The author Dana Gioia uses facts and research to build her argument to persuade her audience that reading is important to american society. In the article the author uses facts from Wired Magazine that business owners are looking for imagination and creativity. The author uses this information to persuade the reader that with younger adults reading less and less literature that creativity and imagination is being lost. She also says that among hourly workers, poor reading skills ranked 2nd, and 38 percent of employers complained that local schools adequately taught reading comprehension. She also says that literacy reader are up to 4 times more likely to visit a museum or attend a sports event than non readers. The author also uses research