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A Comprehensive Analysis of the Performance and Customer Satisfaction of Commercial Bank of Ceylon Limited

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Submitted By sisasaub
Words 7612
Pages 31
Introduction
Commercial Bank of Ceylon Limited commenced its operation in Bangladesh by acquiring the Bangladesh operations of Credit Agricole Indosuez (CAI) in 2003. The high performance of Commercial Bank of Ceylon Limited is a reflection of the qualities and attributes that has been accepted by people advocating good management practices in the corporate sector. The event marked the first ever acquisition of multinational bank by a Sri Lankan bank and is a direct consequence of Commercial Bank of Ceylon Ltd’s continued commitment towards business expansion. The bank possesses a strong corporate clientele and it has set its vision to be a strong regional bank providing superior personal banking services.

CBC was adjudged the Best Bank in Sri Lanka for 8 consecutive years up to 2006 by the ‘Global Finance’ Magazine based in US and for 5 consecutive years up to 2005 by ‘The Banker’ magazine based in UK. In Sri Lanka, Commercial Bank of Ceylon Ltd. is known as the largest and fully networked banking environment provider. The bank enjoys the reputation of having an unrivalled employment of information technology and a very reliable ATM network around the country.
In his report Managing Director of the bank remarked that the Bank's new Vision places a premium on having a strong international presence by 2011. After outperforming its peers in the home country, the bank is now in Bangladesh to continue with its legacy of success.
While emphasizing social responsibility and community services, Chairman of the bank MJC Amarasuriya in his speech said the bank is committed to help build Bangladesh economy by rendering professional banking services. He also expressed his interest in offering SMR related services in future. The chairman CBCL would continue introducing innovative products and services, providing more investment opportunities to individual investors and

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