of Washington Master of Communication program in Digital Media (MCDM) applied this method to 236 Facebook users who rated the importance of 90 value-propositions via an online survey. The 6 user types that were found can be remembered by the acronym FBSIGN: 1. 2. 3. 4. 5. 6. Fans join interest groups based on politics, art, and music, and they often link their Facebook account to other websites. Branders prefer public to private networking, and they often use Facebook as...
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...Chapter 1: Introduction This project is undertaken to find out the pre-purchase and post-purchase behaviour of iPod users in the consumer market. Consumer behaviour includes the actions a person takes in purchasing and using products and services, including the mental and social processes that precede and follow these actions. The pre-purchase behaviour is determined by the expectation a customer develops in his/her mind before purchasing a product. Pre-purchase behaviour depends on various factors like 1) Financial stability of the customer 2) Reach by material which may be competition from the products of the same range like mobile, digital camera or by people, basically the peer factor.3) Advertisement 4) Competitive Advantage 5) Past experience buying from the seller. Post-Purchase behaviour is defined when after purchasing a product, the customer compares the product with the expectations he had developed in his mind about the product before buying, whether he is satisfied or unsatisfied with the product. Satisfaction or unsatisfaction affects consumer value perception. Post-purchase behaviour depends on various factors like 1) Easy to handle 2) Lack of Performance 3) Frequency of use. The six stages of consumer buying process will be included in determining the post-purchase behaviour of iPod. They are 1) Need Recognition 2) Information Search 3) Evaluation of Alternatives 4) Purchase Decision 5) Purchase 6) Post Purchase behaviour. 1.1 What is iPod iPod is a...
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...There are two dimensions to consulting CONSULTING DIMENSIONS Process Consulting Tools Frameworks Analysis Tools seniority Project structuring Roles and responsibilities Execution Sequencing - Workplan Client management 0 Typical Elements of Consulting Process Problem Structuring : Key Issue Identification Team formation and Work-plan creation Problem Solving Data collection and analysis Option generation and evaluation Recommendation Syndication Implementation The process is not sequential but iterative 1 Frameworks and Tools 2 Different frameworks / tools are available to address specific questions TOOLS Question Theory Framework / Tool Which industry will be globally competitive in the long term? How attractive is this industry? What is the demand likely to be? Porters Diamond Porters Five Forces Demand Estimation How is the industry evolving Value chain analysis International Case Studies Which business to focus on? Which to divest? GE-McKinsey BCG matrix SWOT 3 Different frameworks / tools are available to address specific questions TOOLS Question Theory Framework / Tool What are the broad competitive strategies? What are the opportunities for growth? Discipline of market leaders Generic strategies Ansoff Matrix 7 degrees of freedom Market segmentation ...
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...2013 Names: Kevin South, Kevin Doherty and Michael Griffin Student ID’s: 13023543, 0751294, and 13051539 Module Title: Management Principles MG6111 Lecturer: Marese Kelly Table of Contents Introduction Page. 1 Mission Statement Page. 1 Vision Statement Page. 1 Problem 1: Planning Page. 2 Strategic Planning 1.1 Page. 3 Contingency Planning 1.2 Page. 4 Problem 2: Lack of internal & external analysis during the planning process Pages. 5-9 Problem 3: Inadequacy of micro-environmental analysis while planning Pages. 10-13 Recommendations Page. 14 Recommendation 1.1: Strategic planning Page. 14 Recommendation 1.2: Contingency planning Page. 15 Recommendation 2: SWOT analysis Page. 16 Recommendation 3: Competitive environment analysis Page. 17 Conclusion Page. 18 Bibliography Pages: 19-20 Introduction: In 1921, HMV’s first official store was opened in London’s Oxford Street by the very well-known British composer and conductor, Sir Edward Elgar. Through the years the company steadily increased in size but “it was really in the Eighties, through the combined catalyst of Liveaid in 1985 and the advent of the compact disc around the same time that HMV really took off as a leading retail brand with a national...
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...Database Modeling and Design: Logical Design 4th Edition Toby Teorey, Sam Lightstone, Tom Nadeau Lecture Notes Contents I. Introduction ................................................................………...……2 Relational database life cycle 3 Characteristics of a good database design process 6 II. The Entity-Relationship (ER) Model …………...……………….7 Basic ER concepts 7 Ternary relationships 11 III. The Unified Modeling Language (UML)………...…………….13 Class diagrams 13 Activity diagrams 19 Rules of thumb for UML 21 IV. Requirements Analysis and Conceptual Data Modeling….…..22 Requirements analysis 22 Conceptual data modeling 24 View integration methods 25 Entity Clustering 30 V. Transforming the Conceptual Model to SQL…………...………32 VI. Normalization and normal forms ………………………………38 First normal form to third normal form (3NF) and BCNF 38 3NF synthesis algorithm (Bernstein) 43 VII. An Example of Logical Database Design………………………48 VIII. Business Intelligence………………………………..……….....52 Data warehousing 52 On-line analytical processing (OLAP) 58 IX. CASE Tools for Logical Database Design……………………….60 I. Introduction Introductory Concepts data—a fact, something upon which an inference is based (information or knowledge has value, data has cost) data item—smallest named unit of data that has meaning in the real world (examples: last name, address, ssn, political...
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...Apple in case study Question 1/ Analyze the microenvironment and drivers of changes of the PC industry. What are the opportunities and threats facing Apple, Inc. (PESTEL analysis, “Uncertainty/Impact” drivers’ analysis and Scenario Planning)? 20% : a) Opportunities and threats facing Apple, Inc. Opportunities: * Entrance in new markets; * High levels of demand of Apple’s products (IPhone, IPad); * Damages from competitors who doesn’t respect Apple’s patent; * Exploitation of new advertising methods. Threats: * High levels of competitiveness; * Dependence on specific suppliers; * Android system Vs. iOS; * Inflation; * Levels of taxes. b) PESTEL analysis Political factors: According to Datamonitor (2012), 38.6% of the total revenues of Apple Inc. were from U.S. during 2011. Therefore, 61.4% of sales of Apple Inc. were from outside America. Bad global relations, wars, and terrorism can affect the business of Apple Inc. Furthermore, Apple Inc. manufactures many of its products and parts outside the U.S., like in Czech Republic, Korea, Ireland, Cork, and China. Economical factors: The global recession might have influence on Apple Inc. The inflation rate is high, while consumer’s earning did not have significant changes. Moreover, the unemployment rate has amplified, affecting consumers to spend less, especially on ‘Luxury products’. However, Apple’s revenue is not affected by this economic recession although most of...
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...Business Dr. Blair Baldwin, The Okanagan School of Business Chad Douglas, Events Manager, Tourism Kelowna December 2, 2014 Executive Summary Rock of the Ages Music Festival is a brand new festival designed for Tourism Kelowna. The purpose of the music festival is to bring together like-minded individuals who appreciate the rock music genre to celebrate its evolution. Rock of the Ages music festival will host many rock bands, or their tributes, from the early 50’s to today. The festival will be three days during August 14th, 15th and 16th in 2016 with two stages along the waterfront. The music will progress from older to newer rock music. Each day will have a different theme to match the age of the music playing that day. An event brief describes what the event will look like from a customer’s perspective. In the first year of operation, Rock of the Ages expects 5,000 attendees and 20+ rock bands. The music festival will have a revenue stream from ticket sales, sponsors, merchandise, space slips (vendors), alcoholic beverages, VIP experiences, parking and transportation. Rock of the Ages has six major competitors in Canada: Centre of Gravity, NXNE, Sled Island, Osheaga, Boonstock, and Heavy Montreal. Rock of the Ages marketing goals for 2016 are to: Sell-out 5,000 tickets; Ensure at least 4,500 (90%) of attendees are from Canada; Sell 70% of tickets by April 30, 2016; Reach 20,000 people via IMC efforts by April 15, 2016; and to Ensure 85% of attendees are satisfied...
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