...Case # 1 – A Brawl in Mickey's Backyard 1) What is the issue in this case? There is a dispute between workers at Disney, SunCal the developer, social & environmental activists from one side “First Group” and Disney Incorporation, Business Groups & Chamber of Commerce on the other side “Second Group”. The first group is in favor of SunCal's development project of affordable housing in the expensive Anaheim area, which is close to Disney Park where the workers work. The second party argues that this area should be preserved and dedicated to touristic projects that support Disney Park and refuse the idea of affordable housing projects for workers near Disney Park. 2) Who are the relevant market and nonmarket stakeholders in this situation? Market Stakeholders: - Disney Incorporations - Workers at Disney Park - SunCal's – Housing Developer Non Market Stakeholders: - Chamber of Commerce - City Council - Environmental & Social Activists - Business Groups in the area - Government Officials - Tourists & Visitors of Disney Park 3) What are the various Stakeholders' interests? Please indicate if each stakeholder is in favor of, or opposed to, SunCal's proposed Development. - Disney Incorporation, Chamber of Commerce & Business Groups: Are against developing affordable housing for its workers near the park & prefers to dedicate the area to touristic purposes such as restaurants & resorts. After all, the resort district produced more than half of Anaheim’s tax revenue...
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...A Brawl in Mickey’s Backyard The focal organization in this case is SunCal, a real estate developer. They had arranged to buy a 26-acre site in the resort district. (The parcel was directly across the street from land Disney considered a possible site for future expansion.) SunCal’s plan was to build around 1,500 condominiums on the site, with 15 percent of the units set aside for below-market-rate rental apartments. Because the site was in a designated resort district, the developer required special permission from the city council to proceed. The developer faced challenges in obtaining the permit, because its plans were opposed by the Walt Disney Company, which hoped to expand its theme park across the street from SunCal’s site. SunCal is the Market Stakeholder in this case. Disney employees and unions representing them, The Walt Disney Company, City of Anaheim and local government officials, members of the City Council, Chamber of Commerce and local businesses, Affordable housing advocates and other community activists are all nonmarket stakeholders in this situation. Disney employees and unions representing them (FOR) they need affordable housing near work The Wal Disney Company (AGAINST) Disney argued that the land should be used only for tourism-related development. Walt Disney held the view that the public should not “see the world they live in while they’re in Disneyland. I want them to feel they’re in another world.” The company was also concerned that the...
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...1. What is the focal organization in this case, and what is the main issue it faces? While there were several different stakeholders within this case (the employees and city council of Anaheim chief among them), there were only two business organizations with a vested interest in the outcome. On one side was the world famous Walt Disney Company; on the other was the SunCal developer. Within the context of this case analysis, SunCal was the focal organization – the entity from whose perspective a stakeholder analysis could be conducted.As the focal organization has been identified, the question then becomes what is their interest/concern in the case (the main issue)? As the discussion case describes, SunCal purchased a 26-acre land parcel within the resort district which happened to be located on the same street as Disneyland. Given the high rent and median home cost detailed in the case, SunCal’s intent was to develop a 1,500 condominium apartment complex of which 15 percent of the units would be priced below market value which required approval from the Anaheim city council. The conflict arose when Disney challenged the right for SunCal to develop non-tourism buildings in the area; their argument was that the resort district was allocated for tourism projects/buildings and by allowing SunCal to proceed with their plans would open the flood gates for other organizations to follow (which would ultimately nullify the objective of the resort district). 2. Who are the relevant...
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...Discussion Questions 1) The focal organization of this case is The Walt Disney Company. This issue it faces in this case is that SunCal, a local developer, wanted to build 15,000 condominiums with 15 percent of the units rented for below-market-rate. Disney opposed this claiming that the land should be used for “tourism-related development such as hotels and restaurants.” 2) The relevant market in this case is SunCal, new renters, employees of SunCal, low income families, and construction companies. This is because all these groups are engaging in an economic transaction. The nonmarket stakeholders in this case is DisneyLand, outlining communities, tourist, local government officials, businesses in the resort, and city council. The reason that they are considered nonmarket stakeholders is due to the fact that none of these parties are engaging in economic transaction, but are still affected by the outcome of the decision. 3) The various stakeholders interests are quite different. For example, SunCal, whose business model best represents a stakeholder theory, interests are building affordable housing and being able to enable many of the families that would have to commute. Also, another stakeholder that is in favor of this new building project would be low income families and new renters. These new condominiums would allow them to save massive amounts on commuting and rent. The difference comes from DisneyLand, government officials, and businesses in the resort. Their interests...
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...A Brawl in Mickey’s Backyard Donna Ralston BUS 250 Corporate and Social Responsibility Instructor: Amy Goffinet September 29, 2014 In the study case of “A Brawl in Mickey’s Backyard” there were issues between a development company called SunCal and the world famous Disney Land Resort. SunCal wanted to develop affordable housing so that the employees of Disneyland could be closer to work and not have to pay an outrageous amount of money for housing close by which Disneyland opposed. When billion dollar companies have employees that make low income, should the companies be helpful to ensure that their employees have affordable housing close to their place of employment? In this paper I will discuss this as well as determine who the relevant market and nonmarket stakeholders are in this situation? I will also state what possible solutions to this dispute I think might emerge from dialogue between SunCal and its stakeholders? This case study was quiet interesting to me. Disneyland makes billions of dollars a year due to their employee’s hard work and determination. According to our text; “Walt Disney, the company’s founder, had famously spelled out the resort’s vision when he said “I don’t want the public to see the world they live in while they’re in Disneyland. I want them to feel they’re in another world.” (Lawrence, A. T. & Weber, J. 2011) Because of this so called “vision” Walt Disney had, affordable housing could not be built close by the resort by SunCal. Of course...
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...BUS 250 WEEK 1 CASE STUDY A BRAWL IN MICKEYS BACKYARD A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=week-1-case-study-a-brawl-in-mickeys-backyard Visit Our website: http://hwsoloutions.com/ Product Description BUS 250 Week 1 Case Study A Brawl in Mickeys Backyard, A Brawl in Mickey’s Backyard According to our text, ultimately, a company’s decision can have a negative impact on many. Not only can the decision of a company affect the company as an individual, but in turn it can also alter the lives of many others, including members of the immediate society, customers, suppliers, employees, stockholders, creditors, and business partners (Lawrence & Weber, 2011). How can a highly profitable business return thanks to its stakeholders without jeopardizing potential revenue, reputation, vision, and customer satisfaction? SunCal and Disney had a difficult challenge to try to overcome in order to settle the dipute over the available land located outside of Disney’s compound. Both companies presented their arguments on who should prevail, SunCal, who wanted to purchase the land in order to develop housing at an affordable rate for residence and locals, or Disney, who owns land across from the proposed building site, which may be utilzed in the future for expansion, but who also finds the thought of an apratment building so close to the complex a eye soar for the customers who experience the magic of Disney. The dispute was heard by the Chamber of Commerce...
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...A Brawl in Mickey’s Backyard Discussion Case A Brawl in Mickey’s Backyard Discussion Case 1. What is the focal organization is the case, and what is the faces? SunCal the real estate developer is the focal organization. A dispute between SunCal a real estate developer and Walt Disney Company a best-known media and entertainment companies in the world. The dispute was about the purchase and development of 26-acre site in the resort district in Anaheim, California. SunCal the real estate developer’s plan was to build around 1,500 condominiums on the site, with 15 percent of the units set aside for below-market-rate rental apartments. Because the site was in a designated resort district, the developer required special permission from the city council to proceed. The developer faced challenges in obtaining the permit, because its plans were opposed by the Walt Disney Company, which hoped to expand its theme park across the street from SunCal’s site. 2. Who are the relevant market and nonmarket stakeholder in this situation? Disney employees The Walt Disney Company City of Anaheim City Council 3. What are the various stakeholders’ interest? Please indicate if each stakeholder is in favor of, or opposed to SunCal’s proposed development. Favor Disney employees – affordable housing near place of employment (Walt Disney Company). Opposed The Walt Disney Company – Argues that the 26 acre of land should only be used for tourism. Split on the issue Anaheim City...
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...A Brawl in Mickey’s Backyard A Brawl in Mickey’s Backyard discusses the different views that Disney and SunCal both have. Walt Disney is a huge company known for entertainment and hosting many tourists’ areas. SunCal is a local developer in the Anaheim area. In this case Disney and SunCal both want to use land in the Disney district to expand. Disney argues that the land should be used for tourist attraction. In 2007 Disney earned over $35 billion and wants to continue to create a place where people can “feel like they’re in another world.” Once Disney had upgraded in 2007, the newly developed resort district earned more than half of Anaheim’s tax revenue. The rent outside of Disney, within the district, is as high as $1,400 a month. Owners of Disney say that employees don’t have to live that close to the resort and can commute to work. SunCal is on the opposing side along with many Disney employees and other activists. They argue that Disney only cares about making money and not about their employees. SunCal is very motivated to get this land because they want to give Disney’s employees, along with other people in the community, an adorable place to live. Employees are cramped in one bedroom apartments with their entire family just to try to get by with the high rent. Only 18% of their employees could actually afford to live in the district. SunCal wanted to use some of the land to build 1,500 affordable condominiums setting aside 15% of them designated to employees. They...
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...Disney Brawl Disney Brawl In the “Brawl in Mickey’s Backyard Case Study” in the text, there are several stakeholders present and a few solutions to the problem (Lawrence, 2011). SunCal has created a dilemma among the stakeholders, both market and nonmarket, that cause several issues with its plans to build affordable housing near the resort. As with many dilemmas, there are more than one answer to the question. The problem is figuring out which one is right and will benefit the most people. The issue at hand is that SunCal wants to buy undeveloped land near Disneyland and use part of it to build below-market-price housing that will be affordable to the resort’s employees. The employees are stakeholders. Disneyland and other resorts are also stakeholders. Disneyland’s stake involves the marketability of the area if it is used for non-resort development. The value of the land and the options for modifying it in a manner that will bring in more revenue will be greatly reduced if lower-income housing is built there. Employees do not make enough money to live near the resort. Their stake involves ease of commute and better quality of life in homes that are new, nice, and close to work instead of out of town. Other stakeholders include the city, adjacent resorts, investors, family members of employees, and customers. There are a couple of solutions for this issue. First, Disney could provide an area inside or near the result for employees to live. A gated community...
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...BUS 250 (Corporate and Social Responsibility) Entire Class IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://acehomework.com/BUS-250-Corporate-and-Social-Responsibility-Entire-Class-A-65664.htm If You Face Any Problem E- Mail Us At JohnMate1122@gmail.com Week 1 Assignment Case Study A Brawl in Mickey's Backyard Case Study: A Brawl in Mickey's Backyard Read the Brawl in Mickey's Backyard Case Study at the end of Chapter One in your text. In one to two double-spaced pages, supported by evidence in your text and from other research, answer the following questions: Who are the relevant market and nonmarket stakeholders in this situation? What possible solutions to this dispute do you think might emerge from dialogue between SunCal and its stakeholders? Submit to your instructor no later than day 7 (Monday). Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment. Week 1 DQ1 Business & Society In one paragraph, supported by evidence in your text and from other research, describe two forces that you believe shape the relationship between business and society. Provide two examples (one for each force you choose). Look for flaws and strengths in specific examples and applications. Respond to at least two of your classmates' postings Week 1 DQ2 Business & Accountability In one paragraph, supported with evidence from your text and from other research, provide one example...
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...BUS 250 (Corporate and Social Responsibility) Complete Class IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://hwnerd.com/BUS-250-Corporate-and-Social-Responsibility-Complete-Course-1402.htm?categoryId=-1 If You Face Any Problem E- Mail Us At Contact.Hwnerd@Gmail.Com Week 1 Assignment Case Study A Brawl in Mickey's Backyard Case Study: A Brawl in Mickey's Backyard Read the Brawl in Mickey's Backyard Case Study at the end of Chapter One in your text. In one to two double-spaced pages, supported by evidence in your text and from other research, answer the following questions: Who are the relevant market and nonmarket stakeholders in this situation? What possible solutions to this dispute do you think might emerge from dialogue between SunCal and its stakeholders? Submit to your instructor no later than day 7 (Monday). Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment. Week 1 DQ1 Business & Society In one paragraph, supported by evidence in your text and from other research, describe two forces that you believe shape the relationship between business and society. Provide two examples (one for each force you choose). Look for flaws and strengths in specific examples and applications. Respond to at least two of your classmates' postings Week 1 DQ2 Business & Accountability In one paragraph, supported with evidence from your text and from other research, provide...
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...BUS 250 (Corporate and Social Responsibility) Complete Class IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://hwnerd.com/BUS-250-Corporate-and-Social-Responsibility-Complete-Course-1402.htm?categoryId=-1 If You Face Any Problem E- Mail Us At Contact.Hwnerd@Gmail.Com Week 1 Assignment Case Study A Brawl in Mickey's Backyard Case Study: A Brawl in Mickey's Backyard Read the Brawl in Mickey's Backyard Case Study at the end of Chapter One in your text. In one to two double-spaced pages, supported by evidence in your text and from other research, answer the following questions: Who are the relevant market and nonmarket stakeholders in this situation? What possible solutions to this dispute do you think might emerge from dialogue between SunCal and its stakeholders? Submit to your instructor no later than day 7 (Monday). Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment. Week 1 DQ1 Business & Society In one paragraph, supported by evidence in your text and from other research, describe two forces that you believe shape the relationship between business and society. Provide two examples (one for each force you choose). Look for flaws and strengths in specific examples and applications. Respond to at least two of your classmates' postings Week 1 DQ2 Business & Accountability In one paragraph, supported with evidence from your text and from other research, provide...
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...BUS 250 (Corporate and Social Responsibility) Entire Class – IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://acehomework.com/BUS-250-Corporate-and-Social-Responsibility-Entire-Class-A-65664.htm If You Face Any Problem E- Mail Us At JohnMate1122@gmail.com Week 1 Assignment Case Study A Brawl in Mickey's Backyard Case Study: A Brawl in Mickey's Backyard Read the Brawl in Mickey's Backyard Case Study at the end of Chapter One in your text. In one to two double-spaced pages, supported by evidence in your text and from other research, answer the following questions: Who are the relevant market and nonmarket stakeholders in this situation? What possible solutions to this dispute do you think might emerge from dialogue between SunCal and its stakeholders? Submit to your instructor no later than day 7 (Monday). Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment. Week 1 DQ1 Business & Society In one paragraph, supported by evidence in your text and from other research, describe two forces that you believe shape the relationship between business and society. Provide two examples (one for each force you choose). Look for flaws and strengths in specific examples and applications. Respond to at least two of your classmates' postings Week 1 DQ2 Business & Accountability In one paragraph, supported with evidence from your text and from other research, provide one example...
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...BUS 250 (Corporate and Social Responsibility) Entire Class IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://acehomework.com/BUS-250-Corporate-and-Social-Responsibility-Entire-Class-A-65664.htm If You Face Any Problem E- Mail Us At JohnMate1122@gmail.com Week 1 Assignment Case Study A Brawl in Mickey's Backyard Case Study: A Brawl in Mickey's Backyard Read the Brawl in Mickey's Backyard Case Study at the end of Chapter One in your text. In one to two double-spaced pages, supported by evidence in your text and from other research, answer the following questions: Who are the relevant market and nonmarket stakeholders in this situation? What possible solutions to this dispute do you think might emerge from dialogue between SunCal and its stakeholders? Submit to your instructor no later than day 7 (Monday). Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment. Week 1 DQ1 Business & Society In one paragraph, supported by evidence in your text and from other research, describe two forces that you believe shape the relationship between business and society. Provide two examples (one for each force you choose). Look for flaws and strengths in specific examples and applications. Respond to at least two of your classmates' postings Week 1 DQ2 Business & Accountability In one paragraph, supported with evidence from your text and from other research, provide one example...
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...BUS 250 (Corporate and Social Responsibility) Complete Class IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://hwnerd.com/BUS-250-Corporate-and-Social-Responsibility-Complete-Course-1402.htm?categoryId=-1 If You Face Any Problem E- Mail Us At Contact.Hwnerd@Gmail.Com Week 1 Assignment Case Study A Brawl in Mickey's Backyard Case Study: A Brawl in Mickey's Backyard Read the Brawl in Mickey's Backyard Case Study at the end of Chapter One in your text. In one to two double-spaced pages, supported by evidence in your text and from other research, answer the following questions: Who are the relevant market and nonmarket stakeholders in this situation? What possible solutions to this dispute do you think might emerge from dialogue between SunCal and its stakeholders? Submit to your instructor no later than day 7 (Monday). Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment. Week 1 DQ1 Business & Society In one paragraph, supported by evidence in your text and from other research, describe two forces that you believe shape the relationship between business and society. Provide two examples (one for each force you choose). Look for flaws and strengths in specific examples and applications. Respond to at least two of your classmates' postings Week 1 DQ2 Business & Accountability In one paragraph, supported with evidence from your text and from other research, provide...
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