...Assignment A – Northern Rush Date: Oct 2, 2015 To: Mr. Murray James and his partners From: External Consulting Group Subject: Macro and Micro Analysis of Northern Rush Thank you for allowing us the opportunity to work with your company. As requested, we have evaluated the your business plan using PESTE and Porter’s five forces in order to give you a deeper understanding of the industry your company will be working in. We take a strategic and marketing view in this analysis and we will be following this up with a more accounting and finance focused analysis of your company. From our research, we would like to highlight the following conclusions: 1. The strategy of Northern Rush should be cost leadership. 2. There exists a substantial amount of competition in this industry. 3. Northern Rush has a unique advantage due to its marketing strategy and social benefits. The remaining of this memo will make a complete analysis of PESTE and porter’s five forces, their effect on Northern Rush, and the key factors that will lead to Northern Rush’s success. PESTE There are no significant political or environmental issues that affect Northern Rush. Economic: * The Canadian market for home furnishing has recovered more quickly than their US counterpart. * The recent reduction in oil prices has lowered delivery costs for firms. * The cost of borrowing is low if Northern Rush decides to seek external financing. * The home furnishing industry...
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...Bed Bath & Beyond George Irungu, Jobin Kadapapurath, Peter Kozelka, Vignesh Krishnan & Abena P. Kuttin-Saulka Columbia University TMGTK4115: Accounting and Finance for Technology Abstract Objective: To analyze the effects of Bed Bath & Beyond’s (BBBY) rapid expansion strategy on the company and to determine if such a strategy is sustainable. Methods: We used data extracted from financial statements and applied sustainability ratios such as the DuPont ratio. Results: Bed Bath & Beyond will greatly benefit from pursuing its expansion policy in both the short and long term. Key Words: Sustained long-term growth, excellent customer service, promote-from-within policy. Table of Contents Executive Summary 3 Business, Operating and Expansion Strategies 3 Consistency in Strategy and Potential Changes 5 Current Performance and Keys to its Current Success 6 Competitors 7 Strouds 7 Lechters 8 JC Penney 8 Linens ‘n Things 8 Competitive Analysis 9 The Bargaining Power of Suppliers 9 Bargaining Power of Buyers 9 The Threat of New Entrants 9 Threat of Substitutes 9 Industry Rivalry 10 ROE and DuPont ratio analysis 10 3-Point DuPont Ratio 10 5-Point DuPont Ratio 10 ROE and growth rate 11 Strategic Considerations and Recommendation 12 References 13 Appendix A 14 Appendix B 14 Appendix C 14 Appendix D 15 Appendix E 15 Appendix F 15 Appendix G 16 Executive Summary Team United is an external independent consulting...
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...Company G 1-Year Marketing Plan Student Name: Me Student ID: 00 Date: 4/18/2016 Student Mentor Name: Mentor Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s Five Forces Model 4 SWOT Analysis 5 Strengths and Core Competencies 5 Weaknesses 6 Opportunities 6 Threats 6 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 8 Promotion Strategies 8 Explanation of Strategies………………………..……………………………………………………………………………………………….8 Implementation Plan 9 Product Tactics 9 Price Tactics 9 Place Tactics 9 Promotion Tactics 9 Monitoring Procedures 10 Introduction Company G is mainly known for its electronics, although combining our electronic expertise with innovative small-appliances will broaden and strengthen our brand. Therefore, Company G is expanding into the small-appliance market starting with the Omeletti. Product Description and Classification Company G’s Omeletti is a programmable omelet maker, where you put your favorite omelet ingredients in it the night before…and ala kazam…you have a perfectly cooked omelet ready for you in the morning! It has a refrigeration component...
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...SERVICES BUSINESS MARKETINGO TOBULINIMAS VIEŠBUČIŲ PASLAUGŲ VERSLE Baigiamasis bakalauro darbas Verslo vadybos studijų programa, valstybinis kodas 612N10003 Marketingo vadybos specializacija Verslo studijų kryptis Vilnius, 2014 Table of Contents Introduction 4 Topic relevance 4 Aims and objectives 5 PART I: Marketing as a concept of market management 6 1.1. Marketing in tourism: the model, concept 6 1.2. Problems in the sector that has became apparent, Hypothesis 9 1.3. Peculiarities modern hotel marketing company 12 1.4. Marketing improvement methodology 15 1.5. Marketing research in tourism sphere 19 1.6. Marketing research 25 PART II: Analysis of organizational and economic activity of hotel business 26 2.1. Segmentation of the hotel business 26 2.2. Activity analysis of hotel ‘‘Novotel’’ 28 2.3. Marketing tools designed to improve tourism and hospitability sector 37 2.4. Competitiveness and positioning of the hotel 45 PART III: Development of marketing improvement activities for hotel business 55 3.1. Development of measurement for the effective marketing activities 55 3.2. Suggestion for marketing improvement in hotel business 61 3.3. Development of measurements for the effective marketing activities of ‘’Novotel’’ 66 Conclusion 66 References 69 Appendices 70 Figure 1 Process of marketing management 14 Figure 2 Main types of situations, depending on the nature of the environmental factors 23 Figure 3 Comparison...
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...room. The commercial operation from 12th November,2004 with three star deluxe hotel constructed in its own land at Marine Drive, kala Toli, Cox’s Bazar and hotel named after “ Hotel Sea Crown” and its Corporate office is in Gulshan Model Town, Dhaka from where all reservation, marketing and accounts activities are operated. The methodology, scope of the report & the limitations are also described here. The second part is about overview of Hotel Sea Crown, which includes the historical background, mission & objectives of the hotel. It also plays a great role in Bangladesh. So it faces some threats. But it has a lot of opportunity here. All the departments run here under the law of Companies Act 1994. The third part is about the finding & Analysis of the study i.e. Marketing strategy, 4ps.STP,Management strategies, Cost strategy, planning &action plan of Hotel Sea Crown & the Problem and prospects of Marketing strategy of Hotel Sea Crown at Gulshan. For continuous smooth activities of the marketing department of the...
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...Marketing Strategy Part A: (1) Key Social-Cultural trends in Hong Kong over the past decade. Hong Kong is a special administrative region of China. It is densely populated with an advanced capitalist system. Key events having cultural and social effects include the handover to China, SARS and the emergence of China as an economic power. The CIA lists Hong Kong as having one of the slowest growing populations in the world, ranked 155 with a growth rate of 0.504% per annum. It has one of the highest life expectancies ( 81.86 years, ranked 6), has very low birth rates ( 7224 births/ thousand – ranked 224) and low infant mortality rates. The ratio of men to women has changed over the past decade. In 1999 49.4% of the population was male but this figure had decreased to 47.7% by 2009 ( The Census and Statistics Department ). As a practical matter, these trends stand to complicate the prospect of maintaining rapid economic growth- perhaps severely ( Eberstadt 2007 ). Economically, Hong Kong is still a major financial centre and a leading gateway into China. However, Hong Kong’s economic interaction with the Chinese mainland has grown deeper and broader over the last 10 years, increasing the city’s economic connections with China ( Martin 2007 ). Current economic and trade dynamics have raised concerns that Hong Kong’s relationship with China will shift in the long run from one of synergy to full intergration, possibly undermining the HKSAR’s “high degree of autonomy”...
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...Market Analysis & Business Case PORTFOLIO ANALYSIS AND RATIONALIZATION Table of Contents COMPANY BACKGROUND AND ISSUES COMPANY HISTORY DECISION STATEMENT PORTFOLIO RATIONALIZATION 2 6 7 SOLUTIONS MARKET STRATEGY ALTERNATIVES CRITERIA FOR SELECTION & ANALYSIS RECOMMENDATION LIBERATOR & SEXUAL WELLNESS IMPLEMENTATION ISSUES 12 16 20 21 24 BIBLIOGRAPHY 25 APPENDICES EXHIBIT 1: Liberator, Inc., Revenue Details EXHIBIT 2: LOGOS 26 27 1 HISTORY A gentleman is sitting in the waiting area of a hair salon reading a magazine while his wife gets her hair cut. The article he’s reading is about using pillows to increase satisfaction during love-making, and he thinks to himself, “Yes, but ordinary pillows go flat, and move around too much. What if there was a cushion that kept its shape and stayed in place?” Thus, the seed of an idea was planted, and after some research and a lot of testing, the Liberator Sexual Positioning cushions were developed. Men and women rejoiced all around the world, and the gentleman became their hero. Or, so the story goes….. The story is mostly true, and that gentleman was Louis Friedman, founder and CEO of the company now known as Liberator, Inc., a vertically integrated manufacturer that designs, develops, manufactures, markets, distributes and retails products to enhance intimacy. Mr. Friedman founded the company under the name OneUp Innovations in 2000; his wife joined the company as Secretary and Treasurer, and a business partner...
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...MQCS Hamad AlAjmi - 1109504 MQCS Hamad AlAjmi - 1109504 VICTORIA’S SECRET VICTORIA’S SECRET Contents Business profile and interview 3 Interview With alshaya CS Officer 3 Victoria's Secret Business description 5 Type of Business 6 Location and Number of Employees 6 Ownership Structure 6 Product and Services 8 Levels of Customer Service 11 Customer Profile 12 External customers of Victoria’s Secret 13 Internal Customers 15 Satisfaction of Customers Five Needs 20 Appropriate Market Research 21 Best seller product 21 Product range information 22 Product information and specifications 23 Delivery, warranty and return or cancelation policy 24 Sample promotional materials 24 Management and Leadership qualities 26 Leadership qualities 26 Management skills 27 Position description of CS manager: 31 Types of customer service training 35 Schedule for training 37 Example of customer service training policies 38 Feedback from customers 42 Survey 43 Managing customer service reports 46 Conclusion 47 Referencing 48 Business profile and interview Interview With alshaya CS Officer 1. What is great customer service in your understanding? You should always smile and greet the customer with good morning sir / mam or which part of the day it is. After that the query should enter the system for any follow up or feedback. Always make sure the customer ends the call as satisfied as possible. 2. How would you handle an...
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...Knowledge and Practice (BDS K&P) research initiative. The AMAP BDS initiative’s major objective is “integrating micro and small enterprises into productive value chains to create wealth in poor communities.” The research draws on experience and insights from: • Interviews with leading handicraft buyers in the United States, the European Union, and the Caribbean, including importers and retailers currently sourcing from Haiti, those who have done so in the past, and those who source handmade products from other destinations; • Interviews with market experts, such as product development consultants, designers, enterprise development consultants, and marketing specialists who work with handicraft producers in developing countries; • Discussions with market experts and USAID at a roundtable conducted in Washington, D.C., on April 12, 2006; and • Existing literature on the handicraft market and home accessory industry. This study provides an overview and analysis of the global market for handicrafts and the key trends that affect producers in developing countries, with the ultimate objective of offering practical recommendations for the Haitian handicraft sector. This paper represents...
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...THE GIVER Lois Lowry ← Plot Overview → The giver is written from the point of view of Jonas, an eleven-year-old boy living in a futuristic society that has eliminated all pain, fear, war, and hatred. There is no prejudice, since everyone looks and acts basically the same, and there is very little competition. Everyone is unfailingly polite. The society has also eliminated choice: at age twelve every member of the community is assigned a job based on his or her abilities and interests. Citizens can apply for and be assigned compatible spouses, and each couple is assigned exactly two children each. The children are born to Birthmothers, who never see them, and spend their first year in a Nurturing Center with other babies, or “newchildren,” born that year. When their children are grown, family units dissolve and adults live together with Childless Adults until they are too old to function in the society. Then they spend their last years being cared for in the House of the Old until they are finally “released” from the society. In the community, release is death, but it is never described that way; most people think that after release, flawed newchildren and joyful elderly people are welcomed into the vast expanse of Elsewhere that surrounds the communities. Citizens who break rules or fail to adapt properly to the society’s codes of behavior are also released, though in their cases it is an occasion of great shame. Everything is planned and organized so that life is as convenient...
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...Alita Fonseca Balbi “The Less Deceived”: Subjectivity, Gender, Sex and Love in Sylvia Plath's and Philip Larkin's Poetry Belo Horizonte Faculdade de Letras Universidade Federal de Minas Gerais 2012 i “The Less Deceived”: Subjectivity, Gender, Sex and Love in Sylvia Plath's and Philip Larkin's Poetry by Alita Fonseca Balbi Submitted to the Programa de Pós-graduação em Letras: Estudos Literários in partial fulfillment of the requirements for the degree of Mestre em Literaturas de Expressão Inglesa. Thesis Advisor: Sandra Regina Goulart Almeida, PhD Belo Horizonte Faculdade de Letras Universidade Federal de Minas Gerais 2012 ii ACKNOWLEDGMENTS To my father, Tadeu, for always reminding me of the importance of having dreams and being true to them; for motivating me to be creative and to believe in my potential; and for teaching me to seek beauty and happiness in everything I see and do. To my mother, Socorro, for always making sure I enjoy all the possibilities that cross my path, and for reminding me that hard work is the only means to achieve my goals. To my brothers, Bruno and Diego, for being my best friends. To my sister-in-law, Sabrina, for embracing me as family and making me feel at home even when I’m not. To Paulo, for his company, for his love and care, and for all his witty remarks. To the professors of Letras, Julio Jeha, José dos Santos, Eliana Lourenço and Gláucia Renates, for being extraordinary professors, and for all the knowledge each...
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...The Project Gutenberg EBook of Dream Psychology, by Sigmund Freud This eBook is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at www.gutenberg.net Title: Dream Psychology Psychoanalysis for Beginners Author: Sigmund Freud Release Date: March 28, 2005 [EBook #15489] Language: English Character set encoding: ISO-8859-1 *** START OF THIS PROJECT GUTENBERG EBOOK DREAM PSYCHOLOGY *** Produced by David Newman, Joel Schlosberg and the Online Distributed Proofreading Team. DREAM PSYCHOLOGY PSYCHOANALYSIS FOR BEGINNERS BY PROF. DR. SIGMUND FREUD AUTHORIZED ENGLISH TRANSLATION BY M. D. EDER WITH AN INTRODUCTION BY ANDRÉ TRIDON Author of "Psychoanalysis, its History, Theory and Practice." "Psychoanalysis and Behavior" and "Psychoanalysis, Sleep and Dreams" NEW YORK THE...
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...The Project Gutenberg EBook of Dream Psychology, by Sigmund Freud This eBook is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at www.gutenberg.net Title: Dream Psychology EBOOK DREAM PSYCHOLOGY *** Produced by David Newman, Joel Schlosberg and the Online Distributed Proofreading Team. DREAM PSYCHOLOGY PSYCHOANALYSIS FOR BEGINNERS BY PROF. DR. SIGMUND FREUD AUTHORIZED ENGLISH TRANSLATION BY M. D. EDER WITH AN INTRODUCTION BY ANDRÉ TRIDON Author of "Psychoanalysis, its History, Theory and Practice." "Psychoanalysis and Behavior" and "Psychoanalysis, Sleep and Dreams" NEW YORK THE JAMES A. McCANN COMPANY 1920 THE JAMES A. McCANN COMPANY PRINTED IN THE U.S.A. INTRODUCTION The medical profession is justly conservative. Human life should not be considered as the proper material for wild experiments. Conservatism, however, is too often a welcome excuse for lazy minds, loath to adapt themselves to fast changing conditions. Remember the scornful reception...
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...2 The Individual and Organizational Purchase Abstract Downstream of the sector, passengers buy air tickets for private or business use. Upstream, companies buy planes, equipment and services. Further upstream, plane or satellite manufacturers-integrators also buy components from their suppliers. Understanding the needs and the processes of upstream or downstream buying is the basis of marketing. This means analyzing the individual psychological, sociocultural and psychosocial factors which enter into the buying decision. The purchase context influences the buyer’s behavior. An analysis of buying behavior is also essential in Business to Business, where the purchase is not made for an individual but for a company, involving a variable number of people. To be more commercially efficient, the supplier must take into account the special nature of the industrial purchase, in particular the specific nature of the buying center, the buying process and buying situations. First we will look at the individual purchase and then the Business to Business purchase. 2.1 The Individual Purchase 2.1.1 Factors Influencing Buying Behavior Most models present factors influencing buying behavior in a hierarchical and simplified way. In fact, this classification in terms of importance of the factors depends for the most part on the context.1 For example in Muslim countries the power of religion is very important and almost certainly dominates other factors such as...
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...Customer Profitability Analysis Cases |5-1 |Blue Ridge Manufacturing (Activity-Based Costing for Marketing Channels) | |5-2 |Columbo Soft-Serve Frozen Yogurt: Using Activity Based Costing To Assess Channel/Customer Profitability | |5-3 |Wilson Electronics (A) | |5-4 |Wilson Electronics (B) | |5-5 |The Buckeye National Bank (ABC Costing in the Service Sector) | |5-6 |Precision Paint | |5-7 |Forest Hill Paper Company | | | | Readings 5-1: “Activity-Based Costing and Predatory Pricing: The Case of the Petroleum Retail Industry” by Thomas L Burton and John B MacArthur, Management Accounting Quarterly, (Spring 2003). The assignment of indirect costs in a volume-based costing system can lead to product-cost subsidization—overcost high-volume products and undercost low-volume products. Undercosted products can lead to the...
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