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A) Contrast and Compare Mintzberg Et Al’s (1998) ‘Cultural’ and ‘Environmental’ Schools of Thought.

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THE GLOBAL SPORTS AND CLOTHING INDUSTRY – NIKE INC..
In 2000 Nike enjoyed 45% of a global market share, and had close to $9 billion dollars of sales and put Knight among the top ten richest individuals in the United States. The company directly employed 20,000 people, but had a workforce of an estimated half a million labouring for them in 565 contract factories in 46 countries – making it one of the largest private company de facto employers in the world (De Wit and Meyer 2004).

Instructions: * ANSWER ALL THREE QUESTIONS

* You are expected to use the information in the case study ‘Nike’s dispute with the University of Oregon’ by Morris J.R. and Lawrence A.T. cited in De Wit, B. and Meyer, R. (2004) Strategy: Process, Content, Context. An International Perspective: Thomson Learning, London, Third Edition, pp. 933-940, and your own understanding of the process of strategy, strategy content and strategy context and your own additional research information. * Your answer should be based on critical ‘internal’ and ‘external’ environmental analyses using appropriate analytical techniques.

Question One: In this case there are several primary and secondary participants who have differing degrees of influence. Identify the four main participants in this case. What are their financial interests and why do you consider them to be of primary importance in this case?

[30 marks]
Question Two:

a) Contrast and compare Mintzberg et al’s (1998) ‘Cultural’ and ‘Environmental’ schools of thought. (10 marks) b) How does Mintzberg et al’s explain the part played by the Asian Government Official and the South Korean factory manager in this case? Why do they behave as they behave? (20 marks) (30 marks)
Question Three:

At the time of the case, Nike had a 45% global market share; it may be argued that Nike had the power to

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