...About Arby's® Arby's® is the place for people hungering for a unique, better tasting alternative to traditional fast food. It's the favorite place for people who crave something different and better. Serving one-of-a-kind menu items, Arby's is well known for slow-roasted and freshly sliced roast beef sandwiches and famous Market Fresh sandwiches, wraps and salads, made with wholesome ingredients and served with the convenience of a drive-thru. From day one, Arby's Roast Beef Restaurants offered an innovative menu, offering guests something other than hamburgers in the newly inspired quick service segment. When foodservice veterans Leroy and Forrest Raffel opened the first Arby's in Boardman, Ohio on July 23, 1964, customers enjoyed roast beef sandwiches, potato chips, and Texas-sized iced teas. To name their new venture, the brothers decided on Arby's, which stands for R.B., the initials of the Raffel Brothers - although many suspect the R.B. stands for roast beef. Leroy and Forrest never looked back. They fine tuned the operation and sold the first franchise to Sam Feldman the following year. Today, Arby's rich heritage is comprised of several multi-generation franchise owners. In fact, Jim Raffel, founder Leroy's son, owns and operates three locations in Maine. The enterprising spirit that originated with the Raffel Brothers has fueled the development of Arby's throughout its 41 year history. The company added an average of 50 restaurants a year in the 1970s while...
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...selling wares such as fast food, however, must have a different approach with their use of sexual imagery. Arby’s Restaurant took such a constructive approach with its one-page advertisement in the 2009 Sports Illustrated Swimsuit Issue. Arby’s sells their new Roastburger to men aged 18-25 by cleverly placing their product in a place no man can deny looking at. Men who flipped through this issue undoubtedly did a double take and read the entire advertisement and were affected through the suggestive placement of the product. The ad featured two of Arby’s soon-to-be released Roastburger sandwiches covered by a model’s crossed arms. The burgers were positioned side-by-side in the upper third of the ad, with the model’s arms crossed at the wrists at about the center of the ad. The model’s hands were positioned in such a way that they covered a majority of the two burgers, but left some of the top and bottom of each burger visible. The model’s arms extended out of the print area of the ad and no other part of the model’s body was visible. In the lower quarter of the ad was a bright red text box that extended from the left edge of the ad across to the Arby’s logo at the right edge of the ad. The minimal amount of white text in the box contained the headline, “We’re about to reveal something you’ll really drool over,”. The remaining copy text acknowledged that Arby’s was...
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...visually appealing, but upon further evaluation, it would seem that Jesus Christ is engulfed in what would appear to be urine, prompting questions as to the intent of artist Andres Serrano. What was he trying to say by his depiction? Was it that he is associating religion, and the idea of Christ with urine? Or was it a pessimistic world view in that we are dishonoring Christ’s sacrifice, hence the urine? Without the creator’s own take own his creation, it would appear that both could be viable explanations to The Piss Christ, and the freedom to interpret is what art is all about. This is what ultimately sets works of art apart from pictures, ads, and etcetera. The Arby’s hat for instance proves this. Is the hat art? No. The hat is just a ploy, an advertisement, whose only purpose is to get as many people “thinking Arby’s” as possible. Just like the little red headed girl Wendy. You aren’t...
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...2011 ANNUAL REPORT Directors, Officers, Corporate Information Board of Directors Nelson Peltz 2,4,6 Chairman, The Wendy’s Company Chief Executive Officer and Founding Partner, Trian Fund Management, L.P . Executive Officers Emil J. Brolick President and Chief Executive Officer Corporate Office (Dublin Restaurant Support Center) The Wendy’s Company One Dave Thomas Blvd. Dublin, Ohio 43017 (614) 764-3100 www.aboutwendys.com Stephen E. Hare Senior Vice President and Chief Financial Officer Peter W. May 2,4,6 Vice Chairman, The Wendy’s Company President and Founding Partner, Trian Fund Management, L.P . Darrell G. van Ligten President, International Stockholder Information Transfer Agent and Registrar If you are a stockholder of record and require assistance with your account, such as a change of address or change in registration, please contact: American Stock Transfer & Trust Company 59 Maiden Lane Plaza Level New York, NY 10038 Toll free: (877) 681-8121 or (718) 921-8200 Fax: (718) 236-2641 E-mail: info@amstock.com www.amstock.com Emil J. Brolick 2,6 John D. Barker Senior Vice President and Chief Communications Officer President and Chief Executive Officer, The Wendy’s Company Clive Chajet 3,6,8 Chairman, Chajet Consultancy, L.L.C. Steven B. Graham Senior Vice President and Chief Accounting Officer Edward P. Garden Chief Investment Officer and Founding Partner, Trian Fund Management, L.P . R. Scott Toop Senior Vice President...
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...Wendy’s Analysis Khalid Al-Ajmi Neil Commerce Terrell Matthews Anil K Cheerla MBAD 271: Strategic Management Professor Gary Bojes Table of Contents Executive Summary 3 Background 4 Mission Statement 4 Vision Statement 4 Analysis of Strengths: 5 Strength 1 5 Strength 2 6 Strength 3 7 Analysis of Weaknesses 8 Weakness 1 8 Weakness 2 9 Weakness 3 10 Summary of Strengths and Weaknesses 11 Internal Factors Framework 12 Three Core Elements of Wendy’s / Arby’s Strategy: 14 Scope: 14 Distinctive Competencies: 14 Competitive Advantage: 14 SWOT Analysis Matrix: 15 Internal-External Matrix: 17 Grand Strategy Matrix: 18 SPACE Matrix Analysis: 19 PARTS Analysis: 21 Count Summary Analysis: 22 Further Analysis 23 The Strategy 23 The Strategy Map 24 Financial Perspective 24 Customer Perspective 25 Internal Perspective (Operations) 26 Learning and Growth Perspective 27 Appendix 1-Strategy Map 29 Appendix 2- Balanced Scorecard 30 Executive Summary Wendy’s historically has fared very well within the fast-food industry; they have led or been the front runners in a number of key areas that are of extreme importance to customers. However, while Wendy’s has excelled since inception and been a key member in the big four of the fast-food industry inclusive of Wendy’s, McDonalds, Burger King, and YUM Brands, there are a number of area’s that Wendy’s could improved upon and areas of focus the company should examine more deeply in order...
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...have strong research, mediation, and professional skills gained from college experience. Skills I have one year’s worth of experience in retail, two years in the Army reserves, and at least three years in a restaurant. Education Strayer University, Louisville, Ky7-1-2013 will attend -Associates of Business administration Employment History Subway Incorporated Louisville, KY 11\2012-4/2013 Sandwich Artist\Closer -*Prep vegetables -*Make Sandwiches -*Closed the store down\Clean -*accelerated my overall work and team work skills Wal-mart Inc Electronic Sales Associate Athens, Alabama 2010-2011 *Sold Electronics\Cashier -*Stocked shelves -*created customer based trust and friendship U.S. Army Reserves Louisville, Ky 2008-2010 Medical Logistics Specialist -*Facilitated a mobile medical warehouse -*Compiled data for my superior officers in a timely manner -*Developed skills to work within a team Captain D's Louisville, Ky 2009-2010 Cook/Prep -*Prepared -*Cooked\served -*Cleaned -*Mentored new team members coming to the job, and achieved team work skills Arby's Louisville, Ky...
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...Business Research Report Implementation of Three Technological Advances Assessment Code: RWT1 Student Name: Student ID: Date: March 10, 2014 Mentor Name: Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 Social Media (Foursquare and Twitter) 5 iPad Tablet 7 Square Reader 8 Recommendations 9 Conclusion 10 References 11 Executive Summary The purpose of this report is to investigate the possibilities of an instant increase in customer traffic and expediency in payment with our rollout of food trucks. As a competitor in the mobile food industry that caters to people on the move who do not have the time for a sit down meal, we have to focus on two specifics aside from a desirable food product: awareness for the customer to know where our trucks are going to be and keeping the line in constant motion. Within this report, I have included three different technological advances that have become widely used in the last five years that should be implemented to advance our organization to the forefront of the canteen business. All three advances are around five years in age, but have made dramatic progressions in their usefulness and purpose over the course of their existence. With everyone on the go, the need to have access to information in almost real time is paramount in this age. Social media plays a...
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...Brittany P. Thornton Dr. Aneil Mishra MGMT 4343 02 February 2016 Dane Miller- The Maverick CEO Great leaders are all defined by different attributes, successes, and contributions made to their professions, communities, and stakeholders. The term “Leader” is subjective and varies greatly in the opinions among various individuals. In this paper, Dr. Dane Miller, my selected CEO, will undergo a leadership assessment based on the ROCC of Trust and various other qualities. Biomet Inc. is a medical device manufacturer specializing in reconstructive products for orthopedic surgery and O.R. supplies (Biomet). Dr. Dane A. Miller or “Mr. Biomet”, was the co-founder of the orthopedic company Biomet, Inc. and served as its president and chief executive officer from 1978 to 2006 (Jordan). In the United States, the medical device market remains the largest one in the world with a market size of about $110 billion (Select USA). The ROCC of trust explores the elements that restore, enhance, and build trust amongst individuals. Being a great leader involves fostering strong and enduring relationships so learning to utilize and assess the ROCC of Trust is a useful analytical tool. Using the ROCC of Trust entails being reliable, open, competent, and compassionate. Dane Miller exhibited reliability both for his products and his commitment to the company. In 2006, he was coerced by the company’s board of directors to retire after 28 years of service. Miller said he contemplated riding...
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...Brac University | KFC in Pakistan | Case Study | Submitted by: S.M. Ahtashamul Hoque April 12, 2013 HISTORY OF KFC Historically fast food industry had emerged in the 1920’s to cater the needs of American busy lifestyle. “White Castle” is generally considered the first fast food restaurant started in 1921. Later on, many other fast food brands have launched their operation & became successful. Basically fast Food Industry boom took place during the period of 1950s to 70s in which many successful global brands started their operation. Globally some famous fast food brands are KFC (1952), McDonald (1940s), Burger King (1954), Arby’s (1964), and Wendy’s (1974). Kentucky Fried Chicken (KFC) is founded by Colonel Harland Sanders is one of the most recognized fast food chains in America. Recently it is owned by PepsiCo and became the part of their Tricon Global Restaurant Division, now a day known as “Yum Brand”. KFC operates in more than 80 countries & territories with over 11000 outlets today serving some 8 million customers every day. Along with core product line fried chicken, they have been satisfying customers with Chicken Nuggets, Popcorn chicken, Hamburgers, Pork ribs & a variety of desserts. KFC- PAKISTAN: KFC launched its operation in Pakistan in 1996, opening its 1st outlet at Gulshan e iqbal, Karachi in January’ 1997. It has got a tremendous market in Pakistan & currently operating in 11 cities with 40 outlets nationwide. The franchise right...
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...The Fast Food Industry The last 50 years or so have been turbulent ones for America. Millions of “Rosies” may have quit riveting but they did not quit working, and the Civil Rights Movement resulted in fundamental changes in American society that have leveled the playing field for most workers today. A costly police action was fought in Korea that is still smoldering today, and the last vestiges of the Vietnam War were finally played out in the most recent presidential election. During the last 50 years or so, America succeeded in landing a man on the moon and safely returning him to the Earth, and winning a costly Cold War. During this turbulent period in U.S. history, life has become faster-paced and more women have joined the workforce, all of which have been to the detriment of “traditional” American family meals, but all of which has been to the enormous advantage to the fast food industry. People around the world today may criticize America’s politics, but the fact remains virtually everyone loves American fast food and the industry has become firmly established around the world. This paper provides an overview of the fast food industry from the 1950s to the present, an analysis of what social effects were caused by and reflected in the industry, what marketing and advertising changes have taken place in the industry during this time, followed by a discussion of current and future trends. A summary of the research is provided in the conclusion. Review and Discussion ...
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...Yum! Brands Yum! Brands started out as Tricon Global Restaurants in 1997 as the result of a separation from PepsiCo, and became owners of the KFC, Pizza Hut and Taco Bell brand names worldwide. Yum! Brands is now a Fortune 500 company based out of Louisville, Kentucky and the world’s largest restaurant company in the world in terms of system restaurants. With over 37,000 restaurants in over 110 countries, Yum! Brands dominates four sectors of the quick-service food industry: Mexican with the Taco Bell name, chicken with the world famous Kentucky Fried Chicken brand, pizza with the Pizza Hut chain, and seafood with their Long John Silver’s restaurants. Yum! Brands also owns A&W Restaurants, the longest running franchise chain in the United States, and the world's largest delivery wing chain, WingStreet Restaurants. In their traditional form, units feature dine-in, takeout and, and drive-thru or delivery of fast service food items. Non-traditional units include “express” units and kiosks with limited selections on the menu. These venues are located in non-traditional locations for convenience and practicality, such shopping malls, airport terminals, gasoline service stations, sport centers and stadiums, recreational and amusement parks, convenience stores and colleges and universities (Yum! Brand “Our Brands”). Geographic Sectors Yum! Brands operations include three major segments: a) The United States b) China, Thailand and Taiwan and c) International. Although domestic...
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...Case Analysis Project, McDonald’s Corp, Introduction McDonald’s Corporation franchises and operates McDonald's restaurants in the United States, Europe, the Asia/Pacific, the Middle East, Africa, Canada, and Latin America. The company was founded by brothers Richard and Maurice McDonald when they opened their first restaurant in San Bernadino California in 1948. At the time, McDonald’s core business was inexpensive and fast food, burgers, fries and shakes. The present corporation dates its founding to the opening of a franchised restaurant by businessman Ray Kroc, in Des Plaines, Illinois, on April 15, 1955, the ninth McDonald's restaurant overall. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion, and the company became listed on the public stock markets in 1965. Today McDonald’s has grown to become is the world's largest chain of hamburger fast food restaurants, serving more than 70 million customers daily in 119 countries across the globe. As of December 31, 2013, the company operated 35,429 restaurants, including 28,691 franchised and 6,738 company-operated restaurants. It ranks 111 in Fortunes top 500 companies, with revenues of usd$28.1B at the end of calendar year 2013. Problem Statement McDonald’s problems started in the 1990s as a result of rapid global expansion at the expense of service, cleanness, and quality. Solving for cleaning up stores and improving service were short term fixes. CEO Skinner realized...
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...Mc-Donald Vs Domino’s - Comparative Analysis Determinant Of Choosing Fast Food Restaurant And Their Service Quality BY:- ANUJ CHAUHAN (FINANCE + MARKETING) ITM UNIVERSITY, SITHOLI, GWALIOR ABSTRACT SERVICE QUALITY Parasuraman et al. (1988) introduced a 22-item scale, called SERVQUAL, for measuring service quality, the model has been widely adopted across industries. The scale was tested in 4 service settings different from those of the original test: a dental school patient clinic, a business school placement center, a tire store, and an acute care hospital. In service industries, customer satisfaction is always influenced by the quality of interactions between customers and the personnel involved in the contact services (1994). In the last decade, the movement towards quality had started to spread from the manufacturing sector to the service sector. The shift of focus to quality is basic for the service business to survive the competition, get acceptance from society, and be able to achieve its missions. In principle, the two main things closely related to services are expected quality and experienced or perceived quality. The first is the customers' expectations of service quality and the latter is the customers' perceptions of service quality. The customers will always assess the services they experienced by comparing them with whatever they expected or wished to receive. Services are behavioral rather than physical entities and have been described...
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...Taking into consideration that the people surrounding me in my life had been somewhat overweight themselves, obesity had been considered the norm. Through my research, I have discovered that the struggle problem with obesity has been around since the Ancient Egyptians era. It is my aspiration to shed light on this subject and to bring about an idea of how to improve on the issue of obesity through the means of educating children to make better decisions related to their diets. The Center for Disease Control and Prevention(CDC) defines obesity as children ages two to nineteen having a body mass index (BMI) at or above the 95th percentile for children of the same age and sex. As Mr. Wilford, writer of the New York Times, suggests; the history of obesity within...
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...1. Understand this is not a story I frequently share and it is a part of my life that I try to forget. It is a long story and I will attempt to give a very simple version, though I will also admit my first thoughts were to alter it – to make this project easier. My thoughts are that perhaps some of you can learn something from tale, perhaps I will make a change in the need to continue with our drastic need to forget and forgive – the need to make a future and stop living in the past. Part One – One Woman’s Story Though the tumultuous era of the 1960s was full of highly significant events that shaped our nation into the form it is today, the Civil Rights Movement stands above the rest as a pivotal moment in US history. It is the only incident that directly influenced every U.S. citizen, regardless of...
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