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A Business Plan

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Submitted By surajg
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Executive Summary: I’m planning for the business in service sector. My business will be about the Montessori and the retired club which will be opened together in the same place and in same area. The unique feature of my business will be that the kids can get learn from the old age people and the old age people will be happy and get time pass playing with the kids. The main mission for this business is to care and culture towards children and the Retired people.

Business: I will name my business as “happy and caring life”. There are some priorities regarding the physical location. My 1st option will be at Sanepa, 2nd at Buddhanagar and 3rd at the anamnagar. This is because they in the peaceful area and in the business and residence area where one can reach easily through the local vehicles. In this firm, kids will be provided the day caring and will able to learn some cultures and values from the old people, where as the retired people or the old people can come there and talk with each other, share their feelings. In fact they will get friends to pass the time, not only that they will also get happy after they play with kids and look after them. The time for the service hour will allocated as per the demand. In conclusion both the kids and the old people get benefit.

Market analysis: First I have to segment the market. My targeted group will be single family who didn’t get time to look after the kids. And the old age people who doesn’t have any places to go and pass the time. I have to penetrate the market at first. There are lots of kids cares in the market. But my kids care is different because the kid will be able to learn the culture, norms, and values from the old age people.
And for the old age people there are no any places where old people can come and share their feelings. So it will be easy for me to penetrate the segmented market.

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