...Steve Jackson Faces Resistance to Change Introduction: Steve Jackson is the Software Implementation specialist within the Project Evaluation Group at Western Construction. He is in charge of rolling out a new software package called BSO, which will assist Western Construction in their daily work. Seemingly everybody to whom he has shown BSO liked it and is on board with the change; this includes his boss, Luke Williams, along with Williams’ boss, Abu Dija. However, the person in charge of International Bidding and Consulting, Mike Barnett, is completely against the new software, to the point of recommending that Jackson be fired for even trying to introduce it. Barnett is a very influential person, so Williams and Dija have told Jackson that he needs to get him on board lest he sabotage the project entirely. Main challenges: These are what I think are Jackson’s main challenges: * Barnett is adamantly against deploying the new software to the company’s environment. This is a problem because he is respected in the organization and his influence could lead to others having doubts as well. * Jackson has been told by his two bosses that he needs to get Barnett on board, or the change will be a failure. * Jackson’s requests for help from both Williams and Dija have been answered only with reiteration that he needs to get Barnett on board; neither of them seem willing to talk to Barnett themselves. Causes: I believe there are three major causes: First...
Words: 1508 - Pages: 7
...A Blogger in Their Midst Summary Lancaster-Webb Medical Supply is a manufacturer of disposable gloves and other medical products. Will Somerset, the CEO, is preparing to give a big speech introducing a remarkable nitrile glove for his company at an Industry conference. He notices that his crowd is considerably smaller when usual then finds out he was upstaged by Glove Girl. Unfortunately for Mr. Somerset Glove Girl is a blogger and a popular one at that for medical products similar to those that Lancaster-Webb produces. That is because Glove Girl is the assistant foreman at the Compton plant of Lancaster-Webb’s surgical gloves unit. From the article we know Glove Girl has blogged about * The pending launch of the nitrile gloves and about competitors’ products. * Questioning Lancaster-Webb business ethics for their next big sales pitch. * Complementing the older model SteriTouch glove, causing sales to skyrocket * Her pen pail from the factory in China about conditions there. The problem with Glove girl isn’t the fact that she has casted a shadow over Lancaster-Webb, rather the problem is that Lancaster-Webb had no control or knowledge of what she was posting. Symptoms and Causes Glove Girl provided Lancaster-Webb with a new social-media advertisement campaign which was revolutionary at the time, and it was free. Unfortunately she also disclosed confidential information to world without her company’s approval/knowledge. Blogging and social media...
Words: 869 - Pages: 4
...Today has been a very interesting day. As most of you all know, I had the chance to interview a journalist from MBC News. In the midst of downsizing in news rooms, a lot of professional journalist to have turned to blogging. Many journalists from radio and news media have started their own blog to enhance their views on top news stories. There is a lot of question on whether or not bloggers should be held to the same standards as professional journalist. I feel the answer to that would be "yes." As bloggers, we should all be held responsible for what we decide to discuss in our blogs and we should also have copyrights and guidelines to follow. Blogging has become a new wave of the future and I feel that it will be around for years to come. I feel that bloggers and journalist a like, all want to report opinions, ideas, and information that our society wants to see and hear. It is also important to have good ethical views when reporting the news through blogging. One would want to be sure they are using their own work and following all copyright laws. I wouldn't want someone stealing my work and quoting it as their own, so I would not want to do the same to someone else. The same with academic integrity, plagiarism is something that happens every day, whether intentional or not. I can see where bloggers would fall under the same belt. Internet ethics should not be any different than society's ethics in general. You want to be respected for your own work, not someone...
Words: 371 - Pages: 2
...development is decreased, limiting the skills needed to excel in school. Poor children also have less access to sufficient medical care. Since the 1900’s, increased poverty and unemployment in rural areas has lead to more hunger. Areas with low populations face higher prices due to less competition. The farther distance from larger cities raises fuel and transportation costs. Older Americans don’t have enough funding or programs to assist their needs. Families living below the poverty threshold must spend half of their income on basic living expenses instead of food. A lack of transportation prevents access to food and a lack of time prevents them from applying for applicable benefits. As a result, it’s an ongoing battle to end hunger in the midst of poverty, regardless of existing public and private assistance programs. III. OUR PROGRAMS Full Plate runs various programs to eradicate hunger in America, such as: 1. Food Pantries: Supply 200 sites with food for over 35 million Americans annually 2. Children’s Table: Provide meals and snacks to 125,000 children annually 3. Weekend Brown Bag program: Distribute food to 250,000 children each weekend 4. Vacation Food: Provide meals, food packages, vouchers, and snacks to 125,000 children during vacations 5....
Words: 393 - Pages: 2
...ALICE SADDY: CARING FOR THE COMMUNITY Introduction: The Alice Saddy Association, a non-profit agency in London, Ontario, supported people with developmental disabilities, which allowed them to live independently in the community, rather than in more restrictive group homes. The Alice Saddy Association was guided by its statement of philosophy and its day to day operations were a reflection of the statement of philosophy. The Association had an informal way of going about things. It had a live through approach and created an environment of respect, opportunity and equality. In the early years, with a relatively small case-load, it was possible for the support service supervisors to spend time with the support workers and interact with the people supported. But, in the later years, there was a significant increase in the number of people supported, support workers and high-need people. Thus, managing the staff and providing high quality of service became a main concern. The current organization approach couldn’t support the growing association which resulted in higher work-load, frustration among the workers and lower quality of service. This led MacLellan, executive director at Alice Saddy, to think over the organizational structure. Main Challenges: Alice Saddy Association faced many challenges and has few weaknesses that need to be taken care of. • The main concern was the organization structure which slowed decision-making and created potential risk for the people served...
Words: 828 - Pages: 4
...is mainly due to the increasing dominance of the Internet as a means of disseminating information and news. Susan Feinman, the publisher of The Chronicle Gazette, noted the criticalness of the problem and worried this will become the 21st century equivalent of buggy whip manufacturers. The company is not looking for band-aid solutions but an insight of all the challenges and to work out an effective business strategy. As The Chronicle Gazette has been a steady decline in subscriptions and revenues, this report will present the strategic vision of where the newspaper publishing industry stands today and where it is headed over the next decade. 2. State of the newspaper publishing industry today The U.S. newspaper industry is in the midst of a historic restructuring, buffeted by a deep recession that is battering crucial advertising revenues, long-term structural challenges as readership to free news and entertainment on the Internet, and heavy debt burdens weighing down some major media companies. As the distress mounts – seven U.S. newspaper companies have filed for bankruptcy in the past years – lawmakers are debating possible legislation to assist the industry. Additionally, the Federal Trade Commission (FTC) will hold a series of workshops in 2009 to look at challenges facing newspapers, television, and radio in the Internet age. There are now about 1,400 daily newspapers in the United States and thousands of community papers, which generally publish weekly or biweekly...
Words: 2373 - Pages: 10
...Bolaji 1 Hannah Bolaji English 151 Marianne Zarzana 3rd December, 2014. Throughout the half century, our society has watched the divorce rate skyrocket to a high numbers. Whtever happened to tht meaningful exchange of words, “until death do us part”, uttered bythe bride and groom to eachMany people in troubled marriages say “We just don’t communicate anymore.” This means they don’t communicate effectively. The truth is that people communicate all the time. Even two people giving each other the silent treatment communicate with each other. A good marriage thrives on the open exchange of emotion, desires and beliefs. In fact, communication is one of the most important aspect of a satisfying marriage. Blaine Fowers, a professor of Counseling Psychology at the University of Miami stated that “Communication skills is one of the most common approaches used to improve couples relationships” (327). According to family Life, communication is “essential to the life of a marriage.” Couples who are aware of their communication styles and responses to conflict confront disagreements more productively. Women most often pursue an argument, men usually retreat. Some couples avoid conflict altogether, until the silence drives a wedge into their intimacy. Communication ends marital conflict. Every couple, no matter how well they communicate in a relationship, has times where they disagree. At the same time, this doesn’t have to turn into a fight. Clifford Notarius, a psychologist maintains...
Words: 1450 - Pages: 6
...not entirely without flaws. Its social efforts not only crashed the video livestream for countless viewers but demonstrated the consequences of staying on the sidelines all these years. Its 'head of buzz' behind the scenes probably creates genuine social benefit that we can’t see but liveblogging your own event with back-slapping commentary is the most obnoxious move since Nokia reviewed its own phone. Previously, every other new product reveal (iPod, iPhone, iPad), saw the late Steve Jobs start by analysing the current market and framing the problem that Apple is swooping in to solve. By skipping this, Tim Cook left Apple exposed to the question on everyone’s lips: what is it for? Hiring execs from Gap and Burberry, inviting fashion bloggers, choosing 'Apple Watch' over 'iWatch' – Apple is moving past the...
Words: 1339 - Pages: 6
...Saahil Dhand Candidate no. - intr To what extent should humans fear further advancement in Nanotechnology? Although nanotechnology isn’t something you hear about every day, it is often useful to know a bit about it considering one day it could completely take over our lives and change the world as we know it. Nanotechnology refers to a field of research and innovation linked with ‘building things’ on a molecular and atomic scale. A nanometre is equivalent to one billionth of a meter and when we are dealing with such scales, the rules of physics and chemistry no longer apply. In turn, this will allow us to undergo “atomically precise engineering” which could have a positive impact on every one of us. Picture what we could do when we have carbon nanotubes (rolled up sheets or graphite that are 1000 times thinner than air) that are 100 times stronger than steel yet six times lighter. Nanotechnology may seem very futuristic, however it is not something that is new to us. We have already built many machines/materials that use nanoparticles (particles with a range of 1nm to 100nm), some of which include self-cleaning glass, swimming pool disinfectants, scratch resistant coatings and safer yet more effective lithium ion batteries. Now we are looking into using these nanoparticles for more serious issues, for example in curing cancer and developing more effective nuclear weapons. But is this something...
Words: 2723 - Pages: 11
...Marketing Plan MEMBERSHIP DRIVEN A WINNER’S ATTITUDUE! Date: October 17, 2012 1.0 Executive Summary New York Sport Club is own and operated by Town Sports International (TSI) health club company, and is the largest in the Northeastern United States. Since 1974, the company has grown to include over 150 health and fitness facilities in four major metropolitan areas - New York, Boston, Washington, D.C. and Philadelphia with nearly half a million members. There are also three locations in Switzerland, Basel, and Zurich. All sport clubs have a multitude of options for everyone, and a wide range of group exercises and fitness programs. Select facilities also offer racquet sports, pools, basketball courts and other recreational activities. The company’s successful growth over the years is a result of many things, including its innovative fitness programs, well-trained staff, dedication to quality and service and continual facility improvement. But foremost, the New York Sports Club success has been earned by placing members satisfaction above all else. So when you have satisfied members, they get results from their fitness program, which becomes a win-win situation for all participants. 2.0 Situation Analysis Membership Driven, which consists of four project management consultants, were hired by New York Sports Club (NYSC) located in New York City on 23rd Street and Park Avenue in the Gramercy area to increase their club membership. The main goal...
Words: 1642 - Pages: 7
...market for cloud computing services was $16bn in 2008 and will rise to $42bn/year by 2012 (Chhabra, Verma &ump; Taneja, 2010) .The era of cloud computing introduces a new dimension for Enterprises. The academia and research worlds have developed a keen interest into challenges and issues introduced by this relatively new concept (Sriram &ump; Khajeh-Hosseini, 2009). As experienced by large or small companies while adopting cloud computing technology, the issues can be outlined as security, privacy, data migration as (Hosseini, et al., 2010 ). Adoption of cloud technology by enterprises especially those are using KBE (knowledge based engineering) systems are in risk in terms of migration their data over the cloud. Most enterprises are in a midst of creating, sharing, streaming and storing data in digital formats to allow collaboration , hence there is a need to continuously managed and protect the data to ensure its value and authenticity (Yale &ump; Chow, 2011). Enterprises now acquire increasingly more information about their products, customers and partners- whether it’s stored in a cloud environment or not and failure to protect this data can be damaging. Partners and clients anticipate their information will be constantly protected before conducting business with a company. Within lay the need for complete data governance to manage and protect crucial data, which has become a key issue for the cloud (Yale, 2011). The literature review aims to address the adoption of cloud...
Words: 2090 - Pages: 9
...Gracy Wilkins 12/7/09 Introduction to Public Relations: Mini Campaign The OC Gazette is a small business located in Orange County, California. The company publishes a free, monthly direct mail magazine that reaches more than 100,000 affluent owneroccupied homes. They are dedicated to promoting businesses in local communities while providing interesting articles that highlight local heroes, history and culture. Despite being only a few years old, this publication has grown from a small, community newsletter-style magazine, with a distribution of roughly 50,000 to what it is today. I personally have watched its progress and am extremely excited to help them expand even more in the future, especially because my older sister, Sara Wilkins, has been working as part of the creative team for over a year now. After consulting with the Creative Director, Jennifer Hood, along with my sister, Sara, we came to the conclusion that their web content was an area in need of some improvement. My main goal is to help The OC Gazette increase their online presence by introducing them to numerous forms of social media and by refining existing content to generate more appeal among target audiences. We agreed that I would evaluate their current Web site, blog, and other social networking mediums that they are using such as Facebook and Twitter and help them build upon it as well as offer new ideas. According to our textbook, “New communication technologies have always influenced public relations practice...
Words: 2384 - Pages: 10
...Netnography: The Marketer’s Secret Weapon How Social Media Understanding Drives Innovation By Robert V. Kozinets, BBA, MBA. Ph.D. M A R C H 2 01 0 Executive Summary Marketers in today’s competitive world need an edge. This paper offers two of them. First, it tells marketers to consider social media not just as a marketing tool, but as a way to continuously build high-level consumer insight. Second, it offers a rigorous method based in anthropology for building social media data into applied cultural insights. That method is called netnography. In netnography, online interactions are valued as a cultural reflection that yields deep human understanding. Like in person ethnography, netnography is naturalistic, immersive, descriptive, multi-method, adaptable, and focused on context. Used to inform consumer insight, netnography is less intrusive than ethnography or focus groups, and more naturalistic than surveys, quantitative models, and focus groups. Netnography fits well in the front-end stages of innovation, and in the discovery phases of marketing and brand management. Netnography follows six overlapping steps: 1. Research planning 2. Entrée 3. Data collection 4. Interpretation 5. Ensuring ethical standards 6. Research representation A short illustration of a computationally assisted netnographic approach to a brand study of Listerine is provided. It demonstrates how insights can be used to inform marketing activities including...
Words: 4793 - Pages: 20
...| Market Research Proposal | Presented to: | By : Bryan Phua A1697509 By : Bryan Phua A1697509 | Contents 1. INTRODUCTION 2 2. BUSINESS OBJECTIVE 2 2.1. Research Parameters 2 3. QUALITATIVE RESEARCH (FOCUS GROUP INTERVIEWS) 3 3.1. Purpose 3 3.2. Sampling 3 3.3. Procedure 4 4. QUANTITATIVE RESEARCH (SELF-ADMINISTERED QUESTIONNAIRES) 4 4.1 Purpose 4 4.2 Sampling 5 4.3 Procedure 6 5. DATA ANALYSIS 6 6. TIMELINE 7 7. APPENDICES 8 1. INTRODUCTION Palmer’s is one of the world’s leading brands in skincare - sold in more than 80 countries Founded in America in 1840, Palmer’s has fought its way to create a trusted household name. Palmer’s is primarily known for body moisturizer and their flagship selling point, the Cocoa Butter formula. Palmer’s mission statement is Finest ingredients, highest quality products, affordable prices. Palmer’s branding strategy includes Rich powerful ingredients from nature – Olive Oil, Shea Butter, Cocoa Butter, Coconut Oil and also Cruelty free - against animal testing, mostly free of phylates, sulfates, parabens. Palmer’s expansion into face care includes cleansers, masks, scrubs, serums, face oils, lotions, creams, wipes and correcting treatments. Palmers has adopted a similar positioning for its face care as for its body care (Cocoa Butter – Nature’s Super Ingredient. Palmers need to understand if this will be successful in the face care market. 2. BUSINESS OBJECTIVE As Palmer’s expands...
Words: 2695 - Pages: 11
...------------------------------------------------- Top of Form Bottom of Form CORPORATE HISTORY 1995-1997 1995 * Larry Page and Sergey Brin meet at Stanford. (Larry, 22, a U Michigan grad, is considering the school; Sergey, 21, is assigned to show him around.) According to some accounts, they disagree about almost everything during this first meeting. 1996 * Larry and Sergey, now Stanford computer science grad students, begin collaborating on a search engine called BackRub. * BackRub operates on Stanford servers for more than a year—eventually taking up too much bandwidth to suit the university. 1997 * Larry and Sergey decide that the BackRub search engine needs a new name. After some brainstorming, they go with Google—a play on the word “googol,” a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize a seemingly infinite amount of information on the web. Back to top 1998 August * Sun co-founder Andy Bechtolsheim writes a check for $100,000 to an entity that doesn’t exist yet: a company called Google Inc. September * Google sets up workspace in Susan Wojcicki’s garage at 232 Santa Margarita, Menlo Park. * Google files for incorporation in California on September 4. Shortly thereafter, Larry and Sergey open a bank account in the newly-established company’s name and deposit Andy Bechtolsheim’s check. * Larry and Sergey hire Craig Silverstein...
Words: 11054 - Pages: 45
