...INTRODUCTION Many people feel that golf is just "a good walk wasted". After all, what’s so fun and interesting about hitting a little white ball with a metal stick trying to get it in a little hole? The answer is YES, there is fun to be had on the golf course, as is evidenced by the millions of golf enthusiasts all over the world. The history of golf is a debate as to whether the game was invented by the Chinese, the Dutch, or the Scottish. A game similar to golf was first mentioned in Dongxuan Records, a Chinese book from the Eleventh Century. In 1297 it is mentioned another game similar to golf in the Netherlands. The Dutch played it using a stick and a leather ball. Whoever hit the ball in a target several hundreds of meters away the least number of times, won....
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...Austin Cook 9/22/14 Clay Hamerick Golf History and Informative Essay Golf throughout history has, at its basics, started from men carrying sticks hitting balls on the ground and become a game with extreme depth, excitement, competition, and relaxation. Some historians believe that it was the Scottish who invented golf. Although there are two different theories, European history of golf, and Ancient Asian history of golf. Two of the most ancient regions golf-like sports have been mentioned in are the Greeks and the Egyptians dating back to 2,600 B.C. The sport dates back to the time of Julius Caesar. Although it was not the golf that is played today, it was a similar game. They played by striking a feather-stuffed ball with club-shaped tree branches. Golf was also traced back to the Song Dynasty in China during the years 960 to 1279. The games of these times were not exactly the golf that is known today; the roots of today’s game can be traced back to Scotland in 1457. The game was then outlawed by King James II of Scotland, as it detracted from the training for the military (Schwietzer, 2013). Golf became a pastime in Great Britain in the seventeenth century, and that was a familiar theme throughout the world. In 1860, the first British Open, a tournament that is still played today, had taken place. The popularity of the sport then began to spread throughout the entire world. The first permanent golf club in North America was founded in Montreal, Canada, in 1873 and was...
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...Jamie Schenck Joe Lewis COM 181 February 18 2013 An Informative Speech on Golf By: Jamie Schenck I. Introduction a. Golf throughout history has, at its basics, started from men carrying sticks hitting balls on the ground and become a game with extreme depth, excitement, competition, and relaxation. b. Some historians believe that it was the Scottish who invented golf. Although there are two different theories, European history of golf, and Ancient Asian history of golf. c. Two of the most ancient regions golf-like sports have been mentioned in are the Greeks and the Egyptians dating back to 2,600 B.C. Wall paintings were discovered showing people using sticks to hit balls on the ground, resembling golf clubs. d. Although there are different historic view points on where golf was invented, the Scots were the first to add the hole, the “basket” or “goal” of golf. All of the history of golf has created what the game is today and is getting more advanced through the future. II. Body paragraph a. Golf is a game with extreme depth and excitement. Golf, according to the USGA (United States Golf Association) is a game that “consists of playing a ball with a club from the teeing ground into the hole by a stroke or successive strokes.” There are many different types of clubs which propel the ball different lengths in different situations. The ultimate goal of golf is to get the ball inside the hole with the least amount of strokes possible. There are...
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...Public Relations Plan Ogden City Golf Courses Public Relations Plan Ogden City Golf Courses 1787 Constitution Way Ogden UT 84401 Phone Number: 801-629-0699 Mt. Ogden Golf Course | | 1300 Valley Drive Ogden UT 84401 Phone Number: 801-629-0694El Monte Golf Course | | For more info visit:www.ogdencity.com | 1787 Constitution Way Ogden UT 84401 Phone Number: 801-629-0699 Mt. Ogden Golf Course | | 1300 Valley Drive Ogden UT 84401 Phone Number: 801-629-0694El Monte Golf Course | | For more info visit:www.ogdencity.com | Table of Contents Executive Summary 2 Four-Star Rating History and Legends Lessons and Clinics Mission Statement Keys to Success Planning for the Future 3 Goals Target Audience Key Messages Strategies Executive Summary Mt Ogden Golf Course is a city owned public course perched high on the East Bench overlooking the city of Ogden and surrounding communities. The golf course is well known for its elevation changes and its fantastic course conditions. It is a very challenging but playable layout with views that are second to none. Mt Ogden Golf Course offers a wide variety of services that include catering, corporate events, men’s, women’s and couples golf leagues, annual tournaments, charity events, and golf teaching and instruction. El Monte Golf Course is a nine-hole layout located in the mouth of beautiful Ogden Canyon. Featuring gentle terrain changes, mature trees, and outstanding greens, this secluded...
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...Professional Golf Association’s Stance on Casey Martin’s Golf Cart Usage As a board member of Professional Goal Association, I would disallow Casey Martin to use a golf cart during tournaments. We, board members, value fairness, integrity, and flexibility. We highly consider Ed Freeman’s Stakeholder Theory, which defines an importance of every stakeholder that is involved in our business. PGA itself and PGA tournaments require a number of stakeholders such as sponsorship companies, golfers, employees, and galleries (audiences). We have a duty to apply every value to theses stakeholders. In case of Casey Martin, a PGA membership candidate who has a circulatory disorder caused the tournament in need of golf cart. First of any single conversation, stakeholders are key elements that the board should think about. There are many stakeholders who are involved in this situation. PGA’s four major golf tournaments are occurred in country clubs that have prestige of its history and difficulties of high handicaps. Of course, using golf carts provide a lot of advantages to players because it helps them to consume their stamina less; however, using golf carts will improve the players’ scores and destroy the courses’ difficulties and prestige. Galleries might get less satisfaction when golf carts are allowed to use. They might have particular players they want to see and they would possibly lose track of those players when they have carts. Using cart might pull out of galleries’ viewership...
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...Situational Analysis: Arena Park Golf The following information I have composed from the city of Cape Girardeau, specifically on economic climate, demographics, demand trends, technological trends, competitor analysis, regarding Arena Park Golf. This is for a class project that involves a situational analysis of Arena Park Golf and the surrounding area along with some history of golf. Opened in 1998, Arena Park Golf is a golf store located in Cape Girardeau, Missouri with approx. 3,000 square feet of retail space dedicated to golf clubs, golf clothing or other golf equipment essential for the avid Missouri golfer. There are also a public and private golf courses in Cape Girardeau, which shows a market for golf not only in the city but the surrounding area. The history of golf’s built environment in the U.S. has reflected the changing face of the game in terms of the number and type of golf courses built, as well as the demographic profile of those playing the game. Since 2000, the golf industry has experienced significant declines in the key barometers of its economic wellbeing as defined by: the decline in the number of golfers and rounds played and the decrease in the number of golf courses. During the 20th century, there were three “boom” periods of accelerated golf course development that peaked in 1930, 1970 and 2000. The first boom in the 1920s built private golf courses for the upper class. The second boom in the 1960s built public golf courses for the burgeoning middle...
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... major customer needs met), history, and average profitability. The overview should be as focused as possible The game of golf has been on this Earth for many many centuries. Starting in Scotland in the 15th century the game of golf most likely was brought to the United States when Europeans migrated here. According to an article on Livestrong.com titled “Early History of Golf in the United States”, we know that golf dates back as early as the 1600’s. The article states that two men in Albany, New York were documented being arrested for being drunk and breaking windows by hitting balls with their clubs. Jump ahead to 1744, the article states that shipping records document golf equipment being shipped from Scotland directly to the Savannah Golf Club in Georgia. This evidence tells us that the sport of golf arrived in the United States as early as the mid 1600’s. The golf industry continues to have it’s ups and downs, but the truth is that the future of the golf industry is looking up. According to a Forbes.com article titled “The State Of The Golf Industry In 2015”, CEO of World Golf Foundation, Steve Mona, was quoted saying that about 25 million Americans participate in the sport of golf as of 2015. Over 455 million rounds are played annually at about 15,350 golf courses around the U.S. The golf industry alone is practically a $70 billion industry that provides two million jobs and $55.6 billion in annual wage income (Heitner). The game of golf in the recent years has always...
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...Running head: GROWING THE GAME Growing the Game Callaway Golf (Marketing Plan) Abstract This proposal discusses the promotion of and the expanding of the Custom Club Fitting service to more markets. This proposal will also discuss and give a brief overview of the company’s history, overall philosophy, the current market condition, the competition, performance, customers, a SWOT analysis, marketing strategies, and marketing mix strategies. The objective of this proposal is to develop and implement an effective marketing plan to expand Custom Club Fitting to more markets to increase performance in the market. Growing the Game Contents Executive Summary……………………………………………………………………… 4 I Introduction 5 a. Background 5 b. Purpose and Objectives 6 II Analysis of the Environment 6 a. External Analysis 6 a.a. Market 7 a.b. Competition 7-8 b. Internal Analysis 8 b.a. Performance 8 b.b Customers 9 III SWOT Analysis 9 a. Opportunities 10-11 b. Threats 11-13 c. Strengths 13-14 d. Weaknesses 14-15 IV Fundamental Marketing Strategies 15 a. Positioning Strategies 16 b. Competition Strategies 16 V Marketing Mix Strategies 17 a. Product 17 b. Price 17 c. Place 17 d. Promotion 17 VI Implementation and Control 18 a. Implementation 18-19 b. Control 19 VII Conclusion 19 Executive Summary Every golfer's...
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...Sport in England 1. Introduction 3 2. History of Sport in England 3 2.1. Development of Sport in England 3 2.2. Traditions 3 2.2.1. The Royal Shrovetide Football 3 2.2.2. Cooper's Hill Cheese-Rolling and Wake 3 2.2.3. The Boat Race 3 3. Pub Sports 3 3.1. History 3 3.2. Bowls 3 3.3. Skittles 3 3.4. Darts 3 3.5. Cue Sports 3 3.5.1. History 3 3.5.2. 8-Ball 3 3.5.3. Snooker 3 4. England and the Olympic Games 3 4.1. Olympic Triumphs of England/ Great Britain 3 4.2. Olympic Games on English Ground 3 4.2.1. 1908 Summer Olympics in London 3 4.2.2. 1948 Summer Olympics in London 3 4.2.3. London 2012 3 5. Golf 3 5.1. History 3 5.2. Famous English Golf Players 3 5.3. Golf in England Today 3 6. Tennis 3 6.1. History 3 6.2. Great English Tennis Players 3 6.3. Tennis in the English Society Today 3 7. Cricket 3 7.1. History of Cricket 3 7.2. Rules 3 7.3. Cricket Idols 3 8. Rugby 3 8.1. History 3 8.2. The Six Nation Championship 3 8.3. Rugby in England Today 3 9. Football 3 9.1. History 3 9.2. English Football Today 3 9.3. Famous English Football Stadiums 3 9.4. Famous English Football Players 3 9.4.1. Sir Bobby Charlton 3 9.4.2. Sir Geoff Hurst 3 9.4.3. Heroes in the Recent Past 3 10. Conclusion 3 11. References 3 1. Introduction The following paper deals with sport in England. Because of the wide range of this topic, this paper will just go into some interesting subjects of English sport....
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...obstacles had to be overcome. So, what was done? The 90s is an important decade in history because many of those obstacles have been tamed and controlled. Although, there were many problems, George Herbert Walker Bush, The Persian Gulf War, and the World Wide Web changed the fate of this world. The 90s brought former president of the United States, George Herbert Walker Bush. George H. W. Bush was born on June 12, 1924 in Milton, Massachusetts. He grew up in New York City. During World War ll, Bush became the youngest navy flying pilot. In 1945, he married Barbara Pierce and attended Yale. There, he majored in economics, was captain of the baseball team, and graduated with Phi Beta Kappa Honors in 1948. During his presidency, Bush worked very much in the White House for eight years. “Bush traveled more than a million and a half kilometers and visited some 75 nations as a special emissary for the president…” (Grolier 1) Bush was then elected for president of the United States in 1988. He was cautious when it came down to domestic affairs. “He negotiated a treaty with the USSR to reduce nuclear and conventional arms, and in 1989 he intervened military in Panama to depose its president, Manuel Noriega.” (Grolier 2) People around the world supported Bush when he set more than 400,000 American troops in the Persian Golf region to defend Saudi Arabia. And that’s when the Persian Golf War comes into play. During the...
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...Nike MKTG305-1301B-01 Marketing Management Project Type: Unit 4 Individual Project April 28, 2013 Abstract This paper will discuss the importance of branding. It will also focus on the history of Nike and how this company has been successful in their marketing efforts and their chosen celebrity endorsers. Introduction A product’s brand name has become an extremely important factor. It is the deciding factor in consumers’ final decision of whether or not to purchase a product or service. The brand in today’s market Prior to Nike, there were two visionary men, Bill Bowerman and Phil Knight, who pioneered a revolution in athletic footwear that redefined the industry ("Nike, Inc.:History," ). After years of their ideas being ignored, they established a partnership and convinced Japan to allow them to become U.S. distributors of Japan’s Tiger shoe which in turn opened the door to allow Bowerman to make changes to the Tiger shoe to make it a light weight and better. This led to the establishment of Nike. By 1971, there was a third individual, Jeff Johnson, the first full time employee, who created the marketing materials for Nike. Brand is clearly defined as a promise to the consumer which tells them what to expect from the products and services being offered and how it differentiates from competitors it is the basis for sales and incorporating a committed customer base. The American Marketing Association (AMA) defines brand as one of the following: * Name ...
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...Table of Contents Dana Chianelli – Introduction/General Information/History, Target Market, Mission Statement, CEO, Loyalty Programs, Key Departments, Social Responsibilities, Latest Promotional Ad, Advertising, Future Recommendations: Pages 3 through 7. Steven Carrabotta – Additional Information on Country Clubs and their history, Local Competitors, Conclusion: Pages 8 through 12 The Calumet Country Club has been around for quite some time. The Country Club was established in 1901. Calumet Country Club’s 18-hole golf course was designed by Donald Ross. Donald James Ross was born November 23, 1948 and he was an influential golf course designer. He was born in Scotland, but became a citizen of and spent most of his adult life in the United States. He was involved in designing or renovating around 400 different courses all within a 48 year span of time. He laid the foundation for America’s golf industry. Ross often created holes with invited run-up shots but had severe trouble at the back of the green, typically in the form of fall away slopes. He was admitted to the World Golf Hall of Fame in 1977, a high honor rarely awarded for anything other than playing success. There is also a society named after him, The Donald Ross Society. The golf courses designed by Ross are works of art and are preservations. Calumet Country Club, which was one of his many works of art, has a long history of championship golf dating back to 1945 and the Chicago Victory Open. This championship...
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...Rock Spring Memorial disc golf tournament Saturday. “It’s providing disc golf to the community, but it’s also revitalizing Rock Spring Park,” Jeff Ligon, who helped design the course and organize the tournament, said. “There was nothing really going on there besides bad things and vandalism, and now with the disc golf course in there I think it’s really helped stopped some of that and bring the park back.” The tournament began in 2009, and happens each year around the same time. The Southern Illinois Chain Bangers, a local disc golf club, organizes the event. Disc golf is played similarly...
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...stephen Eng WR 102 Professor Burchett Essay 5 Word Count The Hidden Advantages of Tiger Woods When you think of Louisville sports, you think of the Kentucky Derby at Churchill Downs, or Muhammad Ali, who now has a boulevard named for him. You think of all those Louisville Slugger bats or the new minor league baseball stadium, Louisville Slugger Field, with a statue out front of Pee Wee Reese, a local marbles champion who grew up to be the captain and shortstop of the ''Boys of Summer'' Brooklyn Dodgers. But with Tiger Woods in town, golf is suddenly center stage in Louisville as never before. Tiger Woods is a successful American golfer who has made a lot of young people gain tremendous hope in themselves. Tiger started golfing as early as 4 years old and, by the age of 17, he was the youngest person to win the Masters Tournament. According to Malcolm Gladwell’s book Outliers, success is at first, mastering ones skill by achieving at least ten thousand hours of practice at whatever it is you trying to succeed in. Second is one must learn the right skills and be in the right place at the right time is important. Also having a chance/opportunity is a gift that is seized by the people who have the strength and perseverance. In addition to all the above, having great mentors opens the door for one and gives motivation. Woods life is a reflection of his remarkable interesting journey for he achieved the ten thousand hours of hard work took advantage of opportunity, willing to...
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...The Greatest Game Ever Played is a 2005 biographical sports film directed by Bill Paxton. It is based on the life of Francis Ouimet, a golf champion. The film was adapted by Mark Frost who wrote the book The Greatest Game Ever Played: Harry Vardon, Francis Oiumet and the Birth of Modern Golf. Shia LaBeouf plays Ouimet. Most of the movie was filmed in Canada although it takes place in Massachusetts in 1913. Ouimet starts out as a caddy at a country club located across from his house in Brookline. Francis frequently practices in his room once he gets his own set of golf clubs. A club member asks Ouimet to play him at the Country Club. People become interested in Ouimet because he is well-mannered and talented but also a lower class citizen. Ouimet needs money to play in an upcoming tournament and asks his father to borrow...
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