A Brawl in Mickey’s Backyard
Donna Ralston
BUS 250 Corporate and Social Responsibility
Instructor: Amy Goffinet
September 29, 2014

In the study case of “A Brawl in Mickey’s Backyard” there were issues between a development company called SunCal and the world famous Disney Land Resort. SunCal wanted to develop affordable housing so that the employees of Disneyland could be closer to work and not have to pay an outrageous amount of money for housing close by which Disneyland opposed. When billion dollar companies have employees that make low income, should the companies be helpful to ensure that their employees have affordable housing close to their place of employment? In this paper I will discuss this as well as determine who the relevant market and nonmarket stakeholders are in this situation? I will also state what possible solutions to this dispute I think might emerge from dialogue between SunCal and its stakeholders?
This case study was quiet interesting to me. Disneyland makes billions of dollars a year due to their employee’s hard work and determination. According to our text; “Walt Disney, the company’s founder, had famously spelled out the resort’s vision when he said “I don’t want the public to see the world they live in while they’re in Disneyland. I want them to feel they’re in another world.” (Lawrence, A. T. & Weber, J. 2011) Because of this so called “vision” Walt Disney had, affordable housing could not be built close by the resort by SunCal. Of course things like this sadden me because of the low income employee’s. It is my opinion that companies should always take good care of their employee’s. By doing so; their employee’s will take care of their companies.
So, who are the relevant market and nonmarket stakeholders in this situation? According to our text; “Market stakeholders are those that engage in economic transactions with the