CHAPTER 1
INTRODUCTION
Background of the Study
Marikina Shoe Exchange is a Philippine direct selling company that sells clothes, and shoes made by Filipinos, for the Filipinos.
Perhaps one of the direct-selling companies that continue to make names in the direct-selling industry by delivering quality and affordable products to people, MSE is now becoming well-known throughout the country and its patrons are increasing in number as time passes by.
With the vast opportunities offered by the direct-selling industries and multi-level marketing to people, companies like MSE and the like are now receiving more and more member-dealers every day with the rate of recruitment continuing to get high.
MSE products are for men, women and kids. For men and women, MSE offers a wide range of good quality and fashionable products that suits different lifestyles. These products range from apparel and shoes to bags and accessories.
The company launches new products and styles at least every after two months to suit the likes of their customers. These are featured in their catalogues made available and accessible in MSE stores or dealers.
For kids, MSE also caters the needs of kids through their fashionable and colorful products that are sure to fit the fun and lively attitude of the young people.
The company also have its “Character Shop” that features products (apparels, shoes, bags, accessories) fashioned and inspired by children-loved characters like Bratz, Marvel Comics, and Looney Tunes—products that will surely put a smile to every child.
MSE had a press conference last September 5, 2011 and their new endorsers are actors and actresses from ABS-CBN and GMA and they are Billy Crawford, Iya Villana, John Pratts, Kris Lawrence and Carla Abellana. They also have some actors and actresses in their brochure like Kylie Padilla and Rico Blanco.