A Crisis in the Marketplace: How Food Marketing
Contributes to Childhood Obesity and What Can Be Done

A Crisis in the Marketplace: How Food Marketing Contributes to Childhood Obesity and What Can Be Done is written by Jennifer L. Harris, Jennifer L. Pomeranz,Tim Lobstein, and Kelly D. Brownell1, in collaboration by Rudd Center for Food Policy and Obesity, Yale University, New Haven and 2International Obesity Taskforce, London. This article was publish on Annu. Rev. Public Health 2009..
This article is focusing to the health aspect but the causes is the food marketing. This article specifically on the childhood obesity. Childhood obesity was on of the biggest problem in the new decade. The some of the study shown that the 35% American kid is obesity and also the its expected in the 25 years us 35% china 78.8% India 162% kid will be obesity. The writer was justified that the obesity will come from few factor example like from the genetic/ physical activity like less activity for kids will cause of the obesity .environment also can be of the factor .
The worried of this food marketing system is mainly the factor is the rapidly growing food industry cause of the growing food industry the marketing of the food will increased push the product. Cause of the spending power with kids and adolescent the marketing targeting specific group. Author was argued that the spending of kid per year in us is 200billion.
The main factor in the marketing that effect kids is the advertisement. There have few tools like television advertisement, internet advertisement, videos games, radio advertisement and also sponsor for few games. The advertisement is the main factor that effect the kids health’s by author. The television is the main tools that easily influence kids to buying the fatty food cause of the new area of kids like to spending times with movies in television and the second facto is the internet cause the internet is the easy way to promote or advertise in low cost. The parent must take care of their kids and must pressure kid to go outside activities rater than watching television.
The solution for kid’s obesity the author justified the possible method that can help is the industry they self must take action for the solving. Like control the marketing for the kids, they must have own promises that cannot influence kids its will reduce the kids obesity. The authority like WHO must take the action on the like the Canada province of Quebec band the the product advertisement for the children under 13 years old they try to stop the advertisement that targeting the kids. The social attitudes is the main important in the obesity cause of the individual responsible of there health like the author said IF YOU EAT TO MUCH YOU WILL GET FAT its own fault. The parent must stop blaming the other party but they must take action to stop it.
This article is mainly focusing of the crisis of the marketing to kids in way of affecting the kids health. This article are easy to understand and what author try to distribute is very clear the point. The way of his writing is easy to understand and its not to complicated to understand what he trying to say. This article is very useful for the organization that studying obesity and consumer health that trying to reduce the obesity problem it’s just one factor but this one factor can be reduce the obesity in specific region or country. This article can be help to parent to educate the children and care of their health. It’s also can be use full to governmental agency that try to reduce the obesity problem cause its one of the top issue in current situation. This article show the marketing is tool to promote the product , services and so on but it can affect the human health in various way.

Harris, J. L., Pomeranz, J. L., Lobstein, T., & Brownell, K. D. (2009). A crisis in the marketplace: how food marketing contributes to childhood obesity and what can be done. Annual review of public health, 30, 211-225.