...PSYB4 Past Paper Questions Listed below are all of the available past paper questions for the Debates section of your PSYB4 examination. The specimen paper below is representative of what your actual paper will look like (2 x 4 mark questions and 1 x 12 mark essay question. Older papers (June 2006-June 2009) used to have Psychology and Science as a separate section so there are a lot of past paper questions on this particular debate. Now they are combined and you would be asked a mixture of questions from across different debates. Print off the copy of this document without the answers and use this to mark them and give yourselves targets for improvement. Specimen Paper Outline what is meant by hypothesis testing and explain the role of hypothesis testing in scientific research. (4 marks) [AO3 = 4] Up to 2 marks for definition/outline of what is meant by hypothesis testing, eg a hypothesis is a testable, predictive statement/proposition specifying the relationships between events or variables. Two further marks for explanation of the role of hypothesis testing in research, eg theories need to be tested by empirical studies, hypothesis testing allows researchers to refute or support a theory, the degree of support determines confidence in a theory. Credit references to the null hypothesis and falsification of a theory 0 8 Explain what is meant by the nature-nurture debate in psychology. (4 marks) [AOl = 2, AO2 = 2] AOl One mark for outlining the term nature;...
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...HOW TO BRIEF A CASE [OR–WHY DIDN’T I CHOOSE TO GO TO MEDICAL SCHOOL] By Dana L. Blatt, Esq. You are just about to start law school. You buy all of your required casebooks [they are about two feet thick–only “slightly” intimidating], and you receive your first assignment. You are simply told, “read the first 100 pages in each book and BRIEF all of the cases!” O.K., you know how to read [hopefully], but what does it mean to “brief” a case? You have heard of “briefcases,” but that is something that you carry around. The last time you sang at a karaoke bar someone may have asked you to be “brief,” but instinctively you know that that is not the kind of brief that is being discussed here. And you may even be wearing “briefs.” But, what is a brief of a case? For that matter, what is a case? The purpose of this article is to teach exactly what briefs are, why they are important, and how to draft them. You will learn most of the various ways to brief a case, the basic elements of each brief, and how briefs are used in various contexts. Additionally, you will read sample cases and briefs of those cases in every format. By the time you finish reading this, you will be so sick of briefs, that you will wish this writing were much briefer! So, now let’s get down to business. What is a case? A “case” starts out as a lawsuit between two or more people. The parties to the lawsuit have a trial and one party wins while the other loses (or possibly there is no...
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...1960s Assignment: In this assignment, you will do brief interviews with three people, asking them about their conceptions of the Cold War. Your interviewees can be anyone of your choosing: family members, friends, and so on. Below are some suggested questions that you may want to ask: What words or phrases come to mind when you think of the term Cold War? Did you ever study the Cold War in school? If so, what are some aspects of the Cold War that you remember? Who were the parties involved in the Cold War? Can you name any key events that we mainly associate with the Cold War? Take notes on what each of your respondents say. You will need these notes to refer to later when you do the formal write-up of the assignment. After you have completed the assignment, write up your findings in a brief essay, which addresses the following: Using quotes from your interviews, describe how each of your three respondents understand the Cold War. Explain to what extent their definition/understanding of the Cold War differs from the definition above (see the bold typeface in the Overview section above). If your respondents’ understanding of the Cold War is different from the way the Cold War is defined in this course, explain why that might be the case. (Also, if their definition of the Cold War is very similar, explain this as well!) Your essay should be 2-3 pages in length (500–700 words) Double spaced #12 font –Times New Roman 1” margins on all sides Separate cover page...
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...is a Creative Brief In its simplest term Creative Brief is the bridge between smart strategic thinking and great advertising (advertising that involves consumers on both – rational and emotional level, and which is capable of affecting a change in both their thoughts and behavior) and is the key tool with which planners and their account management partners can unlock the talents and imagination of their agency’s creative people. If the Creative Brief is informative, well argued and insightful, then their chances of creating better advertising are increased and the process of doing so is made considerably easier. Main task of Creative Brief is to inform the creative team, and most important to inspire them. To reduce all the information that has been gathered from the client, consumer research and perhaps many other sources and funnel it down to a single, potent idea and from that idea to create a sense of possibilities of great advertising just waiting to happen. So it is at the same time an exercise in synthesis and expansiveness. Please note that it is necessary for Creative Team to be active participant along with the Account Planner and Account Executive. Creative Teams contribution (thinking) at early stages will improve the quality of the brief and act as catalyst for the process of creative development itself. PLEASE NOTE: 1. Client should not participate in Creative Briefing 2. If it’s not relevant to consumers, it’s not relevant to the brief 3. The purpose...
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...Cold War today. For example, what do everyday people today think of when they hear the term “Cold War”? This is what you are going to find out! In this assignment, you will do brief interviews with three people, asking them about their conceptions of the Cold War. Your interviewees can be anyone of your choosing: family members, friends, and so on. Below are some suggested questions that you may want to ask: 1. What words or phrases come to mind when you think of the term Cold War? 2. Did you ever study the Cold War in school? If so, what are some aspects of the Cold War that you remember? 3. Who were the parties involved in the Cold War? 4. Can you name any key events that we mainly associate with the Cold War? Take notes on what each of your respondents say. You will need these notes to refer to later when you do the formal write-up of the assignment. After you have completed the assignment, write up your findings in a brief essay, which addresses the following: 1. Using quotes from your interviews, describe how each of your three respondents understand the Cold War. 2. Explain to what extent their definition/understanding of the Cold War differs from the definition above (see the bold typeface in the Overview section above). 3. If your respondents’ understanding of the Cold War is different from the way the Cold War is defined in this course, explain why that might be the case. (Also, if their definition of the Cold War is very similar...
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...dip into their savings. This often throws their long term plans off track and adversely affects their aspirations. Life Insurance: The Life Insurance industry was opened up to private players in 2001 and it enjoyed very high growth periods from 2001 to 2008. However post the 2008 bubble, the growth slowed down significantly and in fact witnessed de-growth from 2010 – 2014. In the first quarter of 2015, the industry has reported a robust 20% growth Q-on-Q, however coming largely on the back of strong growth reported by LIC and a few private players. A large number of private players continued to witness negative growth. The Life Insurance industry in India is dominated by LIC with about 70% market share and almost 100% top of the mind recall; the other 23 players account for the balance 30% market share. (Source: Business Standard Article) Products: The LI category is classified into 3-4 broad product categories. 1. Protection / Term Plans – They only offer life insurance cover with no investment opportunities. 2. Pension Plans – Offer steady income streams to investors post retirement and is one of the largest categories around the world. 3. Savings & Investment Plans – These include the likes of ULIPs, Endowment Plans etc. 4. Children Plans – Investments made by...
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...life coach recognized internationally. He would also like to develop a personality test which covers multiple areas and help people find their unique talents, strengths and passion. There are some existing tests in this area, such as MBTI, DISC, Big 5, Strengths-finder, Lumina Spark, Six human need test, etc. However, each of them is limited to particular areas and doesn’t give an overall picture. So, the individual has to take all the tests one by one and hence, faces lot of difficulty in combining and understanding the results. He wants to combine existing tests and would like to create a super-test which will help the individual get an overall picture about him in several areas. He has some ideas in mind, but looking for more suggestions. Make a "working" business plan, which must include the following: a) A powerful Mission statement and vision statement b) Product Details • What are the different offerings / programs / products (online or offline) that he should offer and a brief write-up on each of the programs in terms of its purpose and what are the things that he should cover in that program • Which personality tests should he combine and how he should name the final parameters / personality traits that are generated from the test? • Unique Selling proposition (USP) c) Marketing plan • Best Target Market and potential customers who can benefit from his training • How should he position his business? • What tactics should he employ to get in front of decision makers to evaluate...
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...Communication is a social process of sending and receiving information and an interactive two-way process that involves understanding and transferring information from one person to another (Dougherty, 2014). In organized business environments, one major skill that employees depend upon is communication, as the majority of their workday is communicating with other individuals. Companies are recognizing the relationship between employee engagement and business success and are encouraging employee engagement by providing training in interpersonal communication (Hynes, 2012). Factors such as perceptions, emotions, and motivation help employees make sense of their workday and inner work lives of employees are influenced by performance on creativity, productivity, work commitment, and collegiality...
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...I chose to research is Family Systems Therapy. Family Systems Therapy looks at the family as an emotional unit. The Family Systems approach is based on idea that families and their patterns of communication and interaction directly affect human beings and how they function. When applied to families, Family Systems Therapy allows therapists to evaluate the parts of a system (family) in relation to the whole. This theory further suggests that an individual’s behavior is informed by and inseparable from the functioning of his or her family of origin (GoodTherapy.org, 2007-2015). The second family systems therapy that I chose to research was Solution-Focused Brief Therapy (SFBT) is based on the premise that therapists help the client or family focus and understand on the solution(s) to their problem(s) instead of understanding the problem(s) itself. SFBT ultimate goal is to create a solution based on the solution of the problem while empowering clients or members of the families to build their self-esteem and independence. In this type of therapy it is imperative that the therapist disregard their own worldview and adapt to their clients or families worldview. The goals for the family in SFBT should be definitive, small, positive, and important to the client or family (Cepeda & Davenport, 2006). Family Systems Therapy Family systems theory views the family as an emotional unit and uses systems thinking to describe the complex interactions within this unit (Carr, 2006). This...
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...• An Introduction comes first.... This should be a short paragraph with: A brief description of the play and its context ‘society/religion/history’ (a synopsis). A brief description of the theme of the workshop:- Hysteria (“an uncontrollable outburst of emotion or fear; often irrational”) Include Mind-Map ideas here. |P |Example |Reason |Personal Response |Response to the work of others |Evaluation | |A | | | |(“An interesting/strong/different moment I | | |R |A specific example of something we/you did|Why did we/you do this? |I did _________ to show ____________________ |noticed in another group’s work |This can be of your work, someone else’s | |A | | | |was___________”) |work or the drama as a whole. | |G |Remember... to use drama terms here! |e.g. Why was Forum Theatre used to |(“In the court scene I tried to establish | | ...
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...Materials This course is a series of thematic conversations about human values and your responsibilities as an emerging/aspiring business leader. There is no traditional textbook, but there is much reading. You are required to read The Moral Compass: Leadership for a Free World, a workbook by Lindsay Thompson available online as a PDF in Course Documents. You will find details about required learning materials in the Bibliography and Theme Briefs sections of the Syllabus. Course Description and Overview This course explores ethical leadership as a framework for enterprise value creation in a complex environment of competing economic and moral claims. Students examine the intrinsic ethical challenges of leadership and the concept of a moral compass as a foundation for responding effectively to the ethical challenges of corporate citizenship and value creation in a competitive global economy. (2 credits) Syllabus Table of Contents Page Topic 2 Bibliography & Learning Resources 6 Calendar, Seminar Structure, Theme Briefs, Content 42 Seminar Preparation Toolkit 48 Learning Objectives, Graded Assignments, Deliverables 59 General Academic Policies 61 Supplemental Readings on Learning Theory bibliography learning resources ------------------------------------------------- Bibliography of Required and Suggested Readings Required: Appiah, Kwame (2010). The Honor Code: How Moral Revolutions Happen. New York & London: Norton. Chapters 1 &...
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...The correspondence between philosopher René Descartes and the Princess Elisabeth of Bohemia from 1643 to 1649 give incredible insight not only into the person of René Descartes but the intricacies of his philosophical views, particularly as a critical review of his substance dualism. The core tenants of Cartesian dualism are (in brief) that; 1) There exists only two distinct types of substance; material substances (of the body and the physical realm – that is extended spatially) and immaterial substances (that make up the mind, rationality and the soul.) 2) In relation to the body – Descartes is a mechanist; such that the body operates like a machine, according to internal laws, reactivity to external stimuli. The soul or mind is capable of diverting these automated principles; such that we see the distinction between human reason and action, and the behaviour of animals....
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...Understanding the Teachings of Islam Devry University Abstract Even though Islam is the third largest religion practiced in the U.S., many see Islam through a distorted view that focuses on terrorists and extremists. Even though this religion teaches peace and love, because of highly publicized Islamic fundamentalists who have abused and defamed the name of Islam there are stereotypes and distrust geared towards the group. The purpose of this paper is to give a brief insight into the teachings of Islam and how those teaching promote love and peace, not war and bloodshed, in spite of the misconceptions. Understanding the Teachings of Islam Right now, Islam is a highly controversial and sensitive issue in today’s world and there are many misconceptions about its beliefs, values, and goals. The condition of Islam right now is in chaos because of the acts of terrorists and extremists. There needs to be an understanding that the religion of Islam does not portray violence and hate that most see in the media today. The religion of Islam is not very different from other highly practiced religions in the world. Many see Islam through a fallacious view that focuses on terrorists and extremists. Even though this religion teaches mercy and compassion, it has been abused by these people to change focus of the true meaning. The purpose of this paper is to give a brief insight into the teachings of Islam and how this religion is not about the violence and hate. By discussing its...
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...A Brief Understanding of IBS ‐‐A Case Study of Toyota A Brief Understanding of International Business Strategy --A Case Study of Toyota by Peter LIU, peterliu@acculine‐mfg.com MSc International Business P14B45 International Business Strategy Lecturer: Dr Yee Kwan Tang Sponsored by 10 May 2010 Acculine Precision Manufacturing Company Tel: 0086-574-28887315, Fax: 0086-574-28875303, Web: www.acculine-mfg.com, email: info@acculine-mfg.com A Brief Understanding of IBS --A Case Study of Toyota Page 1 / 12 Content Introduction ........................................................................................................................... 2 Basic Concept of International Business Strategy ................................................................. 2 Brief Background of The World Auto Industry .................................................................... 4 Brief Background of Toyota .................................................................................................. 4 IBS of Toyota ........................................................................................................................ 6 Entry to US Market ........................................................................................................... 7 Americanization as A Way of Localization ...................................................................... 8 Recommendations...
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...Activity 1 Consumer Profile Template 1. Executive Summary Keep in mind that not everyone will read every page of your marketing plan. Your executive summary should highlight the most important parts. It’s an overview of your marketing plan. As you go through the process of writing your plan you will refine your ideas and develop new strategies. By writing the executive summary at the very last you will be able to provide a holistic overview of your marketing plan. It is recommended that you include the following points in your executive summary: * Brief description of products or services * Define target market * Competitive advantage You need to tailor your offer so that your target customers believe that it is superior to what is offered by your competition - this is your competitive advantage. Competitive advantage can come from any element of your marketing mix - creating a superior product, more attractive designs, better service, more effective distribution or better advertising. Competitive advantage comes down to understanding what your customer values, delivering it and doing it better than your competitor. * Positioning statement Positioning is the way your product or service is defined by consumers. For example a consumer would describe a Ferrari as a prestige, high performance sports car. This perception by the consumer is due to a strategy developed by Ferrari to position itself in the prestige segment of the car market with a competitive advantage...
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