...The Application of Humor Appeal Humor—the most popular appeal in Super Bowl TV commercials According to the figures on New York Times website, a statistic chart of ads appeal in Super bowl can be drawn as below. Chart 1 [pic] Chart 1 illustrates humor is always the most prevailing advertising appeal in Super Bowl during the last 26 years. In 1980s, about 40%-50% of ads chose to use humor as the advertisement appeal, but the percentage had boomed up to more than 80% in 2010, as twice as before. Though Americans’ heart were badly hurt by 9-11 attacks in 2001, which had lead the percentage of humor fell back to 40%, it was still used more than animals and celebrity appeal. Advantages of using humorous appeal Humor—the perfect appeal used on TV Super bowl is supposed to provide a great chance for varied companies to broadcast high-profile ads because super bowel can attract approximately 90 millions viewers on TV. Undoubtedly, TV is considered as the most suitable media platform to earn eyeball economy profit. In the book Humor in advertising: A comprehensive analysis, Madden and Weinberger (1984) and Weinberger and Spotts (1989) conduct advertising research among the top 150 agencies in U.S and UK about their views on the use of humor. TV was thought to be overwhelmingly best suitable for the use of humor. To sum up, TV commercials with humor appeal can help companies stand out from crowded pool of advertisements and ultimately maximize the benefits of TV...
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...Stir-fried pork with green pepper Ingredient: Pork, green pepper, garlic, light soy sauce, salt. Method: 1: Chop pork into small fairly thin pieces. 2: Soak and mix the pork with Chinese light soy sauce and a little salt in a bowl for 10 minutes. 3: Cut off and discard the stems of the peppers. 6: Cut garlics into small slices. 4: Heat the wok with edible oil, then fry the well-mixed pork until slices are tinged with gold 5: Transfer all cooked pork into a plate or a bowl. 6: Put all green peppers and garlics into the pan, add oil, fry them until the surfaces of green peppers almost become burnt. 7: Toss in all pork into the wok, stir it with cooked peppers and garlics for 2 minutes. 8: Add salt and chicken extract into the wok, stir for 2 more minutes.. Scrambled egg with tomato Ingredient: eggs, tomatoes, Chinese cooking wine, green onions (not necessary), white sugar. Methods: 1: Beat eggs into a bowl and mix with a little salt and Chinese cooking wine. 2: Place a wok over high heat until hot, add some edible oil, swirling to coat sides. Add in the egg solution slowly when the oil is hot. Stir-fry it for 10-20 seconds until it sets and forms yellowish. Turn off the heat and cut the egg into chunks with the cooking ladle. Pick them out of the wok and put them into a plate. 3: Leave some cooking oil in the wok, swirling to coat the sides. Turn on the heat and add in the chopped green onion when...
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...FREE Cookbooks!! Stop Searching, Start Cooking! http://recipes2u.tk/ Main Source www.recipies2u.tk Author Is : Shungoo chicki FREE Cookbooks!! Stop Searching, Start Cooking! http://recipes2u.tk/ Table of Contents Introduction.........................................................................................................................................................1 Almond Chicken ................................................................................................................................................2 Almond Biscuits ................................................................................................................................................3 Barbecued Spareribs ........................................................................................................................................4 Bean Curd with Oyster Sauce ..........................................................................................................................5 Bean Sprout Salad .............................................................................................................................................6 Beef with Broccoli .............................................................................................................................................7 Beef Kwangton ....................................................................................................................................
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...China began when Japan sent diplomatic envoys to the Sui dynasty. Later on, contact with Tang dynasty China increased during the Nara period and reached its peak during the Heian period. As such Japanese ambassadors to China were continually dispatched, in turn bringing back with them some Chinese culture. Buddhism was then introduced and because of that there were now decrees on the taboos of meat consumption, making Japan a fish-eating country at the time. However, aside from Buddhism as a Chinese influence on Japanese dietary culture, rice, barley, wheat, buckwheat, noodle making, soybeans and soy products such as tofu, soy sauce and miso paste and most importantly tea which are now considered as staples of...
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...Min Chen Mrs. Brenda Craven English Composition 101C 9 December 2015 Chinese and Western Table Culture This paper mainly focuses on the differences of table manners of China and Western countries. In our modern society, the cross-culture communication between China and Western countries becomes a hot issue and the influences of Chinese and Western etiquette are increasingly profound, which causes the differences in table manners. In this paper, we attach more importance to the different table manners of China and Western countries, such as, the different ways people sit for a meal, different dining concepts and different table wares and so on. Meanwhile, it helps us understand the situation. In this way, we can know well the western countries’ cultural background, and can set up a harmonious relationship with the westerns. The table manners of China and Western provide a good example of two types cultures that are arrangement of seat, tableware, and the way to finish eating. Arrangement of seat in Chinese, Chinese people always choose round tables when entertaining friends. There are lots of rules in China about where to put the round table and which seat takes precedence on the same table. In China, people used to use the number of the tables to define the size of banquet. In small banquet that have two tables, the table on the left or farther to the portal is the top table. At bigger banquets that have three or more tables, the rules are much more complicated. The top...
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...serious insult in Chinese business culture. The East Asia & Pacific office of the U.S. Department of Commerce can help you in arranging appointments with local Chinese business and government officials, and can identify the contacts you will have to establish to achieve your objectives. The services of a host of a reputable Public Relations firm is recommended for detailed work involving meeting and negotiating with senior Chinese officials or even pinpointing whom you should meet for your purposes. The best times for scheduling appointments are April to June and September to October. Business and government hours are 8:00 a.m. to 5:00 p.m., Monday through Saturday. There is, however, a five-day work week in larger cities. Do avoid plans to visit government offices on Friday afternoon, because this is sometimes reserved for 'political studying' of the officials. Store hours are 9:00 a.m. to 7:00 p.m., daily. Most stores in Shanghai, however, remain open until 10:00 p.m. Most Chinese workers take a break between 12:00 p.m.- 2:00 p.m. Practically everything "shuts down" during this period, including elevator and phone services. When scheduling your appointments, be sensitive to holidays such as Chinese New Year. During May Day, or the National Day, many businesses will be closed for up to a week during this period. The date of this occasion varies from year to year due to an official advisory to allow the long holidays. Business Dress : In Chinese business culture...
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...ITC Windsor - Internship Report By Shoba Daniels Table of Content 1. Introduction 2. F and B Service 3. Food Production 4. Front Office 5. Housekeeping 6. Conclusion ITC Windsor, Bangalore ITC Windsor, is a 5 star hotel in Bangalore that merges an old world ambience with international service to create a hotel experience that goes beyond expectation. The hotel is located three kilometres from the business centre and 33 kilometres from the airport. It’s near to downtown locations, prominent business and commercial areas, the historic landmark Vidhana Soudha, and opposite the Bangalore Golf Course. F and B Service My vocational training took place at the ITC Windsor. During my one month vocational training I did F and B Service in the Coffee Shop called Raj Pavilion . In the Coffee Shop these are the different things that we did and learned and saw. My duties in the Coffee Shop were: Napkin Folding There are 3 different ways of folding Napkins in the Coffee Shop. For breakfast the napkin fold is a type of book fold, the lunch napkin fold is a book fold (for the book fold you fold one side then fold the other side then turn it around and fold one side then fold the other side) and dinner fold had no name but you whirl the napkin and it stand long in a glass cup on the table. Filling and Refilling the Water Jug They serve different types of water in the Coffee Shop, One is regular water. I filled the jug with regular...
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...List the problems when east meet west may encounter and tell the way work out With the rapidly challging word, people throughout the world have found it increasingly necessary to minimize the rate of misunderstanding due to miscommunication in their contacts with another. In the oast most human beings were born, lived, and died within a limited geoographical area, never encountering people of other cultural backgrounds. It might be said that technological advances have been most effective in creating the borderless word, the global community. As our world shrinks and its inhabitants become interdependent, people from remot cultures increasingly come into contact on a daily basis. It is no longer hard to find situations in which membes of ince isolared groups of people. Now these people may live thousands of miles away or right next door to each other. So all the people are faced with the challenge of understand this world. So when the east meet west, there are many problems. Some problems are listed as follows. First of all, the way of eating. All huaman beings have certain basic needs. Our fundamental needs for things that keep us alive. This is the physioligical need. All individuals must eat in order to survive. But what people eat, when they eat, and the manners in which they eat are all patterned by culture. No society views everything in its environment that is edible and might provide nurishment as food. Americans eat oysters but not snail. The French eat snails but...
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...* What Food and Beverage Serving and Related Workers Do * Food and beverage serving and related workers perform a variety of customer service, food preparation, and cleaning duties in restaurants, cafeterias, and other eating and drinking establishments. * Work Environment * Food and beverage serving and related workers are employed in restaurants, schools, hospitals, cafeterias, and other dining places. Work shifts often include early mornings, late evenings, weekends, and holidays. About half worked part time in 2012. * How to Become a Food and Beverage Serving or Related Worker * Most food and beverage serving and related workers learn their skills through short-term on-the-job training. No formal education or previous work experience is required. * Pay * The median hourly wage for food and beverage serving and related workers was $8.84 in May 2012. * Job Outlook * Employment of food and beverage serving and related workers is projected to grow 12 percent from 2012 to 2022, about as fast as the average for all occupations. Job opportunities in most dining establishments will be excellent, because many workers leave the occupation each year, resulting in numerous job openings. * Similar Occupations * Compare the job duties, education, job growth, and pay of food and beverage serving and related workers with similar occupations. * Food and Beverage Cruise Jobs (Part 1/3) Overview of the F&B Department on Cruise Ships * Renee Ruggero...
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...Ceramic Pottery Ceramic pottery is one of the oldest and diverse forms of human art; and for good reason- its a very simple process. Ceramics are made from clay (or a mixture of clay and other materials) that is shaped into a desired form then heated. Almost all developed cultures have known this recipe for thousands of years and each has established a long history of ceramic arts. Through the millennia, these different cultures have taken the rather simple process and adapted it to their own taste while also assimilating foreign influences imported through intercontinental trade and migrations. The result is an art form that is universally popular, yet regionally unique. The oldest examples of ceramic pottery date back past 10,000 BC and come from southern China and Japan. These early pots were made through the “coiling” method, a technique that required the clay to be worked into a long string which was wound round onto itself to form walls that could then be molded smooth. This process was independently developed by cultures across the world but was eventually replaced by the potter’s wheel after its invention in Mesopotamia around 4,000 BC. Thanks to the potter’s wheel, from 900 to 500 B.C. ceramic pottery was widely implemented throughout Ancient Greece, most commonly in the form of decoratively painted vases. While Greek vases typically depicted a scene or story drawn on the exterior, their interior served a variety of purposes; from small jugs used to store and transport...
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...China and Japan shared many differences in their late years. The differences between late China and Japan I will discuss are their gardens, ceramics, and painting: Gardens: China utilized the practice of cultivating man made and designed gardens that took on the appearance of a naturally occurring garden/landscape. Meanwhile the Japanese utilized Zen Gardens which were often big yards that contained sand a few large rocks instead of the usual grass and trees. The Chinese gardens were to obtain the fully natural beauty of nature in an unnatural place, while the Japanese Zen gardens were to aid in the Japanese practice of Zen Buddhism through repetitive meditative work. Ceramics: The Chinese and Japanese also had differences in their sculpting....
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...Chinese New Year: Why many will travel home for good Every Chinese New Year as people board trains, planes, buses, cars and mopeds to head home for the warmth of the family reunion, they arrive battered and beleaguered, each with their own tale of travelling woe. The 20-hour journeys with standing room only. The pickpockets. And just the sheer overwhelming numbers of people, thronging every platform, forming every queue. So when the whole country seemingly becomes one large crowd it might seem unlikely that China would be shocked by pictures of a large crowd. But then the Guangzhou Railway Station crowd was a particularly special one. The snarl-up began on Monday with bad weather further north causing the cancellation or delay to some services out of Guangzhou. As word spread of the increasingly large throng of waiting passengers, even more people began turning up extra early for their trains and the problem only intensified. 'Dumplings in a bowl' At the peak, 100,000 people were crammed shoulder to shoulder on the giant square in front of the station, spilling out into side roads. "We are like dumplings in a bowl," one man told me. He faced a three-hour wait to clear security and then, once finally aboard his train, an eight-hour journey home. "I am very tired," another young woman said "but when I think about my mother and father at home I feel warm and I want to be with them sooner." Despite the extraordinary scenes...
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...328 Katong Laksa [pic] Katong is Singapore's old Peranakan neighbourhood, where the blending of Chinese ingredients with Malay spices and cooking creatednyonya cuisine. It also forms part of the name of "328 Katong Laksa". This friendly coffee shop, run by a former beauty queen serves one of the best laksa soups you'll find – a delicious mix of spicy lemak coconut milk, prawns, cockles, tofu, beansprouts and noodles. A bowl costs S$4 (about £2) and hungry customers can also order traditional otak otak, a fish paste steamed in banana leaf, or nasi lemak, rice with crunchy anchovies, peanuts, cucumber and a wicked sambal sauce. There are lots of food shops along the road, selling sticky kueh cakes and barbecued honey-glazed pork. • 51 East Coast Road, on the junction with Cylon Road, near the Hotel Grand Mercure Andhra Curry [pic] Little India, to the east of Orchard Road, is one of Singapore's liveliest quarters, with scores of reasonably priced restaurants, cafes and shops selling colourful silks, fragrant incense and glitzy bangles. Andhra stands out because of its psychedelic exterior – a kaleidoscope of garish colours. And though the speciality here is south Indian vegetarian dishes, it is also known for its Hyderabadi biryani, Mysore mutton (cooked with green chillies and coriander), a spicy fish pulusu (baked with tamarind and raw mango), and the great Singaporean favourite – fish-head curry (never a cheap dish, around £11). Main courses and vegetarian set menu...
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...beliefs, and practices. From Seattle, WA down to Los Angeles, CA there were several Catholic churches founded by German, Portuguese, Italian, French, and Mexican American communities. The Mexican American community consisted of primarily Mexicans that lived in then Mexican states prior to the Mexican American war in the 1840s. This westward immigration of Catholic communities was also closely followed by the immigration of Asian Americans, and the growth of African-American Catholic communities. Chinese Americans made up most of the Asian Catholic community, as they worked on the westward expansion of the railroads. When Chinese American Catholics Migrated to the west coast they were not met with the embracement that most would say the Catholic religion embodies today. Steven M. Avella describes these events in his short book Catholicism On The Pacific: Building a Regional Scaffolding writing, “This engagement was not always happy as many Irish Catholics participated in anti-Chinese movements (e.g., the Kearneyites of...
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...believed to have the oldest continuous civilization. China has over 4,000 years of verifiable history. Beijing is the capital of China and is the focal point for the country. The official language is standard Chinese, which is derived from the Mandarin dialect. Most business people speak English. There are many dialects in China however there is only one written language. There government is Communist, the promote atheism although the constitution guarantees freedom of religion. China is the most densely populated county in the world with approximately 1.17 billion people as of 1992. Almost 100 percent of the population are ethnic or Han Chinese. There are strict rules regarding childbirth and each couple is limited to only one child. Appearance in China Conservative suits for men with subtle colors are the norm. Women should avoid high heels and short sleeved blouses. The Chinese frown on women who display too much. Subtle, neutral colors should be worn by both men and women. Casual dress should be conservative as well. Men and women can wear jeans. However, jeans are not acceptable for business meetings. Revealing clothing for women is considered offensive to Chinese businessmen Behavior & Manners in China Do not use large hand movements. The Chinese do not speak with their hands. Your movements may be distracting to your host. Personal contact must be avoided at all cost. It is highly inappropriate for a man to touch a woman in public. Do not...
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