...Marketing and Consumer Behavior Why can companies mark up their prices and stay in business? Research Question: In our world today a stigma exists between brand name products and the upper class and a common association between high prices and brand name items exists. Everyday marketers price products based off of researched consumer behavior, they price products at an excessive price compared to the cost to produce it, yet still sell their products and stay in business. Typically, the consumer is aware that brand names cost more money and consumer behavior has shown that the consumers are willing to pay high prices for these specific products and certain brands. Why is it that marketer’s mark up their products and that consumers are willing to purchase products and brands regardless of the price? Do marketers know the consumers will purchase their products regardless of price and take advantage by pricing them high? Is an underlying ethical issue present in the way companies are marketing their products? An interesting relationship occurs between consumers and brand name products and studies have shown consumers will spend any amount for a product they have justified they need or want. Furthermore, studies have shown that consumers purchase regular and brand name products based off of psychological driven needs. As a result of consumer’s physiological buying habits, marketers have based their pricing tactics off of it, resulting in excessively high mark ups. Although companies...
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...Scientific Management - Scientific Management This essay will critically evaluate the scientific management’s importance and its contribution in the current management context. In this era of rapid economic development and industrial expansion of different nations, scientific management has enabled every nation to be involved in this global market. Scientific management is the theory which serves as the ‘backbone’ to many current management theories. Scientific management will be briefly described initially. After that, the essay will identify why scientific management is an important contribution to management theory when Frederick Taylor proposed it.... [tags: Business Employee Management] 1639 words (4.7 pages) $19.95 [preview] Scientific Management - Scientific Management Fredrick Taylor, the father of scientific management. He had a firm belief in "one best way" (Samson & Daft, 2003), of doing something. In the year 1899, Taylor held an experiment that involved German and Hungarian men, whose job involved some very heavy-duty work (Gabor, 2000). To his disappointment, men either refused to work, or wouldn't work to his expectations. The men hated him utterly; to the extent he required security when going home (Gabor, 2000). In his entire dilemma with his employers, in stepped Schmidt, a man not of intelligence but had the strength of a bull and an ox-like mentally required to reach the standards of Fredrick Taylor.... [tags: Taylorism Business Management Essays] ...
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...CHAPTER 1 INTRODUCTION 1.1 BACKGROUND INFORMATION Corporate Social Responsibility (CSR) as a concept entails the practice whereby corporate entities voluntarily integrate both social and environment upliftment in their business philosophy and operations. A business enterprise is primarily established to create value by producing goods and services which society demands. The present-day conception of corporate social responsibility (CSR) implies that companies voluntarily integrate social and environmental concerns in their op¬erations and interaction with stakehold¬ers. The notion of CSR is one of ethical and moral issues surrounding corporate decision making and behaviour, thus if a company should undertake cer¬tain activities or refrain from doing so because they are beneficial or harmful to society is a central question. Social issues deserve moral consideration of their own and should lead managers to consider the social impacts of corporate activities in decision making. Regardless of any stake¬holders’ pressures. However, some arguments that the contri¬bution of concepts such as CSR is just a reminder that the search for profit should be constrained by social considerations (Manuel and Lúcia, 2007) and increasingly CSR is analysed as a source of competitive ad¬vantage and not as an end in itself (Bran¬co and Rodrigues, 2006). In effect, the concept of CSR has evolved from being regarded as detrimental to a company’s profitability, to being considered as some¬how benefiting...
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...3.4. 3.5. History of social networks in the digital age in the UK. The present state of social networks. Innovative uses of social networks in today’s society o B2C - Business to Consumer o B2B - Business to Business o P2P - Person to Person (Peer to Peer) o G2C - Government to Citizen Key trends shaping the future of social networks 1. Broadband penetration 2. Rise of mobile technologies 3. Ambient technology - the 'internet of things' 4. 24/7 lifestyle 5. Data expansion 6. The future of the net: web v apps 7. Geo-spatial and augmented reality technologies 8. New era of mass communication 9. New business era 10. Trust 11. Education 12. Older social networkers 13. Gaming and virtual reality 14. Government intervention Tomorrow’s consumer o B2C - Business to Consumer o E-Government and the 'Big Society' o Educational networking o Social studies o Gaming and virtual worlds The evolution of social networks o Technological progress o Business models and revenue streams o From the web to the street o Privacy/security/ permissive marketing o Digital Asset Management o Longevity of digital assets o Impact on advertising Changing Britain Conclusions Timeline About the Author References 3.1. 3.2. 3.3. 4 11 11 13 15 23 28 33 34 Foreword Social networking has become more than just how we keep in touch with our friends online. It has changed the way people communicate...
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...DOAN NGOC HA DEMAND CREATION OF ONLINE SERVICES FOR B2B AND CONSUMER MARKET – FOOD DELIVERY IN VIETNAM Master of Science Thesis Prof. Olavi Uusitalo has been appointed as the examiner at the Council Meeting of the Faculty of Business and Technology Management on January 9th, 2013. ABSTRACT TAMPERE UNIVERSITY OF TECHNOLOGY Master’s Degree Programme in Business and Technology Management DOAN NGOC, HA: Demand creation of online services for B2B and consumer market – Food delivery in Vietnam Master of Science Thesis, 75 pages, 4 appendices (4 pages) January 2013 Major: Industrial management Examiner(s): Professor Olavi Uusitalo Keywords: online service, customer demand, B2B and consumer market, online marketing, food delivery The evolution of the Internet and the dynamic of the economy nowadays have created opportunities for young companies to enter the online market. The source of these opportunities comes from the changes of customer behavior as they get used to the digital world. New Internet-based products and services are created to offer more and more benefits to customers. Interestingly, the dynamic of the market does not only come from the changes of customer behavior but also from the fast development of technology and innovative ideas. Successful products and services even shape the behavior of customer in using Internet. It can listed here the famous examples of Amazon in changing online purchasing behavior of customer or Facebook in changing the way people communicate...
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...Hybrid Cars IQP A Study on Hybrid Cars: Environmental Effects and Consumer Habits An Interactive Qualifying Project to be submitted to the faculty of Worcester Polytechnic Institute in partial fulfillment of the requirements for the Degree of Bachelor of Science. Submitted By: Michael Beliveau James Rehberger Jonathan Rowell Alyssa Xarras Submitted to: Submitted: 28 April 2010 Project Advisor: Prof. Chickery Kasouf 1 Hybrid Cars IQP Table of Contents List of Figures ................................................................................................................................................ 4 Abstract ......................................................................................................................................................... 5 Executive Summary ....................................................................................................................................... 6 Chapter 1. Chapter 2. Introduction .......................................................................................................................... 9 Literature Review ................................................................................................................ 12 2.1 Environmental Effects ....................................................................................................................... 12 2.2 Emissions ............................................
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...Draft Letter of Offer For Equity Shareholders of the Company Only PANTALOON RETAIL (INDIA) LIMITED (Originally incorporated as Manz Wear Private Limited on October 12, 1987. The Company’s name was changed to Manz Wear Limited on September 20,1991, further to Pantaloon Fashions (India) Limited on September 25, 1992 and to Pantaloon Retail (India) Limited on July 7 1999) Registered and Corporate Office: Pantaloon Knowledge House, Shyam Nagar, Off. Jogeshwari Vikhroli Link Road, Jogeshwari (East), Mumbai 400 060. The Registered Office of the Company was shifted from Venkatesh Bhavan, 4th Floor 86 Mirza Street, Mumbai 400003 to Pantaloon House , G 11 , M.I.D.C. Cross Road A, Andheri East, Mumbai 400 093 ) Tel: (+91 22) 56442200 Fax: (+91 22) 56442201 E-mail: compliance.officer@pantaloon.com Website: www.pantaloon.com Contact Person: Mr. Pradeep Jain For private circulation to the Equity Shareholders of the Company only DRAFT LETTER OF OFFER ISSUE OF 4,481,180 EQUITY SHARES OF Rs. 10 EACH AT A PREMIUM OF RS. 490 PER EQUITY SHARE AGGREGATING RS. 2,240.59 MILLION TO THE EQUITY SHAREHOLDERS ON RIGHTS BASIS IN THE RATIO OF ONE EQUITY SHARE FOR EVERY FIVE EQUITY SHARES HELD ON THE RECORD DATE [•] (“ISSUE”). THE ISSUE PRICE IS 50 TIMES OF THE FACE VALUE OF THE EQUITY SHARE GENERAL RISKS Investments in equity and equity related securities involve a degree of risk and Investors should not invest any funds in this Issue unless they can afford to take the risk of losing their investment...
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