...1.10 Factors to consider when globalising Factors Description Language Maldivian language factor has to be kept in mind. Well knowledge and language skill staff need to be recruited to adjust according to the local language Culture Countries are different from one other in terms of language spoken, religion practiced, and food eaten and in many other ways. These differences are very real and significant, and HNB should consider how these differences can hinder or facilitate the marketing efforts of the company in the Maldivian market. Market Attractiveness The attractiveness of a market can be assessed by evaluating the market potential in terms of revenues that can be generated, access to the market in terms of the host country being warm...
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...events and potentially contributing to further development of unintended consequences. System thinking is not one thing but a set of habits or practices within a framework that is based on the belief that the component parts of a system can be best understood in the context of relationships with each other and with other systems, rather than in isolation.() The company that this analysis will focus on is Coca Cola company, in particular it will focus of the challenges they face in globalisation, industry specific challenges, some risk and failure points, system thinking and the product life cycle. The coca cola enterprise is a globalised company with an iconic brand name that is known around the world. It is a global business with “17 manufacturing facilities spread out around the world, it produces 11 million bottles and cans per year and employs over 13,500 employees”.(http://cokecce.com) The risk associated with globalisation can be broken down in four sections. Supply, demand, operational and security risks. (metzgar ) states “Supply risk which is the distribution of outcomes related to adverse events in inbound supply that effect the ability of the focal firm to meet customer demand ( in terms of both quantity and quality) within anticipated cost and time, or causes threats to customer life and...
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...Each of the ten chapters in The Undercover Economist presents concrete real-world examples and uses simple economic principles to explain some of underlying mechanics of our often baffling world. 1. Who Pays for Your Coffee?: Introducing the concepts of scarcity and bargaining power, we learn that the premium price we pay for coffee on our morning commute to work has nothing to do with the quality of the coffee and everything to do with location, location, location 2. What Supermarkets Don't Want You to Know: In a discussion on price-targeting policies, we see that the difference between Whole Foods Market and Safeway has very little to do with the relative price of goods and a lot to do with who the shoppers are. 3. Perfect Markets and the ‘World of Truth’: What does truth mean in economic terms and how does it lead to perfect market efficiency? We see where efficiency is good, where it may fall short, and why it’s not always fair. 4. Crosstown Traffic: Introducing 'externalities' and how they help deal with some of the major blights on our society: pollution, congestion, and fights with neighbours. 5. The Inside Story: George Akerlof's revolutionary 1970 paper reveals how inside information dramatically affects markets and why this means it’s virtually impossible to buy a decent second hand car. 6. Rational Insanity: A paradox: economists study rational behaviour, but the more rational the behaviour of stock market investors, the more erratic the behaviour of the stock...
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...Examine the consequences of living in an increasingly Globalised World There are many positives and negatives of living in an increasingly globalised world. Many of which include demographic changes, tourism, infrastructure and economic growth. Most globalisation leads to new opportunities for people however it can also lead to serious disruption in societies and the world around us. To start with, globalisation has lead to the mixing of different cultures. This is useful as tourism has increased in many countries over the years and most people are now multi-lingual which makes it easier for tourists as they are now able to speak to foreigners without worrying about saying the wrong thing. Furthermore better transportation links have been created due to globalisation. People are now able to fly internationally easily and trade between countries is also easier due to the better transport links. Globalisation has also lead to improved technology like computers and programmes, which have improved manufacturing, and the way people work. This has further lead to more infrastructure which then leads to more jobs. Although, globalisation has caused a negative effect on culture. An example of this is in France, where they have established a new rule that 40% of all music played on the radio has to be in French. This is to prevent the deterioration of the French language and French culture. In most countries, companies like MTV have lead to a loss in culture, as they have been...
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...Explain how the rapid development of electronic communication and technology as globalising processes has impacted upon the standards of health care delivery in Australia. Back in the 18th and 19th Century there were no agreed standards for record keeping or even the requirements to keep them. Medical records were written on paper and kept in folders. Papers would get lost or misplaced and there were no secure way of storing records. Today technology is a critical ingredient in the health care industry. It is an important tool for the organisation and functionality. All health services consists of human interaction and the application of technology. With the introduction of computers in the 1970’s health services have benefited greatly. By transferring all documents from paper to electronic it has greatly improved the functionality, organisation and it also assists with managing the effectiveness of a safe and efficient work place. Not only has it dramatically changed they way we record, store, access or communicate information but it is quick and easily accessible making it more time efficient. With the improvements and break throughs of technology, health care professionals are able to access a wide range of resources and information thanks to the introduction of the Internet in the early 1990’s. Now in 2015 globalisation allows the transmission of knowledge at a much greater pace than in the past. The first iPhone was released in 2007 and they have been the standards...
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...Globalisation can be defined as the increased interconnectedness of society and the people, cultures and identities within it. Around the world various cultural traditions, beliefs, food etc. can be seen as either already having a permanent place within other societies or as being slowly integrated. Simply, globalisation can be seen in the food we eat and the products we buy. The advancements of new technology, the ability to book a flight cheaply and the influence of international media corporations means that various parts of the world are becoming more westernised and increasingly multicultural – Like the UKs. While this may sound like a good thing in theory, it can be argued that globalisation can cause fundamentalism in response, meaning that some groups of people and individuals respond to globalisation in a hostile way as they see the introduction and integration of various other cultures as threat, to what they see as, their own dominant culture. Steve Bruce identified one function of religion as creating cultural defence. When applied to a context of globalisation and fundamentalism it can be said that some communities feel that their culture and identity is threatened not by individuals but by alternative ideals and beliefs from other cultures. For example In the 50s Western capitalist powers had significant influence in Iran, which in turn resulted in the implementation of pro-Western regime. In 1979 there was a revolution in protest to the regime and an Islamic...
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...has been its LOCALIZATION STRATEGY which is to ‘get inside the heads’ of the local population and produce programming that matches their tastes and preferences. This strategy has been a big success which has helped MTV gain a combined viewership of 321 million households in 140 countries by 2004. In India the ratings increased by more than 700 per cent in 4 years (1996-2000). Localization has helped MTV to capture the advertising revenues from the multinational giants such as Coca- Cola as this company’s multinational budgets is determined locally. Advertising is the main revenue generator this industry. In Europe it gets its 70 per cent advertising revenues from local spots which was earlier 15 per cent in 1995 when it first started globalising. But all this success has not been a smooth ride for MTV when it first decided to globalize in 1987 through MTV Europe. Mtv has been a trend setter since its launch in the US. The main target audience for MTV has been the youth segment. From 1987- 1994 it adopted a GLOBAL STANDARDIZATION STRATEGY and targeted this segment with age group <35 years. In 1987 it piped a single feed across Europe which entirely composed of American programming with English speaking Veejays. The locals couldn’t connect with the Veejays and language proved to be a barrier. MTV didn’t take into account the CULTURAL SPECIFICITY and hence this strategy didn’t...
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...With a globalising economy, organisations have had to embrace change and operate in a more complex environment. The practices of strategy in a global business environment are more complex and are complicated by the increasingly diverse activities arising from organisations operating indifferent countries and markets, and in the intricate organisational structures needed to support these operations. Leadership as a process of influence and persuasion and not just exercise of the power and authority, capability to motivate and elicit employee commitment. A central tenet of globalisation is that the standardisation of products and services for global markets can allow better coordination and integration of activities along a company’s value chain. The natural barriers of time and space have been vastly reduced. By introducing a product simultaneously in all regional markets as is the case with successive product launches by Microsoft, or by Apple in the case of ipod, iphone In processual approach, strategy formulation and implementation are viewed as entangled activities, and not separate stages. Keep rules simple and build adaptive tension—provide sufficient order to make things happen but don’t stifle people with rigid controls Strategy is part of all levels in the organisation, it should be an inner-related process of functional strategies in the case of large and diversified corporations. One particular style of leadership cannot be guaranteed to produce improved group...
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...A Globalising World “ Popular Culture” ( 1950s ) Fashion In the 1950s, America exerted a huge influence on Australia through cinema. Ripple-soled shoes, leather motorbike jacket, long jackets and thick-soled shoes. Young women would wear tight-waisted skirt with the equally tight jumper influenced by Marilyn Monroe Short back and sides haircut for young men were replaced by long styled hair. Young men would have their hair slicked back with grease and this was influenced by Elvis Presley. Black sweater, chunky costume jewellery and turned-up pants were worn as casual clothes when going to the cinema. A lot of fashion that were popular in Australia came from Hollywood through the movie industry. American fashion dominated the youth scene....
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...In an ever globalising and fast paced world, it is important to frequently adapt and be able to contribute universal ideas in order to strive. That is what I desire to achieve, to become a specialist at communicating with people, managing them and fulfilling my ideas professionally. These are the reasons why I wish to study Management at your University. Being a team leader has always been one of my main strengths. I am good at communicating with team members and bringing out the best in them. I have participated in the Lithuania’s Junior Achievement program, and had the opportunity to test my leadership skills. The program consisted of simulations of various business problems that require analytical thinking and to be able to successfully work in a team. I was the team leader and our team performed very well, we were ranked among the top 10 of the best teams. Another strength is that I never hesitate to speak in English when I have the opportunity. This is mainly because it has always been interesting for me as a language and I had the chance to participate in several English language contests in the Baltic States. I have not won any medals, but the experience and knowledge gained has undoubtedly benefited me in both school and daily life activities. Active participation in school has always been my main objective, because I sincerely believe that having a good background in school is of key importance in order to successfully gain knowledge in University. Order is what...
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...GEO 3106 Producing Africa: Take – Home Exam 1) The ‘real Africa’ is presumed to be filthy and miserable (Wainaina, 2005). Discuss. Representations of Africa in a global context have been largely negative, often presumed to be one country the continent is stigmatised as backwards, disease ridden, violent and in need of Western assistance. Although some positive imagery does emerge from Africa including that associated with Comic Relief, corporate campaigns such as Guinness’s stylish philosophy and in music videos like ‘Am I wrong’ by Nico and Vinz, Africa is subject to the use and re-use of negative imagery resulting in prominent stereotypes shaping our geographical imaginations of the continent. This is a similar concept to that of orientalism explored by Edward Said (1987). This essay will argue that presumptions of the ‘real Africa’ are largely negative, discussing how ‘Africanism’ and stereotypes of the continent are heavily influenced by colonial representations of people and place arguing that these assumptions are highly compatible with Western domination and power rooted in imperial attitudes. Jan Pieterse (1992:75) recognises that Africa has been depicted as the ‘Dark Continent’ plagued by stereotypes ‘which colonialism would build on and elaborate’. Imaginaries of childlike, savage, inhumane distant others who are dependent upon Western help dominate the way in which Africa is perceived. Campbell and Power (2010) suggest that a dominant scopic regime shapes...
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...------------------------------------------------- Religion in a Global Context For secularisation theory, modernisation undermines religion. The importance of science and technology in economic development, and the rational worldview on which they depend, are seen as destroying belief in the supernatural. On the other hand, religion may contribute to development, as Weber argued in the case of the protestant ethic (AO2 – Gordon Marshall and Peter Berger). More recently, sociologists have examined what role religion may play in development in today’s globalising world. Religion and Development Meera Nanda - God and Globalisation in India Globalisation has brought rising prosperity to India’s new middle class. Nanda’s book ‘God and Globalisation’ examines the role of Hinduism, the religion of 85% of the population, in legitimating both the rise of a new Hindu ‘ultra-nationalism’ and the prosperity of the Indian middle class. Hindusim and Consumerism Globalisation has created a huge and prosperous, scientifically educated, urban middle class in India, working in IT, Pharmaceuticals and Biotechnology sectors closely tied into the global economy. According to Inglehart and Norris, these are precisely the people whom secularisation theory predicts will be the first to abandon religion in favour of a Secular View (AO2). Yet as Nanda Observes, a vast majority of this class continue to believe in the supernatural. A survey by the ‘Centre for the Study of developing Societies...
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...their stride … 2 Policy-makers and commentators have long been cajoling Australians into accepting that they are a part of the global economy, which means an acceptance of a whole range of ‘new realities’. One of the major themes of the pro-globalisation position is that Australia has accepted these new realities and adjusted well to globalisation by embracing economic liberalism. The results, it is argued, have been overwhelmingly beneficial. John Howard points out the Australian economy has grown for fourteen years straight – a remarkable achievement by any standards. This success story of growth has tended, however, to override more disaggregated, negative analyses of social outcomes in Australia. A less sanguine part of this new globalising ‘reality’ appears to be an acceptance of rising inequality. Indeed, it is often implied that rising inequality is a spur for growth. The argument is that everyone is better off, it’s just that some people are better off than others. While commentary is often not explicit about the association of globalisation and rising inequality, occasionally it is: The other thing we have to face up to is that in the end we have to be a productive and competitive society and greater inequality might be inevitable.3 Others argue that rising inequality is not a problem if poverty is not rising. Edwards, for example, maintains: “increasing inequality is not of itself a bad thing, if even the poorest are markedly better off as a...
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...Globalisation is the idea that the world is getting smaller, through inter connectedness, different societies are becoming a lot closer to each other through technology and the media as well as transport. Fundamentalism, according to some sociologists such as Huntington, is the challenge to globalisation, returning to the roots of their religion where the core beliefs are still in practice. Some people associate fundamentalism with violence, as was the case with the 9/11 attack, but this view has been criticised by many, because not all fundamentalist groups adopt violent methods, for example creationists. Anthony Giddens argues that fundamentalism is in fact a reaction to globalisation because with globalisation comes what’s called, cosmopolitan religion which provides choice in many different areas of life, such as diversity, sexuality, careers etc, and because of this choice there is an element of uncertainty. Globalisation provides the necessary components to adapt to a postmodern world, and the fundamentalism is to refuse the adaptation, and return to the roots of their faith, and their faith only. Fundamentalism provides certainty where there is none in a globalising world, by referring back to the scripture of their religion where there are strict doctrines interpreted by chosen ministers of that faith. Without globalisation, there wouldn’t be such an emphasis on fundamentalism as Giddens argues it is a relatively new term, indicating that it’s use is largely used to...
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...The business world is becoming increasingly global. As a result of this many companies such as costa coffee & Dyson, have changed their strategies in relation to the markets they target or where they produce. Does the increasing global nature of business mean that all organizations need to change their strategies significantly to achieve higher profits. Justify your answer with reference to Costa Coffee, Dyson and or other organizations that you know. (18) Globalisation of companies can have serious advantages that can mean a companies success is huge! as well a company can have massive success with out giving their product to the global market! In 1975 Nike moved its manufacturing overseas, since then it now has over 44 over seas factories, where there products are made! Nikes idea to use global labour to make there product (s) global meant that Nike now had a larger captive market, not just the market back in America, where the HQ is based. By moving there manufacturing overseas Nike managed to take advantage of low manufacturing costs meaning that a higher profit margin can be obtained! If Nike would be manufacturing in America or developed countries then the price of their products would be extremely high, and in the competitive market this would not work as their competitors would be undercutting Nike. Globalisation can bring a companies product back to life, if a companies product is in a saturated market then they may not be making enough money to keep...
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