...Book Title: Ender’s Game Author: Orson Scott Card Summary: The setting of this story is many years in the future during a time of intergalactic war. An alien race called the Formics attacked the humans 50 years before the beginning of the story. The humans won that war but the Formics have regrouped and have been preparing to strike again. The humans have been preparing for the second attack by taking the brightest children of Earth into a special school, called Battle School, in outer space to train them in battle and command tactics. Their plan is for the children to lead the human army to victory against the Formics. In the beginning of the story, the protagonist, Andrew “Ender” Wiggin is six years old attending regular school on Earth and is having his Monitor removed. In the future, all kids were required to have a “Monitor” implanted in them so that the International Fleet could keep tabs on potential Battle School applicants. Most kids only have theirs for about a year but Ender has had his for three and is constantly ridiculed by classmates about it. At the end of the day, Ender is leaving school and going home when some bullies from school came and started harassing him about finally having his Monitor removed. Ender decides that he has had enough of the bullying and assaults Stilson, the leader of the bullies and the one who tortured Ender the most. Ender beat Stilson to the ground and continued to beat him to ensure that he never...
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...CHAPTER 4 Focusing Marketing Strategy with Segmentation and Positioning These days Nintendo rides high in the video game world. Its DS handheld game, Wii (pronounced “we”) console, and games with characters like Mario and Zelda sell millions of units. The key to Nintendo’s success comes from meeting the entertainment needs of different groups of customers. Back in the 1980s, Nintendo was a 100-year-old Japanese manufacturer of toys and playing cards. If Nintendo managers had continued to just think about the “toy market,” the firm probably wouldn’t even be around now. Instead, they saw profitable new opportunities in the broader “entertainment seekers market.” In 1985, they released the Nintendo Entertainment System (NES) and interactive video games such as Super Mario Brothers. In those early days, video game consoles and software from different producers were quite similar. Even so, Nintendo’s NES stood out as offering better value. And Nintendo’s profits took off because once a household owned a NES console, it qualified as a prime target for new Nintendo games. As the market evolved, Nintendo developed more new products focusing on the needs of different groups of customers. In the 1990s, its popular handheld system, Game Boy, successfully delivered portable fun to kids. Another group of customers, the “hard-core gamers,” played complex and realistic games requiring consoles with high-speed processors and better graphics, so Nintendo offered them its GameCube console. But...
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...BS (4 Years) for Affiliated Colleges Course Contents for Subjects with Code: ENG This document only contains details of courses having code ENG. Center for Undergraduate Studies, University of the Punjab 1 BS (4 Years) for Affiliated Colleges Code ENG‐101 Year 1 Subject Title Introduction to Literature‐I (History of English Literature‐I) Discipline English Cr. Hrs 3 Semester I Aims: One of the objectives of this course is to inform the readers about the influence of historical and socio-cultural events upon the production of literature. Although the scope of the course is quite expansive, the readers shall focus on early 14th to 19th century Romantic Movement. Histories of literature written by some British literary historians will be consulted to form some socio-cultural and political cross connections. In its broader spectrum, the course covers a reference to the multiple factors from economic theories to religious, philosophical and metaphysical debates that overlap in these literary works of diverse nature and time periods under multiple contexts. The reading of literature in this way i.e. within the sociocultural context will help the readers become aware of the fact that literary works are basically a referential product of the practice that goes back to continuous interdisciplinary interaction. Contents: • Medieval Period • Renaissance and Reformation • Elizabethan Period • Milton, the Metaphysical...
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