...Economic Article Analysis Raquel Daugherty ECO/365 March 3, 2013 Darryl Baker Economic Article Analysis Youthful food ingesting patterns have been altering concluded the last three periods with the consequence that most broods are confronted with fatness than ever earlier. The change from food, home dines to café foods and fast foods dine, or jumble food, are main related issue. For most parents it is relaxed for them to give their children cash to buy nutrition than to make lunches at home. The two-parent working household means that there is petite time for the parentages to fix for work and establish packed lunches for their descendants. Fast foods and restaurant meals incline to cover high levels of soaked fasts, fat and flavors that surpass the optional averages for a wells life (St-Onge et al., 2003). In adding, the children favor sodas and other drinks that comprise lot of sugar and eventually increase the level of dynamism consumption per day. Insufficient workout and accumulation of greasy deposits in the body lead to the fatness and in later on in life, such people become disposed to diabetics. The education of changing ingesting designs under the realm of a division of finances called microeconomics. Finances are the communal science that contracts with the distribution of scarce capitals by investigative how the services of demand and source control who gets what and at what price. In an unrestricted market state, the forces of request and source are predictable...
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...Article Analysis Paper ECO 365 Introduction Youthful food ingesting patterns have been altering concluded the last three periods with the consequence that that most broods are confronted with fatness than ever earlier. The change from food from home dines to cafe foods and fast foods dine, or jumble food, are a main related issue. For most parents it is relaxed for them to give their children cash to buy nutrition than to make lunches at home. The two-parent working household means that there is petite time for the parentages to fix for work and establish packed lunches for their descendants. Fast foods and restaurant meals incline to cover high levels of soaked fats, fat and flavors that surpass the optional averages for a well life (St-Onge et al., 2003). In adding, the children favor sodas and other drinks that comprise lot of sugar and eventually increase the level of dynamism consumption per day. Insufficient workout and accumulation of greasy deposits in the body lead to the fatness and in later on in life, such people become disposed to to diabetics. The education of changing ingesting designs falls under the realm of a division of finances called microeconomics. Finances are the communal science that contracts with the distribution of scarce capitals by investigative how the services of demand and source control who gets what and at what price. In an unrestricted market state, the forces of request and source are predictable to function freely...
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...gripping on the passenger seats for dear life and lecture you just for going a little bit too fast. Finally, when you are ready, you take the nerve-wrecking driving test where, if you are unlucky, your driving examiner would be a grumpy looking man who looks so strict you lose your nerve and start making silly mistakes. However, after going through the pain and hardships, you finally do it. You get your license and you get a little taste of freedom. No more having your mother pick you up after school or getting a ride with your dad who might sometimes embarrass you in front of your friends. Unfortunately, once you start driving, everything you have learnt went out the window. You drive with your radio turned up, you rarely turn your head all the way to the back when changing lanes, and the worst habit of all, you start texting and even talk on the phone while you are driving. The advancement of technology has made different forms of communication so easily accessible. Social media is such a huge part of us and it is all in the palm of our hands. Sure, it is a good thing that it is so convenient for us but doing all that while behind the wheel is neither the time nor the place for that. Texting or using any electronic devices for that matter, while driving is really dangerous for so many reasons and in spite of our addiction to it, it should be banned or even made illegal. We live in a fast-paced society and because of that, we are wired to constantly get things done quickly and...
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...Contents I. Ray Ban’s Profile 3 1. History 3 2. MOST 3 3. Internal and External Analysis 4 4. Ray Ban’s Issue 4 II. Ray Ban’s Customers 4 1. Value Chain 4 2. Final customer: Care abouts and Solutions 5 3. Kano Model 5 III. Ray Ban’s Defensive Strategy 6 1. Spider Chart 6 2. Ideal Vector 6 3. Market segmentation 7 4. Marketing MIX 7 a. The 3 Ps 7 b. Price-Marketing relationship 7 5. SWOT Analysis 8 a. Ray Ban’s SWOT 8 b. Carrera and Ray Ban’s SWOT 8 c. TOWS Matrix 9 IV. Internationalization Development 9 1. Sources of comparative advantage and strategy clock 9 2. Market selection 10 3. Internalization drivers 10 4. Modes of entry 12 5. Competitor retaliation matrix 13 V. Conclusion 14 VI. Appendices 15 VII. Bibliography 17 Ray Ban’s Profile History Ray-Ban is not just a company that manufactures sunglasses; it also has a huge contribution to the American culture and history. From Presidents to movie stars, from grandparents to teenagers, everyone owned (or at least dreamed of owning) a pair of these iconic glasses. Nowadays, Ray-Ban is considered as an immortal legend, selling its sunglasses worldwide for more than 74 years. Ray-Ban was founded in 1937 by the American company ‘Bausch & Lomb’. Everything began when the Army started looking for sunglasses to protect Aviators from the damaging rays of the sun, but at the same time still look elegant. These glasses were extremely...
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...increasingly common, as well as seen. With over 1 billion overweight adults with 400 million of them being obese, and with 155 million children being over-weight worldwide (Cateora, Gilly, Graham, 2013), this issue needed to be addressed. With that said, the big question is, how do we stop this rise as a whole. An ongoing issue and example to today’s obesity is fast food chains i.e. McDonald’s, and how they advertise. And though McDonald’s is one of the leading companies in the fast-food chain industry across the globe, people have been outraged with their marketing and campaigns to eat their unhealthy menu items. Thankfully, even with the bad publicity McDonald’s had and has received on numerous occasions, they are still able to have a constant growth within their company. Question #1: When it comes to fast-food industries, marketing and advertising is the key to their success. They typically use the 4P’s of marketing which are, product, price, place, and promotion. “Having accurate research is essential in creating the right marketing” (Business Case Studies, 2008). This, as well as their SWOT analysis, helps McDonald’s be able to see where they are doing well, where they lack to which they can make an opportunity out of it, and how and where they can do even better. Overall, McDonald’s has done a good job at advertising all over the world, but the problem is that some of today’s society does not seem to like it, and are not...
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...VIETNAM NATIONAL UNIVERSITY – HO CHI MINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS CUSTOMER SWITCHING BEHAVIOR IN THE VIETNAM RETAIL BANKING INDUSTRY In Partial Fulfillment of the Requirements of the Degree of BACHELOR OF ARTS in BUSINESS ADMINISTRATION Student’s name: BÙI THỊ GIÁNG HƯƠNG Student’s ID: BAIU09043 Advisor: NGUYỄN VĂN PHƯƠNG, Ph.D Ho Chi Minh City, Vietnam 2014 CUSTOMER SWITCHING BEHAVIOR IN THE VIETNAM RETAIL BANKING INDUSTRY APPROVED BY: Advisor APPROVED BY: Committee _____________________________ ______________________________ Nguyễn Văn Phương, Ph.D. Nguyen Kim Thu, Dr., Chairman ______________________________Duong Thuy Tram Anh, MBA, Secretary ______________________________Le Phuong Thao, MBA, ______________________________ Hoanh Thanh Nhon, MBA, Thesis Committee ACKNOWLEDGMENTS During the time working on this thesis, there are plenty of difficulties that I have been through and plenty of experiences that I have learned. This thesis is finished with the valuable contributions of many people that I am very thankful to. First of all, I would like to express my deepest gratefulness to my advisor, Ph.D. Nguyen Van Phuong for his guidance, support and contribution during the whole process from the beginning of this task till the end. Especially in my first stage, his tutorials and recommendations helped me to get through the obstacles resulted from short of time and knowledge...
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...PESTLE Analysis on the Advertising Agency Saatchi & Saatchi London Political | * Governmental pressure about advertising about dangerous products * Stable political environment in the UK guarantee a safe business in the UK – recent election gave another 4 years of stable planning. Even a change of government wouldn’t affect the business to much * UKs point on the European Union and the upcoming referendum might affect Saatchi & Saatchi in the future though. Due to the international business it might get very difficult to sustain the current structure since business will become much more difficult if the UK leaves the EU | Economic | * Since Saatchi operates on a pan-European level the economic situation in Europe affects Saatchi despite being based in the UK * Lower economic growth in parts of Europe (Italy, Greece, France) affect their clients and therefore the business of Saatchi. This will affect the hire of new employees in London as well as in the country offices. Headcount needs to be reviewed strongly and needs to be adjusted, based on the future developments. Freelancers vs full time hires need to be considered * Good economic situation in the UK means that lots of companies hire which means high competition will affect the hire and HR process. Therefore less people are available. Benefit competition will affect financials. Recruitment process needs to be reviewed and adapted * Taxes increasing * Ads prices are increasing * Raw material`s...
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...upwards mobility in terms of job opportunity in the modern age, this the direct sales approach began to produce inadequate results. As a result, the strategic management at Avon made a number of far-reaching decisions based off the rapidly shifting global market. Some of tThese decisions would inevitably doom the company into a decline in sales that it would never recover from. In this analysis, we will go overdiscuss the reasons these strategic mistakes were made, and talk about the consequences that followed. As mentioned previously, Avon’s primary customer base were women who stayed at home. As a result, much of their sales policy involvedfrom 1920-2008, Avon’s door-to-door salesmen who were immensely popular at the time and enjoyed great success. However, as socio-economic factors and the driving force that was the modern society gave more andchanged, more women took the chance to work outside their homes., Avon was forced to employ new methods to both sell their products and distribute their brand. Unfortunately, Avon realized their lack of innovative technologyonline presence problem too late, and missed their best time opertunityopportunity to occupy the online shopping market. As times changed, Avon did not implement vital technological processes that could have better managed the firm’s inventory and sales more efficiently. For example, customers still needed to mail shopping lists to...
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...McDonald’s | March 22 2010 | | Project 2 Market analyses | Brief summary SWOT analysis - The fast-food industry is highly influenced by governmental policies, sales rates are grooving even during the recession. The changing lifestyles of consumers to a healthier and quicker one can be seen as both- a threat and opportunity. As a threat- due to a healthier lifestyle McDonald’s as well as other fast food restaurants can lose many consumers. As an opportunity- as people are getting more and more busy due to their work, they do not have enough time to make meals at home, and they choose to eat at fast food restaurants. McDonald’s have good quality of service and promotions, which is also one of the reasons of successful marketing. The main strength is of course their huge brand they built up. On the other hand the strongest weakness is the perception of the customers that look at McDonald’s as a very unhealthy place to eat. Competitive situation – The competitive situation within the fast food industry is very hard. McDonald’s is the leader in this industry, but still it has to deal with big rivalry. There are many other restaurants and other substitute products that consumers can choose. A big variety of the “other possibilities what and where to eat” makes strong buyers power. While in the global market entry barriers are high (due to high expenses to establish a big company), in a more local market, these barriers are much lower because it does not require big...
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...nutritional value, and disrupts children’s learning capabilities. They also say that junk food is a leading factor of childhood obesity. On the other hand, those who oppose removing junk food from public schools say that it eliminates sources of funding that the U.S. government doesn’t provide. They also say that it usurps the responsibility of parents, and violates the First Amendment. To overcome the obesity epidemic, and give the children the nutrition they need to learn and become productive citizens we need to remove junk food from public schools. Removing Junk Food from Public Schools For the first time, the United States (U.S.) government is proposing standards to ensure schools serve more nutritious foods, ultimately leading to a ban on serving or selling junk food. The United States Department of Agriculture (USDA) is setting new rules requiring schools to sell items such as water, diet sodas, baked chips, and low-calorie sport drinks instead of junk food. Lunchrooms will also be required to replace fatty à la carte items like nachos and fried cheese sticks with healthier items like low-fat burgers, fruit cups, yogurt and healthier pizzas. While some schools in the U.S. have already made improvements to their menus, schools will be made to follow the fat, sugar, sodium, and calorie standards set by the USDA (Jalonick, 2013). Many agree that junk food should be removed from our schools because it has no real nutritional value. Others disagree and say that it removes a...
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...Assignment five: Persuasive paper part 3: possible Disadvantages, Answers, with Visuals Marc Fiston Professor: Susan Sgroi English 215 Strayer University September 3rd, 2014 Topic: should regulations regarding the use of cell phones while driving be standardized? The use cell phones have spread like wild fire in the last ten years. It has become a part of everyday life for many Americans citizens, and a good number of people depend on them to carry out daily operations. Unfortunately, many accidents have taken place in the ten years due to the use of cell phones while on the road. The leads to believe that if people cannot concentrate on the road while talking or texting on cell phones they should not have a cell phone near them at all while driving. The purpose of this research is to discover if texting while driving is the leading cause of automobile accidents of today. Society does not view texting while driving as a safe practice. There are many articles, news reports, and laws passed on texting while operating a vehicle because of the danger associated with the act. Texting while driving causes numerous of problems such as: distraction from the road, a decrease of attention once he or she turns away from the road in responding to a text, and limiting physical ability because texting requires the use of one or both hands to reply to messages. These are some of the issues researchers investigate in finding a conclusion to if the individuals should or should not...
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...Watching Too Much Television is bad Emel Smith COMM/215 17 April 2014 Sean Preci Watching Too Much Television is bad At the beginning of the 1900 century, it was certainly a privilege to own exclusively one television (TV) per household and, therefore, such a telecommunication medium was considered a luxury. Nowadays owning at least one TV per home is more likely a necessary commodity. Before the evolutional invention of TVs, families valued the time spent together but throughout the years, these commendable ideals and principles clearly disappeared and in this day and age are perceived as meaningless. Watching TV is ranked among the most shared and common interests for not only the older but more so the younger generation. Over the years, TV has transformed into a significant and informational media around the globe and even though TV’s are affordable, comforting, available to everyone and a valuable asset, the majority of people, on the other hand, unfortunately do not use this resource in a beneficial way. With this in mind, watching too much television is bad because it affects people’s health, prevents from having a fulfilling life, and distorts the perception of reality. The primary motive why people should obtain from spending excessive time in front of the television is because it takes away from other beneficial activities and negatively affects people’s health. The time, wasted in front of a TV, should be directed...
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...bags. Paper bags are less expensive. Cost Effectiveness is one of the reasons why they prefer paper bag other than plastic bag. Many vendors and consumers have complained about using plastic bags to put their goods. Some market and grocery stores now give a choice between paper bags or plastic bags. Some Smart shoppers choose to use paper bags instead of plastic assuming that it is an environmentally friendly and better alternative. Paper Bags are usually made up of plant fibers substance from fibrous cellulose materials as rags, woods, or barks. Paper bags were invented in the 1850’s. Paper bags are recyclable. Well known grocery stores, supermarkets, fast food chain, establishment and markets uses brown paper bags to hold their items since there are laws that are implemented to ban the usage of plastic bags in some provinces and cities in the Philippines. Paper bags can easily be disposed and not a harmful thing in the environment. They are not a big problem, since it is one of the most useful bags nowadays. Plastic bags on the other hand are non- biodegradable and toxic. It can cause...
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...Chapter I: Background The world population has grown rapidly over the past two thousand years. For the example in 1999, world population passed the six billion mark. By the year 2080, the world population estimated around 10,000,000,000 people around the world. Latest official estimates of the current global population by mid-2011, estimated at 6,928,198,253 people around the world (Rosenberg, World Population - The Current World Population, 2011). From the 7 billion populations in the world, they certainly have a different background, such as country, language, race, culture, religion, customs etc. People as a human being cannot live alone without others people. They must communicate with each other. Language is the way of communication. Therefore, the purpose of this paper is to show to the people how to communicate with each other in different background especially in Global Business Communication. The expectation is the readers will learn how to using and understand the way people communicate, base on every aspect of their background. Business definition itself is a commercial activity engaged in as a means of livelihood or profit, or an entity which engages in such activities (WebFinance, 2012). In this paper, there will be the research and analyzing personal behavior and attitudes in a country and the relationship with others country. The countries that will be research and analyze are: Indonesia-Malaysia, Indonesia-China, Indonesia Singapore. Chapter II: Research ...
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...pestel analysis There are many factors in the macro-environment that will effect the decisions of the managers of any organisation. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PESTEL model. Provides an understanding of the wider business environment.Encourages the development of strategic thinking.May raise awareness of threats to a project.Can help an organisation to anticipate future difficulties and take action to avoid or minimise their effect Even Coca Cola, the worlds’ largest beverage company has to consider about their macro environment and its opportunities and threats. They too have to analyze their Political, Economical, Social Environment. limitations .The external factors considered during PEST analysis are dynamic and they change at a very fast pace. At times, these changes may occur in less than a day’s time, thus making it tricky to predict why and how these factors may affect the present or future of the project.Collecting enormous amounts of relevant data from the right sources becomes a bit of a problem, especially since most of the pertinent data must be collected from external agencies. This makes PEST analysis not only time consuming but costly as well. Also, getting the latest data and keeping the analysis updated with it becomes a problem.A proper PEST analysis requires a lot of information to be collected...
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